VALD
VALD is a Brisbane-founded musculoskeletal health technology company that sells an integrated suite of proprietary measurement hardware (force plates, timing gates, strength and movement systems) and software (VALD Hub, MoveHealth, TeleHab) to allied health clinicians, elite sports teams, and military/defense organizations across more than 130 countries.
- Company typePrivate
- Founded2015
- HeadquartersBrisbane, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What VALD does
VALD is a Brisbane-headquartered musculoskeletal (MSK) health technology company founded in 2015, built from a world-first research collaboration and now operating across health, performance, and tactical verticals through three sub-brands: VALD Health (allied health clinicians), VALD Performance (sports teams and strength & conditioning staff), and VALD Tactical (military and defense departments). Its product portfolio consists of an integrated suite of proprietary hardware measurement systems — including ForceDecks dual force plates, NordBord hamstring testers, ForceFrame isometric/eccentric strength rigs, DynaMo handheld strength/ROM devices, HumanTrak video-based movement analysis, SmartSpeed timing gates, and AirBands blood flow restriction cuffs — all aggregating into VALD Hub, a central data and administration platform that also supports MoveHealth remote patient monitoring and TeleHab remote rehabilitation workflows. The company describes itself as having built the world's largest MSK database with over 2 billion data points, used for normative benchmarking and emerging predictive analytics.
VALD monetizes through a mix of capital equipment hardware sales and recurring VALD Hub / MoveHealth software subscriptions, sold under multi-year enterprise contracts on a quote-based pricing model. Distribution is led by an enterprise field sales force of Business Development Managers conducting in-person and virtual demonstrations and trials, supported by a global Client Success team for onboarding and retention, with regional sales offices across Australia, the United States, the United Kingdom, France, and South Africa and additional presence in 15+ other countries. Marketing is education-led, anchored by VALD Academy, VALDCAST, Practitioner's Summits, and the VALDCON annual conference. Customers span elite professional sports leagues and teams (NBA, EPL, NFL, Unrivaled), collegiate athletic programs, military and defense organizations, allied health clinics, and emerging consumer-facing performance testing labs, with the company reporting between 8,000 and 12,000 client organizations across 130-150+ countries.
The company is privately held, backed by Vistara Growth and Queensland Investment Corporation (who led a $25 million round in November 2022) and FTV Capital (which made a strategic growth equity investment in September 2024). Laurie Malone serves as Co-Founder and CEO, with Sam James as Co-Founder and Chief Strategy Officer. Disclosed growth signals include revenue more than tripling since 2021 and headcount scaling from approximately 200 to 300-400+ across 30+ countries, alongside continued product launches, geographic expansion, and vertical-specific partnerships.
VALD firmographics
Firmographics- Name
- VALD
- Legal name
- Vald Pty Ltd
- Website
- https://vald.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VALD is a Brisbane-founded musculoskeletal health technology company that sells an integrated suite of proprietary measurement hardware (force plates, timing gates, strength and movement systems) and software (VALD Hub, MoveHealth, TeleHab) to allied health clinicians, elite sports teams, and military/defense organizations across more than 130 countries.
- Ownership category
- akta.pro rank
VALD industry classification
Industry- Product category
- Musculoskeletal Health Technology
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)
- akta.pro secondary industries
- Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), SaMD – Digital Biomarkers & Algorithmic Endpoints (HLACANAF)
Keywords
Where VALD is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
VALD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Systems: Sale of proprietary measurement hardware including ForceDecks, NordBord, ForceFrame, DynaMo, HumanTrak, SmartSpeed, and related equipment. These are physical measurement devices used by professionals.
- Software Subscriptions: VALD Hub central data platform and associated software subscriptions for data management, analysis, and reporting across all VALD systems.
- Remote Monitoring Services: MoveHealth platform for remotely monitoring patient exercise and outcomes, likely subscription-based remote monitoring service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise hardware systems with software integration |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
VALD product offering
Product offeringCore offering
VALD designs, manufactures, and sells proprietary hardware measurement systems (including force plates, timing gates, movement analysis systems, handheld strength/ROM devices, hamstring testing systems, and blood flow restriction cuffs) integrated with the VALD Hub central data and administration software platform. The technology provides objective musculoskeletal health, performance, and rehabilitation data for health professionals, sports organizations, and military/defense customers globally.
Product overview
VALD is a musculoskeletal health technology company offering a integrated portfolio of hardware measurement systems and software platforms. The product suite centers on objective human measurement technologies including ForceDecks (dual force plates), ForceFrame (strength testing), DynaMo (handheld strength/ROM), NordBord (hamstring testing), HumanTrak (movement analysis), SmartSpeed (timing gates), and AirBands (blood flow restriction cuffs). These hardware systems feed into VALD Hub, the central data and administration platform that aggregates and visualizes measurement data. VALD serves three distinct market verticals through specialized sub-brands: VALD Health for allied health professionals, VALD Performance for sports and athletic organizations, and VALD Tactical for military and defense applications. The company also offers software solutions including MoveHealth for remote patient monitoring and TeleHab for telehealth rehabilitation. VALD's technology is used by major sports leagues, colleges, military branches, and health systems across over 130 countries.
Differentiator
Problem solved
Functional benefit
Brands
- VALD Health: Health solutions brand for health professionals including physiotherapists, exercise physiologists, and allied health practitioners
- VALD Performance
- VALD Tactical
Products and services
- ForceDecks Dual Force Plate System for measuring ground reaction forces during jumping, landing, and strength exercises. Provides bilateral and unilateral force data for assessing power, symmetry, and movement quality. Used by health professionals, performance coaches, and tactical organizations.
- ForceFrame
Quantifiable outcome
- Revenue more than tripling since 2021
- +1 more outcomes
Companies that use VALD
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
VALD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature9 records
VALD partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- UnrivaledminorUnrivaled women's professional basketball league uses VALD weight room devices including ForceDecks, ForceFrame, and DynaMo in their performance and recovery department of approximately 25 staff members.
- MetaLab by ConfidiaminorMetaLab by Confidia provides Olympic-grade VALD Performance Testing services including Strength & Balance Station assessment using ForceDecks, ForceFrame, and DynaMo to Bristol, Connecticut community. Results reviewed during insurance-covered physician consultations.
- ETS PerformanceminorETS Performance Partners with VALD Performance to deliver data-driven athlete development through advanced VALD technology.
- Prep BaseballcoreExclusive athletic testing partnership between Prep Baseball and VALD Performance for baseball performance assessment and development.
- Loughborough Sportcore12-month partnership providing ForceDecks Lite, SmartSpeed, ForceFrame, and NordBord equipment across Loughborough's teaching and performance departments. Equipment installed in Powerbase gym with first-of-its-kind integration of portable ForceDecks Lites into lifting platforms. Organizations will collaborate on research opportunities.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
VALD competitors and assessment
Company assessmentDirect peers
- Hawkin Dynamics: Hawkin Dynamics is a direct competitor in force plate-based jump and movement assessment for sports performance and clinical rehab. It targets strength coaches, physical therapists, and athletic organizations with overlapping customers to VALD Performance and VALD Health.
- Catapult Sports: Catapult provides wearable athlete tracking and performance analytics for professional and collegiate teams. It competes with VALD Performance for the same sports-science budgets and increasingly overlaps on data-driven return-to-play and workload decisions.
- STATSports: STATSports builds GPS-based athlete tracking and performance monitoring used by elite sports teams worldwide. It overlaps with VALD Performance in serving strength and conditioning coaches and sports scientists with complementary (rather than identical) measurement modalities.
- Kitman Labs: Kitman Labs provides athlete monitoring, injury risk analytics, and performance software for pro and collegiate sports organizations. It competes with VALD Performance on the data/software layer for the same sports-medicine and S&C buyer.
Emerging players
- DorsaVi: DorsaVi is an Australia-based wearable sensor and movement analysis company focused on clinical MSK and workplace safety. It overlaps with VALD Health in objective movement assessment but uses a fundamentally different (wearable) hardware approach.
- Physitrack: Physitrack provides patient exercise prescription, adherence tracking, and telehealth tools for physiotherapists. It overlaps with TeleHab and MoveHealth in remote rehabilitation workflows and competes for the same allied health software budget.
- Tekscan: Tekscan manufactures pressure measurement systems for gait, balance, and force distribution analysis in clinical and research settings. It overlaps with VALD's movement and balance assessment capabilities in the rehabilitation and research customer base.
Others
- ForceDecks (acquired by VALD): ForceDecks was an independent force plate company acquired by VALD in 2019 and now forms part of VALD's product suite. It is comparable as the legacy product line that initiated VALD's expansion into MSK measurement hardware.
Broad incumbents
- Kistler Group: Kistler is a broad incumbent in industrial-grade force measurement and piezoelectric sensors, including research and clinical biomechanics force plates. It overlaps with VALD in laboratory-grade force measurement but serves a wider portfolio of industrial customers.
- Hinge Health: Hinge Health is a digital MSK care platform delivering virtual physical therapy, exercise programs, and outcomes tracking at scale. It is a broader incumbent in the MSK care pathway that VALD Health targets, though Hinge Health is software/wearable-first rather than hardware-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VALD financial estimates
Financial estimateRevenue estimate
Valuation estimate
VALD leadership team
Management profileNumber of profiles
Profiles2 records
VALD subsidiaries and ownership
Company hierarchySubsidiaries4 records
VALD funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VALD M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VALD
What does VALD do?
VALD designs, manufactures, and sells proprietary hardware measurement systems (including force plates, timing gates, movement analysis systems, handheld strength/ROM devices, hamstring testing systems, and blood flow restriction cuffs) integrated with the VALD Hub central data and administration software platform. The technology provides objective musculoskeletal health, performance, and rehabilitation data for health professionals, sports organizations, and military/defense customers globally.
Is VALD a public or private company?
VALD is a private company. It is classified as venture growth investor backed and is currently operating.
When was VALD founded?
VALD was founded in 2015. It employs 101 to 250 people.
Where is VALD based?
VALD is headquartered in Brisbane, Australia, in the Oceania region.
How does VALD make money?
Three revenue lines are on record. Hardware Systems are the primary driver. The others are software Subscriptions and remote Monitoring Services.
Who are VALD's main competitors?
Direct peers on record are Hawkin Dynamics, Catapult Sports, STATSports and Kitman Labs. Emerging players are DorsaVi, Physitrack and Tekscan. ForceDecks (acquired by VALD) is listed as an others. Broad incumbents are Kistler Group and Hinge Health.
Does VALD have an API?
No public API is recorded for VALD.
What industry is VALD in?
VALD's product category is Musculoskeletal Health Technology. Its primary akta.pro industry code is HLAHAMAG, Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices), with a secondary code of HLAHAMAJ, Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics). Its NAICS code is 334510 and its SIC code is 3845.