Flippa
Flippa is a global online marketplace for buying and selling digital assets including websites, SaaS businesses, apps, domains, e-commerce stores, YouTube channels, and social media accounts. It serves 1.9 million registered acquirers across 189 countries, combining AI-powered matching, valuation tools, and in-house brokerage for mid-market deals.
- Company typePrivate
- Founded2009
- HeadquartersCollingwood, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Flippa does
Flippa operates a global online marketplace for buying and selling digital assets, including websites, SaaS businesses, mobile applications, domains, e-commerce stores, Amazon FBA businesses, YouTube channels, and social media accounts. The platform serves two primary user groups: founders and business owners seeking to exit their digital businesses, and individual investors, family offices, search funds, and private equity firms seeking to acquire digital assets. As of mid-2024, the platform reported 1.9 million registered acquirers across 189 countries, with 400,000 weekly active buyers and 85% of transactions crossing borders.
The core technology stack combines an AI-powered marketplace with integrated transaction infrastructure. BrokerAI automates confidential information memorandum generation, buyer scoring, and data room management; an AI Buyer Matching engine profiles businesses and ranks acquirers from the registered pool; a Business Valuation Tool aggregates proprietary transaction data and market demand signals; a multi-language Deal Room uses NLP for real-time translation; and a P&L Builder integrates with Plaid to normalize financial accounts. Distribution spans self-serve marketplace transactions, in-house certified M&A broker services for deals above $100,000, and a private brokerage channel for confidential sales.
The business model derives revenue from four streams: success fees of 6-8% on completed transactions (the primary stream), listing fees starting at $29, a Premium subscription at $49 per month ($388 annually) offering early access and benchmarking tools, and professional brokerage services for mid-market deals. The company reports an average sale cycle of 41 days for mid-market businesses. Flippa is headquartered in Singapore and incorporated in Australia as Flippa.com Pty Ltd, having raised $11 million in Series A funding led by OneVentures in September 2021.
Flippa firmographics
Firmographics- Name
- Flippa
- Legal name
- Flippa.com Pty Ltd
- Website
- https://flippa.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Flippa is a global online marketplace for buying and selling digital assets including websites, SaaS businesses, apps, domains, e-commerce stores, YouTube channels, and social media accounts. It serves 1.9 million registered acquirers across 189 countries, combining AI-powered matching, valuation tools, and in-house brokerage for mid-market deals.
- Ownership category
- akta.pro rank
Flippa industry classification
Industry- Product category
- Online Business Marketplace
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)
- akta.pro secondary industry
- Vertical/Specialty Marketplaces (BPAMAGAB)
Keywords
Where Flippa is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Flippa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Success Fees / Transaction Commission: Flippa charges success fees ranging from 6-8% on completed transactions. Success fees vary based on asset value, with higher value deals typically receiving lower percentage rates. This is the primary revenue stream for the platform.
- Listing Fees: Sellers pay listing packages starting at $29 for basic listings, with optional add-ons for increased visibility and promotion.
- Premium Subscription: Flippa Premium subscription at $49/month (or $388/year) offering 21-day early access to new listings, industry benchmarking tools, and comprehensive performance data from up to 15 integrations.
- Brokerage Services: In-house certified M&A brokers provide advisory services for mid-market businesses, with dedicated advisors running processes end-to-end.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flippa Premium subscription for enhanced buying experience |
| One time/ perpetual license | Pay-as-you-go | Basic listing packages for selling businesses |
| Other | Multi-year contract | M&A Brokered services for high-value transactions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Flippa product offering
Product offeringCore offering
Flippa operates as a global online marketplace for buying and selling digital assets including websites, SaaS businesses, apps, ecommerce stores, domains, Amazon businesses, YouTube channels, and social media accounts. The platform connects 1.9M+ registered buyers across 189 countries and offers AI-powered tools for valuation, buyer matching, and deal management, alongside broker-assisted services for mid-market transactions.
Product overview
Flippa operates as a unified marketplace platform for digital business transactions, combining a global marketplace with AI-powered tools and traditional brokerage services. The core platform enables buying and selling of websites, apps, domains, SaaS businesses, ecommerce stores, Amazon businesses, YouTube channels, and social media accounts. Key modules include AI Buyer Matching and BrokerAI for intelligent deal discovery and automation, Business Valuation Tool for data-backed pricing, Deal Room and Data Room for secure transaction management, Flippa Brokers for expert advisory services, and Flippa Private for confidential sales. The platform integrates payment processing via FlippaPay/Escrow.com and offers financing through Flippa Finance. Supporting services include Flippa University for education, The Exit Podcast for thought leadership, Market Insights for analytics, and a Partner Directory for M&A service providers. The platform serves 1.9M+ registered buyers across 189 countries with 85% cross-border transactions, positioning itself as the world's largest marketplace for online business exits.
Differentiator
Problem solved
Functional benefit
Products and services
- Flippa Marketplace
Quantifiable outcome
- 41 days average sale cycle for mid-market businesses
- +4 more outcomes
Companies that use Flippa
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Flippa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature8 records
Flippa partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Pathos CommunicationscoreStrategic partnership connecting Pathos Communications' PR services with Flippa's marketplace for buying and selling online businesses. The partnership aims to enhance visibility for Pathos Communications and incorporate its services into Flippa's customer journey, supporting Flippa users in their M&A processes with mutual promotion and further integration plans targeting Flippa's large user base.
- Web AcquisitionminorPartner directory listing for business acquisition services.
- CenturicaminorPartner directory listing for due diligence services.
- Escrow.comcoreFlippaPay & Escrow.com integration provides secure fund and asset exchange for closing deals.
- eBusiness InstituteminorPartnership to help more people buy their first online business, providing educational resources and support for new buyers.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Flippa competitors and assessment
Company assessmentDirect peers
- Motion Invest: Brokerage specializing in content websites and blogs with monthly revenue under $50K. Directly competes with Flippa's content site listings and lower-ticket blog/AdSense transactions.
- Acquire.com: Direct competitor operating an online marketplace for buying and selling startups and SaaS businesses. Both platforms connect founders with acquirers, charge success/listing fees, and target the $100K-$10M digital business segment — Acquire.com is explicitly benchmarked against Flippa in the company's own market data.
- MicroAcquire (now part of Acquire): Marketplace for buying and selling startups and SaaS businesses with low-friction self-serve listings. Functionally similar to Flippa's core marketplace for sub-$1M SaaS and indie assets before its merger into Acquire.com.
- FE International: M&A advisor specializing in mid-market SaaS, e-commerce, and content businesses, typically handling $1M-$50M deals. Comparable to Flippa's broker-assisted services for higher-value online businesses and competes for sellers in the same SMB-to-mid-market segment.
- Quiet Light Brokerage: Online business M&A brokerage focused on seven-figure e-commerce and SaaS businesses. Overlaps with Flippa's broker-assisted tier on listing representation, valuation, and deal closing for established online businesses.
- Website Closers: Online business M&A brokerage handling e-commerce, SaaS, and content businesses in the $1M-$10M+ range. Competes with Flippa's broker services for mid-market digital business exits.
- Empire Flippers: Leading online business brokerage specializing in content sites, e-commerce, and SaaS businesses. Like Flippa, Empire Flippers offers broker-assisted M&A with vetting, valuation, and escrow — competing head-to-head in the $100K-$5M digital business exit market.
Emerging players
- SideProjectors: Marketplace for buying and selling side projects, indie products, and small SaaS apps. Tangentially comparable to Flippa's lower-end indie/SaaS asset listings, though with much narrower volume and audience.
- Investors Club: Curated marketplace for vetted SaaS micro-SaaS deals. Overlaps with Flippa's SaaS category at the lower end of ticket sizes and represents an emerging curated competitor targeting high-quality deal flow.
Others
- Latka (SaaS metrics database): SaaS metrics and deal database where founders track MRR, ARR, and transaction multiples. Adjacent ecosystem player — not a marketplace but provides valuation benchmarks that complement Flippa's valuation tool and serves overlapping audiences of SaaS founders and acquirers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Flippa social profiles
Digital presenceFlippa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flippa leadership team
Management profileNumber of profiles
Profiles9 records
Flippa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flippa M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flippa
What does Flippa do?
Flippa operates as a global online marketplace for buying and selling digital assets including websites, SaaS businesses, apps, ecommerce stores, domains, Amazon businesses, YouTube channels, and social media accounts. The platform connects 1.9M+ registered buyers across 189 countries and offers AI-powered tools for valuation, buyer matching, and deal management, alongside broker-assisted services for mid-market transactions.
Is Flippa a public or private company?
Flippa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flippa founded?
Flippa was founded in 2009. It employs 51 to 100 people.
Where is Flippa based?
Flippa is headquartered in Collingwood, Australia, in the Oceania region.
How does Flippa make money?
Four revenue lines are on record. Success Fees / Transaction Commission is the primary driver. The others are listing Fees, premium Subscription and brokerage Services.
Who are Flippa's main competitors?
Direct peers on record are Motion Invest, Acquire.com, MicroAcquire (now part of Acquire), FE International, Quiet Light Brokerage, Website Closers and Empire Flippers. Emerging players are SideProjectors and Investors Club. Latka (SaaS metrics database) is listed as an others.
Does Flippa have an API?
No public API is recorded for Flippa.
What industry is Flippa in?
Flippa's product category is Online Business Marketplace. Its primary akta.pro industry code is FSAEAIAK, Business-for-Sale Marketplaces & Listing Platforms, with a secondary code of BPAMAGAB, Vertical/Specialty Marketplaces. Its NAICS code is 51929.