PANGAIA
PANGAIA is a London-based materials science company that designs and sells sustainable apparel and accessories using proprietary bio-based textiles, serving eco-conscious consumers through DTC e-commerce, 30 premium wholesale doors, and B2B programs.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What PANGAIA does
PANGAIA is a materials science company that develops and sells sustainable lifestyle and fashion products, including apparel and accessories for women, men, and children. Founded by Miroslava Duma in 2018 (per firmographics; company history sources cite 2019), and originally headquartered in London with design and merchandising operations subsequently relocated to Milan, the company's core differentiator is proprietary sustainable textile technology. Stack components include MIRUM plastic-free biobased leather used in the GAIA Bag, EVO Nylon by Fulgar (castor oil-derived, 99% bio-based) used in activewear, European Flax linen, PPRMINT anti-odor treatment, C-Fiber and FRUTFIBER proprietary fibers, and bio-based reflective pigments developed through the ELUCENT project with Sparxell and the Manufacturing Technology Centre. A Digital Product Passport pilot using QR, RFID and blockchain (via Everledger) provides product lifecycle transparency ahead of EU regulation.
The company operates a hybrid go-to-market spanning direct-to-consumer e-commerce on pangaia.com (with global shipping, newsletter acquisition offering 10% first-order discount, and free shipping at $150), wholesale distribution through approximately 30 premium retail doors including Harrods, Galeries Lafayette and David Jones, and a B2B 'Powered by PANGAIA' corporate merchandise program. Pricing spans from $49 for basic tees to $590 for the premium GAIA Bag, with active sitewide 40-50% promotional discounting. Customer segments are conscious fashion consumers (primary), families/children's wear, active lifestyle/athletic wear, and corporate/B2B merchandise buyers.
In January 2025, Aurora Vision Group acquired a controlling stake in PANGAIA, installing new CEO Daniel Gómez and creative director Kevin Grandal. Under this new leadership the brand is pivoting from unisex leisurewear to separate women's and menswear lines, with the Fall 2026 collection debuting at Milan Fashion Week and a planned flagship store opening in Abu Dhabi's Saadiyat Island. PANGAIA employs 101-250 people and continues to invest in materials science IP (ELUCENT, biobased nylon capsule, Digital Product Passport) as both product differentiation and emerging compliance moat.
PANGAIA firmographics
Firmographics- Name
- PANGAIA
- Legal name
- PANGAIA
- Website
- https://thepangaia.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PANGAIA is a London-based materials science company that designs and sells sustainable apparel and accessories using proprietary bio-based textiles, serving eco-conscious consumers through DTC e-commerce, 30 premium wholesale doors, and B2B programs.
- Ownership category
- akta.pro rank
PANGAIA industry classification
Industry- Product category
- Sustainable Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Leather, Suede & Alternatives (PU/Bio-based) (CRAAAMAG)
- akta.pro secondary industry
- Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
Keywords
Where PANGAIA is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
PANGAIA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue stream through owned e-commerce storefront (pangaia.com) selling apparel and accessories directly to consumers globally. Features product catalog across women, men, and kids segments with pricing ranging from $49 for basic t-shirts to $590 for premium GAIA Bag.
- Wholesale Distribution: Revenue from wholesale partnerships through 30 premium retail doors including Harrods, Galeries Lafayette, and David Jones. Company plans to grow wholesale presence as part of strategic expansion.
- B2B Corporate Merchandise: 'Powered by PANGAIA' program offering responsible corporate merchandise solutions to business customers, creating enterprise revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Apparel (T-shirts, Tank Tops) |
| Unit Pricing | Pay-as-you-go | Premium Apparel (Hoodies, Sweatshirts, Track Pants) |
| Unit Pricing | Pay-as-you-go | Activewear |
| Unit Pricing | Pay-as-you-go | Premium Accessories (GAIA Bag) |
| Subscription | Monthly | Newsletter Subscription Discount |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
PANGAIA product offering
Product offeringCore offering
PANGAIA is a materials science company that designs, develops, and sells premium sustainable lifestyle apparel and accessories — including T-shirts, hoodies, tracksuits, activewear, and bags — for women, men, and kids. Its products are built around proprietary bio-based and recycled materials such as MIRUM leather alternative, EVO Nylon, European Flax linen, organic cotton with PPRMINT treatment, and (gaia)BioStretch, sold through its own e-commerce site, premium wholesale doors, and a B2B corporate merchandise program.
Differentiator
Problem solved
Functional benefit
Brands
- PANGAIA LAB: The company's materials science division that pioneers and uses innovative materials that balance planet, functionality, and purpose.
- PANGAIA Stories
- PANGAIA × Coral Gardeners
- Bee:Wild
- High-Tech Naturalists Club (HTNC)
- Powered by PANGAIA (B2B)
Products and services
- Women's Apparel Collection Women's apparel line including hoodies and sweatshirts, T-shirts and tops, dresses, pants, leggings, shorts and skirts, activewear, and accessories; made with organic cotton, bio-based EVO Nylon, European Flax linen, and PPRMINT-treated fabrics. Priced from $49 basic tees to $270 outerwear.
- Men's Apparel Collection Men's apparel line including hoodies and sweatshirts, T-shirts, track pants, shorts, and accessories; built around organic cotton, bio-based EVO Nylon, and European Flax linen with PPRMINT anti-odor treatments.
- Kids' Apparel Collection Children's apparel including hoodies, sweatshirts, T-shirts, track pants, and shorts in organic cotton and recycled cotton blends with PPRMINT anti-odor treatment, including mini-me matching styles.
- GAIA Bag (MIRUM Biobased Leather Accessory) Premium accessories built around MIRUM, a plastic-free, fully biodegradable biobased leather alternative in a mono-material construction. The GAIA Bag is priced at $590, representing PANGAIA's premium sustainable-accessory offering.
- Powered by PANGAIA (Corporate Merchandise Program) B2B program offering responsible corporate merchandise — including apparel, accessories, and sustainable gifting — to business customers seeking ESG-aligned branded merchandise and employee apparel.
- PANGAIA × Coral Gardeners Capsule Collection Limited-edition capsule collaboration apparel and accessories co-developed with Coral Gardeners, with proceeds and awareness directed at coral reef restoration.
- Biobased Nylon Capsule Collection Capsule collection featuring apparel made with castor-oil-derived biobased nylon (EVO Nylon by Fulgar), including 99% bio-based compressive shorts and the Court Side Dress.
- ELUCENT Bio-Based Reflective Pigment Technology Bio-based color technology developed with Sparxell and the Manufacturing Technology Centre, delivering a plastic-free, toxin-free, fully biodegradable reflective pigment intended for use in PANGAIA's sustainable textile coloration.
Quantifiable outcome
- Plastic-free, toxin-free, fully biodegradable reflective pigment developed through ELUCENT project
- +2 more outcomes
Companies that use PANGAIA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
PANGAIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
PANGAIA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- SparxellcoreELUCENT project collaboration between Sparxell, PANGAIA, and the Manufacturing Technology Centre successfully moved bio-based pigments from laboratory research to industrial readiness, delivering the world's first plastic-free, toxin-free and fully biodegradable reflective pigment. Funded by Innovate UK with 18-month project duration. Sparxell founded in 2023 as University of Cambridge spin-out, projects commercial launch for 2026.
- Manufacturing Technology Centre (MTC)coreELUCENT project collaboration for industrial scaling of bio-based pigments. MTC provided manufacturing technology expertise and industrial scaling capabilities for the 18-month Innovate UK funded project.
- EVO by FulgarcorePANGAIA uses EVO Nylon from Fulgar in activewear collections. EVO is a bio-based nylon derived from castor oil, providing sustainable alternative to petroleum-based synthetics. Featured in 99% bio-based compressive shorts and Court Side Dress products.
- Coral GardenersflagshipLimited-edition capsule collaboration supporting coral reef restoration. PANGAIA × Coral Gardeners partnership creates awareness and funding for ocean conservation through sustainable fashion products.
- Bee:WildflagshipCharity co-founded by PANGAIA dedicated to protecting pollinators. Partnership includes 'Made for the Bees' campaign and Bee:Wild capsule collection celebrating pollinators with unique bee print designs on organic cotton products.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
PANGAIA competitors and assessment
Company assessmentBroad incumbents
- Patagonia: Established sustainable outdoor apparel incumbent with deep materials R&D and global wholesale. Comparable to PANGAIA on environmental mission, proprietary materials, and premium positioning, but at significantly larger scale and breadth.
- Lululemon: Global premium activewear incumbent with growing sustainable-materials agenda (e.g., plant-based nylons). Comparable to PANGAIA on premium activewear positioning, biobased nylon use, and overlap in the active-lifestyle customer segment.
Direct peers
- Everlane: DTC-first brand built around radical transparency and ethical sourcing in apparel basics. Comparable to PANGAIA on DTC-led sustainable fashion model, transparency-led marketing, and premium basics price points.
- Reformation: Premium sustainable women's apparel brand with strong DTC and selective wholesale. Comparable to PANGAIA on premium sustainable fashion positioning, similar price points, and use of impact reporting as marketing.
- Eileen Fisher: Long-standing sustainable women's apparel brand with take-back/renewal circularity programs and premium wholesale. Comparable to PANGAIA on sustainability mission, premium women's apparel focus, and circularity initiatives.
- Veja: Premium sneaker brand using bio-based and recycled materials (wild rubber, castor-oil-based synthetics) sold DTC and through premium wholesale. Comparable to PANGAIA on biobased materials sourcing, premium positioning, and selective premium-door wholesale.
- Stella McCartney: Luxury fashion house built explicitly around sustainable materials and cruelty-free design. Comparable to PANGAIA as a science-led, premium-priced fashion brand targeting conscious luxury consumers with proprietary material innovations.
- Allbirds: Materials-innovation-first brand (wool, eucalyptus, sugarcane-based footsoles) operating DTC and wholesale at premium-but-accessible prices. Highly comparable to PANGAIA on the materials-science positioning, DTC/wholesale mix, and sustainability storytelling.
Others
- Sparxell: University of Cambridge spin-out developing bio-based, biodegradable effect pigments. Listed as a peer because it is an existing R&D partner to PANGAIA and represents the type of materials-innovation supplier whose technology PANGAIA integrates and helps commercialize.
Emerging players
- Pangaia competitor — PACT Apparel: Sustainable apparel basics brand using organic cotton and recycled materials, sold DTC and wholesale. Comparable to PANGAIA on sustainable-materials-led apparel basics, though at lower price points and without the materials-science R&D narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PANGAIA social profiles
Digital presencePANGAIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PANGAIA leadership team
Management profileNumber of profiles
Profiles5 records
PANGAIA subsidiaries and ownership
Company hierarchySubsidiaries1 record
PANGAIA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PANGAIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PANGAIA
What does PANGAIA do?
PANGAIA is a materials science company that designs, develops, and sells premium sustainable lifestyle apparel and accessories — including T-shirts, hoodies, tracksuits, activewear, and bags — for women, men, and kids. Its products are built around proprietary bio-based and recycled materials such as MIRUM leather alternative, EVO Nylon, European Flax linen, organic cotton with PPRMINT treatment, and (gaia)BioStretch, sold through its own e-commerce site, premium wholesale doors, and a B2B corporate merchandise program.
Is PANGAIA a public or private company?
PANGAIA is a private company. It is classified as corporate owned and is currently operating.
When was PANGAIA founded?
PANGAIA was founded in 2019. It employs 101 to 250 people.
Where is PANGAIA based?
PANGAIA is headquartered in London, United Kingdom, in the Europe region.
How does PANGAIA make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale Distribution and B2B Corporate Merchandise.
Who are PANGAIA's main competitors?
Broad incumbents on record are Patagonia and Lululemon. Direct peers are Everlane, Reformation, Eileen Fisher, Veja, Stella McCartney and Allbirds. Sparxell is listed as an others. Pangaia competitor — PACT Apparel is listed as an emerging player.
Does PANGAIA have an API?
No public API is recorded for PANGAIA.
What industry is PANGAIA in?
PANGAIA's product category is Sustainable Apparel. Its primary akta.pro industry code is CRAAAMAG, Leather, Suede & Alternatives (PU/Bio-based), with a secondary code of CRAOADAJ, Sustainable / Ethical Apparel & Accessories Wholesale. Its NAICS code is 3159 and its SIC code is 5130.