Pod Food
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pod Food does
Pod Food Limited is a UK-based for-profit company in the healthy fast-food segment, founded in 2005 and headquartered in London. The firm describes itself as one of the UK's innovators of healthy fast-food, positioning within the quick-service restaurant category targeted at consumers seeking healthier alternatives to traditional fast-food offerings. The company operates with a headcount of 51-100 employees, consistent with a small-to-mid-sized UK multi-location food operator, and maintains a web presence at pod.co.uk. No information on store count, menu breadth, pricing, or unit economics is disclosed in the source data, and management team, ownership, and recent financial performance details are not provided.
The input also references a $2,845,987 funding round dated 2016-04-01 with Ashridge Capital LLP listed as an investor (lead investor not disclosed). Subsequent to that capital event, no further funding rounds, acquisitions, product launches, or strategic partnerships are documented in the provided material. Notably, the source material contains extensive operational data for an entity called "Nameshift.com" — a Netherlands-headquartered domain-name escrow and transfer service — and the pod.co.uk web pages in the input render Nameshift.com content; the source data does not reconcile whether pod.co.uk has been redirected, sold, or repurposed, which constitutes a material data integrity issue for any further diligence on Pod Food Limited itself.
Pod Food firmographics
Firmographics- Name
- Pod Food
- Legal name
- Nameshift.com
- Website
- https://pod.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Pod Food industry classification
Industry- Product category
- Domain Name Marketplace
- akta.pro primary industry
- Domain Names & Digital Identity NFT Marketplaces (FSADANAK)
- akta.pro secondary industry
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)
Keywords
Where Pod Food is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pod Food business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Seller Commission: The company charges a commission to domain sellers who use the platform. Buyers pay no fees - only the purchase price of the domain.
- Domain Purchase Transaction: Revenue generated from domain purchase transactions where the company facilitates the sale between buyers and sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer pays only domain purchase price |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Pod Food product offering
Product offeringCore offering
Nameshift.com operates an online domain name escrow and transfer marketplace accessible through pod.co.uk. The platform facilitates safe purchases of domain names from third-party sellers by holding buyer payment in escrow and releasing funds to the seller only after a successful domain transfer, with a full refund if the transfer cannot be completed. Buyers pay only the purchase price with no additional fees; the seller pays the commission.
Product overview
The company offers a single unified domain name escrow and transfer service (Nameshift.com) that enables buyers to purchase domain names safely. The service provides a secure escrow mechanism, free domain transfer assistance, and free VAT invoicing. Sellers pay the commission while buyers pay only the purchase price with no additional costs.
Differentiator
Problem solved
Functional benefit
Products and services
- Nameshift.com Domain Transfer Service
Companies that use Pod Food
Customer profileSegments1 record
Ideal customer profiles2 records
Pod Food technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pod Food partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights1 record
Pod Food competitors and assessment
Company assessmentBroad incumbents
- Namecheap: Major domain registrar with an aftermarket marketplace component. Competes indirectly with Nameshift.com by capturing buyers and sellers who could otherwise use a dedicated escrow-based marketplace.
- Flippa: Online marketplace for digital assets including domains, websites, and apps, with built-in escrow and transfer services. A broader incumbent that overlaps with Nameshift.com on the domain transaction layer.
- GoDaddy: Largest domain registrar globally and owner of both Afternic and Dan.com. While Nameshift.com does not compete head-to-head on registration, GoDaddy controls the dominant distribution channel for secondary-market domain traffic.
Direct peers
- Sedo: One of the largest global domain marketplaces, offering brokerage, auctions, and transfer services. Competes directly with Nameshift.com for secondary-market domain transactions and has a much larger inventory base.
- Efty: Domain portfolio management and sales platform used by professional domainers; provides marketplace, landing pages, and transfer tooling. Targets the same seller base as Nameshift.com with a more pro/portfolio orientation.
- Escrow.com: General-purpose online escrow service that handles domain transactions among many other asset classes. Competes with Nameshift.com on the escrow layer specifically for domain transfers, with broader scope.
- Undeveloped.com: Domain marketplace focused on premium and brandable names with integrated purchase and transfer flow. A direct peer targeting similar buyer and seller segments as Nameshift.com.
- Afternic: GoDaddy-owned domain marketplace with extensive inventory and distribution via the GoDaddy registrar network. A direct competitor to Nameshift.com for premium and aftermarket domain sales.
- Dan.com: Domain name marketplace with integrated escrow, fast transfer, and buyer-friendly fee structure. Acquired by GoDaddy in 2022; the closest direct competitor to Nameshift.com's proposition of escrow-protected, low-friction domain transfers.
- Squadhelp: Marketplace for brandable domains and naming services, including curated marketplace listings. Overlaps with Nameshift.com on the premium domain transaction layer with an added naming-services offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Pod Food social profiles
Digital presencePod Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pod Food leadership team
Management profileNumber of profiles
Pod Food funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pod Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pod Food
What does Pod Food do?
Nameshift.com operates an online domain name escrow and transfer marketplace accessible through pod.co.uk. The platform facilitates safe purchases of domain names from third-party sellers by holding buyer payment in escrow and releasing funds to the seller only after a successful domain transfer, with a full refund if the transfer cannot be completed. Buyers pay only the purchase price with no additional fees; the seller pays the commission.
Is Pod Food a public or private company?
Pod Food is a private company. It is classified as unknown and is currently operating.
When was Pod Food founded?
Pod Food was founded in 2005. It employs 51 to 100 people.
Where is Pod Food based?
Pod Food is headquartered in London, United Kingdom, in the Europe region.
How does Pod Food make money?
Two revenue lines are on record. Seller Commission is the primary driver. The others are domain Purchase Transaction.
Who are Pod Food's main competitors?
Broad incumbents on record are Namecheap, Flippa and GoDaddy. Direct peers are Sedo, Efty, Escrow.com, Undeveloped.com, Afternic, Dan.com and Squadhelp.
Does Pod Food have an API?
No public API is recorded for Pod Food.
What industry is Pod Food in?
Pod Food's product category is Domain Name Marketplace. Its primary akta.pro industry code is FSADANAK, Domain Names & Digital Identity NFT Marketplaces, with a secondary code of FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing).