What UNIREC does

UNIREC (legally Brandstore India Private Limited, trading as Uniform Republic / UNIREC Store) is a Mumbai-based sustainable fashion company founded in 2021 that designs and sells clothing manufactured from recycled PET plastic bottles. Its core technology converts post-consumer plastic bottles into polyester fabrics used across its assortment, with each T-shirt incorporating 6-8 bottles; the company reports recycling more than 300,000 bottles and reducing over 100 tonnes of carbon emissions. Proprietary fabric finishes branded as Feather Touch and Matte are applied across round-neck T-shirts, polo shirts, hoodies, shackets, formal jackets, and blazers, with additional licensed sports merchandise including Team India cricket jerseys, golf polos, and a Netflix/Archies co-branded sustainable line. The assortment spans men, women, and kids, distributed across 369+ SKUs at price points from ₹799 to ₹3,600+ for individuals and combo packs.

UNIREC operates a direct-to-consumer model through its Shopify-powered e-commerce storefront (unirecstore.com), complemented by a B2B bulk inquiry channel for corporate gifting and team uniforms. International shipping is enabled to the USA, UK, UAE, and Singapore, although India is the primary market. The company uses unit-based pay-as-you-go pricing, offering individual items alongside combo bundles with 15-35% savings, free shipping on prepaid orders above ₹500, and promotional discount codes. Marketing is conducted through content (founder-authored blog), organic social, sports/influencer marketing via cricket licensing, and earned media, including a founder appearance on Shark Tank and coverage in the Indian Express. Customer segments include individual men, women, and children, plus B2B corporate buyers.

The company is privately held and venture-backed at the seed stage, having raised $190,000 (Rs 1.5 crore) in January 2024 from Singapore-based BeyondSeed, with stated use of funds for market expansion and R&D into sustainable fabrics. Leadership rests with founder and CEO Kapil Bhatia. Headcount is reported at 11-50 employees, no patents or certifications are disclosed, and the company has not reported revenue figures.

Name

UNIREC

Legal name

Brandstore India Private Limited

Website

https://unirecstore.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

UNIREC is a Mumbai-based sustainable fashion brand, founded in 2021, that designs and sells D2C clothing made from recycled PET plastic bottles across men, women, and kids via its e-commerce store and a B2B bulk channel.

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

akta.pro secondary industry

Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)

Keywords

• Sustainable fashion
• Recycled clothing
• Eco-friendly apparel
• Recycled polyester
• PET bottle garments

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: UNIREC generates revenue through direct sales of sustainable clothing products to consumers via its e-commerce platform. Products include T-shirts, polo shirts, hoodies, jackets, cricket jerseys, and kids wear sold as individual items and combo packs at various price points ranging from ₹799 to ₹3,600+.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

UNIREC manufactures and sells sustainable clothing made from recycled PET plastic bottles. The product range includes T-shirts, polo shirts, hoodies, shackets, formal jackets/blazers, and licensed cricket jerseys, sold primarily through its own direct-to-consumer e-commerce store in India. Each T-shirt is produced from approximately 6-8 recycled plastic bottles, and the company also handles B2B bulk/corporate orders.

Product overview

UNIREC is a sustainable fashion brand that operates as an e-commerce platform selling clothing made primarily from recycled PET bottles. The company offers a diverse product portfolio centered around t-shirts and polo shirts (Feather Touch and Matte Polos), complemented by cricket jerseys featuring Indian cricketers, golf-specific Crèst Polos, hoodies, shackets, and formal blazers. The core offerings include individual garments as well as combo/bundle packs providing multiple units at discounted prices. UNIREC targets men, women, and children with products ranging from casual everyday wear to sport-specific attire (golf, cricket, pickleball). The brand emphasizes its environmental mission of converting plastic waste into wearable fashion, having reportedly recycled over 300,000 PET bottles and reduced more than 100 tonnes of carbon emissions.

Differentiator

Problem solved

Functional benefit

Brands

• Project Sundri: An initiative/program mentioned on the UNIREC website related to sustainable fashion, with sub-pages including 'Hands of Project Sundri'.

Products and services

• Feather Touch Round Neck T-Shirts Sustainable round neck T-shirts made from recycled PET bottles, featuring proprietary Feather Touch ultra-soft fabric, available in multiple colors and sizes for men, women, and kids.
• Feather Touch Polo T-Shirts Sustainable polo T-shirts crafted from recycled PET bottles with Feather Touch ultra-soft fabric, offered in various colors and combinations for men.
• Matte Polos Ultra-soft matte finish polo T-shirts made from recycled materials, available in solid colors with collar and pocket options.
• Team India Cricket Jerseys Cricket jersey T-shirts featuring Indian cricketers for men, women, boys, and girls, made from sustainable recycled materials.
• Crèst Polos Premium golf-style polo T-shirts with self-check patterns, designed for golf and sport activities, made from sustainable recycled materials.
• Golf Polos Sustainable golf-specific polo T-shirts with matte finish and tipping details, designed for golf enthusiasts.
• Classic Hoodies Sustainable hoodies and sweatshirts for men and women, including winter hoodies and zipper hoodies made from eco-friendly recycled materials.
• Shackets Sustainable shirt-jacket hybrids (shackets) designed for layering and outdoor activities.
• Formal Jackets and Blazers Sustainable formal jackets and blazers made from recycled polyester, expanding the brand from casual wear to formal attire.
• Combo Packs Value bundles offering multiple T-shirts or polos (packs of 2, 3, or 5) in coordinated colors at discounted prices.
• Archies Sustainable Merchandise Sustainable merchandise launched in partnership with Netflix featuring Archies characters and branding.

Quantifiable outcome

• 300,000 PET bottles recycled into clothing
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• ArchiesminorStrategic or Co-development PartnerUNIREC launched sustainable merchandise in partnership with Archies, including licensed products. The partnership was further extended with Netflix for the Archies sustainable merchandise line.
• NetflixminorGTM or Marketing PartnerNetflix partnered with UNIREC and Archies for the launch of sustainable Archies merchandise, leveraging streaming platform visibility for sustainable fashion marketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• No Nasties: Indian sustainable apparel brand offering 100% organic and fair-trade clothing direct-to-consumer. Highly comparable to UNIREC in sustainability positioning, D2C model, and Indian market focus, though No Nasties emphasizes organic cotton rather than recycled PET.
• Doodlage: India-based sustainable fashion brand producing upcycled and recycled apparel and accessories. Closely comparable to UNIREC on circular/waste-to-fashion positioning, Indian D2C operations, and use of post-consumer waste as primary feedstock.
• B Label: Indian sustainable fashion brand making clothing from organic and recycled fabrics with a focus on eco-friendly manufacturing. Comparable to UNIREC in sustainable materials sourcing, India D2C market, and ethical production positioning.

Broad incumbents

• Pangaia: Global materials-science apparel brand built around sustainable and bio-based fabrics including recycled fibers. Comparable to UNIREC in recycled-materials positioning and premium sustainable apparel pricing, though at a much larger global scale.
• Patagonia: Iconic outdoor apparel brand built on environmental activism and recycled-material product lines. Comparable to UNIREC on sustainability-as-brand-axis and use of recycled polyester, though vastly larger, multi-category, and globally distributed.
• Allbirds: Sustainable apparel and footwear brand built on natural and recycled materials with a strong DTC narrative. Comparable to UNIREC in sustainability-first positioning, premium pricing, and D2C-led go-to-market, though Allbirds is publicly listed and globally scaled.
• FabIndia: India's largest indigenous apparel and home furnishings brand with deep retail footprint and ethical/sustainable sourcing heritage. Comparable to UNIREC as a large-scale Indian apparel brand with sustainability messaging, though FabIndia is a broad incumbent across many categories.
• Adidas (Sustainable Lines): Global sportswear giant with major recycled-PET product lines and explicit sustainability commitments. Comparable to UNIREC on recycled-polyester product technology and Team India cricket sponsorship overlap, though at vastly larger scale.

Emerging players

• Brownkind: India-based sustainable fashion brand focused on natural-fiber, eco-friendly clothing for women and men. Comparable to UNIREC as an emerging Indian sustainable apparel D2C player targeting similar eco-conscious Indian consumers.
• Armedangels: European sustainable fashion brand producing clothing from organic and recycled materials under a D2C model. Comparable to UNIREC in recycled-fabric D2C apparel positioning and sustainability-led brand storytelling, though operating in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unirec-sustainable-clothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIREC