Mini Shijie

Name

Mini Shijie

Legal name

深圳市迷你玩科技有限公司 (Shenzhen Miniwan Technology Co., Ltd.)

Website

https://mini1.cn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Gaming (3D Sandbox Games)

akta.pro primary industry

Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF)

akta.pro secondary industry

In-Game Wallets, Stored Value & Virtual Currency Issuance (MPAFAJAB)

Keywords

• 3D sandbox game
• Mobile gaming
• User-generated content
• Virtual currency sales
• Creator content platform

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Virtual Currency (迷你币): Mini Coins (迷你币) is the primary virtual currency used for in-game purchases. Users buy coins to purchase character costumes, mounts, decorations, and other virtual items. The currency system supports various price points for different items.
2. In-Game Item Sales: Direct sales of virtual items including character skins, costumes, mounts, weapons, tools, and limited-time event items. Items range from 10 迷你币 (~$0.10) for basic items to premium items at higher price points.
3. Recharge Center (充值中心): Centralized payment system where users can purchase Mini Coins through various payment methods including WeChat Pay, Alipay, and other third-party payment platforms.
4. Advertising Revenue: The game displays advertisements through integrated SDK partnerships with various ad networks including TikTok, Kuaishou, Baidu, and other platforms. Third-party SDKs are embedded for ad delivery and targeting.
5. One-Yuan Specials (一元装扮): Limited-time discounted purchases at 1 yuan (10 Mini Coins) for anniversary and special event costumes, creating urgency and driving conversion during promotional periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Mini Shijie develops and operates "Mini World" (迷你世界), a free-to-play 3D sandbox construction game available on iOS, Android and PC, in which users explore, build and create worlds with voxel-based tools, socialize in multiplayer rooms, and dress avatars with virtual costumes and mounts. Monetization is driven by the in-game "Mini Coin" (迷你币) virtual currency spent on cosmetic items and limited-time event goods, supplemented by in-game advertising served through Tencent, ByteDance and Baidu ad SDKs. The company also licenses creator-facing tools (Model Import Tool, Developer Academy scripting, Mini Star Factory) and adjacent products such as Mini Coding (迷你编程) for children's programming education.

Product overview

Mini Shijie (迷你世界, Mini World) is a 3D sandbox game platform operated by Shenzhen Mini Play Technology Co., Ltd. (深圳市迷你玩科技有限公司). The core product is the 迷你世界 mobile/desktop game — a 3D sandbox construction game where players can explore, build, and create worlds. The product ecosystem extends beyond the core game to include 迷你编程 (coding education), 迷你星工场 (creator tools), 模型导入工具 (3D model import), 开发者学院 (developer education), 星启计划 (creator incentive program), and 全民创造节 (annual creation festival). The company also has expanded into entertainment media with the 迷你世界之觉醒 animated feature film (2022). Key community features include user-generated content (UGC), multi-player rooms, character costumes (装扮), and virtual mounts (坐骑). The platform includes parental control tools (家长监护) and content moderation programs ("利剑行动" anti-cheat enforcement).

Differentiator

Problem solved

Functional benefit

Brands

• 迷你星工场: Creator content creation platform for user-generated content
• 迷你编程
• 开发者学院

Products and services

• Mini World (迷你世界) A free-to-play, voxel-based 3D sandbox game available on iOS, Android and PC in which players explore, build, create worlds, play multiplayer rooms, equip character costumes and ride virtual mounts. Targeted at users aged 12+ with real-name authentication and minor-protection controls.
• Mini Coding (迷你编程) A coding education product under the Mini Shijie ecosystem designed to teach programming concepts to children and young users through the Mini World platform.
• Mini Star Factory (迷你星工场) An in-platform creator tool that lets players create, customize and publish user-generated content including maps, costumes and mini-games inside Mini World.
• 3D Model Import Tool (模型导入工具) Standalone creator-side tool that allows developers to import custom 3D models into Mini World for use in map creation and game content.
• Developer Academy (开发者学院) Developer education portal providing API references, scripting documentation and learning resources for Mini World creators and developers.
• Mini World: Awakening (迷你世界之觉醒) Mini World's first animated feature film, released in theaters on April 30, 2022, extending the IP from interactive gaming into theatrical entertainment.

Quantifiable outcome

• Strict time limits for minors: only 1 hour on Fridays, Saturdays, Sundays and public holidays, from 20:00-21:00
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• 中国国际儿童时尚周 (China Children's Fashion Week)minorStrategic or Co-development Partner · 1 January 2024Mini World partnered with China Children's Fashion Week and Chinese IP 关雎记 for the 花小楼×GUANJU fashion collaboration. The game's character 花小楼 served as the promotional ambassador for CCFW 2024, and user design competitions were held where winners could attend fashion week events.
• 福州妇联 (Fuzhou Women's Federation) / 福州公安 (Fuzhou Public Security)minorGTM or Marketing Partner · 1 January 2023Partnership with Fuzhou Women's Federation and Fuzhou Public Security Bureau for anti-fraud educational content. Created videos like '是谁在骗你充值' (Who is tricking you into spending) to educate young users about online scams.
• 中国长城学会 (China Great Wall Society)coreStrategic or Co-development Partner · 1 March 2022Mini World partnered with the China Great Wall Society for the 'World Guardian Plan' (世界守护计划) social initiative. The partnership launched the '共筑万里长城' (Build the Great Wall Together) activity where players participated in building virtual Great Wall segments and the company made real-world donations to support Great Wall preservation. This marked the 5th edition of their social responsibility program.
• 巴啦啦小魔仙 (Barala Little Magic Fairy)minorStrategic or Co-development Partner · 1 August 2021Mini World collaborated with the popular Chinese animated series Barala Little Magic Fairy for IP crossover content, releasing themed costumes and in-game items based on the series characters.
• 小马宝莉 (My Little Pony)coreStrategic or Co-development Partner · 1 July 2020Mini World collaborated with Hasbro's My Little Pony franchise to release limited-edition character skins and themed content including costumes for characters like Purple悦 (紫悦) and Rainbow Hurricane (彩虹旋风).
• 腾讯 (Tencent) - Multiple SDK IntegrationscoreTechnology or IntegrationIntegrated multiple Tencent SDKs including Bugly (crash reporting), WeChat SDK (login/payment/sharing), QQ SDK (login/sharing), Tencent Game Security ACE (anti-cheat), Tencent Ad SDK/优量汇 (advertising), and YSDK (platform services). These integrations enable authentication, payment processing, analytics, and ad monetization.
• 字节跳动 (ByteDance) - Multiple SDK IntegrationscoreTechnology or IntegrationIntegrated ByteDance SDKs including 抖音直播SDK (live streaming), 抖音云SDK (login/payment), TikTok/Signan Ads SDK (advertising), and 今日头条穿山甲 Ads SDK (mobile advertising).
• 小米 (Xiaomi) - Game Co-publishing SDKcoreChannel Partner/ Reseller/ DistributorXiaomi Game Co-publishing SDK enables user login, payment processing, coupon distribution, and game communication through the Xiaomi ecosystem. Handles identity verification and payment transactions for Xiaomi device users.
• 4399 - Game Platform SDKcoreChannel Partner/ Reseller/ Distributor4399 platform SDK enables user authentication and payment processing for the 4399 gaming platform ecosystem, providing access to their user base and payment infrastructure.
• 支付宝 (Alipay)coreTechnology or IntegrationAlipay SDK integration for in-game payment processing, enabling users to purchase Mini Coins through their Alipay accounts.
• 华为 (Huawei) - HMS and Game SDKcoreChannel Partner/ Reseller/ DistributorHuawei SDK integration including HMS (Huawei Mobile Services) for login and payment, and Huawei Push SDK for notifications. Enables distribution through Huawei's app ecosystem.
• 迷你星工场 (Mini Star Factory)minorStrategic or Co-development PartnerInternal platform for user-generated content and creator programs, encouraging players to create and share their own game content, costumes, and designs within the Mini World ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roblox Corporation: Operates a global UGC sandbox gaming platform with a creator economy and virtual item monetization. Most comparable business model: voxel/sandbox world, user-generated content, virtual currency, and creator toolchain.
• Mojang Studios (Minecraft): Developer of Minecraft, the 3D voxel sandbox game with cross-platform play (mobile, console, PC) and a mature creator ecosystem. Closest direct comparability on 3D voxel sandbox gameplay, cross-platform reach, and UGC.
• Rec Room: Social UGC gaming platform with cross-platform support, in-game currency, and creator-built experiences. Comparable on cross-platform UGC platform mechanics and virtual goods monetization.

Emerging players

• Manticore Games (Core): UGC game-making platform built on Unreal Engine. Comparable on the creator-economy thesis — letting users build and publish their own games — though it targets an older Western audience.

Broad incumbents

• Tencent Holdings: Largest Chinese gaming and internet company; supplies critical SDKs (WeChat Pay, QQ, Bugly, anti-cheat, ad networks) to Mini World. Broad incumbent with overlapping capabilities but not a sandbox-only specialist.
• NetEase: Major Chinese game developer and operator with a broad portfolio including sandbox and UGC-style titles. Overlaps in free-to-play mobile gaming and Chinese market reach but covers many genres.

Regional players

• HoYoverse (miHoYo): Chinese game developer that has expanded into multi-format IP (games, anime, virtual concerts). Comparable trajectory on cross-media IP extension and China-originated mobile gaming IP, though in different genres.
• Lilith Games: Chinese mobile game developer and operator with experience in free-to-play design, in-game purchases, and IP-driven mobile titles. Comparable on Chinese mobile game operations rather than sandbox gameplay specifically.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xweibo.com/u/6096473252

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mini Shijie