Urban Restoration Counseling Center

What Urban Restoration Counseling Center does

Urban Restoration Counseling Center (URCC) was a 501(c)(3) nonprofit organization (EIN 38-4104888) founded in 2018 and headquartered in San Diego, California, that delivered culturally responsive mental and behavioral health services to Black, Indigenous, and People of Color (BIPOC) and other historically marginalized communities in San Diego County. Its core service portfolio combined a fee-for-service clinical practice — Individual Therapy, Couples/Conjoint Therapy, Family Therapy, and Men's and Women's Groups — with a structured Intensive Outpatient Program (IOP) offering 9 hours of weekly group therapy plus individual/family therapy and case management, using evidence-based modalities (CBT, DBT, Motivational Interviewing, IFS, Psychodynamic, and others). The organization extended its clinical offering through specialty programs including the Therapy for ALL (TFA) no-cost/low-cost access program (up to 15 sessions per client), the Healing Our Rainbow 12-month program for LGBTQ+ BIPOC young adults ages 5-26, Healing Our Spiritual Selves (delivered in partnership with The San Diego LGBT Community Center), a Maternal Mental Health Program, and a 52-week court-ordered Domestic Violence Intervention Program.

URCC's business model blended private-pay therapy fees, insurance reimbursements (Blue Shield, Cigna, Tricare, TriWest), and tax-deductible donations (one-time, monthly recurring from $10, and corporate/campaign sponsorships processed via PayPal). Its go-to-market was community-led and event-driven, anchored by the annual Wheels to Heal roller-skate fundraiser and the Butterfly Release Project, with grassroots referrals through the Therapy for ALL initiative and formal referral pipelines from inpatient providers, substance use programs, and outpatient mental health providers into the IOP. A distinctive adjunct to service delivery was the RIGHT (Reset InterGenerational Healing Training) Program, a clinical training platform launched in 2019 for unlicensed BIPOC clinicians in partnership with Touro University, Cal State San Marcos, SDSU, Pepperdine, Northwestern, and the University of San Diego — through which URCC trained 90 students (71 Master's, 19 Bachelor's; 78% BIPOC) and produced 8 graduates who met licensing requirements, including 5 who became California BBS-registered Associate Clinicians. URCC officially closed its operations as of June 1, 2026, after 8 years of service.

URCC's clinical staff numbered 2 co-founders plus 7 associate clinicians (MFTs/PCC) supported by approximately 15 student clinicians and administrative staff. Leadership rested with co-founders Janel King (Licensed Marriage and Family Therapist) and Shanelle D. Johnson. The organization received at least one discrete philanthropic capital infusion of $300,000 from The Conrad Prebys Foundation on 2024-09-18, but disclosed no formal venture or equity funding rounds, no published annual revenue, and no equity, cap table, or board composition data. At closure, URCC provided a 5–7 business day response window for former clients seeking records and continuity-of-care coordination, and redirected individuals in crisis to 911, local emergency rooms, or the 988 Suicide & Crisis Lifeline.

Name

Urban Restoration Counseling Center

Legal name

Urban Restoration Counseling Center

Website

https://urbanrestorationcounseling.org

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

11–50 employees

Short description

Urban Restoration Counseling Center was a San Diego-based 501(c)(3) nonprofit that provided culturally responsive mental health services — therapy, intensive outpatient, and specialty programs — to BIPOC and LGBTQ+ BIPOC communities in San Diego County. It closed June 1, 2026 after 8 years.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

Keywords

• Mental health counseling
• BIPOC therapy services
• Intensive outpatient program
• Community mental health care
• Clinical training programs

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Private-Pay Therapy Sessions: Cash-pay clients seen by URCC Licensed Therapists and Associate Therapists; each session 45-50 minutes. Licensed Therapist: $100 individual / $120 couples / $149 family. Associate Therapist: $60 individual / $80 couples / $100 family.
2. Insurance Reimbursements: URCC Licensed Clinicians are contracted with insurance panels including Blue Shield, Cigna, Tricare, TriWest, and other major plans; IOP also accepts these.
3. Donations: Tax-deductible contributions via solo one-time donations, monthly recurring donations starting at $10/month, campaign sponsorships (Maternal Mental Health, Healing Our Rainbow, Stop Domestic Violence, Therapy For All, Butterfly Release Project), and corporate sponsorships.
4. Referral Partnerships with Healthcare Providers: Referral-based revenue from inpatient providers, substance use providers, and outpatient mental health providers routing step-down and specialty clients into URCC's IOP and therapy programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Urban Restoration Counseling Center (URCC) is a 501(c)(3) nonprofit counseling center that provides culturally responsive mental and behavioral health services to BIPOC and historically marginalized communities in San Diego County. Its core offering is the delivery of individual, couples/conjoint, family, and group therapy, plus a 9-hour-per-week Intensive Outpatient Program (IOP), with pricing on a private-pay and insurance basis (Blue Shield, Cigna, Tricare, TriWest).

Product overview

Urban Restoration Counseling Center (URCC) is a San Diego-based 501(c)(3) nonprofit (EIN 38-4104888) that operated as a unified counseling services practice offering no-cost to low-cost mental health care to BIPOC and other historically marginalized communities. Its core service portfolio consisted of the Intensive Outpatient Program (IOP) alongside traditional Individual, Couples/Conjoint, and Family Therapy, supplemented by Men's and Women's Groups. Around these clinical services, URCC built a portfolio of specialty programs: Therapy for ALL (TFA) for uninsured/underinsured clients, the Maternal Mental Health Program, the Domestic Violence Intervention Program, Healing Our Rainbow (LGBTQ+ BIPOC young adults ages 5-26), and Healing Our Spiritual Selves (in partnership with The San Diego LGBT Community Center). Complementing the clinical offerings was the RIGHT Program (Reset InterGenerational Healing Training), a training pipeline for unlicensed BIPOC clinicians partnered with universities including Touro, Cal State San Marcos, SDSU, Pepperdine, Northwestern, and USD. Community engagement was driven through the annual Wheels to Heal fundraiser and the Butterfly Release Project, supported by the Rooted in Healing blog. URCC officially closed its operations as of June 1, 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Therapy for ALL (TFA): No-cost or low-cost mental health and case management services program dedicated to serving San Diego County's historically marginalized communities and connecting clients with BIPOC mental health providers.
• RIGHT Program (Reset InterGenerational Healing Training)
• Intensive Outpatient Program (IOP)
• Healing Our Rainbow
• Wheels to Heal

Products and services

• Intensive Outpatient Program (IOP) A structured outpatient mental health and substance use program for adults 18 and older of all genders, offering 9 hours of weekly group therapy plus individual/family therapy and case management using evidence-based modalities (CBT, DBT, motivational interviewing) and holistic practices (yoga, meditation, art therapy). Accepts Blue Shield, Cigna, Tricare, and TriWest.
• Individual Therapy One-on-one therapy sessions tailored to the client's unique needs, addressing a range of mental health concerns. Sessions are 45-50 minutes; priced at $100 with a Licensed Therapist or $60 with an Associate Therapist for cash-pay clients.
• Couples/Conjoint Therapy Therapy for couples or any two individuals in a significant relationship (e.g., friends, roommates, siblings). Priced at $120 with a Licensed Therapist or $80 with an Associate Therapist per 45-50 minute session.
• Family Therapy Family therapy sessions focused on improving communication and resolving conflicts within the family unit. Priced at $149 with a Licensed Therapist or $100 with an Associate Therapist for sessions involving three or more persons.
• Men's and Women's Groups Gender-specific support groups, including Women's Empowerment Groups for women facing depression and anxiety, and Men's Groups providing a supportive space for men facing similar challenges.
• Therapy for ALL (TFA) A no-cost or low-cost mental health and case management program serving San Diego County's historically marginalized communities, connecting clients with BIPOC mental health providers. Eligibility requires being uninsured/underinsured, undocumented, a student, unable to find a therapist of color via insurance, or having insurance not accepted by URCC; up to 15 sessions per client.
• Maternal Mental Health Program Mental health services for prenatal, perinatal, and postpartum parents, including individual, couples, and family therapy, with culturally responsive care focused on pregnancy and postpartum mental health.
• Domestic Violence Intervention Program A 52-week court-ordered therapy group aimed at helping participants identify and change underlying issues driving destructive behaviors and learn to develop healthy, fulfilling relationships.
• Healing Our Rainbow A 12-month program offering life skills and mental health support to San Diego's LGBTQ+ BIPOC young adults ages 5 to 26, providing inclusive, identity-centered support.
• Healing Our Spiritual Selves An in-person group run in partnership with The San Diego LGBT Community Center, designed to support LGBTQ+ community members in recognizing and addressing the impact of religious trauma.
• RIGHT Program (Reset InterGenerational Healing Training) A clinical training platform for unlicensed BIPOC clinicians offering comprehensive clinical training, business development, real-world experience, and intergenerational healing curriculum, in partnership with universities including Touro, Cal State San Marcos, SDSU, Pepperdine, Northwestern, and USD.
• Wheels to Heal Annual Fundraising Event Annual community-driven roller skate party fundraiser held at Ringer's Roller Rink in San Diego to raise funds for the TFA and RIGHT programs; proceeds fund up to 15 sessions of therapy for individuals, couples, and families.
• Butterfly Release Project A community initiative supported through URCC's fundraising campaigns, focused on community wellness and remembrance.

Quantifiable outcome

• 90 students trained through the RIGHT Program since 2019 (71 Master's, 19 Bachelor's; 78% BIPOC).
• +3 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• The San Diego LGBT Community CentercoreStrategic or Co-development PartnerCo-developed and co-delivered the "Healing Our Spiritual Selves" in-person group for LGBTQ+ community members addressing religious trauma. Presented jointly as a URCC program in partnership with The San Diego LGBT Community Center.
• Touro UniversitycoreStrategic or Co-development PartnerUniversity partner for the RIGHT Program providing clinical training pathways for BIPOC student clinicians pursuing mental health careers.
• Cal State San Marcos (CSUSM)coreStrategic or Co-development PartnerUniversity partner feeding BIPOC student clinicians into the RIGHT Program training pipeline.
• San Diego State University (SDSU)coreStrategic or Co-development PartnerUniversity partner for the RIGHT Program supporting clinical training and career pathways for BIPOC clinicians.
• Pepperdine UniversitycoreStrategic or Co-development PartnerUniversity partner for the RIGHT Program providing training opportunities to BIPOC student clinicians.
• Northwestern UniversitycoreStrategic or Co-development PartnerUniversity partner for the RIGHT Program extending clinical training access to BIPOC students.
• University of San Diego (USD)coreStrategic or Co-development PartnerUniversity partner for the RIGHT Program training BIPOC clinicians.
• Blue Shield of CaliforniacoreChannel Partner/ Reseller/ DistributorInsurance panel partner; URCC Licensed Clinicians are contracted with Blue Shield and accept Blue Shield for IOP and therapy services.
• CignacoreChannel Partner/ Reseller/ DistributorInsurance panel partner; URCC accepts Cigna for IOP and therapy services.
• TricarecoreChannel Partner/ Reseller/ DistributorInsurance panel partner; URCC accepts Tricare for IOP and therapy services.
• TriWestcoreChannel Partner/ Reseller/ DistributorInsurance panel partner; URCC accepts TriWest for IOP and therapy services.
• San Diego Venture PartnersminorGTM or Marketing PartnerCommunity/sponsorship relationship referenced in URCC's gallery; joint community engagement events.
• Ringer's Roller RinkminorGTM or Marketing PartnerVenue partner for the annual Wheels to Heal fundraiser (6060 Federal Blvd, San Diego, CA 92114); hosts ticketed community event supporting URCC's TFA and RIGHT programs.
• PayPal Giving Fund / PayPal DonatecoreOthersDonation processing platform powering URCC's solo donations, monthly donations, and campaign sponsorships via PayPal Donate buttons and hosted buttons.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Steve Fund: Nonprofit focused on mental health and emotional well-being of young people of color. Comparable to URCC's BIPOC-focused clinical training pipeline (RIGHT) and Healing Our Rainbow youth programming.
• National Queer and Trans Therapists of Color Network: Network of QTPOC mental health practitioners providing healing resources and provider directories. Overlaps with URCC's LGBTQ+ BIPOC provider matching through Therapy for ALL.
• BEAM (Black Emotional and Mental Health Collective): Nonprofit dedicated to removing barriers that Black people experience in accessing mental health care and emotional support. Closely comparable to URCC's mission of addressing intergenerational trauma and access gaps in BIPOC communities.
• Therapy for Black Girls: National platform connecting Black women and girls with culturally competent therapists and providing educational content. Directly comparable to URCC in its focus on culturally responsive mental health services for Black communities.
• Open Path Psychotherapy Collective: Nonprofit network offering reduced-fee therapy sessions ($30–$80) to clients in need. Closely comparable to URCC's Therapy for ALL no-cost/low-cost access program.
• The Trevor Project: National nonprofit providing crisis intervention and mental health support for LGBTQ+ young people. Closely comparable to URCC's Healing Our Rainbow LGBTQ+ BIPOC youth program.
• The Boris Lawrence Henson Foundation: Nonprofit that supports the mental health of Black communities through scholarships, partnerships with HBCUs, and a national therapist directory. Mirrors URCC's BIPOC clinician training and culturally competent provider access model.
• Ayana Therapy: Therapist matching platform prioritizing BIPOC and LGBTQ+ clients with culturally competent providers. Directly mirrors URCC's BIPOC-provider matching focus in Therapy for ALL.

Broad incumbents

• Mental Health America: Nation's oldest community-based mental health nonprofit addressing the needs of those living with mental illness and promoting overall mental health. Functions as a broad incumbent across the same community mental health category URCC served.

Regional players

• Pacific Clinics: Large California-based community behavioral health nonprofit operating Intensive Outpatient, outpatient, and case management services. Comparable to URCC's IOP and county-anchored service model in California.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/urccsandiego
• LinkedInlinkedin.com/company/urban-restoration-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Restoration Counseling Center