Tillo
Tillo is a B2B gift card network platform connecting 4,000+ brands with fintechs, loyalty programmes, corporate gifting platforms, and banks via a single API across 40 markets, processing over $4 billion in cumulative digital gift card volume.
- Company typePrivate
- Founded2016
- HeadquartersBrighton, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Tillo does
Tillo operates a B2B gift card and rewards network that connects consumer brands with buyer platforms — fintechs, loyalty programmes, corporate gifting platforms, banks, BNPL providers, crypto platforms, and HR/benefits systems — through a single API integration. Founded in 2016 and headquartered in Austin, Texas (US) with operational bases in Brighton & Hove, London, Sydney, and Cape Town, Tillo's network spans 4,000+ brands across 40 markets, has processed more than $4 billion in cumulative digital gift card volume, and supports 25 currencies.
The product portfolio is built on a platform-plus-modules architecture. The Gift Card API is the core integration layer, supplemented by a low-code white-label StoreFront, Buyer Hub and Brand Hub dashboards for network management, multi-brand ChoicePlus cards, and a PrepaidPass suite covering Virtual Mastercard and Virtual Visa variants (with RewardPass, LoyaltyPass, and IncentivePass sub-brands). The International Payments feature (launched April 2024) provides real-time FX conversion refreshed every 10 minutes. Brand-side services include Gift Card Program Management, Gift Card Processing, Gift Card eCommerce Solutions, and Bulk Buy. The March 2024 acquisition of Jigsaw Business Solutions for £3.6 million added dedicated gift card management capability to the platform.
Tillo generates revenue through transaction fees on gift card processing and usage-based or subscription API fees, with custom quote-based enterprise pricing. The go-to-market is API-first, targeting fintech, loyalty, corporate gifting, banking, BNPL, crypto, gaming, and HR/benefits verticals globally. Named enterprise customers include Nike, Ticketmaster, Tide, Reward Gateway, TopCashback, Quidco, Bitrefill, Virgin Incentives, Reachdesk, and lastminute.com. The company is privately held and venture-backed by Passion Capital, Conviction VC, and Tenzing, and holds ISO 27001, Cyber Essentials Plus, and the Customer Service Excellence (CSE) accreditation — the latter being unique among global gift card providers.
Tillo firmographics
Firmographics- Name
- Tillo
- Legal name
- Tillo Inc
- Website
- https://tillo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tillo is a B2B gift card network platform connecting 4,000+ brands with fintechs, loyalty programmes, corporate gifting platforms, and banks via a single API across 40 markets, processing over $4 billion in cumulative digital gift card volume.
- Ownership category
- akta.pro rank
Tillo industry classification
Industry- Product category
- Digital Gift Card API Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)
- akta.pro secondary industries
- Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH)
Keywords
Where Tillo is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Tillo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Gift Card Transaction Fees: Revenue generated from transaction fees on gift card purchases processed through the platform API and StoreFront solutions
- API Service Fees: Usage-based or subscription fees for API access and integration services connecting brands to the gift card network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom enterprise pricing based on volume and integration requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tillo product offering
Product offeringCore offering
Tillo operates a B2B digital gift card network and API platform that connects 4,000+ brands in 40 markets with business buyers, enabling real-time issuance, processing, and redemption of digital gift cards and prepaid card rewards for incentives, loyalty, employee benefits, and corporate gifting programs. The platform is delivered through a single Gift Card API integration, a white-label StoreFront solution, Buyer/Brand Hub dashboards, and product variants including Digital Gift Cards, ChoicePlus multi-brand cards, and PrepaidPass (Virtual Mastercard/Visa) prepaid solutions.
Product overview
Tillo is an embedded rewards and incentives platform operating as a platform-plus-modules architecture. The core platform consists of the Gift Card API and StoreFront (a white-label storefront solution), supported by the Buyer Hub and Brand Hub dashboards for network management. The product portfolio spans digital gift cards (single-brand Digital Gift Cards and multi-brand ChoicePlus), prepaid card solutions (PrepaidPass including Virtual Mastercard and Virtual Visa variants, with RewardPass, LoyaltyPass, and IncentivePass sub-brands), and brand-side programme services (Gift Card Program Management, Gift Card Processing, Gift Card eCommerce Solutions, and Bulk Buy). An acquired brand — Jigsaw Business Solutions — expands Tillo's gift card management capabilities. The platform connects over 4,000 brands in 40 markets, has processed over $4 billion in digital gift cards, and supports 25 currencies with real-time FX conversion through its International Payments feature.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $4 billion+ processed gift card volume
Companies that use Tillo
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles4 records
Tillo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Tillo partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and flagship.
- Flight Centre CanadacoreIntegration partnership bringing gift card capabilities to Flight Centre Canada's travel rewards and incentive programs in Canada.
- PaacecorePartnership integrating Tillo's gift card network into Paace's platform for reward and incentive solutions.
- GOVXcoreIntegration partnership enabling GOVX to offer gift card rewards through Tillo's API network.
- Core RewardscorePartnership integrating gift card capabilities into Core Rewards' employee benefits and rewards platform.
- Jat LinkcoreIntegration partnership connecting Jat Link's platform to Tillo's gift card network.
- DID Card LtdcorePartnership enabling DID Card Ltd to access Tillo's gift card distribution capabilities.
- TreatwellcoreIntegration partnership bringing gift card rewards to Treatwell's beauty and wellness platform.
- ChestcorePartnership integrating gift card solutions into Chest's rewards platform.
- JoyogramcoreIntegration partnership enabling Joyogram to offer gift card rewards through Tillo's API.
- KindocorePartnership integrating Tillo's gift card network into Kindo's platform.
- Optimus FintechcoreIntegration partnership connecting Optimus Fintech to Tillo's global gift card network.
- MiconexcorePartnership enabling Miconex to leverage Tillo's gift card distribution capabilities.
- KamelioncoreIntegration partnership connecting Kamelion to Tillo's gift card API network.
- Group CardscorePartnership integrating gift card capabilities into Group Cards' corporate gifting platform.
- Jigsaw Business SolutionsflagshipStrategic acquisition of Jigsaw Business Solutions valued at £3.6 million, expanding Tillo's gift card distribution capabilities and market position in the UK market.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Tillo competitors and assessment
Company assessmentDirect peers
- Giftbit: Giftbit is a digital gift card API and bulk-send platform focused on SMB and enterprise incentive programs — competing head-to-head with Tillo's Gift Card API and Bulk Buy offerings in North America.
- Tremendous: Tremendous is a digital rewards and incentives platform offering an API for sending gift cards, prepaid cards and payouts globally — directly competing with Tillo for the same fintech, HR and research buyer segments.
- Blackhawk Network: Blackhawk Network is the largest global gift card and prepaid payments distributor, offering a multi-brand gift card marketplace, prepaid card programs and an incentives API — the closest direct competitor to Tillo's network-plus-API model.
- InComm Payments: InComm Payments is a leading prepaid and gift card processor/distributor that issues closed-loop and open-loop cards via APIs and integrations to retailers and incentive platforms — directly comparable to Tillo's gift card processing and issuance capabilities.
- Tango Card (a Blackhawk Network company): Tango Card operates a rewards and incentives API platform for businesses to send gift cards and prepaid cards — overlapping almost entirely with Tillo's gift card API, white-label storefront and rewards catalog offering.
- Reloadly (now Recharge): Reloadly (merged into Recharge) provides a global gift card and mobile top-up API for developers and platforms — directly comparable to Tillo's API-first model, especially across emerging markets and digital goods.
Others
- Reward Gateway: Reward Gateway is an enterprise employee engagement and rewards platform that uses Tillo (per Tillo's customer list) — a buyer-side customer and channel partner rather than direct competitor, comparable on reward-program technology stack.
Broad incumbents
- Edenred: Edenred is a global incumbent in employee benefits, prepaid corporate solutions and gift/incentive cards across 40+ countries — competing with Tillo in the employee benefits and corporate gifting segments as a much larger incumbent.
- PayPal (Honey/rewards): PayPal/Honey operates a broad rewards, cashback and digital gift card distribution capability — adjacent incumbent with overlapping buyer use cases (cashback and consumer incentives) where it competes with Tillo's API-driven buyer integrations.
Emerging players
- Rybbon (by Marigold Engage): Rybbon offers a digital rewards and gift card API integrated into marketing and research platforms — overlapping with Tillo's buyer-side incentives use cases (market research, customer feedback, marketing) as a more focused emerging player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tillo social profiles
Digital presenceTillo compliance and trust
Trust signalCompliance7 records
Tillo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tillo leadership team
Management profileNumber of profiles
Profiles5 records
Tillo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tillo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tillo M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tillo
What does Tillo do?
Tillo operates a B2B digital gift card network and API platform that connects 4,000+ brands in 40 markets with business buyers, enabling real-time issuance, processing, and redemption of digital gift cards and prepaid card rewards for incentives, loyalty, employee benefits, and corporate gifting programs. The platform is delivered through a single Gift Card API integration, a white-label StoreFront solution, Buyer/Brand Hub dashboards, and product variants including Digital Gift Cards, ChoicePlus multi-brand cards, and PrepaidPass (Virtual Mastercard/Visa) prepaid solutions.
Is Tillo a public or private company?
Tillo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tillo founded?
Tillo was founded in 2016. It employs 101 to 250 people.
Where is Tillo based?
Tillo is headquartered in Brighton, United Kingdom, in the Europe region.
How does Tillo make money?
Two revenue lines are on record. Gift Card Transaction Fees are the primary driver. The others are API Service Fees.
Who are Tillo's main competitors?
Direct peers on record are Giftbit, Tremendous, Blackhawk Network, InComm Payments, Tango Card (a Blackhawk Network company) and Reloadly (now Recharge). Reward Gateway is listed as an others. Broad incumbents are Edenred and PayPal (Honey/rewards). Rybbon (by Marigold Engage) is listed as an emerging player.
Does Tillo have an API?
Yes. Tillo offers an award-winning Gift Card API enabling businesses to integrate once and access 4,000+ brand gift cards. The API supports real-time processing, instant digital issuance, bulk gift card orders, and cross-border transactions. Documentation is available at tillo.tech. Developer documentation is at tillo.tech.
What industry is Tillo in?
Tillo's product category is Digital Gift Card API Platform. Its primary akta.pro industry code is FSAMANAL, Gift Card Processing, Issuance Platforms & Aggregators, with a secondary code of FSAMANAK, Prepaid Card Program Managers & Issuers (BIN Sponsors). Its NAICS code is 518210 and its SIC code is 7370.