CleverCards

What CleverCards does

CleverCards is an Irish fintech headquartered in Dublin (registered as KPTRS Investments Ltd) that operates a Platform-as-a-Service (PaaS) enabling businesses, insurers, and governments to instantly issue, configure, distribute, and manage digital Mastercard payment programmes. The platform delivers prepaid cards to recipients via email, SMS, or WhatsApp, with cards tokenised into Apple Pay and Google Pay and accepted at 50 million+ merchants globally. Cards are issued by Stripe Technology Europe Limited, regulated by the Central Bank of Ireland, giving CleverCards compliant e-money institution reach across Europe (the licence was obtained via the 2021 acquisition of ExpendiaSmart). Core product verticals are Employee Rewards and Benefits, Business Expense Cards (with add-on modules for travel, mileage, per diem, relocation, subscription, contractor, and marketing spend), and Insurance Payouts. The company also exposes an API/SDK for programmatic card issuance and management.

The commercial model is a hybrid of pay-as-you-go card-issuance fees (self-serve online orders up to €15,000 via shop.clevercards.com) and subscription/enterprise pricing handled by a direct sales team for larger and customised deployments. Distribution combines a product-led growth motion with enterprise field sales and a channel partnership with Pluxee (the world's second-largest employee benefits company, which took a minority equity stake in June 2024). The customer base spans 10,000+ businesses and 350,000+ end-users across 92 countries, with named enterprise customers including Microsoft, Oracle, PwC, Amazon, Vodafone, Allianz, Axa, Zurich, Bank of Ireland, Accenture, Renault, and eBay, alongside public-sector and insurance-sector deployments.

CleverCards has raised €28 million in total funding across rounds in 2014, 2016, 2021, and 2024 (most recently an €8M Pluxee-led round in June 2024), with Enterprise Ireland among earlier backers. The company employs 51–100 staff, announced 35 new positions at its Sandyford, Dublin head office in January 2024, and was ranked Ireland's fastest-growing startup (#70 in Sifted 250) in 2025 and a top-100 UK & Ireland startup in 2026. It is the highest-rated gift card provider on Trustpilot. The underlying technology stack relies on Mastercard rails, Stripe issuance infrastructure, mobile wallet tokenisation, and a configurable business portal for spend controls, real-time tracking, and bulk distribution — with no disclosed AI/ML capabilities at this time.

Name

CleverCards

Legal name

KPTRS Investments Ltd

Website

https://clevercards.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

CleverCards is a Dublin-based fintech operating a digital Mastercard Platform-as-a-Service that enables businesses, insurers, and governments to instantly issue, distribute, and manage prepaid payment cards for employee rewards, expense management, and insurance payouts across 92 countries.

Ownership category

akta.pro rank

Product category

Corporate Prepaid Card Platform

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industry

Government Benefit & EBT / Social Program Cards (FSAMANAF)

Keywords

• Digital prepaid cards
• Corporate expense management
• Employee rewards platform
• Insurance payouts automation
• Virtual payment cards

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Card Issuance Fees: Revenue generated from issuing prepaid digital Mastercards to businesses for employee rewards, benefits, and expenses
2. Platform Subscription/Service Fees: Fees for business portal access, bulk ordering, and enterprise account management

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

CleverCards is a Platform-as-a-Service (PaaS) that enables businesses and governments to instantly issue, distribute, and manage digital Mastercard programmes via email, SMS, or WhatsApp. The platform supports employee rewards, business expense management, insurance payouts, and government disbursements, with configurable spend controls and real-time tracking through a dedicated business portal.

Product overview

CleverCards is a digital payments Platform-as-a-Service (PaaS) that enables businesses to issue, configure, and manage digital Mastercard programs. The platform consists of a core offering focused on Employee Rewards and Business Expense Cards, complemented by specialized modules for Travel Allowances, Mileage Allowances, Per Diem Allowances, Relocation Allowances, Subscription Payments, Contractor Payments, and Marketing Spend Management. The company also offers Insurance Payouts as a separate vertical. All products are built on Mastercard's payment network and delivered digitally via email, with cards usable worldwide at over 50 million merchants through Apple Pay and Google Pay integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Rewards

Quantifiable outcome

• Tax savings of up to €1,970 per employee per year for employers using Small Benefit Exemption Scheme
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Stripe (Stripe Technology Europe Limited)coreTechnology or IntegrationCards are issued by Stripe Technology Europe Limited, an electronic money institution authorized by the Central Bank of Ireland. CleverCards operates as a platform on top of Stripe's payment infrastructure for card issuance and management.
• MastercardcoreTechnology or IntegrationCleverCards issues Mastercard-backed digital cards accepted at over 50 million merchants worldwide, both online and in-store via Apple Pay and Google Pay.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Pleo: Denmark-based spend management platform issuing prepaid Mastercard corporate cards with expense management, approvals, and accounting integrations. Directly comparable to CleverCards' business expense and employee reward cards offering.
• Spendesk: France-based B2B spend management platform combining prepaid cards, virtual cards, invoices, and expense approvals. Competes directly with CleverCards in European SMB and mid-market expense and reward card use cases.
• Payhawk: Bulgaria/UK-headquartered corporate cards and expense management platform serving European and global businesses. Direct peer on multi-currency corporate cards, expense automation, and ERP integrations.
• Soldo: UK/Italy-based prepaid business cards and spend management platform for employee expenses, allowances, and petty cash. Closely comparable to CleverCards across prepaid Mastercard issuance and employee benefit cards.
• Moss: Berlin-based corporate cards and spend management startup offering Mastercard prepaid cards with automated accounting. Directly competitive in European SMB expense management.

Broad incumbents

• Brex: US-headquartered all-in-one corporate card and spend platform with corporate cards, expense management, bill pay, and treasury. Broader incumbent in the same category as CleverCards but with a US-centric footprint and broader product suite.
• Ramp: US-based corporate cards and financial automation platform combining corporate cards, bill pay, expense management, and procurement. Operates in the same vertical as CleverCards' expense and employee benefit use cases, focused on the US market.
• Blackhawk Network: US-headquartered prepaid gift card, payment, and rewards network. Comparable in the prepaid Mastercard and digital gift card distribution space, particularly for consumer and corporate rewards use cases CleverCards serves.

Emerging players

• Pliant: Berlin-based B2B credit card and spend management startup targeting mid-market companies. Comparable corporate card and spend management proposition, smaller scale than CleverCards but similar focus area.
• Tillo: UK-based digital gift card distribution platform connecting businesses to 1000+ gift card brands via API. Comparable to CleverCards as a B2B digital prepaid / gift card platform with API-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clevercards
• LinkedInlinkedin.com/company/clevercards
• Xx.com/clever_cards

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CleverCards