IAITAM
- Company typePrivate
- Founded2002
- HeadquartersCanton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
IAITAM firmographics
Firmographics- Name
- IAITAM
- Legal name
- International Association of Information Technology Asset Managers, Inc.
- Website
- https://iaitam.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
IAITAM industry classification
Industry- Product category
- IT Asset Management Education & Certification
- NAICS
- Computer Training (61142), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA) (EDANAIAF)
- akta.pro secondary industries
- Information Technology & Software (EDAAAPAB), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)
Keywords
Where IAITAM is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IAITAM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Four flexible membership levels designed to fit any organization's needs, with automatic membership pricing providing discounts on certifications, IBPL publications, and events.
- Education and Certification Courses: Seven certifications and advanced study courses. Courses available in-person, online, and self-paced. CSAM/CHAMP recommended before CITAM. All one-day courses now available self-paced.
- IBPL Publications: IAITAM Best Practice Library - 12 volumes covering ITAM key process areas. Individual volumes priced at $250 each, full library at $2,000. Available as digital courseware (PDF) with limited print rights.
- ACE Annual Conference: Annual Conference & Exhibition (ACE) with ticket sales, sponsorships, and exhibitor fees. ACE 2027 scheduled for May 11-13, 2027 at The M Resort Spa Casino, Henderson, Nevada.
- Industry Directory: IAITAM Industry Directory providing assistance with ITAM programs, generating directory listing revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual IBPL Volumes |
| One time/ perpetual license | Pay-as-you-go | Full IBPL Library Bundle |
| Subscription | Annual | Membership Levels |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
IAITAM product offering
Product offeringCore offering
IAITAM is a professional association that delivers IT Asset Management (ITAM) education and credentials through eight industry certifications (CSAM, CHAMP, CITAM, CAMP, CITAD, CMAM, CAMSE, and CAIAM), the 12-volume IBPL Best Practice Library covering all 12 ITAM Key Process Areas, four-tier organizational membership, the ACE Annual Conference & Exhibition (2,000+ attendees, 100+ sessions), and ongoing Wednesday Webinar/IMUG community programming. Training is delivered in-person, online, and self-paced to ITAM practitioners, software/hardware asset managers, and enterprise IT leaders worldwide.
Product overview
IAITAM is a professional association and certification body offering a comprehensive portfolio of IT Asset Management education and publications. The core offering includes eight certifications (CSAM, CHAMP, CITAM, CAMP, CITAD, CMAM, CAMSE, and CAIAM) that cover software, hardware, mobile, security, and AI aspects of ITAM. The IBPL (IAITAM Best Practice Library) is a 12-volume publication set covering all 12 Key Process Areas including Program Management, Policy Management, Communication & Education, Project Management, Documentation Management, Financial Management, Compliance & Legislation, Vendor Management, Acquisition Management, Asset Identification, and Disposal Management. Additional offerings include the ACE Annual Conference, membership programs with flexible levels, Wednesday webinars, and the Interactive Member User Group (IMUG). The portfolio is designed to serve ITAM professionals at all levels from foundational to advanced strategic roles.
Differentiator
Problem solved
Functional benefit
Products and services
- CSAM - Certified Software Asset Manager Certification course covering software lifecycle, licensing, compliance, and cost control with practical frameworks that reduce audit risk and improve spend visibility. Designed for Software Asset Managers responsible for software licensing, compliance, and lifecycle management.
- CHAMP - Certified Hardware Asset Management Professional Certification covering the hardware lifecycle end-to-end, including acquisition, deployment, maintenance, refresh, and retirement, with strategies that protect value and reduce waste. Designed for Hardware Asset Managers.
- CITAM - Certified IT Asset Manager Comprehensive ITAM mastery certification equipping leaders to drive strategic ITAM programs aligned with business objectives, improving outcomes across cost, risk, and governance. Targeted at ITAM leaders and practitioners.
- CAMP - Certified Asset Management Professional Foundational certification covering ITAM fundamentals and how to implement a best-practice program across an organization, from planning to execution. Targeted at practitioners new to ITAM.
- CITAD - Certified IT Asset Disposition Certification focused on responsibly retiring assets with processes that protect data, reduce risk, and preserve value, from planning through final disposition. Designed for IT asset disposition professionals.
- CMAM - Certified Mobile Asset Management Certification for managing mobile and remote-work assets with policies, controls, tracking, and lifecycle best practices tailored to today's distributed work environments. Targeted at mobile asset managers.
- CAMSE - Certified Asset Management Security Expert Certification strengthening governance by bridging ITAM and security with expert guidance for safeguarding assets and improving control across the asset lifecycle. Designed for security-focused ITAM professionals.
- CAIAM - Certified Artificial Intelligence Asset Manager Certification teaching leaders how to drive AI-enabled IT asset strategies by combining AI insights with proven ITAM practices to deliver smarter decisions, efficiency, and innovation. Targeted at AI/IT strategy leaders.
- IBPL - IAITAM Best Practice Library A 12-volume collection (13 books) of best practices, templates, workflows, and white papers covering all 12 Key Process Areas (KPAs) of IT Asset Management, sold as individual volumes at $250 each or as a complete library bundle at $2,000.
- ACE - Annual Conference & Exhibition The world's leading ITAM conference delivering expert-led sessions, workshops, and networking with practical, ready-to-use insights for IT Asset Management professionals. Attracts 2,000+ attendees annually with 100+ educational sessions. ACE 2027 is scheduled for May 11-13, 2027 at The M Resort Spa Casino, Henderson, Nevada.
- IAITAM Membership Program Four flexible annual membership levels offering live and on-demand content, real-world peer insight, and benefits designed to fit any organization's needs, with automatic pricing discounts applied to qualifying certifications, education, and publications.
- Wednesday Webinar & IMUG A recurring virtual education and community program described as the world's largest collaborative group dedicated to all things ITAM, providing ongoing member education and networking opportunities through the Interactive Member User Group.
Quantifiable outcome
- Over 2,000 attendees at ACE conference annually
- +3 more outcomes
Companies that use IAITAM
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
IAITAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IAITAM partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- AnglepointminorDisplayed as a Trusted Provider Member logo on IAITAM website, indicating membership in the IAITAM provider community.
- Accredited Training Organization PartnerscoreAccredited Training Organization partnership program allowing organizations to deliver IAITAM training and certifications through the ATO Concierge program and Knowledge Partners initiative.
- IAIM AssociationminorReferenced as a quick link on IAITAM website under Quick Links section, indicating a related association partnership.
- Dr. Barb's WebsiteminorReferenced as a quick link on IAITAM website, indicating a marketing/educational partnership for ITAM professional development content.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
IAITAM competitors and assessment
Company assessmentBroad incumbents
- Gartner: Global research and advisory firm covering IT, including IT Asset Management research, Magic Quadrants, and conferences (e.g., Gartner IT Symposium). Broader incumbent that influences the same ITAM buyer and practitioner base.
Direct peers
- CompTIA: Leading vendor-neutral IT certification body offering A+, Network+, Security+, and other credentials. Directly comparable certification-led revenue model and IT practitioner audience that overlaps with IAITAM's ITAM curriculum.
- (ISC)²: International nonprofit membership association for cybersecurity professionals, best known for the CISSP credential. Closely comparable nonprofit certification-body model with similar member services, training, and annual events.
- ISACA: Global professional association offering IT governance, risk, audit, and security certifications (CISA, CISM, CRISC). Closely comparable membership, certification, and conference business model serving adjacent IT practitioner audiences.
- The ITAM Review: Independent IT Asset Management community, content, and analyst firm running reviews, awards, and events for ITAM professionals. Closest category peer for content, community, and event-driven GTM in ITAM.
- PeopleCert (AXELOS / ITIL): Owner of the ITIL / PRINCE2 certification frameworks and a global accredited training organization network. Comparable in monetizing a proprietary IT service management body of knowledge through certifications, training partners, and publications.
- Pink Elephant: Long-standing IT service management training and consulting firm specialising in ITIL-based certifications and the PinkVERIFY program. Directly comparable IT-training, certification, and conference business in an adjacent ITSM category.
Others
- Flexera: Software vendor for IT asset management, software asset management, and IT visibility (including the former Snow Software). Not a training peer, but operates in the same ITAM category from the software side and is a frequent buyer of IAITAM-trained practitioners.
- HPE Education Services (HPE Pointnext): Vendor-led IT training and certification programs covering hardware and infrastructure asset management. Comparable in selling structured IT training and certifications but tied to a specific OEM rather than vendor-neutral like IAITAM.
- ServiceNow: Enterprise cloud platform for IT service management, IT operations, and IT asset management workflows. Adjacent ecosystem player whose customers overlap IAITAM's ITAM audience and that runs its own certification and training programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IAITAM social profiles
Digital presenceIAITAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
IAITAM leadership team
Management profileNumber of profiles
Profiles1 record
IAITAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IAITAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IAITAM
What does IAITAM do?
IAITAM is a professional association that delivers IT Asset Management (ITAM) education and credentials through eight industry certifications (CSAM, CHAMP, CITAM, CAMP, CITAD, CMAM, CAMSE, and CAIAM), the 12-volume IBPL Best Practice Library covering all 12 ITAM Key Process Areas, four-tier organizational membership, the ACE Annual Conference & Exhibition (2,000+ attendees, 100+ sessions), and ongoing Wednesday Webinar/IMUG community programming. Training is delivered in-person, online, and self-paced to ITAM practitioners, software/hardware asset managers, and enterprise IT leaders worldwide.
Is IAITAM a public or private company?
IAITAM is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was IAITAM founded?
IAITAM was founded in 2002. It employs 11 to 50 people.
Where is IAITAM based?
IAITAM is headquartered in Canton, United States, in the North America region.
How does IAITAM make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are education and Certification Courses, IBPL Publications, ACE Annual Conference and industry Directory.
Who are IAITAM's main competitors?
Gartner is listed as a broad incumbent. Direct peers are CompTIA, (ISC)², ISACA, The ITAM Review, PeopleCert (AXELOS / ITIL) and Pink Elephant. Others are Flexera, HPE Education Services (HPE Pointnext) and ServiceNow.
Does IAITAM have an API?
No public API is recorded for IAITAM.
What industry is IAITAM in?
IAITAM's product category is IT Asset Management Education & Certification. Its primary akta.pro industry code is EDANAIAF, Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA), with a secondary code of EDAAAPAB, Information Technology & Software. Its NAICS code is 61142 and its SIC code is 8200.