Simple Booth
Simple Booth builds the HALO iPad photo booth platform — combining hardware kits, iPad software, browser-based Virtual Booth, and AI photo effects — serving photo booth rental companies, event professionals, marketing teams, and venues globally across a 30,000+ customer base.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Simple Booth does
Simple Booth, operated by SMPL Inc. and headquartered in Texas, builds an integrated hardware-plus-software photo booth platform anchored by the HALO product line — a durable aluminum-shell iPad photo booth kit paired with a feature-rich iPad app, complemented by the browser-based Virtual Booth and a newer AI Photo Booth product line. The platform supports photos, GIFs, video, and looping Rebound clips, with capabilities spanning AI background replacement without green screen, Glam skin smoothing, AI-estimated demographics, 60+ themes and 100+ digital props, custom branding, multi-channel instant sharing (text, email, AirDrop, WhatsApp, Facebook, X, Instagram), Live Feed digital signage, and Mailchimp-integrated lead capture with a reported 87% opt-in rate. Its product surface spans three tiers — HALO (flagship iPad hardware+software), Virtual Booth (no-download, browser-based), and AI Photo Booth (generative-AI effects) — serving photo booth rental companies, event professionals (DJs, photographers, venues), marketing teams and agencies, bars and restaurants, hotels, museums, non-profits, amusement venues, and personal events across a globally distributed base of 30,000+ customers with 40M+ photos captured since founding in 2013.
The company runs a hybrid GTM model: a self-serve product-led growth motion with a 7-day free trial, tiered subscription plans from Lite through Enterprise, and direct App Store distribution for the consumer/SMB base, layered with an enterprise field-sales motion ("Talk to an Expert") for venues and large marketing teams and a channel of rental companies, DJs, photographers, and venues reselling or integrating HALO. Revenue comes from three streams: recurring SaaS subscriptions on Lite/Core/Plus/Pro/Select/Enterprise tiers with weekly, monthly, and annual billing, one-time HALO hardware kit sales through a dedicated e-commerce store with free US shipping, and usage-based Virtual Booth credit blocks. Pricing is partially publicly disclosed, with annual plans refundable on a sliding scale and weekly/monthly plans refundable for up to three unused periods. Simple Booth is privately held, appears to be founder-owned and bootstrapped aside from one disclosed Bigfoot Capital investment in 2018, and operates with an 11–50 employee headcount. Recent strategic activity includes the 2024 launch of AI Photo Booth and AI Background Replacement, the 2025 release of HALO 5.0 with a layer-based layout designer, and the addition of a Vice President of Growth role.
Simple Booth firmographics
Firmographics- Name
- Simple Booth
- Legal name
- SMPL Inc.
- Website
- https://simplebooth.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simple Booth builds the HALO iPad photo booth platform — combining hardware kits, iPad software, browser-based Virtual Booth, and AI photo effects — serving photo booth rental companies, event professionals, marketing teams, and venues globally across a 30,000+ customer base.
- Ownership category
- akta.pro rank
Simple Booth industry classification
Industry- Product category
- Photo Booth Software and Hardware
- NAICS
- Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (3343)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Interactive & Experiential Tech for Stands (AR/VR, Touchscreens, Gamification) (THAHAHAJ)
- akta.pro secondary industries
- Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI)
Keywords
Where Simple Booth is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simple Booth business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Operations
Revenue model
- Software Subscriptions: Tiered SaaS subscription model with weekly, monthly, and annual billing options. Plans include Lite, Core, Plus, Pro, Select, and Enterprise tiers with feature differentiation around customization, AI effects, lead capture, and device management. 7-day free trial available.
- HALO Hardware Kits: One-time hardware sales of HALO photo booth kits including the stand, ring light, and mounting hardware in aluminum construction. Free US shipping on hardware purchases.
- Virtual Booth Credits: Credit block purchases for Virtual Booth browser-based photo experiences with refund eligibility within 30 days for unused blocks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Lite - Entry-level for photo booth side hustles |
| Subscription | Monthly | Core - Feature-rich plan for client delight |
| Subscription | Monthly | Plus - High-end event control |
| Subscription | Annual | Pro - Corporate events focus |
| Subscription | Annual | Select/Enterprise - Multi-device management |
| Usage-based | Pay-as-you-go | Virtual Booth Credit Blocks |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Simple Booth product offering
Product offeringCore offering
Simple Booth builds and sells a photo booth platform combining proprietary HALO hardware kits (iPad-based photo booth with studio-grade LED ring light) with cloud-connected software apps for capturing, branding, and sharing photos, GIFs, and videos at events. It also offers Virtual Booth (browser-based, no-download photo experiences) and an AI Photo Booth product line with generative AI effects. Customers include photo booth rental companies, event professionals, marketing teams, venues, bars, and restaurants, with revenue generated through tiered software subscriptions, one-time hardware sales, and usage-based virtual booth credits.
Product overview
Simple Booth is a photo booth platform offering three distinct product lines: HALO (the flagship iPad-based photo booth combining hardware kits and software), Virtual Booth (a browser-based, download-free alternative for remote-friendly events), and AI Photo Booth (next-gen AI-powered photo experiences). HALO is the primary offering, pairing studio-grade LED ring light hardware in a durable aluminum shell with a feature-rich iPad app that captures still photos, GIFs, videos, and Rebound clips. The platform supports custom branding, overlays, themes, digital props, data capture (87% opt-in rate), online galleries, Live Feed display, background replacement without green screen, and sharing across text, email, AirDrop, WhatsApp, Facebook, X, and Instagram. Virtual Booth extends the experience to any device via browser with no hardware. AI Photo Booth adds generative AI effects and transformations. The company targets photo booth rental companies, DJs, photographers, venues, marketing teams, bars, restaurants, and brand activations.
Differentiator
Problem solved
Functional benefit
Brands
- HALO: The flagship hardware product line featuring studio-grade illumination in a durable aluminum shell that sets up quickly and travels easily.
- HALO App
- Virtual Booth
- Classic App
Products and services
- HALO Photo Booth Industry-leading iPad photo booth solution pairing sleek hardware (durable aluminum shell and studio-grade radiant LED ring light) with feature-rich software for events, businesses, and brands. Designed for photo booth rental companies, event professionals, marketers, venues, and brand activations; offers quick setup (under a minute), portability, and multiple mounting options (stand, wall, ceiling, car).
- HALO Software / HALO App The iPad photo booth software application powering HALO hardware, supporting custom layouts, photos, classic strips, GIFs, looping Rebound clips, and video. Features include data capture with 87% opt-in rate, analytics, custom branding, themes, digital props, Live Feed display, and instant sharing via text, email, AirDrop, WhatsApp, Facebook, X, Instagram, and direct download.
- Virtual Booth
Quantifiable outcome
- 40 million+ photos captured across 30,000+ customers globally
- +3 more outcomes
Companies that use Simple Booth
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles4 records
Simple Booth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature8 records
Simple Booth partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Simple Booth competitors and assessment
Company assessmentEmerging players
- Pixi (Pixi Photo Booth): Pixi offers a software-only iPad photo booth solution with sharing and analytics. It is an emerging player competing in the same horizontal category as Simple Booth but with a less mature hardware ecosystem.
Direct peers
- Foto Master: Foto Master provides both photo booth hardware (booth enclosures) and software, directly competing with Simple Booth's integrated HALO hardware-software offering for event rental companies and venues.
- Sparkbooth: Sparkbooth is a cross-platform photo booth software that runs on Windows and Mac, competing for the same event and rental customer base with custom layouts and social sharing features.
- Touchpix: Touchpix is an iPad photo booth app featuring AI-powered effects, GIFs, and microsite sharing features. It competes directly with Simple Booth for the iPad photo booth category with similar AI-enabled feature sets.
- Darkroom Booth: Darkroom Booth is a photo booth software application focused on DSLR/mirrorless camera workflows for professional event photographers. It serves an overlapping but more pro-photographer-focused customer segment than Simple Booth's iPad-centric approach.
- Snappic: Snappic is an iPad-based photo booth software platform offering similar features to HALO including AI effects, data capture, and sharing. It is a primary direct competitor serving event rental companies and marketers.
- Social Booth: Social Booth is an iPad photo booth app offering branded photo experiences with social sharing and data capture. It directly competes with Simple Booth HALO for the same SMB and mid-market event professional customer segment.
- DSLR Booth: DSLR Booth is a leading photo booth software platform that runs on Windows and supports DSLR cameras. It is a direct competitor to Simple Booth's HALO in the photo booth software category, with similar target customers including rental companies and event professionals.
- LumaBooth: LumaBooth offers iPad-based photo booth software with custom layouts, GIFs, and sharing features. It directly competes with Simple Booth HALO for the same SMB rental and event professional customer base using iPad hardware.
Broad incumbents
- Apple: Apple provides the iPad hardware and App Store distribution that Simple Booth HALO depends on. As the platform incumbent, Apple's policy decisions (App Store commissions, hardware pricing) directly shape Simple Booth's unit economics and feature roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Simple Booth social profiles
Digital presenceSimple Booth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Booth leadership team
Management profileNumber of profiles
Profiles3 records
Simple Booth funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Booth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Booth
What does Simple Booth do?
Simple Booth builds and sells a photo booth platform combining proprietary HALO hardware kits (iPad-based photo booth with studio-grade LED ring light) with cloud-connected software apps for capturing, branding, and sharing photos, GIFs, and videos at events. It also offers Virtual Booth (browser-based, no-download photo experiences) and an AI Photo Booth product line with generative AI effects. Customers include photo booth rental companies, event professionals, marketing teams, venues, bars, and restaurants, with revenue generated through tiered software subscriptions, one-time hardware sales, and usage-based virtual booth credits.
Is Simple Booth a public or private company?
Simple Booth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Booth founded?
Simple Booth was founded in 2013. It employs 11 to 50 people.
Where is Simple Booth based?
Simple Booth is headquartered in Austin, United States, in the North America region.
How does Simple Booth make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are HALO Hardware Kits and virtual Booth Credits.
Who are Simple Booth's main competitors?
Pixi (Pixi Photo Booth) is listed as an emerging player. Direct peers are Foto Master, Sparkbooth, Touchpix, Darkroom Booth, Snappic, Social Booth, DSLR Booth and LumaBooth. Apple is listed as a broad incumbent.
Does Simple Booth have an API?
No public API is recorded for Simple Booth.
What industry is Simple Booth in?
Simple Booth's product category is Photo Booth Software and Hardware. Its primary akta.pro industry code is THAHAHAJ, Interactive & Experiential Tech for Stands (AR/VR, Touchscreens, Gamification), with a secondary code of THAHAOAE, Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos). Its NAICS code is 33431 and its SIC code is 3861.