E Factor Experiences

What E Factor Experiences does

E-Factor Experiences Ltd. is an India-based, publicly listed (NSE: EFACTOR) experiential event management company headquartered in Noida with a second office in Jaipur. Founded around 2000-2001, the company has executed more than 1,034 events across 24 countries over 25 years and serves four primary customer segments: government bodies (e.g., Indian Navy, Assam Tourism Development Corporation), large corporates and business houses (Essar Group, KGK, Indorama, Dishman, Apeejay Surrendra), high-net-worth individuals seeking luxury weddings and social events (clients have included Shilpa Shetty, Amitabh Bachchan), and — via franchise and licensing — cultural-tourism audiences in Indian metros and global diaspora hubs.

The company's core technology is an integrated immersive experience stack combining 360° projection mapping, spatial audio, kinetic scenography, mixed reality, and AI-powered dramaturgy. This stack underpins its proprietary IP portfolio — most notably Shiva Immersive, launched in December 2025 at a $2 million franchise price point, which positions mythology-driven cultural storytelling as a licensable product. Sub-brands include Eco Retreat Odisha (eco-tourism with Odisha Tourism), The Bridal Retreat (wedding services), and SkyWaltz (hot air ballooning), supported by a wholly-owned adventure tourism subsidiary.

E-Factor makes money through three primary revenue streams: (1) professional services fees for end-to-end event management on a quote-based model for bespoke corporate, government, and wedding events; (2) IP licensing and franchising, notably the $2 million Shiva Immersive franchise fee with multi-year contracts; and (3) concert touring and artist management (e.g., Dream Theater India tour). FY26 consolidated revenue was INR 191.44 crore (~USD 22.8 million), up 11.6% year-over-year, with PAT of INR 19.67 crore. Go-to-market is primarily direct senior-led sales to enterprise and government clients, complemented by referrals in the HNWI wedding segment and a growing B2B2C franchise channel for IP expansion.

Name

E Factor Experiences

Legal name

E-Factor Experiences Ltd.

Website

https://efactor4u.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

E-Factor Experiences is an India-based, publicly listed event management company that designs and executes large-scale experiential events for government bodies, corporates, and high-net-worth families, with a growing franchise/licensing business around its proprietary immersive Shiva Immersive cultural-tech IP.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Other Amusement and Recreation Industries (7139), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Party Games, Activities & Interactive Entertainment (HSACACAJ), Brand Activations & Experiential Campaign Design (MPAAAGAA), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• Event management services
• Experiential event design
• Immersive projection mapping
• Wedding event planning
• Cultural festival production

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Management & Experiential Services: End-to-end event design, planning, management and execution for corporate, government, and individual clients across festivals, sports, weddings, and cultural events
2. IP Licensing & Franchising: Licensing and franchising of proprietary experiential IP formats like Shiva Immersive to third-party operators across Indian metros and global diaspora markets
3. Concert Touring: Concert touring industry involvement including artist management and event production (e.g., Dream Theater India tour)

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

E Factor Experiences provides end-to-end event management and experiential design services across India, covering weddings, private social events, corporate functions, government cultural festivals, sporting events, multimedia/virtual events, and eco-tourism experiences. The company also develops proprietary immersive intellectual properties such as Shiva Immersive (combining 360° projection mapping, spatial audio, AI-powered dramaturgy, and kinetic scenography) and licenses these as franchise offerings to third-party operators in domestic and international markets.

Product overview

E-Factor Experiences Ltd. operates as a comprehensive event management and experiential design platform offering end-to-end solutions across multiple event categories including Festivals & Cultural Events, Multimedia & Virtual Events, Sporting & Competitive Events, Eco Habitats & Tourism, Government Events, and Weddings & Private Social Events. The company has developed proprietary intellectual properties including Shiva Immersive (cultural-tech franchise), SkyWaltz (aerial experiences), The Bridal Retreat (wedding services), and Eco Retreat Odisha (eco-tourism). The portfolio includes recent projects such as India Pavilion Bharat @ World Expo, Maha Paryatan, 360 Degree Curved Theatre & Mixed Reality Experience, and National Youth Festival 2022. The company also operates a wholly-owned subsidiary, E Factor Adventure Tourism, focused on adventure tourism experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Eco Retreat Odisha: Eco habitats and tourism experience offering curated retreats in Odisha
• Shiva Immersive
• SkyWaltz
• The Bridal Retreat

Products and services

• E-Factor Experiences Event Management Services End-to-end event management services including festivals, multimedia experiences, sporting events, eco-tourism, government events, corporate events, weddings and private social events, provided to government bodies, corporate clients, and high-net-worth individuals.
• Shiva Immersive India's first large-format, multi-sensory immersive cultural-tech franchise combining 360° projection mapping, spatial audio, AI-powered dramaturgy, and kinetic scenography to present mythology through cinematic technology. Available via franchise/licensing for operators across Indian metros and global diaspora hubs.
• Eco Retreat Odisha Eco habitats and tourism initiative showcasing sustainable retreat experiences in Odisha, developed in partnership with Odisha Tourism.
• The Bridal Retreat Luxury wedding planning and design service offering curated bridal experiences and wedding environments.
• SkyWaltz Hot air ballooning and aerial experience brand offering balloon festivals and aerial tourism services.
• Concert Touring and Artist Management Concert touring services including artist management and event production for international music acts performing in India.

Quantifiable outcome

• FY26 revenue of INR 191.44 crore, 11.6% YoY growth
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Dream TheaterminorStrategic or Co-development PartnerE Factor Experiences entered the concert touring industry through involvement in Dream Theater's India tour, marking their expansion into international music touring events.
• Assam Tourism Development Corporation Ltd.coreStrategic or Co-development PartnerCollaborated on Brahmaputra Carnival, a flagship cultural tourism event in Assam. The tourism corporation provided official commendation for E Factor's professionalism, innovation, and commitment to the project's success.
• Various State Tourism BoardscoreStrategic or Co-development PartnerPartnership with state tourism departments for cultural festivals, tourism activations, and destination promotion including events like India Pavilion at World Expo, Maha Paryatan, and National Youth Festival.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Laqshya Live (Laqshya Media Group): Indian experiential marketing division of a media group specializing in large-format activations, government events, and brand experiences, comparable in scale and government-event focus.
• 70 EMG (Event Management Group): Indian experiential agency delivering brand experiences, conferences, and large-scale events for corporate and government buyers, comparable to E Factor's B2B event services vertical.
• Percept Limited: Indian experiential marketing and event management group operating across brand activations, celebrity management, and large-format events in India, providing a directly comparable service portfolio and B2G/celebrity clientele.
• Cineyug Films & Entertainment: Indian high-end wedding and social event planner serving celebrity clients and HNWI families, directly comparable to E Factor's Bridal Retreat and celebrity wedding portfolio.
• Fountainhead MKTG (Reliance Group): India's largest experiential marketing agency offering event management, brand activations, and digital-physical hybrid experiences for corporate and government clients, comparable in experiential marketing capabilities.
• Wizcraft International Entertainment: Indian event management and experiential marketing company offering end-to-end event production, brand activations, and large-scale government and corporate event execution across India, directly comparable in scope and client mix to E Factor.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency producing immersive events, brand activations, and cultural experiences, comparable to E Factor's Shiva Immersive-style cultural-tech experiences at global scale.
• Sparks Entertainment: Global experiential and entertainment agency delivering brand experiences and immersive events, comparable in technology-augmented storytelling to E Factor's AI-powered dramaturgy and projection mapping IP.
• George P. Johnson (GPJ): Global experiential marketing agency with extensive technology-enabled event capabilities, serving as the international benchmark for the immersive and large-format event services E Factor is attempting to scale globally.

Regional players

• Teamwork Arts: Indian cultural events producer organizing large festivals (Jaipur Literature Festival) and government cultural partnerships, directly comparable to E Factor's festival and cultural tourism portfolio in the Indian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/efactorevent

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E Factor Experiences