Pixilated
Pixilated is a Baltimore-based e-commerce company that rents DIY, self-service photo booth kits directly to event hosts across the US, using proprietary in-house hardware and software shipped via UPS for unattended operation at weddings, corporate, and social events.
- Company typePrivate
- Founded2012
- HeadquartersBaltimore, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Pixilated does
Pixilated is a Baltimore, Maryland-based e-commerce and hardware-software company that pioneered the DIY self-service photo booth rental category in the United States following its founding in 2012. The company designs, assembles, and ships proprietary compact photo booth kiosks (24" x 24" x 10", under 25 lbs, battery-powered with no cords) directly to consumers and event hosts via UPS, accompanied by its own touch-screen software that enables unattended operation with live preview, countdown, and digital photo delivery via email and text message. Customers configure rentals online 24/7 through the company's Shopify storefront, selecting from multiple booth variants (Standard, GIF, Green Screen, Black & White), camera tiers (8MP or 18MP), design customization options, and add-ons (Wi-Fi hotspot, insurance, props, backdrops, prints, additional days), with pricing ranging from approximately $299 to $899 per day and wedding-specific bundles priced at $589-$649.
Pixilated firmographics
Firmographics- Name
- Pixilated
- Legal name
- Pixilated
- Website
- https://pixilated.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pixilated is a Baltimore-based e-commerce company that rents DIY, self-service photo booth kits directly to event hosts across the US, using proprietary in-house hardware and software shipped via UPS for unattended operation at weddings, corporate, and social events.
- Ownership category
- akta.pro rank
Pixilated industry classification
Industry- Product category
- Event Photo Booth Rentals
- NAICS
- Consumer Electronics and Appliances Rental (53221)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)
Keywords
Where Pixilated is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pixilated business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Infrastructure
Revenue model
- Photo Booth Rental (Daily): Core revenue stream from renting DIY photo booth kits on a per-day basis. Customers select from multiple booth types (Standard, GIF, Green Screen, Black & White), camera options (Base 8MP or Pro 18MP), and design options (Standard or Customized). Rentals include free two-way UPS shipping for orders placed 7+ days in advance. Additional days can be added for $149/day. This is the primary revenue driver, representing the majority of company income.
- Accessories and Add-Ons: Supplementary revenue from optional add-ons including Wi-Fi hotspot rental ($99), photo booth insurance ($25), additional rental days ($149/day), printed photo packages (4x6 prints), backdrops, props, and custom design services. These upsells increase average order value and provide incremental revenue per customer.
- Photo Booth Sales: The company sells photo booth equipment outright to customers who want to own rather than rent. Interested buyers are directed to contact the company directly for pricing and options.
- Affiliate Program: The company operates an affiliate marketing program through pixilated.goaffpro.com, earning commission revenue when affiliates refer new customers to book photo booth rentals.
- Financing / Shop Pay Installments: Partnership with Shop Pay and Affirm to offer installment payment options. While this generates no direct revenue, it facilitates higher conversion rates and larger order values by reducing upfront payment barriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Photo Booth Rental (Base 8MP) starting at $299 |
| Unit Pricing | Pay-as-you-go | Standard Photo Booth Rental (Pro 18MP) starting at $399 |
| Unit Pricing | Pay-as-you-go | GIF Booth Rental starting at $449 |
| Unit Pricing | Pay-as-you-go | Green Screen Booth Rental at $899 |
| Unit Pricing | Pay-as-you-go | Black & White Booth Rental starting at $449 |
| Unit Pricing | Pay-as-you-go | Classic Wedding Photo Booth Bundle at $619 |
| Unit Pricing | Pay-as-you-go | GIF Wedding Photo Booth Bundle at $589 |
| Unit Pricing | Pay-as-you-go | Black & White Wedding Photo Booth Bundle at $649 |
| Unit Pricing | Pay-as-you-go | Additional Rental Days at $149/day |
| Unit Pricing | Pay-as-you-go | Wi-Fi Hotspot Rental at $99 |
| Unit Pricing | Pay-as-you-go | Photo Booth Insurance at $25 |
| Unit Pricing | Pay-as-you-go | Discounted Pricing (15% off) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Pixilated product offering
Product offeringCore offering
Pixilated rents DIY self-service photo booth kits shipped free nationwide to event hosts. Customers book online, receive a compact wireless kiosk (24x24x10 inches, under 25 lbs), set it up in 5 minutes, capture unlimited photos, and return the kit via UPS. The company offers booth variants (standard, GIF, green screen, black and white), camera upgrades (8MP or 18MP), themed bundles for weddings and colleges, and add-ons such as backdrops, props, Wi-Fi hotspot, insurance, and printed photos.
Product overview
Pixilated is a DIY self-service photo booth rental company that pioneered the mail-order photo booth kit model. The core offering consists of portable photo booth rental kits shipped free to customers nationwide. The main product line includes the standard Photo Booth Rental Kit (base 8MP camera from $299, Pro 18MP upgrade available), which serves as the foundational platform. Four booth variants extend the core product: GIF Booth Rental (animated photo capture), Green Screen Booth Rental (chroma key background replacement), and Black & White Booth Rental (monochromatic filter). Add-on modules include Wi-Fi Hotspot Rental ($99), Additional Rental Days ($149/day), Photo Booth Insurance ($25), Props, Backdrops, and Photo Prints. Themed bundles target specific segments: Wedding Photo Booth Bundles (Classic, GIF, and Black & White variants ranging $589-$649), and College Essentials Photo Booth Bundle for university events. The 'Build Your Own Photo Booth' customization builder starts at $288/day. All products share the same delivery/return logistics via UPS and operate on proprietary in-house software running on a tablet-based kiosk with battery power.
Differentiator
Problem solved
Functional benefit
Products and services
- Pixilated Photo Booth Rental Kit DIY self-service photo booth rental kit containing a kiosk, tripod stand, battery packs, and charger. Ships via UPS to customers who set up and operate the booth themselves, then return it. Base model includes 8MP tablet camera; Pro upgrade offers 18MP external smart camera with auto flash.
- GIF Booth Rental
Quantifiable outcome
- DIY photo booth kits are over 50% cheaper than average staffed photo booth services ($299/day vs $1,000-$1,500 for 4 hours)
- +4 more outcomes
Companies that use Pixilated
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles6 records
Pixilated technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Pixilated partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pixilated competitors and assessment
Company assessmentOthers
- The Knot Marketplace: The Knot Marketplace is a wedding vendor directory that includes photo booth rental categories. It is an indirect competitor and channel: Pixilated competes with listed photo booth vendors for the same wedding bookings while also being a candidate supplier.
Direct peers
- Simple Booth: Simple Booth sells DIY photo booth kits and iPad-based photo booth systems to consumers and event rental businesses, mirroring Pixilated's mail-order, self-service model. Both target weddings, corporate events, and parties with portable, attendant-free hardware.
- LumaBooth: LumaBooth is an iPad-based photo booth app for events with sharing, GIF, and green screen features. Targets the same DIY/portable booth customer that Pixilated addresses with its proprietary kiosk hardware and software bundle.
- Shutterbooth: Shutterbooth produces open-air photo booth systems for event rental companies and venues, including print and digital sharing. Operates in the same portable, multi-event photo booth category as Pixilated's kits.
- Snappic: Snappic is photo booth software for iPad that powers DIY photo booths, green screens, GIFs, and sharing - functionally overlapping Pixilated's proprietary capture and sharing pipeline. Both serve event hosts and rental operators needing self-service photo experiences.
- Foto Master: Foto Master manufactures a broad catalog of photo booth hardware (mirror booths, inflatable booths, DSLR kiosks) sold globally to event rental companies. Comparable to Pixilated as a hardware supplier serving the same end-customer use cases.
- Darkroom Booth: Darkroom Booth offers photo booth software plus integrated DSLR/lighting packages for event rental operators and DIY hosts. Competes directly with Pixilated's in-house software stack for the self-service, portable photo booth experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pixilated social profiles
Digital presencePixilated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixilated leadership team
Management profileNumber of profiles
Profiles2 records
Pixilated funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixilated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixilated
What does Pixilated do?
Pixilated rents DIY self-service photo booth kits shipped free nationwide to event hosts. Customers book online, receive a compact wireless kiosk (24x24x10 inches, under 25 lbs), set it up in 5 minutes, capture unlimited photos, and return the kit via UPS. The company offers booth variants (standard, GIF, green screen, black and white), camera upgrades (8MP or 18MP), themed bundles for weddings and colleges, and add-ons such as backdrops, props, Wi-Fi hotspot, insurance, and printed photos.
Is Pixilated a public or private company?
Pixilated is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pixilated founded?
Pixilated was founded in 2012. It employs 1 to 10 people.
Where is Pixilated based?
Pixilated is headquartered in Baltimore, United States, in the North America region.
How does Pixilated make money?
Five revenue lines are on record. Photo Booth Rental (Daily) is the primary driver. The others are accessories and Add-Ons, photo Booth Sales, affiliate Program and financing / Shop Pay Installments.
Who are Pixilated's main competitors?
The Knot Marketplace is listed as an others. Direct peers are Simple Booth, LumaBooth, Shutterbooth, Snappic, Foto Master and Darkroom Booth.
Does Pixilated have an API?
No public API is recorded for Pixilated.
What industry is Pixilated in?
Pixilated's product category is Event Photo Booth Rentals. Its primary akta.pro industry code is HSACAFAL, Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits). Its NAICS code is 53221 and its SIC code is 3861.