What Duck Camp does

Duck Camp is a Texas-based outdoor apparel and gear company that designs, manufactures, and sells premium technical clothing and accessories for hunters, anglers, and outdoor recreationists. Founded in 2018 and headquartered in Austin, the company distributes through its direct-to-consumer e-commerce site (duckcamp.com), two company-owned retail stores in Austin and Houston (Rice Village), and a network of authorized third-party retail partners across the United States. The business is privately held as Duck Camp LLC and employs 11-50 people.

The product portfolio spans men's and women's apparel (tops, bottoms, outerwear), headwear, accessories, and specialized wading equipment, anchored by branded technology lines including Brrr® cooling fabrics and drirelease® moisture-wicking textiles, plus three proprietary camouflage patterns (Wetland, Woodland, Midland) applied across product lines. The Deck System is a flagship technical outerwear collection featuring ripstop construction, with the Deck Jacket priced at $279 and zip waders at $849. The company operates the Duck Camp Sporting Club, a $12/year membership that returns 10% store credit and provides shipping benefits, and runs community-driven marketing through The Camp Book content platform and an ambassador network of professional anglers, hunters, and guides.

Revenue is generated primarily through one-time product sales across channels, with a small recurring component from the membership program. Pricing spans entry-level hats and accessories ($25-$59) through high-end technical waders ($849), positioning Duck Camp in the premium tier of the outdoor apparel market. The brand has secured earned media in Popular Mechanics, Garden and Gun, Men's Journal, GearJunkie, Gear Patrol, and Field and Stream, and maintains co-branded conservation partnerships with Ducks Unlimited, Quail Forever, Captains For Clean Water, and Texas Wildlife Association.

Name

Duck Camp

Legal name

Duck Camp LLC

Website

https://duckcamp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Duck Camp is a Texas-based premium outdoor apparel and gear brand designing technical hunting and fishing clothing, accessories, and wading equipment sold direct-to-consumer online and through retail stores in Austin and Houston.

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Hunting/Fishing Gear

NAICS

Sporting Goods Retailers (45911), Textile Bag and Canvas Mills (314910), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Outdoor apparel
• Hunting clothing
• Fishing gear
• Technical waders
• Outdoor accessories

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Sales: Direct-to-consumer online sales through duckcamp.com featuring full product catalog with standard pricing and seasonal collections
2. Retail Store Sales: Company-owned retail locations in Austin (HQ) and Houston (Rice Village) selling full product assortment
3. Third-Party Retail Distribution: Sales through authorized retail partners across the United States
4. Duck Camp Sporting Club Membership: Annual membership program offering 10% store credit back on purchases and free shipping on orders over $50

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Duck Camp designs, manufactures, and sells premium outdoor apparel and gear for hunting, fishing, and outdoor recreation. Its product portfolio spans men's and women's technical clothing (hoodies, performance shirts, outerwear), waterproof waders, hats, camouflage apparel, canvas equipment, and lifestyle accessories, distributed through its own e-commerce site, two company-owned retail stores, and authorized retail partners across the U.S.

Product overview

Duck Camp is a premium outdoor apparel company offering a unified product portfolio centered on technical hunting and fishing gear. The core offering spans men's and women's apparel categories (tops, bottoms, outerwear), headwear, accessories, and specialized wading equipment. Key branded technology lines include Brrr® Technology (cooling fabrics) and The Deck System (technical outerwear for harsh conditions). The company also offers a sub-brand portfolio including Game Series hats featuring wildlife designs, Logowear casual apparel, Canvas Equipment for field utility, and proprietary camouflage patterns (Wetland, Woodland, Midland). A membership program (Duck Camp Sporting Club) and gift cards round out the service offerings. All products are designed for durability in outdoor conditions while maintaining style for everyday wear.

Differentiator

Problem solved

Functional benefit

Products and services

• The Deck System A technical outerwear system designed for harsh weather conditions, comprising the Deck Jacket and Deck Bib. Built with durable ripstop construction, waterproof design, dialed pocket layout, smart strap adjustments, hidden kill-switch D-rings, and fish-first details. Targeted at anglers and outdoorsmen working in demanding environments.
• Brrr® Technology Collection A branded product collection of apparel integrating proprietary Brrr® cooling technology for temperature regulation during outdoor activities. Includes hats, shirts, hoodies, pants, sun gloves, and gaiters for hunting, fishing, and warm-weather outdoor use.
• Zip Waders Waterproof full-length wading gear with full-length zippers for easy on/off. Available in Moss/Raven, Woodland, and Wetland camo patterns. Priced at $849. Designed for waterfowl hunters and anglers working in deeper water.
• Hip Waders Waterproof hip-length wading gear for shallower water conditions. Available in Moss/Raven colorway. Priced at $249. Designed for hunters and anglers who need shorter waterproof coverage.
• Contact Softshell Series A versatile softshell collection including Contact Softshell Jacket, Contact Softshell Hoodie, and Contact Softshell Vest. Features water-resistant and windproof properties with articulated fit for outdoor activities. Available in proprietary Wetland, Woodland, and Midland camouflage patterns.
• Logowear (Hats & Tees) Casual lifestyle apparel featuring Duck Camp branding and attitude. Includes graphic t-shirts (Bass Tourney Tee, Bucket List Tee, DC Shop Tee, Duck Camp Logo Tee, Hunt and Fish Club Tee, Longbeards Tee, Sporting Goods Tee, Wingshooting Badge Tee, Flying Mallard Pocket Tee and others) and various hat styles (trucker, performance perforated, twill, waxed hats) for outdoor lifestyle consumers.
• Game Series Hats A collection of hats featuring outdoor-themed Game Series designs including fish species (Redfish, Crappie, Tarpon, Bonefish, Bass, Permit, Chinook Salmon, Brook Trout, Rainbow Trout, Brown Trout, Walleye, Gulf Shrimp), wildlife (Mallard, Turkey, Gator, Blue Crab, Crawfish, Black Lab, Pointer), and specialty designs (Popper, Dove, Pheasant, Quail).
• Canvas Equipment Rugged field utility equipment made from waxed canvas, including Canvas Shell & Game Bag Set, Canvas Game Bag Can Holster, Canvas Ammo Tote (Small and Large), Canvas Upland Strap Vest, and Canvas Gun Sleeve. Designed for truck beds, days afield, and hunting activities.
• Mesh Gear Totes Mesh tote bags available in Small, Medium, and Large sizes. Features breathable mesh construction for carrying fishing and hunting gear, with multiple colorways including Wetland, Woodland, and Black camo patterns.
• Digital Gift Card E-gift cards delivered via email with no additional processing fees. Available in denominations of $25, $50, $75, $100, $125, $150, $175, $200, $250, $300, $350, $400, and $500. Redeemable across the Duck Camp product catalog.
• Duck Camp Sporting Club Annual Membership Annual membership program priced at $12 per year, offering 10% store credit back on every order, free shipping on orders over $50, member exclusives, and VIP access to new products and promotions for individual customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Conservation PartnerscoreOthersDuck Camp partners with conservation organizations to promote stewardship of natural resources. Conservation messaging is integrated into brand values, with partners promoted on the website to ensure future generations can enjoy outdoor spaces.
• Ducks UnlimitedminorGTM or Marketing PartnerCollaborative product line including co-branded t-shirts and waxed hats, with proceeds supporting waterfowl conservation efforts
• Quail ForeverminorGTM or Marketing PartnerCo-branded bobwhite hat supporting quail conservation and habitat restoration programs
• Captains For Clean WaterminorGTM or Marketing PartnerCollaborative hat design supporting clean water advocacy and marine conservation efforts
• Texas Wildlife Association (TWA)minorGTM or Marketing PartnerCo-branded pronghorn hat supporting Texas wildlife conservation and education

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• First Lite: First Lite is a premium hunting apparel brand specializing in merino-based technical layers and proprietary camo. Comparable to Duck Camp on premium hunting positioning, conservation-aligned storytelling, and DTC-led distribution into the same core waterfowl/big-game customer.
• KUIU: KUIU is a premium direct-to-consumer hunting apparel brand with proprietary camo and technical layering systems. Direct comp on product architecture (camo + tech fabrics), premium pricing model, and DTC-first GTM. Comparable because both target the technical-hunting enthusiast willing to pay for performance.
• AFTCO: AFTCO is a long-running saltwater fishing apparel and tackle brand with proprietary technical shirts and outerwear. Comparable to Duck Camp on fishing-only focus, premium technical apparel pricing, and conservation/marketing partnerships in the sportfishing community.
• Sitka Gear: Sitka is a Bozeman-based premium hunting apparel brand with proprietary camo systems and technical outerwear. Highly comparable on product (camo patterns, technical layers), customer (big-game and waterfowl hunters), and go-to-market (DTC + pro staff/ambassadors + selective wholesale). Sitka is the dominant reference point for what Duck Camp aspires to in hunting apparel.
• HUK: HUK is a fishing-specific apparel brand with strong performance shirt and outerwear lines. Comparable to Duck Camp on fishing apparel, sun-protection technical features, and DTC + sporting-goods retail distribution to saltwater and freshwater anglers.
• Simms Fishing: Simms is a Bozeman, MT-based premium fishing apparel and waders brand. It is the most direct comp to Duck Camp: overlapping product (waders, technical shirts, outerwear), overlapping distribution (DTC + retail + wholesale), and overlapping customer (fly and saltwater anglers). Simms validates the premium pricing and conservation-aligned positioning model Duck Camp is pursuing.

Broad incumbents

• Filson: Filson is a heritage outdoor brand with waxed canvas, rugged field apparel, and hunting-adjacent product. Comparable on field/lifestyle apparel aesthetic, premium pricing, and overlap with the waterfowl/upland hunting customer, though Filson’s catalog extends well beyond technical hunting performance.
• Browning: Browning is a legacy hunting and firearms brand with apparel, gear, and accessories. Comparable as a broad incumbent in hunting apparel that competes for the same end consumer and retail shelf space, though Browning’s brand equity is rooted in firearms rather than technical apparel.
• Orvis: Orvis is an established multi-category outdoor brand with deep hunting and fishing apparel, dog, and tackle lines. Comparable as a broad incumbent that competes for the same hunter/angler wallet across apparel and accessories, but at a larger scale and with a more diverse (non-apparel) catalog.
• Patagonia: Patagonia is a global outdoor apparel leader with deep fishing and general outdoor product lines. Comparable as a broad incumbent on technical apparel, conservation messaging, and DTC + wholesale distribution; overlaps Duck Camp on fly-fishing customer but operates at vastly larger scale and broader category mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/duckcamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duck Camp