Maui Recovery

Name

Maui Recovery

Legal name

Maui Recovery

Website

https://mauirecovery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Residential Addiction and Mental Health Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Luxury addiction treatment
• Residential rehab services
• Mental health treatment
• Substance abuse recovery
• Experiential therapy programs

Headquarters

HQ city

Kihei

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Residential Treatment Program: Core revenue stream from providing luxury residential addiction and mental health treatment services. Pricing is individualized based on treatment length, program customization, and specific services required. Lengths typically range from 30-90 days with typical programs lasting 90 days.
2. Detox Services: Medically supervised detoxification services provided as the first step in the recovery journey, typically lasting a few days to two weeks.
3. Insurance Reimbursement: Accepts most major insurance plans, with the admissions team assisting in insurance verification and coverage determination.
4. Healthcare Financing: Partnership with Prosper Healthcare Lending provides third-party financing options for clients to cover treatment costs not covered by insurance.
5. Aftercare Support: Continued individual therapy and case management services offered at additional cost post-inpatient program completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maui Recovery provides luxury residential addiction and mental health treatment at an 8-bed facility on 20 acres in Lahaina, Maui. Programs include medically supervised detox, 30–90 day inpatient treatment, and aftercare, combining evidence-based clinical therapies (CBT, DBT, Motivational Interviewing, MBSR) with experiential modalities such as Surf Therapy, Equine Therapy, Adventure Therapy, Nature Immersion, and the proprietary Hero's Journey program. Clients are adults 18+ paying privately or through insurance, served from Hawaii, the US mainland, and international locations.

Product overview

Maui Recovery offers a unified luxury residential addiction and mental health treatment platform combining evidence-based clinical therapies with experiential and holistic approaches. The core program consists of detox, inpatient residential treatment, and aftercare services delivered at an 8-bed facility spread across three houses on 15-20 secluded acres in Maui, Hawaii. The treatment portfolio includes substance abuse treatment (alcohol, opioids, cocaine, marijuana, amphetamines, heroin, fentanyl, prescription drugs, psychedelics, club drugs), mental health treatment (depression, anxiety, trauma, PTSD, bipolar, personality disorders), and behavioral addictions (tech, gaming, social media, gambling, eating disorders). Clinical evidence-based therapies (CBT, DBT, Motivational Interviewing, MBSR) are complemented by experiential therapies including Adventure Therapy, Nature Immersion, Surf Therapy, Equine Therapy, and the Hero's Journey program. The facility provides luxury amenities including private rooms with ensuite bathrooms, gourmet meals, spa facilities, pool, and ocean views. The company also offers family programs and comprehensive aftercare planning as integral components of the treatment journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Detox Program

Quantifiable outcome

• High rates of successful long-term sobriety reported through testimonials, with clients celebrating one year+ of sobriety post-treatment
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Passages Malibu: Luxury residential addiction treatment in Malibu with a holistic, non-12-step approach. Directly comparable on premium pricing, holistic modalities, and affluent target demographic.
• Origins Behavioral HealthCare: Luxury residential addiction and mental health treatment in Florida. Comparable on premium positioning, co-occurring disorder treatment, and small-bed facility design.
• Malibu Beach Recovery Centers: Small-capacity luxury residential rehab in Malibu offering individualized care. Comparable on intimate bed count (similar small scale), premium pricing, and personalized treatment model.
• Promises Treatment Centers: Luxury residential rehab with multiple California locations and a similar high-touch, celebrity-friendly positioning. Comparable in pricing tier, therapeutic modality mix, and private-pay/insurance hybrid model.
• Cliffside Malibu: Luxury residential addiction and mental health treatment center in Malibu, California. Closest direct competitor operating in the same premium, destination-residential category with comparable experiential and evidence-based therapy mix.
• Cirque Lodge: High-end residential addiction treatment center in Sundance, Utah. Comparable luxury positioning and emphasis on experiential/outdoor therapy in a destination setting.
• The Ranch at Live Oak / The Ranch Malibu: Residential treatment center combining evidence-based therapy with outdoor/experiential components. Directly comparable on experiential therapy emphasis and premium positioning, though larger in scale.

Broad incumbents

• Caron Treatment Centers: Major nonprofit residential addiction treatment provider with multiple locations. Overlaps on residential substance abuse care and family programming, but operates at much larger scale and broader geography.
• Betty Ford Center (Hazelden Betty Ford Foundation): Large, established residential addiction treatment provider with multiple sites. Comparable clinical model and residential setting, but broader portfolio and significantly greater scale and brand recognition.

Emerging players

• The Kusnacht Practice: Ultra-luxury residential addiction and mental health treatment in Switzerland. Comparable on ultra-premium positioning and individualized programming, though serves a more international, ultra-high-net-worth clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LuxuryDrugRehabMaui
• Instagraminstagram.com/recoverymaui

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Recovery