Meloq

What Meloq does

Meloq AB is a Stockholm-based medical device company that designs, manufactures, and sells digital measurement instruments for clinical and athletic applications. Its product portfolio centers on four hardware devices — the EasyAngle digital goniometer ($299–$319), the EasyForce digital dynamometer ($399–$429), the EasyForce Performance ($589–$649), and the EasyBase dual force plate system ($3,199) — all of which replace subjective manual measurement techniques with objective, sensor-based digital readings. The EasyBase, launched in December 2024, adds 17 assessment types, a 1600 Hz sampling rate, and real-time data delivery to a companion mobile application called the Meloq System app. The EasyAngle, EasyForce, and EasyBase brands are registered trademarks, and the EasyBase is CE Certified, FDA Registered, and classified as Medical Grade.

Meloq serves a broad set of verticals including physical therapy, sports performance, orthopedics, occupational therapy, pediatrics, personal training, chiropractic/osteopathy, veterinary, podiatry, bike fitting, and clinical research. The company is co-founded and led by CEO Rui Chen alongside co-founders Björn Nutti and David Ålind, with a team of 1–10 people operating from Brännykyrkagatan 72 in Stockholm.

The business model is hardware-led: revenue is generated through one-time unit sales of devices, supplemented by an accessories aftermarket (Standard Accessory Pack, Head Attachment, belt attachment). There is no subscription tier for the core products, though the Meloq System app hints at a nascent data/software layer. Go-to-market is a hybrid of direct self-serve e-commerce on meloqdevices.com (the primary channel, with 4.66/5 average rating across 137 verified reviews) and a global distributor network for international markets. The company has been largely bootstrapped, with the only disclosed institutional capital being a 2017 Propel Capital round of approximately $452K and an earlier 2016 Sting accelerator affiliation.

Name

Meloq

Legal name

Meloq AB

Website

https://meloq.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Meloq AB is a Stockholm-based medical device company that designs and sells CE-certified, FDA-registered digital goniometers, dynamometers, and force plates for physical therapists, sports performance professionals, and other clinical specialists who need objective, sensor-based range-of-motion and strength measurements.

Ownership category

akta.pro rank

Product category

Medical Rehabilitation Measurement Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

akta.pro secondary industry

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)

Keywords

• Digital measurement devices
• Medical rehabilitation equipment
• Force plate systems
• Digital goniometers
• Digital dynamometers

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Hardware Device Sales: One-time sale of digital measurement devices including the EasyAngle goniometer, EasyForce dynamometer, EasyForce Performance, and EasyBase force plate system. Devices are sold directly to clinicians, therapists, athletes, and professionals with no subscription required for core functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Meloq designs, manufactures, and sells CE-certified, FDA-registered digital medical measurement devices — including the EasyAngle digital goniometer, EasyForce and EasyForce Performance digital dynamometers, and the EasyBase dual force plate system — for clinical, rehabilitation, and sports performance applications. The hardware is paired with the Meloq System mobile app to provide real-time data capture and visualization, replacing analog measurement techniques with objective digital readings for clinicians, therapists, and athletes.

Product overview

Meloq offers a suite of professional-grade digital measurement devices for clinical and athletic applications. The product portfolio consists of four core hardware products: EasyAngle® (digital goniometer for range of motion), EasyForce® (digital dynamometer for strength measurement), EasyForce® Performance (advanced dynamometer), and EasyBase® (dual force plate system). These devices are complemented by the Meloq System app, which provides real-time data insights and connects to the hardware for comprehensive performance and rehabilitation tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyAngle® Digital Goniometer Digital goniometer for precise range of motion (ROM) measurements, replacing analog eyeballing with objective digital readings. Used by physical therapists, orthopedists, chiropractors, and other clinicians for patient assessment. Priced at $319 list / $299 sale.
• EasyForce® Digital Dynamometer Digital dynamometer for measuring muscle strength with peak force measurement and on-device data storage for tracking patient and athlete progress over time. Priced at $429 list / $399 sale.
• EasyForce® Performance Digital Dynamometer Advanced digital dynamometer with higher peak force capacity than the standard EasyForce, designed for advanced athletic performance testing and strength assessment. Priced at $649 list / $589 sale.
• EasyBase® Force Plate System Portable dual (bipedal) force plate system for jump testing, balance assessment, and isometric strength measurements. Features 1600 Hz sampling rate, 17 versatile assessments, and provides real-time insights via the Meloq System app. CE-certified, FDA-registered, medical-grade device priced at $3,199.
• Meloq System App Companion mobile application that connects to Meloq devices to provide real-time insights, data visualization, and tracking capabilities for strength and range of motion assessments. Sold as a complementary service to Meloq hardware.

Quantifiable outcome

• 4.66/5 average customer rating from 137 reviews
• +2 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• VALD Performance: VALD Performance builds force plates (ForceDecks), dynamometers, and range-of-motion systems for clinical, sport, and research settings — directly overlapping with EasyBase, EasyForce, and EasyAngle and competing for the same PT, sports-medicine, and athletic-performance customers.
• JTech Medical Industries: JTech Medical manufactures clinical hand-held dynamometers and muscle-testing instrumentation used in physical therapy and rehab — a direct competitor in the digital dynamometer category where Meloq sells EasyForce and EasyForce Performance.
• Hoggan Scientific / Hoggan Health: Hoggan's microFET line of hand-held dynamometers and algometers is widely used in PT, OT, and orthopedic clinics — directly competing with EasyForce on strength and force measurement in clinical workflows.
• Noraxon USA: Noraxon provides EMG, biomechanics, and movement-assessment hardware/software for clinical and sports research, overlapping with EasyBase and the Meloq System app for objective motion and force measurement.
• Baseline Measurement Instruments: Baseline makes traditional and digital goniometers, dynamometers, and sensory evaluation tools sold into PT, OT, and orthopedic clinics — a direct competitor in the clinical range-of-motion and strength-measurement categories.
• Con-Trex / Physiomed (CMV AG): Con-Trex manufactures isokinetic dynamometers and isokinetic testing systems used in sports medicine, orthopedics, and rehabilitation research — directly comparable to EasyForce Performance for advanced strength and torque measurement.

Broad incumbents

• Kistler Group: Kistler is an established manufacturer of high-precision piezoelectric force plates and biomechanical measurement systems used in research, sports, and clinical labs — a much larger incumbent competing in the force-plate category that includes EasyBase.
• Tekscan: Tekscan produces pressure measurement systems and force/balance platforms used in clinical gait analysis, sports, and research — overlapping with EasyBase in balance assessment and force measurement use cases.

Emerging players

• HUR (Health United for Research): HUR builds computerized strength-training and assessment equipment for rehab and senior fitness, with digital performance tracking — partially overlapping with Meloq's dynamometer and rehabilitation-strength offering for clinical facilities.
• DorsaVi: DorsaVi develops wearable movement-sensor devices and software for objective range-of-motion and functional assessment in clinical and workplace safety settings — a partial competitor in the objective ROM measurement category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meloq-ab

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meloq