Campbellsville University

What Campbellsville University does

Campbellsville University is a private Christian institution founded in 1906 and headquartered in Campbellsville, Kentucky, with 251–500 employees. It serves working adults, aspiring educators, military-affiliated learners, and faith-based degree seekers through both a traditional on-campus program and a large online division branded CU Online (online.campbellsville.edu). The CU Online catalog comprises 89 degree programs across associate (11), bachelor's (19), master's and post-master's (43), and certificate/endorsement (14) levels, spanning business, education, nursing, social work, ministry, criminal justice, computer science, communications, and healthcare disciplines. The technical backbone is a 100% online learning management system offering synchronous and asynchronous course delivery with 24/7 access, augmented by personalized academic advisors and an Option 6 teacher certification pathway that allows in-service educators to earn credentials while employed.

The university's revenue model is tuition-driven on a per-credit-hour subscription basis: education programs at $319/credit hour and business/professional programs at $475–$575/credit hour, with monthly billing. Federal Title IV aid (FAFSA School Code 001959), Yellow Ribbon military benefits, and CXPA member discounts supplement affordability for the target segments. A third-party partner, Risepoint, operates the CU Online website and enrollment funnel on the university's behalf, while the institution retains full control over curriculum, faculty, accreditation, and tuition. Distribution is predominantly direct-to-consumer via the website, phone (888-506-6011), and inside-sales engagement specialists, with channel partnerships adding distribution through the VA, CXPA, and three South Korean universities (Namseoul, Myongji, Soongsil).

Capital and revenue are diversified by multiple stacked accreditations — SACSCOC, IACBE, CAEP, EPSB Kentucky, and CSWE — that gate professional licensure pathways and federal financial aid eligibility. The institution has also attracted external funding including a $250,000 U.S. Department of Energy grant (May 2022) for an Appalachian community energy action plan and $3 million in congressionally appropriated funding (November 2025) for a new School of Business, Economics & Technology Building. The student base is highly distributed across individual consumers, yielding negligible customer concentration risk but tying revenue closely to enrollment volume and online program competitiveness.

Name

Campbellsville University

Legal name

Campbellsville University

Website

https://online.campbellsville.edu

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Campbellsville University is a private Christian university offering 89 online degree programs across associate, bachelor's, master's, and certificate levels. It serves working adults, aspiring educators, and military-affiliated learners seeking flexible, faith-based, career-aligned higher education.

Ownership category

akta.pro rank

Product category

Higher Education / Online Degree Programs

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Nonprofit Universities (EDAHALAK)

akta.pro secondary industries

Faith-Affiliated Private Research Universities (EDAHABAJ), Private/Independent Community & Junior Colleges (EDAHADAB), Christian Colleges with Theological Programs (EDAHAKAG)

Keywords

• Higher education
• Online degrees
• Graduate programs
• Teacher certification
• Faith-based university

Headquarters

HQ city

Campbellsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and Fees: Primary revenue from per-credit-hour tuition for online associate, bachelor's, master's, and certificate programs. Pricing varies by program level: education programs at $319/credit hour, business/professional programs at $475-$575/credit hour. Additional revenue from application fees, financial aid processing, and related administrative charges.
2. Government Grants: Federal grant funding for specific initiatives such as the $250,000 U.S. Department of Energy community energy action plan grant in partnership with Lycan Geological, targeting educational programs and economic revitalization in Appalachian regions.
3. Federal Appropriated Funding: Congressional appropriations for capital projects such as the $3 million federal funding secured for the School of Business, Economics & Technology Building project in Taylor County, Kentucky.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Campbellsville University is a private Christian university that offers 89 fully online degree programs at the associate, bachelor's, master's, post-master's, and certificate/endorsement levels across business, education, nursing, computer science, social work, ministry, criminal justice, and related disciplines. Courses are delivered through the CU Online platform with small class sizes, one-on-one faculty interaction, and personal academic advising. Programs are accredited by SACSCOC, IACBE, CAEP, EPSB (Kentucky), and CSWE, and tuition is charged per credit hour ($319 for education programs and $475–$575 for business/professional programs).

Differentiator

Problem solved

Functional benefit

Brands

• CU Online: The online education division of Campbellsville University offering over 89 online degree programs including associate, bachelor's, master's, and certificate programs across various disciplines.

Products and services

• Online Associate Degree Programs Eleven fully online associate degree programs designed to provide entry-level credentials and a foundation for further undergraduate study, targeted at working adults and early-career learners.
• Online Bachelor's Degree Programs Nineteen fully online bachelor's degree programs spanning business, education, nursing, computer science, social work, criminal justice, ministry, communications, and related disciplines for adult learners seeking career advancement or degree completion.
• Online Master's and Post-Master's Degree Programs

Quantifiable outcome

• School principals earned median salary of $101,320 in 2022 (BLS)
• +6 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Namseoul University (South Korea)minorStrategic or Co-development Partner · 22 October 2025Academic partnership established through institutional visit focused on promoting student exchange, dual-degree programs, and faculty collaboration. Strong interest expressed by Korean institution for expanding cooperation.
• Myongji University (South Korea)minorStrategic or Co-development Partner · 22 October 2025Academic partnership established through institutional visit focused on promoting student exchange, dual-degree programs, and faculty collaboration. Strong interest expressed by Korean institution for expanding cooperation.
• Soongsil University (South Korea)minorStrategic or Co-development Partner · 22 October 2025Academic partnership established through institutional visit focused on promoting student exchange, dual-degree programs, and faculty collaboration. Strong interest expressed by Korean institution for expanding cooperation.
• Lycan GeologicalcoreStrategic or Co-development Partner · 3 May 2022Partnership with Lycan Geological to develop a community energy action plan funded by $250,000 U.S. Department of Energy grant. Project aims to reduce air pollution, increase resilience, and create jobs in Kentucky and West Virginia Appalachian coalfield regions through educational programs, renewable energy initiatives, and economic revitalization efforts.
• Customer Experience Professionals Association (CXPA)coreGTM or Marketing PartnerPartnership providing 10% tuition discount for CXPA members and their dependents/spouses toward online programs. Supports professional development for customer experience professionals.
• RisepointcoreTechnology or IntegrationThird-party partner maintaining the CU Online website on behalf of Campbellsville University. University maintains responsibility for curriculum, teaching, admissions, tuition, financial aid, accreditation, and all academic decisions.

Scale indicators11 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Grand Canyon University: Large for-profit Christian university (transitioning to nonprofit status) with substantial online enrollment across business, education, healthcare, and theology. Comparable faith-based positioning, online scale, and tuition structure for adult learners.
• Western Governors University: Nonprofit online-only university using a competency-based, flat-tuition model with strong penetration in IT, education, business, and healthcare. Direct competitor for adult learners seeking affordable, accredited online credentials with flexible pacing.
• Liberty University: Largest private Christian university in the U.S. with a heavily promoted online program (Liberty University Online) serving working adults across associate through doctoral degrees. Most directly comparable peer given shared faith-based positioning, broad online catalog, and military-friendly status.
• Purdue University Global: Online-focused arm of Purdue University serving adult learners with career-oriented associate, bachelor's, and master's programs, including strong education and business tracks. Competes directly in the same working-adult, online-degree category.
• University of the Cumberlands: Private Baptist-affiliated Kentucky university with a large online program portfolio spanning associate through doctoral degrees, including popular online MBA and education offerings. Closest geographic and faith-based peer competing for the same Kentucky and Appalachian online students.
• Oral Roberts University: Private interdenominational Christian university in Tulsa with growing online offerings in business, education, and ministry. Comparable faith-based mission, smaller private scale, and increasing emphasis on online adult-learner programs.
• Southern New Hampshire University: Nonprofit private university with one of the largest online enrollments in the U.S., offering affordable per-credit pricing and a broad catalog across business, education, healthcare, and IT. Competes head-to-head for working-adult online learners on price, breadth, and accreditation.
• Regent University: Private Christian university headquartered in Virginia Beach with extensive online degree offerings across business, education, divinity, and government. Comparable as a faith-based online competitor emphasizing working-adult learners and military/veteran populations.
• Bellevue University: Private nonprofit university in Nebraska with a long-standing focus on adult learners and online programs across business, education, and healthcare. Comparable target customer (working adults) and tuition/pricing structure for online degrees.

Regional players

• Eastern Kentucky University: Public regional Kentucky university offering online programs in education, business, criminal justice, and nursing. Regional competitor sharing Kentucky teacher-certification and workforce-degree markets, though as a public institution with different pricing dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/campbellsvilleu
• Facebookfacebook.com/campbellsvilleuniversity
• LinkedInlinkedin.com/company/campbellsville-university

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbellsville University