What Kosterina does

Kosterina is a New York-based, founder-led consumer packaged goods company that produces and sells ultra-premium Greek extra virgin olive oil and adjacent Mediterranean products to health-conscious U.S. consumers. Founded by Katina Mountanos around 2020 (firmographics list 2016; multiple source blocks state 2020), the company's core offering is high-polyphenol EVOO pressed from early-harvest Koroneiki olives sourced from the Peloponnese region of southern Greece and processed within hours of picking. Kosterina publishes third-party lab-verified polyphenol content after every harvest, with flagship products containing 500+ mg/kg (Original EVOO), 350+ mg/kg (Organic Everyday EVOO, USDA Certified Organic), and 1000+ mg/kg (EVOO Shots), all exceeding the EU health claim threshold of 250 mg/kg and the industry average of ~150 mg/kg.

The product portfolio spans unflavored and flavored EVOO (Garlic, Greek Herb & Lemon, Spicy Red Pepper, Green Goddess), single-serve wellness EVOO Shots, balsamic and fruit-infused vinegars, organic snacking olives, olive-oil-based skincare (face oil, moisturizer, oil balm, body soap, body oil, deodorant), and a range of bundles and gift sets. The company monetizes through a DTC e-commerce storefront (kosterina.com) with a subscription service offering 10% off recurring orders, a custom subscription box program, and bulk refill kits, complemented by retail distribution at Whole Foods Market, Sprouts Farmers Market, Walmart, Crate & Barrel, HEB, The Fresh Market, Target, and Harris Teeter, plus B2B wholesale and corporate gifting channels. Pricing is anchored at the premium end of the olive oil category (e.g., Original EVOO 500ml at $32, EVOO Shot 1-month supply at $95-$98).

Kosterina has raised multiple early-stage rounds from specialist CPG investors including 1st Course Capital, Branch Venture Group, Lakehouse Ventures, Evolution VC Partners, and Stella Capital, and is led by a 1-10 person team. The value proposition is built on transparent quality verification, single-origin Greek sourcing, and repositioning premium olive oil from a cooking ingredient into a daily functional wellness ritual.

Name

Kosterina

Legal name

Kosterina

Website

https://kosterina.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kosterina is a New York-based, founder-led CPG brand selling ultra-premium, high-polyphenol Greek extra virgin olive oil, EVOO wellness shots, vinegars, olives, and olive-oil skincare to U.S. health-conscious consumers via DTC subscriptions and major retailers.

Ownership category

akta.pro rank

Product category

Premium Extra Virgin Olive Oil

NAICS

Fats and Oils Refining and Blending (311225), Perishable Prepared Food Manufacturing (311991)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industry

Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE)

Keywords

• Premium olive oil
• Extra virgin olive oil
• Mediterranean food products
• High-polyphenol olive oil
• Olive oil subscriptions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through kosterina.com website where customers purchase products at retail prices. Offers subscription model for recurring revenue with 10% discount on all subscription orders.
2. Retail Distribution: Products sold through major retail chains including Whole Foods Market, Sprouts Farmers Market, Walmart, Crate & Barrel, HEB, The Fresh Market, Target, and Harris Teeter.
3. Wholesale and Corporate Gifting: B2B revenue through wholesale partnerships and corporate gifting programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Kosterina produces and sells ultra-premium Greek extra virgin olive oil (EVOO) made from early-harvest Koroneiki olives sourced from the Peloponnese region of southern Greece, cold-pressed within hours of picking for verified high polyphenol content. The core product line spans Original EVOO (500+ mg/kg polyphenols), Organic Everyday EVOO (USDA Certified Organic, 350+ mg/kg), four flavored EVOO varieties, and single-serve high-phenolic EVOO Shots (1000+ mg/kg) marketed as a daily wellness supplement, complemented by balsamic and fruit vinegars, organic Greek snacking olives, and EVOO-based skincare. Products are sold direct-to-consumer via kosterina.com with a flexible subscription, at major U.S. retailers such as Whole Foods Market, Sprouts Farmers Market, Walmart, Target, HEB, The Fresh Market, Harris Teeter, and Crate & Barrel, and through a wholesale and corporate gifting program.

Product overview

Kosterina is a Mediterranean lifestyle brand offering a portfolio of ultra-premium extra virgin olive oils and complementary Mediterranean products. The core offering consists of high-polyphenol EVOO products made from Koroneiki olives harvested early in southern Greece, including the Original EVOO (500+ mg/kg polyphenols), Organic Everyday EVOO (350+ mg/kg, USDA Certified Organic), and flavored olive oil varieties. The company has expanded into wellness shots (EVOO Shots with 1000+ mg/kg polyphenols), balsamic and fruit vinegars, organic snacking olives, and skincare products. Product bundles and a subscription service allow customers to customize their purchases. The portfolio also includes gift sets and bundles for gifting occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Extra Virgin Olive Oil (500ml) Ultra-premium cold-pressed extra virgin olive oil made from 100% Koroneiki olives harvested early in southern Greece, with independently verified polyphenol content of 500+ mg/kg. Sold at retail and via kosterina.com subscription, targeted at health-conscious consumers and gourmet home cooks.
• Organic Everyday Extra Virgin Olive Oil (500ml) USDA Certified Organic Greek extra virgin olive oil made from Koroneiki olives, designed for daily high-heat cooking up to 425°F, with 350+ mg/kg polyphenols. Sold to consumers seeking an organic, lower-priced everyday SKU with verified polyphenol content.
• Garlic Olive Oil (375ml) Ultra-premium Original EVOO infused with garlic flavor, sold as a flavored finishing and cooking oil for home cooks.
• Greek Herb & Lemon Olive Oil (375ml) Extra virgin olive oil infused with Greek herbs and bright lemon notes, sold as a flavored oil for cooking, dressings, and finishing.
• Spicy Red Pepper Olive Oil Original EVOO infused with spicy red pepper, sold as a flavored oil adding heat to dishes such as pizzas, pastas, and roasted vegetables.
• Green Goddess Olive Oil (375ml) Ultra-premium Original EVOO infused with zesty basil, garlic, onion, and bright notes of lemon, targeted at home cooks making salads, dips, and marinades.
• Extra Virgin Olive Oil Shots (15-, 30-, and 60-pack) Single-serve 0.5 fl oz EVOO wellness shots with 1000+ mg/kg polyphenols, sold in 15-, 30-, and 60-pack sizes and positioned as a daily supplement for gut, metabolic, heart, skin, and immune health. Targeted at health-conscious wellness consumers, with subscription pricing at 3–10% off.
• Original EVOO Packets (25-Pack) 25 single-serve 12ml packets of Original EVOO with over 638 mg/kg polyphenols, sold for travel, lunches, and on-the-go use at $20 per pack.
• Original Balsamic Vinegar (375ml) Traditional balsamic vinegar from Modena, Italy, made from Trebbiano and Lambrusco grapes with a dense texture and aromatic notes, sold as a finishing vinegar pairing Kosterina EVOO.
• Fig Balsamic Vinegar (375ml) Balsamic vinegar infused with fig, sold as a sweet-and-rich flavored vinegar for salads, cheese boards, and finishing.
• Dark Chocolate Balsamic Vinegar (375ml) Balsamic vinegar infused with dark chocolate for a sweet, indulgent flavor, sold for use over strawberries, ice cream, cheese, and desserts.
• Walnut Balsamic Vinegar Balsamic vinegar infused with walnut for a nutty, rich flavor, sold for finishing salads, pastas, and roasted vegetables.
• Cucumber Lemon White Balsamic Vinegar White balsamic vinegar infused with cucumber and lemon for a refreshing, light flavor, sold for salads, seafood, and cocktails.
• Crushed Strawberry Vinegar Fruit vinegar made from crushed strawberries, sold as a tangy-and-sweet vinegar for salads, marinades, and drinks.
• Crushed Blueberry Vinegar Fruit vinegar made from crushed blueberries, sold as a sweet-and-tangy vinegar for salads, glazes, and dressings.
• Crushed Tangerine Vinegar Fruit vinegar made from crushed tangerines, sold as a bright, citrusy vinegar for vinaigrettes, seafood, and cocktails.
• Original Balsamic Vinegar Packets (25-Pack) 25 single-serve packets of Original Balsamic Vinegar designed for on-the-go salads, lunches, and travel use.
• Greek Herb Kalamata Olives USDA Certified Organic Greek Herb Kalamata olives naturally cured for up to 8 months and dry-packed with sea salt, EVOO, and oregano, sold as a snacking olive.
• Coriander and Pink Pepper Green Olives Organic Green Konservoeliá olives cured for up to 1 year and dry-packed with pink pepper and coriander, sold as a savory, crisp snacking olive.
• Extra Virgin Hydrating Face Oil Face oil made with extra virgin olive oil, sold for daily facial hydration within the Kosterina skincare line.
• Extra Virgin Face Moisturizer Facial moisturizer formulated with extra virgin olive oil, sold within the Kosterina skincare line for daily use.
• Extra Virgin Oil Balm Extra virgin olive oil-based face balm in stick form, sold for convenient facial application on the go.
• Extra Virgin Body Soap (3-Pack) Body soap formulated with extra virgin olive oil, sold as a 3-pack for daily body cleansing within the Kosterina skincare line.
• Extra Virgin Body Oil Body oil product made with extra virgin olive oil, sold as a skincare item for body moisturizing.
• Extra Virgin Deodorant Deodorant formulated with extra virgin olive oil, sold within the Kosterina skincare line.
• Extra Virgin Duo Bundle Bundle of two 500ml EVOO bottles designed for separate cooking and finishing/drizzling use, priced at $55. Targeted at home cooks and gift buyers.
• Extra Virgin Trio Bundle Bundle of three 500ml EVOO bottles including two Organic Everyday and one Original, priced at $79 (10% off on subscription), targeted at regular users and households.
• Flavored Olive Oil Trio Bundle Bundle containing all Kosterina flavored EVOO varieties — Garlic, Greek Herb & Lemon, Spicy Red Pepper, and Green Goddess — sold as one flavored-olive-oil tasting set.
• Balsamic Vinegar Trio Bundle Bundle of three balsamic vinegars (Original, Fig, and Dark Chocolate), sold as a tasting set for balsamic enthusiasts and gifting.
• Crushed Fruit Vinegar Trio Bundle Bundle of three crushed fruit vinegars (Strawberry, Blueberry, and Tangerine) priced at $45, sold for tangy-and-sweet flavor combinations, gifting, and use across salads and drinks.
• Snacking Olives Trio Bundle Bundle of three 6.7oz jars of organic snacking olives — Greek Herb Kalamata, Spicy Kalamata, and Coriander & Pink Pepper Green — priced at $25 ($22.50 on subscription, 10% off), targeted at home snackers and gift buyers.
• Everyday Refill Kit Bulk refill kit for high-volume home cooks containing one 500ml bottle plus a 3L tin of USDA Certified Organic Everyday EVOO (equivalent to 6 bottles) and a complimentary funnel, priced at $115 ($103.50 subscription, 10% off).
• Subscription Service Flexible subscription program available through kosterina.com that lets customers customize their EVOO, vinegar, olive, and skincare selections and receive recurring orders at a 10% discount, with skip, swap, or cancel options. Targeted at recurring DTC consumers, with free shipping on the first subscription order as an acquisition incentive.

Quantifiable outcome

• 500+ mg/kg polyphenol content in Original EVOO, 350+ mg/kg in Organic Everyday EVOO, 1000+ mg/kg in EVOO Shots
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Bragg Live Food Products: Heritage premium wellness food brand built around apple cider vinegar and functional pantry staples, with strong DTC and natural-channel retail presence. Comparable to Kosterina on the premium-wellness-food positioning, founder-led brand storytelling, and the trend of repositioning pantry staples as daily wellness products.

Broad incumbents

• Lucini Italia: Premium Italian extra virgin olive oil and pantry brand with national US retail presence and emphasis on single-estate sourcing. Comparable to Kosterina on premium positioning, Italian/Mediterranean origin story, and flavored-oil and vinegar portfolio extensions.
• California Olive Ranch: Largest US-domestic olive oil producer offering premium and mid-tier EVOO across all major US retail banners. Comparable to Kosterina on the high-polyphenol EVOO category but operates at materially larger scale with broader price-tier coverage and mass-market distribution.
• Colavita: Established Italian olive oil and Mediterranean pantry brand with broad US grocery distribution. Comparable to Kosterina on the premium EVOO category and Mediterranean pantry portfolio expansion (oils, vinegars, pasta), but at significantly larger scale and wider price-point coverage.
• Cobram Estate: Australian/US premium olive oil producer with vertically integrated groves and strong US retail presence. Comparable to Kosterina on the premium EVOO category, third-party chemical testing claims, and emphasis on freshness and quality certifications.

Direct peers

• Brightland: Premium DTC extra virgin olive oil brand offering California-sourced EVOO with transparent sourcing, harvest dating, and giftable packaging. Closest direct competitor to Kosterina on premium DTC positioning, channel mix (DTC + retail), and brand-led storytelling.
• Graza: Premium DTC olive oil brand known for its squeeze-bottle "frizzle" and "drizzle" formats and chef-driven marketing. Directly comparable to Kosterina on premium DTC, chef/influencer endorsements, single-serve innovation, and retail expansion into Whole Foods and similar banners.
• McEvoy Ranch: Estate-grown premium olive oil producer from Northern California with a portfolio of oils, vinegars, and pantry products. Comparable to Kosterina on premium positioning, single-estate sourcing narrative, and CPG portfolio extension into vinegars and gourmet categories.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kosterina.gr
• Instagraminstagram.com/kosterina
• TikToktiktok.com/@kosterinaevoo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kosterina