Name

Yaok Group

Legal name

要客荟（上海）商务服务有限公司

Website

https://yaok.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Luxury Industry Services & High-End Lifestyle Platform

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ)

akta.pro secondary industry

VIP, Hospitality & Premium Experiences (MPAGAAAK)

Keywords

• Luxury industry research
• High-end brand consulting
• HNW membership services
• Luxury industry training
• Shared VIP space platform

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership and Club Fees: Yaok Club (要客俱乐部) and Yaok Hui (要客荟) membership platform generating recurring revenue from high-net-worth Chinese VIC segment (470K individuals with RMB 10M+ net worth).
2. Shared VIP Space & Brand Service Fees: Yaok Center (要客荟) operates as luxury-brand-shared VIP service spaces (activity center, experience & delivery center, member center), charging luxury brands for using the O2O platform that bridges in-store and at-home service scenarios.
3. Research Reports and Industry Intelligence: Annual research report sales including China Luxury Goods Report, China High-Quality Consumption Report, Global Luxury Retail Power Report, China Luxury Digital Report, etc. — Yaok Institute has published 150+ such reports with 20M+ media citations.
4. Corporate Training and Education (Yaok Pinxue): Yaok Pinxue (要客品学) provides customized luxury management training to corporate clients (e.g., Midea Group's COLMO brand, L'Oreal, Cartier, UBS investment community) — nearly 1,000 professional courses developed from international brand methods.
5. Media & PR Services: Yaok Media and Fortune Quality Magazine (《财富品质》) deliver brand communications, PR services, and event management for luxury brands.
6. Annual Yaok Grand Ceremony Sponsorship: Yaok Grand Ceremony (annual event) generates sponsorship revenue from luxury brands — past sponsors include Camus (贺天下); participation by 100+ luxury brand CEOs and 300+ entrepreneurs.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Yaok Group is a luxury industry integrated service provider and high-end lifestyle operator that delivers its offering through four pillars — Concept (research, training), Communication (media, PR), Consumption (brand management, awards), and Circle (alliances, membership, shared VIP spaces). It sells annual research reports and consulting, corporate luxury-industry training, shared VIP venue access, HNW membership, awards programs, media/PR services, and co-branded lifestyle products to international luxury brands, Chinese high-end aspirational brands, municipal governments, and China's HNW consumers.

Differentiator

Problem solved

Functional benefit

Brands

• 要客研究院 (Yaok Institute / Yaok Research Institute): The group's professional research and consulting arm for China's high-end lifestyle and luxury market; publisher of the annual China Luxury Report and digital/HR series.
• 要客108·中国高端品牌联盟 (Yaok 108 China High-End Brand Alliance)
• 要客荟 (Yaok Hui)
• 要客品学 / 要客大学 (Yaok Pinxue / Yaok University)
• 要客之选 (Yaok Zhi Xuan / Yaok Selection)
• 《财富品质》 (Fortune Quality) magazine
• 要客酩酒 (Yaok Mingjiu)
• 要客传媒 (Yaok Media) / 要客公关 (Yaok PR)
• 要客品牌管理 (Yaok Brand Management)
• 要客俱乐部 (Yaok Club)

Products and services

• Yaok Institute (要客研究院) Yaok Group's flagship research division — China's authoritative research and consulting institution for high-end lifestyle and luxury markets. Conducts annual surveys of 6,000+ HNW clients, publishes industry reports (China Luxury Report, Global Luxury Retail Power Report, China Digitalization Report), and provides strategy consulting to government bodies, luxury brands, and corporate clients.
• Yaok 108 China High-End Brand Alliance (要客108·中国高端品牌联盟) A platform-based alliance organization for Chinese brand chairmen and entrepreneurs pursuing high-end development, comprising 108 Chinese high-end brand chairmen, 108 international luxury brand CEOs, 108 shared VIP centers, and 108 city salons. Membership targets Chinese consumer brands seeking luxury positioning methodology, peer networking, and HNW channel access.
• Yaok Center (要客中心) Global luxury-brand-shared VIP service spaces serving as activity, experience & delivery, and member centers. The inaugural site is Suzhou Wu Residence. Planned rollout under the 'One City, One Center, One Network' model across 100 cities within three years. Used by luxury brands to host HNW clients and by Yaok members as city living rooms.
• Yaok Club / Yaok Hui (要客俱乐部 / 要客荟) Members-only club and shared VIP service platform for Chinese high-net-worth individuals (Yaok VIC clients), offering lifestyle services, circle-based community access, and curated luxury experiences. Pairs with Yaok Center physical venues to deliver membership-based, one-stop high-end lifestyle services.
• Yaok University / Yaok Pinxue (要客大学 / 要客品学) Yaok Group's luxury-industry education and training platform offering professional courses (e.g., 'Introduction to Luxury' for Midea's COLMO), executive training for luxury brand HR, Chinese High-End Brand Chairman customized courses, and Listed Company Seminars. Targeted at luxury brands, Chinese enterprises pursuing high-endization, and HNW clients.
• Yaok Selection (要客之选) Yaok Group's annual luxury industry awards program hosted within the Yaok Grand Ceremony, recognizing brands and individuals for their influence on China's high-end lifestyle. Includes 'Luxury Goods in China' seasonal recognitions and other luxury industry categories.
• Fortune Quality Magazine (《财富品质》杂志) Yaok Group's owned luxury-industry media publication (杂志), conducting executive interviews and producing editorial content on luxury brands, CEOs, and high-end lifestyle topics. Functions as Yaok's communications arm alongside Yaok PR.
• Yaok PR (要客公关) Yaok Group's public relations service offering focused on luxury brands and high-end lifestyle clients. Operates alongside Fortune Quality Magazine as the group's 'communication' pillar for sustained brand messaging.
• Yaok Brand Management (要客品牌管理) Yaok Group's brand management service line supporting the 'consumption' dimension of its lifestyle industry chain — assists Chinese brands in their high-end transformation strategy, selection, evaluation, and operations of premium brands.
• Yaok Grand Ceremony (要客盛典) Yaok Group's annual luxury industry awards gala (originally Fortune Quality Grand Ceremony, now in its 12+ years). Attracts 100+ luxury brand CEOs and 300+ business leaders each year and includes the Yaok Selection awards and the China Brand High-End Development Forum.

Quantifiable outcome

• China's HNW consumers (470K individuals in 2022) contribute 80% of total luxury consumption despite being only 0.3% of population
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered tier-3 — exploratory government partnership for city expansion, tier-1 — strategic government partner for headquarters relocation, flagship / tier-1 — strategic partner for headquarters relocation and core platform expansion, tier-2 — strategic industry event co-organizer, tier-1 — foundational institutional partner for industry standards, tier-2 — international academic and industry partner, tier-2 — strategic sports marketing and lifestyle brand partnership, tier-3 — co-branded product partnership, tier-1 — recurring annual partner for institutional investor engagement, tier-2 — recurring high-value brand collaboration for content and education, tier-2 — strategic corporate training client for high-end brand building, tier-2 — recurring brand recognition partners, tier-2 — strategic education partner for talent development and tier-1 — flagship alliance council chairman partner.

• Zhengzhou Xinzheng Municipal Government (郑州市新郑市政府)tier-3 — exploratory government partnership for city expansionStrategic or Co-development Partner · 1 August 2024Deputy Mayor Li Lina of Xinzheng City visited Yaok Group in July 2024 to explore government-enterprise cooperation for international consumption center city development and potential Yaok Center establishment.
• Sanya Municipal Government (三亚市政府)tier-1 — strategic government partner for headquarters relocationStrategic or Co-development Partner · 2 July 2024Sanya Vice Mayor He Shigang visited Yaok (Suzhou) Center in July 2024 to discuss cooperation framework. Sanya government expressed strong support and willingness to provide preferential policies for Yaok Group's headquarters relocation to Sanya, plus collaboration on four projects: Yaok Sanya Center, Yaok Luxury University, Yaok Grand Ceremony, and Sanya Yaok Circle activities.
• Sanya Media & Film Group (三亚传媒影视集团)flagship / tier-1 — strategic partner for headquarters relocation and core platform expansionStrategic or Co-development Partner · 21 June 2024Sanya Media & Film Group signed strategic cooperation intent with Yaok Group in June 2024 to host 2024 Yaok Grand Ceremony alongside Hainan International Film Festival in Sanya (Dec 6, 2024). Partnership extends to Yaok Sanya Center development, Yaok Luxury University, and Yaok Group headquarters relocation to Sanya.
• Quanzhou Municipal Bureau of Commerce (泉州市商务局)tier-3 — exploratory government partnership for city expansionStrategic or Co-development Partner · 16 May 2024Quanzhou Commerce Bureau Director Zhang Xiaohong visited Yaok Center Suzhou in May 2024 to evaluate "One City, One Center, One Network" model and explore Yaok Hui landing in Quanzhou. Bureau plans to establish Quanzhou Fashion Industry Federation to drive brand high-endization.
• Winshang Technology (赢商tech)tier-2 — strategic industry event co-organizerGTM or Marketing Partner · 15 May 2024Yaok 108 Alliance co-launched China Brand Growth Plan at the 19th China Commercial Real Estate Festival organized by Winshang Tech in Guangzhou in May 2024. Co-hosting "Aokang WIN Ka Night" VIP reception brought together 100+ commercial real estate and retail industry leaders for Chinese brand high-endization initiative.
• Quanzhou Commerce Bureau (泉州市商务局) — additional visittier-3 — exploratory government partnership for city expansionStrategic or Co-development Partner · 18 March 2024Second senior-level engagement with Quanzhou Bureau leadership in March 2024 to discuss innovative business model for brand high-endization and Quanzhou brand development opportunities.
• China Business Federation Luxury Goods Committee (中国商业联合会奢侈品专业委员会)tier-1 — foundational institutional partner for industry standardsStrategic or Co-development Partner · 18 December 2023Co-organizer of Yaok 108 China High-End Brand Alliance and First Brand High-End Development Forum in December 2023. Joint development of "China High-End Brand Certification Standard" (《中国高端品牌认证标准》) — provides industry institutional backing, government channels, and access to association leadership for standards-setting and policy advocacy.
• Italian National Fashion Association & Milan Fashion Institute (Camera Nazionale della Moda Italiana)tier-2 — international academic and industry partnerStrategic or Co-development Partner · 18 December 2023Yaok Institute received academic support from Milan Fashion Institute (意大利米兰时尚学院) for the First Brand High-End Development Forum in December 2023. Orietta Pelizzari (Milan Fashion Institute cross-cultural curator) delivered keynote on sustainability as new touchpoint for Chinese brands entering international fashion. Recurring collaboration framework for international fashion expertise.
• WAGC China (World Amateur Golfers Championship)tier-2 — strategic sports marketing and lifestyle brand partnershipGTM or Marketing Partner · 11 May 2023Yaok Group became Strategic Partner of WAGC China 2023 Shanghai qualifier in May 2023, with WAGC Golf-Fortune Quality (Yaok media arm) as official media partner. Yaok Group Chairman Yao Shifeng invited as WAGC China Co-Chairman. Sports-luxury lifestyle crossover targeting Yaok's HNW VIC audience.
• Carlsberg Group (嘉士伯集团)tier-3 — co-branded product partnershipOEM/ Whitelabel/ Licensing Partner · 7 May 2023Yaok Mingjiu (要客酩酒) partnered with Carlsberg Group for first co-developed premium craft beer, launched at "Global New Product Launch Night" of Five-Five Shopping Festival in Maoming Road (Shanghai) in May 2023 as part of Yaok's lifestyle brand expansion.
• UBS (瑞银)tier-1 — recurring annual partner for institutional investor engagementGTM or Marketing Partner · 1 December 2022Recurring strategic partnership with UBS for the annual UBS China Luxury Tour since 2022. Yaok Institute CEO Zhou Ting hosts UBS luxury conferences (watch segment), speaks to 250+ hedge fund, PE and institutional investor audiences, and participates in investor luncheons with luxury brand CEOs (e.g., MaxMara China CEO).
• Cartier (卡地亚, Richemont Group)tier-2 — recurring high-value brand collaboration for content and educationGTM or Marketing Partner · 28 November 2022Cartier (Richemont Group) partnered with Yaok Institute and Fudan University to host online lecture series on luxury industry development in China (Nov 2022). Yaok CEO Zhou Ting served as Guest Speaker for "Past & Future" themed lecture; Cartier China CEO Cecile and senior management contributed brand-side perspective.
• Midea Group / COLMO (美的集团 / COLMO)tier-2 — strategic corporate training client for high-end brand buildingImplementation/ SI/ Consulting Partner · 27 October 2022Yaok Pinxue delivered custom "Introduction to Luxury" course to COLMO (Midea's high-end AI appliance brand) senior executives at Sun Yat-sen University in October 2022. Partnership enabled COLMO to develop internal high-end brand capabilities and explore high-endization strategy across home appliance categories.
• Various Luxury Brands (Hermès, Chanel, Parmigiani, Hugo Boss, Guerlain)tier-2 — recurring brand recognition partnersOthers · 29 April 2022Yaok Institute's annual "Luxury Goods in China" recognition program evaluates and recognizes leading international luxury brands in China across innovation, persistence, design, marketing and extension dimensions. Award winners participate in Yaok Grand Ceremony and become part of Yaok's recognized brand catalog for industry positioning.
• Zhongbo Education (中博教育)tier-2 — strategic education partner for talent developmentImplementation/ SI/ Consulting Partner · 23 April 2022Strategic cooperation agreement signed at Yaok Pinxue 1st Anniversary Gala in April 2022 for multi-level, multi-format, multi-field collaboration on cultivating luxury industry talent. Co-developed curriculum combining Zhongbo's education infrastructure with Yaok's luxury industry expertise.
• Aokang Group (奥康集团)tier-1 — flagship alliance council chairman partnerStrategic or Co-development Partner · 1 January 2022Aokang Group chairman Wang Zhentao serves as Council Chairman of Yaok 108 China High-End Brand Alliance. Joint initiatives include co-launching "China Brand Growth Plan" at the 19th China Commercial Real Estate Festival in Guangzhou (May 2024), co-hosting "Aokang WIN Ka Night" VIP reception, and ongoing brand high-endization collaboration.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hurun Report: China's leading HNW research, lists, and events platform (Hurun Rich List, Hurun China Luxury Consumer Survey). Most directly comparable to Yaok Institute's HNW database, annual report publishing, and high-profile events serving the same Chinese HNW audience.
• Jing Daily: Digital media and insights platform focused on China's luxury market, serving international luxury brands with research, content, and trend intelligence. Comparable to Yaok's combined Yaok Institute / Fortune Quality / Yaok PR function for the China luxury space.
• Tatler Asia: Asia-focused luxury society magazine and HNW membership platform with events, lists, and lifestyle services. Comparable to Yaok's combined membership (Yaok Club), events (Yaok Grand Ceremony), and media (Fortune Quality) offering for Asian high-net-worth audiences.

Emerging players

• Luxury Society: Global digital platform serving luxury brands with research, insights, and networking. Comparable to Yaok Institute's research and Yaok 108 Alliance's networking function, though broader geographic focus and smaller China presence.

Broad incumbents

• Robb Report: Established global luxury lifestyle media brand covering HNW audiences across autos, travel, fashion, and watches. Comparable to Fortune Quality magazine's editorial function and Yaok Club's HNW audience targeting, though with broader global vs China-only focus.
• Condé Nast China: International luxury media group's China operations (Vogue China, GQ China, etc.) serving HNW Chinese consumers. Comparable to Yaok Media/Fortune Quality's premium publishing role, though operating under global brand portfolio rather than China-focused niche.
• The Business of Fashion: Global fashion and luxury industry media and research platform with subscription intelligence services. Comparable to Yaok Institute's paid research reports and Fortune Quality's industry editorial function, though with broader fashion vs China-only luxury focus.

Others

• Bain & Company (Luxury Goods practice): Global management consultancy with a dedicated Luxury Goods practice that publishes the widely-cited 'Bain & Company Luxury Study' (China Luxury Report equivalent). Comparable to Yaok Institute's authoritative annual research publishing function, though consulting vs membership/events-led.
• Boston Consulting Group (BCG) — Luxury practice: Global consultancy serving luxury and fashion clients with China market research and strategy. Comparable to Yaok Institute/Yaok Concept's research and consulting function for international luxury brands in China.

Regional players

• Mingtiandi: Asia real estate and lifestyle industry intelligence platform covering luxury retail, hospitality, and branded residences across APAC. Comparable to Yaok Institute's research coverage and Yaok Center's luxury real-estate focus, with overlap on Asia luxury market intelligence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaok Group