TurnSignl

What TurnSignl does

TurnSignl is a Minneapolis-based, privately held legal technology company founded in 2020 by Jazz Hampton, Mychal Frelix, and Andre Creighton. It operates a mobile application (iOS and Android) that connects drivers to licensed attorneys over real-time video chat during traffic stops, vehicle accidents, and (as of February 2026) immigration encounters, while simultaneously recording the encounter through the device's front-facing camera and storing the video in the user's personal cloud for up to 30 days. The app is activated by a single button press or voice command, and TurnSignl's attorneys are specifically trained in de-escalation techniques. Underlying technology is a consumer mobile client with cloud video storage and a multimodal video-call session; the only embedded AI/ML capability is third-party speech-to-text for real-time captioning and translation. The company is pursuing OEM integration deals to embed the service directly into vehicle infotainment systems, which would shift distribution from app-store download to pre-installed default.

TurnSignl's business model is multi-stream and recurring. Consumer revenue comes from two subscription tiers — TurnSignl Standard at $60/year (or $6.99/month) and TurnSignl Plus at $99/year, the latter adding real-time immigration legal support and a Loved Ones Plan that allows sharing with up to five family members — plus a free, income-qualified no-cost tier funded by corporate sponsors and the TurnSignl Foundation. Enterprise revenue comes from B2B sales of TurnSignl for Business as an employee benefit, priced on a per-employee-per-month (PEPM) basis with discounts for organizations with DEI programs; named enterprise customers span healthcare (Children's Minnesota, Fairview), education (Morehouse College), nonprofits (YWCA Minneapolis, Walker Art Center), financial services (Rivermark Community Credit Union), and transportation/tech (MOOV, Driver Technologies). A two-sided marketplace component exists on the supply side: licensed attorneys join the TurnSignl network and earn $50–$200 per qualifying 15-minute video session, with malpractice coverage through MN Lawyers Mutual.

The company reports 300,000+ users and community members across all 50 states plus DC as of June 2026, up from 100,000+ downloads reported in April 2024, and is described as 'profitable and sustainable.' It has received undisclosed venture investment from Groove Capital (May 2021), Google for Startups (August 2022), and non sibi ventures (June 2023), and integrated with LegalEASE in September 2023 for distribution into group legal services plans. As of June 12, 2026, founding CEO Jazz Hampton has stepped down and co-founder/COO Mychal Frelix serves as Interim CEO. The company remains small (1–10 employees) and is headquartered at 1317 Marshall St NE, Minneapolis, MN.

Name

TurnSignl

Legal name

TurnSignl Inc.

Website

https://turnsignl.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

TurnSignl is a Minneapolis-based legal technology company founded in 2020 that operates a mobile app connecting drivers to licensed attorneys via real-time video chat during traffic stops, accidents, and immigration encounters, serving individual subscribers, enterprise employee-benefit customers, and a nationwide 50-state attorney network.

Ownership category

akta.pro rank

Product category

On-Demand Legal Technology (Mobile Attorney Access Platform)

akta.pro primary industry

Regulatory Compliance Management (RegTech) (BPAEAPAB)

Keywords

• Legal technology platform
• On-demand attorney access
• Traffic stop assistance
• Mobile legal services
• Employee legal benefits

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Subscriptions: Annual and monthly subscription plans for individual consumers. Standard tier at $60/year ($6.99/month) provides 24/7 attorney access during traffic stops and accidents nationwide. Plus tier at $99/year adds immigration legal support and loved ones sharing.
2. No-Cost Subscriptions: Free subscriptions available to qualifying users based on employment status, income, and dependents. Funded by corporate sponsors and TurnSignl Foundation.
3. Enterprise Employee Benefits: B2B enterprise sales offering TurnSignl as an employee benefit. Companies pay PEPM (per-employee-per-month) pricing with discounts for organizations demonstrating commitment to DEI initiatives.
4. Attorney Network Participation: Attorneys join the TurnSignl network to provide legal guidance to drivers. Attorneys earn $50-$200 per qualifying video chat (typically 15 mins or less) on their own schedule.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TurnSignl is a mobile application (iOS and Android) that connects drivers to licensed attorneys via real-time video chat during traffic stops, vehicle accidents, and (with the Plus tier) immigration encounters. The app automatically records the encounter through the front-facing camera and stores video in the user's personal cloud, while attorneys trained in de-escalation techniques guide the interaction. The service is sold primarily through consumer subscriptions and secondarily as an enterprise employee benefit.

Product overview

TurnSignl is a mobile application platform providing on-demand legal guidance to drivers during traffic stops, vehicle accidents, and immigration encounters. The core offering consists of TurnSignl Standard (individual subscription) and TurnSignl Plus (premium tier with immigration support and family sharing), both connecting users to attorneys via real-time video while automatically recording interactions. The business product extends the platform as an employee benefit, while the attorney network enables legal professionals to provide guidance through the service. No-cost subscriptions ensure accessibility for income-qualified users.

Differentiator

Problem solved

Functional benefit

Brands

• TurnSignl Plus: Premium subscription tier priced at $99/year, including everything in Standard plus access to attorneys during real-time immigration matters and Loved Ones Plan to share subscription with up to 5 loved ones.

Products and services

• TurnSignl Standard Annual individual subscription at $60/year (or $6.99/month) providing 24/7 on-demand access to attorney guidance during traffic stops and vehicle accidents nationwide. Connects users to attorneys via real-time video chat while automatically recording the encounter to the user's personal cloud. For individual drivers and commuters.
• TurnSignl Plus Premium annual subscription at $99/year combining all TurnSignl Standard features with real-time immigration matter support and the Loved Ones Plan (subscription sharing with up to 5 loved ones at no additional cost). Annual subscription required. For individuals needing immigration legal access alongside traffic-stop protection.
• TurnSignl for Business Enterprise employee-benefit offering providing unlimited attorney access during traffic stops and accidents for workforce members. Includes custom marketing resources, onboarding strategies, engagement analytics, and PEPM discounts for organizations with DEI commitments. For HR, benefits, and DEI leaders at companies and institutions.

Quantifiable outcome

• TurnSignl has grown to 300,000+ users and community members across all 50 states
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LegalEASEcoreStrategic or Co-development PartnerTurnSignl and LegalEASE joined forces in September 2023 to redefine legal insurance for customers across the United States. TurnSignl became an integrated part of LegalEASE's nationwide group legal services plans, helping employers retain top talent while providing an exceptional benefit. The partnership extends TurnSignl's services to users who already rely on LegalEASE's extensive service network.
• Car Manufacturers (OEM)coreOEM/ Whitelabel/ Licensing PartnerTurnSignl is pursuing integration partnerships with car manufacturers to embed the app directly into vehicle touchscreens. This would provide pre-installed access to attorney services during traffic stops and accidents directly from the car's infotainment system, creating a significant distribution advantage.
• BlueCross BlueShield MinnesotaminorGTM or Marketing PartnerPartnership to promote de-escalation and driver safety, featured on BlueCross BlueShield Minnesota blog.
• Vikings Social Justice CommitteeminorGTM or Marketing PartnerThe Vikings Social Justice Committee distributed $1 million for 2021 social justice initiatives, including support for TurnSignl.
• Brooklyn Center (City)minorGTM or Marketing PartnerPilot program providing up to 3,000 Brooklyn Center residents free access to TurnSignl service.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Clio: Clio is a leading cloud-based legal practice management platform used by law firms, and is a listed TurnSignl partner/integration. It is comparable as legal-tech infrastructure for the attorney side of TurnSignl's network, rather than a direct consumer competitor.
• LawPay: LawPay is an online payment processing solution built specifically for the legal industry. It is adjacent ecosystem infrastructure that supports the same attorney customer base TurnSignl serves, rather than a direct consumer competitor.

Direct peers

• 1Law: 1Law is a legal services marketplace platform that connects consumers with attorneys across multiple practice areas, with subscription and lead-generation components. It competes with TurnSignl in the consumer-facing online legal services category, though it lacks TurnSignl's real-time, in-the-moment traffic-stop specialization.
• Total Attorneys: Total Attorneys operates a legal services marketing and lead-generation platform connecting consumers with attorneys across practice areas. It is comparable to TurnSignl in driving consumer-to-attorney demand online, but does not provide TurnSignl's real-time video connection during a live traffic stop.
• Avvo: Avvo is an online legal marketplace that connects consumers with attorneys via directory listings, Q&A, and reviews. It shares TurnSignl's mission of improving consumer access to lawyers, but provides asynchronous discovery rather than TurnSignl's real-time video connection during a live traffic stop.
• SoloSuit: SoloSuit is a consumer-facing legal tech company that helps drivers respond to and fight traffic tickets, often online or by mail. It directly overlaps with TurnSignl's core traffic-stop domain and represents the most direct non-real-time alternative in the consumer traffic-law space.

Broad incumbents

• Rocket Lawyer: Rocket Lawyer provides subscription-based access to legal documents and on-demand attorney consultations for individuals and small businesses. It is comparable to TurnSignl in offering recurring consumer access to legal help via subscription, but its focus is document automation and scheduled consultations rather than real-time, in-the-moment legal guidance.
• UpCounsel: UpCounsel is an online marketplace for businesses to find and hire attorneys for specific projects. It overlaps with TurnSignl on the online legal services marketplace model but serves business buyers with project-based engagements rather than real-time consumer traffic-stop guidance.
• LegalZoom: LegalZoom is a large, established consumer-facing online legal services company offering document preparation, attorney consultations, and business formation. It overlaps with TurnSignl on the consumer on-demand legal services concept but operates at much broader scope (estate planning, business filings, etc.) and lacks TurnSignl's real-time, in-the-moment traffic-stop specialization.

Emerging players

• Driver Technologies:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@turnsignl
• Xx.com/TurnSignl
• Facebookfacebook.com/TurnSignl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TurnSignl