What Anglepoint does

Anglepoint Group, Inc. is a Santa Clara-based professional services firm specializing in Software Asset Management (SAM), IT Asset Management (ITAM), and FinOps services for large enterprise clients. Founded in 2009 and operating across North America and EMEA following the November 2022 acquisition of UK-based FisherITS, the company serves a roster that includes Walmart, Verizon, Vanguard, UPS, United Airlines, Toyota, T-Mobile, Boeing, Nike, Hilton, PepsiCo, and over 20 other Fortune-class organizations across retail, telecommunications, financial services, logistics, airlines, automotive, pharmaceuticals, insurance, and hospitality. Anglepoint has been recognized as a Leader in the Gartner Magic Quadrant for Software Asset Management Managed Services for five consecutive years (2020-2024).

The company's service portfolio is organized around four pillars: Software & SaaS Governance (SAM Managed Services, Software License Management), AI, Cloud & FinOps Optimization, ITAM Transformation, and Risk Reduction. Core delivery is built on managed services and consulting engagements, supplemented by technology enablement for Flexera and ServiceNow SAM tools, proprietary offerings including the "Powered by Elevate" platform and Price Benchmarking Intelligence (PBI) benchmarking service, the Anglepoint Academy delivering IAITAM and FinOps Foundation certifications, and a Green IT service line. No public pricing is published; services are sold through direct enterprise field sales and discovery-call-driven engagement.

Revenue is generated through multi-year managed service contracts (the primary recurring stream), project-based consulting for ITAM program transformation and SAM implementation, and training/certification engagements delivered per course. The firm operates with 101-250 employees, is privately held with no disclosed outside funding or institutional investors, and has grown to date through bootstrapped operations supplemented by the FisherITS acquisition. Ownership and capital structure are not publicly disclosed.

Name

Anglepoint

Legal name

Anglepoint Group, Inc.

Website

https://anglepoint.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Anglepoint Group, Inc. is a Santa Clara-based professional services firm delivering Software Asset Management, IT Asset Management, and FinOps managed services and consulting to large enterprises across multiple industries, supported by Flexera and ServiceNow technology partnerships and certified training programs.

Ownership category

akta.pro rank

Product category

Software Asset Management Services

NAICS

Management Consulting Services (54161), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Software asset management
• IT asset management
• FinOps services
• Software license management
• Cloud cost optimization

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SAM Managed Services: Ongoing managed services contracts for Software Asset Management, providing continuous monitoring, compliance management, and license optimization for enterprise clients. This is a recurring revenue stream built on multi-year managed service agreements.
2. Professional Services / Consulting: Project-based consulting engagements for ITAM program transformation, SAM technology implementation, software license management, FinOps services, and Green IT services. These are one-time or time-limited professional services engagements.
3. Training & Certification Services: Anglepoint Academy delivers IAITAM certification courses and FinOps Certified Practitioner training, offered as instructor-led training conducted one organization at a time, with flexible on-site or virtual delivery options. Revenue is generated per-course or per-engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Anglepoint provides managed services and professional consulting for Software Asset Management (SAM) and IT Asset Management (ITAM), including SAM Managed Services, Software License Management, FinOps/Cloud Cost Management, ITAM Program Transformation, Green IT Services, and certified training through Anglepoint Academy. The company also delivers proprietary benchmarking and savings estimation tools to enterprise clients across industries.

Product overview

Anglepoint is a Software Asset Management (SAM) and IT Asset Management (ITAM) services company offering a comprehensive portfolio of managed services, consulting, and technology solutions. The core offering consists of SAM Managed Services and Software License Management, supported by specialized modules including Flexera and ServiceNow technology implementations, FinOps/Cloud Cost Management services, and Green IT Services. The company also offers proprietary capabilities through its 'Powered by Elevate' platform and delivers professional development through Anglepoint Academy's certified training programs covering IAITAM certifications and FinOps. The portfolio is structured around four main pillars: governance and compliance (SAM Managed Services, Software License Management), technology enablement (Flexera/ServiceNow solutions), cloud and cost optimization (FinOps Services), and professional training/certification services.

Differentiator

Problem solved

Functional benefit

Products and services

• SAM Managed Services Comprehensive managed services for Software Asset Management, providing ongoing monitoring, compliance management, and optimization of software licenses across the enterprise.
• Software License Management Professional services focused on managing software licensing agreements, ensuring compliance, optimizing license utilization, and reducing software spend for enterprise organizations.
• ITAM Program Transformation Consulting services to help organizations build or transform their IT Asset Management programs, establishing governance frameworks, processes, and best practices for managing IT assets across global environments.
• FinOps Services Cloud cost management and FinOps services that provide visibility and control over AI, cloud, and SaaS spend, helping organizations optimize their cloud investments.
• Green IT Services Services focused on sustainable IT practices and environmental compliance, helping organizations align technology operations with ESG and sustainability goals.
• Anglepoint Academy - Certified Training Training services offering IAITAM certifications (CHAMP, CMAM, CSAM, CITAD, CITAM, CAMSE) and FinOps Certified Practitioner training, delivered by industry experts with 10+ years of experience as ITAM practitioners.
• Price Benchmarking Intelligence (PBI) A benchmarking service that provides detailed pricing data to help procurement teams evaluate vendor pricing, compare against market rates, and identify savings opportunities. Clients have realized over $1M in savings using PBI insights.

Quantifiable outcome

• Organizations can save up to 30% of their software spend with a robust SAM program (per Gartner research)
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• FinOps FoundationcoreStrategic or Co-development Partner · 1 January 2024Anglepoint is a FinOps Foundation Certified Training Partner, offering official FinOps Certified Practitioner training. This partnership enables Anglepoint to deliver instructor-led FinOps training that leads to industry-recognized certification, with access to exam vouchers, post-training support, and guidance from certified FinOps instructors.
• IAITAM (International Association of IT Asset Managers)coreStrategic or Co-development PartnerAnglepoint is a fully accredited training partner of IAITAM, offering the full range of official IAITAM certification courses including CHAMP, CMAM, CSAM, CITAD, CITAM, and CAMSE. Instructors bring on average 10+ years of ITAM practitioner experience.
• FlexeracoreTechnology or IntegrationAnglepoint offers specialized Flexera Technology Solutions as part of their SAM Technology Services, providing implementation, configuration, and optimization services for Flexera enterprise SAM tools.
• ServiceNowcoreTechnology or IntegrationAnglepoint offers specialized ServiceNow Technology Solutions as part of their SAM Technology Services, providing implementation and optimization for ServiceNow-based ITAM and SAM solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Capgemini Invent / Capgemini Engineering: Global IT services and consulting firm with SAM/ITAM advisory capabilities, particularly across European enterprise clients. Overlaps with Anglepoint in EMEA SAM managed services but offers a much broader transformation and systems integration portfolio.
• Accenture: Global IT services and consulting giant with a managed services practice covering ITAM/SAM transformation and FinOps-adjacent work. Overlaps with Anglepoint on enterprise IT cost optimization engagements but operates at significantly greater scale and breadth.
• Deloitte (Consulting): Global professional services firm with a large Technology, Media & Telecommunications practice that includes ITAM/SAM advisory and managed services. Competes with Anglepoint for large enterprise transformation mandates while offering a much wider consulting portfolio.
• KPMG (IT Advisory practice): Big Four professional services firm with a global IT Advisory and SAM practice that advises large enterprises on software asset management, license optimization, and IT cost reduction. Competes with Anglepoint on enterprise SAM consulting engagements, though as part of a much broader advisory portfolio.

Emerging players

• 1E: Software-led IT asset management and endpoint intelligence company with growing managed services offerings. Comparable to Anglepoint in ITAM domain but differentiated by its proprietary Tachyon platform versus Anglepoint's partner-led Flexera/ServiceNow delivery model.

Others

• Flexera: Leading Software Asset Management software vendor whose platform Anglepoint implements and manages. Comparable in serving the same enterprise SAM buyers but operates a software-product model; also an important partner rather than pure competitor to Anglepoint.
• ServiceNow (IT Asset Management): Enterprise workflow platform whose ITAM module is one of the two core tooling stacks Anglepoint deploys. Comparable in addressing enterprise IT asset management use cases but as a software platform vendor with a partner-led services model rather than a pure-play services firm.

Direct peers

• SoftwareOne: Global Software Asset Management and cloud licensing specialist headquartered in Switzerland. SoftwareOne is the closest direct competitor to Anglepoint, offering managed SAM services, Microsoft/Oracle/SAP licensing advisory, and cloud cost optimization across enterprise clients worldwide.
• Crayon: Nordic-headquartered global SAM and cloud economics specialist offering software license optimization, FinOps, and managed services to enterprise customers. Directly competes with Anglepoint in the SAM managed services market across EMEA and North America.
• SHI International: Large US-based IT solutions and services provider with a dedicated Software Asset Management practice alongside hardware, software, and professional services reselling. Comparable to Anglepoint in serving Fortune 500 enterprises with SAM managed services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anglepoint-inc-
• Xx.com/anglepointgroup
• Facebookfacebook.com/anglepoint-group-inc-162450563814498

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anglepoint