How Bootcamps

What How Bootcamps does

How Bootcamps (legal name: How Tecnologia e Educação) is a Brazilian AI transformation studio founded in 2019 and headquartered in Curitiba, with a second office in São Paulo. The company delivers corporate AI adoption, fluency, leadership development, innovation acceleration, and transformation-squad programs to enterprise and mid-market clients across Brazil, with select international engagements. Its service portfolio is unified by ÓRBITA, a proprietary AI maturity assessment framework with three stages (Executor, Operador, Orquestrador), four Moat dimensions (Discernimento, Diálogo, Critério, Responsabilidade), and four depth levels (Inicial, Aplicado, Consciente, Maduro), which functions as the diagnostic engine across all engagements.

The company's go-to-market is enterprise field sales targeting organizations of 200 to 2,000+ employees, with WhatsApp and email as primary contact channels and a diagnostic conversation as the first engagement step. Programs range from 2-hour workshops to multi-year global engagements (e.g., a VTEX global Leadership Development Program covering 1,600 leaders across 3 continents and 3 languages with 80+ lessons). Named clients include VTEX, EBANX, Sicredi, Grupo Positivo, Unimed, Stone, Boticário, Raia Drogasil, SENAI, FIEMT, Sebrae, Webmotors, QIVE, Mili, Brado, and GPAC. The company reports 40,000+ professionals trained and 150+ projects delivered cumulatively, and a FIEMT engagement credited with approximately R$10M in client-side cost reduction.

The business is founder-led by Leandro Henrique de Souza (also identified as Co-Founder, Head of Product Management, and CEO) alongside co-founder Renato Buiatti. Only one disclosed funding event exists (approximately $232K raised in November 2021), with no institutional rounds thereafter; the company appears self-funded and operates as an independent private entity. In 2026, How expanded its offering with Transformação (Transformation Squads), embedding dedicated teams inside client operations to redesign processes, products, and operational models with AI as structural foundation, signaling a strategic shift from training-heavy services toward higher-value, execution-anchored engagements.

Name

How Bootcamps

Legal name

How Tecnologia e Educação

Website

https://howedu.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

How Bootcamps is a Brazilian AI transformation studio founded in 2019, serving enterprise clients across fintech, retail, healthcare, and cooperatives with AI adoption, fluency, leadership, innovation, and embedded transformation-squad programs, unified by its proprietary ÓRBITA maturity assessment methodology.

Ownership category

akta.pro rank

Product category

Corporate AI Training and Transformation Consulting

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)

akta.pro secondary industry

Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)

Keywords

• AI transformation consulting
• Enterprise AI training
• AI adoption programs
• Corporate AI fluency
• Executive AI leadership

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate AI Transformation Programs: Customized AI adoption, fluency, leadership development, and innovation programs for enterprise clients. Programs range from 2-hour workshops to annual innovation journeys (FIEMT case generated ~R$10M in cost reduction) and global leadership programs (VTEX with 80+ lessons, 1,600 leaders across 3 continents).
2. Transformation Squads: Dedicated squads deployed within client operations to redesign processes, products, and operational models with AI as the structural foundation. Launched in 2026.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

How Bootcamps operates as an AI transformation studio delivering five integrated service lines to enterprise clients: Adoção (large-scale AI adoption programs for 200–2,000+ employee teams with governance and ethics), Fluência (AI fluency workshops from 2 hours to 2 days), Liderança (executive and global leadership development), Inovação (intra-entrepreneurship journeys with measurable financial outcomes), and Transformação (dedicated transformation squads embedded in client operations). All engagements are unified by the proprietary ÓRBITA methodology, which diagnoses organizational AI maturity across three stages, four Moat dimensions, and four depth levels before and during transformation.

Product overview

How Bootcamps operates as an AI transformation studio offering a portfolio of five integrated service lines—Adoção (AI adoption at scale), Fluência (AI fluency training), Liderança (executive leadership development), Inovacão (innovation acceleration), and Transformação (dedicated transformation squads)—all unified by the proprietary ÓRBITA Framework, a diagnostic methodology for assessing and developing AI maturity within organizations. The company does not offer a standalone software product; rather, it delivers consulting, training, and implementation programs using the ÓRBITA assessment as the foundational tool to diagnose organizational readiness and guide transformation journeys across sectors including fintech, retail, healthcare, cooperatives, and technology scale-ups.

Differentiator

Problem solved

Functional benefit

Brands

• ÓRBITA: Proprietary AI maturity assessment methodology with three stages (Executor, Operador, Orquestrador), four Moat dimensions (Discernimento, Diálogo, Critério, Responsabilidade), and four depth levels (Inicial, Aplicado, Consciente, Maduro)

Products and services

• Adoção (AI Adoption Programs) Complete corporate AI adoption programs for teams of 200 to 2,000+ employees, implemented with governance structures, ethics frameworks, and a common language across departments such as Purchases, HR, and Leadership. Clients include Grupo Positivo, Brado, Sicredi, and Unimed Grande Florianópolis.
• Fluência (AI Fluency Workshops) Workshops and short programs ranging from 2 hours to 2 days designed to build practical AI knowledge, a common vocabulary, and an experimentation culture within client teams. Clients include Unimed Curitiba, SENAI Hub Paraná, and QIVE.
• Liderança (Leadership Development for AI Era) Executive development programs for leaders navigating the rapidly changing AI landscape, ranging from local leadership programs to global PDLs (e.g., VTEX's 80+ lessons for 1,600 leaders across 3 continents and 3 languages). Other clients include Brado and Hospital Angelina Caron.
• Inovação (Innovation Acceleration / Intra-entrepreneurship) Structured intra-entrepreneurship journeys with method, cadence, and real financial delivery, designed to help organizations generate measurable business impact through AI-driven innovation. The FIEMT "Revolta dos Custos" engagement delivered ~R$10M in cost reduction. Other clients include Unimed Paraná and Unimed Curitiba.
• Transformação (Transformation Squads) Dedicated transformation squads embedded inside client operations to redesign processes, products, and the operational model with AI as the structural foundation. Engaged via dedicated WhatsApp CTA on the website for squad-specific conversations.

Quantifiable outcome

• ~R$10M in cost reduction for FIEMT through annual intraentrepreneurship journey
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alura: Alura is the leading Brazilian online technology education platform, offering bootcamp-style courses and corporate training across software, data, and increasingly AI topics. It is directly comparable as a Brazilian-language, Brazil-focused technical training and enablement business targeting both individuals and enterprises.
• Rocketseat: Rocketseat is a Brazilian developer education company offering bootcamps (Ignite, GoStack) and corporate training programs. It is directly comparable as a Brazilian tech bootcamp operator with a similar go-to-market targeting developers and technical teams, increasingly expanding into AI/automation content.
• Le Wagon: Le Wagon is a global coding and data bootcamp with strong presence in Brazil (São Paulo, Rio) and operations across 40+ cities. It is directly comparable as a bootcamp-format education provider offering AI, data, and full-stack tracks for both individuals and corporate clients.
• Ironhack: Ironhack is a global tech bootcamp operator with a São Paulo campus and corporate training arm offering AI, web dev, UX, and data programs. It is directly comparable as a bootcamp operator with both individual reskilling programs and enterprise/corporate training offerings.
• Let's Code: Let's Code is a Brazilian technology school (backed by Banco Original's founders) offering full-stack, data, and AI bootcamps plus corporate training programs. It is directly comparable as a Brazilian bootcamp operator serving both consumers and corporate clients with technology reskilling programs.
• Trybe: Trybe is a Brazilian tech bootcamp operator offering full-stack, data, QA, and AI-focused programs for individuals and enterprises. It is directly comparable as a Brazilian bootcamp provider with a similar customer base of career-changers and corporate L&D buyers.
• General Assembly: General Assembly is a global technology and career training company (now part of Adecco) with deep corporate training offerings in AI, data, and digital transformation. It is directly comparable for its enterprise-focused corporate training and transformation programs delivered to Fortune 500 clients.
• Decoded: Decoded is a UK-based AI and data literacy training company serving large enterprises with foundational AI fluency programs. It is directly comparable as a specialist provider of corporate AI literacy and data literacy training at scale, similar to How's Fluência and Liderança offerings.

Broad incumbents

• CI&T: CI&T is a large Brazilian technology and digital transformation consultancy (NYSE: CINT) that increasingly offers AI transformation and MLOps services to global enterprises. It is comparable as a broader Brazilian-origin technology services incumbent that overlaps with How's enterprise transformation work but at much greater scale and breadth.
• Stefanini: Stefanini is a major Brazilian-founded global IT services and consulting firm offering digital transformation, AI, and analytics services to large enterprises. It is comparable as a broader Brazilian IT services incumbent that competes for enterprise AI transformation budgets but offers a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/howeducation
• Instagraminstagram.com/howeducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about How Bootcamps