What Hurun Report does

Hurun Report is a privately held research, media, and investments group founded in 1999 by Rupert Hoogewerf in the United Kingdom and now headquartered in Shanghai, China. It pioneered systematic wealth ranking in China with the launch of the Hurun China Rich List and has since expanded into India, the United Kingdom, France, Australia, and the United States. The company's core offering is a "3+N" product architecture of ranking publications: the Rich List series (China, Global, India, women, and under-40 wealth rankings), the Hurun 500 series (China 500, India 500, Global Top 1000), the Start-up series (Global Unicorn, Gazelle, Cheetah, and Under25/30/35/40 entrepreneur rankings), plus specialty lists covering brands, art, philanthropy, heritage brands, legal services, education, food, and wine.

The business monetizes through three primary channels: co-branded research reports commissioned by financial institutions (CITIC Bank, CCGG Trust), real estate developers (Country Garden), insurance and wealth management firms (Taikang), and regional governments; a portfolio of wholly-owned subsidiaries spanning education (Hurun Education, 21st Century Bai Fu Academy), design and real estate (Hurun Guanggu), equestrian (Hurun Horse Dao), and art (Hurun Art Hui); and a global events franchise held across approximately ten cities. The Hurun brand reportedly generates 6-8 billion views annually, primarily in China and India, with operations supported by approximately 150 staff worldwide.

Name

Hurun Report

Legal name

上海胡润百富投资管理咨询有限公司

Website

https://hurun.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Hurun Report is a Shanghai-based research, media, and investments group founded in 1999 that compiles wealth, company, and entrepreneur rankings for China, India, and global markets, monetizing through co-branded enterprise research reports, events, and education subsidiaries.

Ownership category

akta.pro rank

Product category

Market Research & Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Directory and Mailing List Publishers (51314)

SIC

Investment Advice (6282), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Wealth rankings
• Entrepreneurship research
• Business intelligence
• Luxury publishing
• Investment research

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Research Reports and Rankings: Hurun generates revenue through publishing research reports, compiling and publishing wealth rankings such as the Hurun Rich Index series, and providing co-branded research reports with financial institutions, real estate developers and regional governments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hurun Report is a research, media and investments group that compiles wealth and entrepreneurship rankings (such as the China Rich List, Global Rich List, and Global Unicorn Index) and produces co-branded research reports and white papers on high net worth individuals for financial institutions, real estate developers, regional governments, and luxury brands. The group also operates high-profile events globally and runs education, equestrian, design, and art subsidiaries under the Hurun brand.

Product overview

Hurun Report is a research, media, and investment group that promotes entrepreneurship through lists and research. The company operates a '3+N' product architecture: the Rich List series (rankings of wealthiest individuals in China, India, and globally), the Hurun 500 series (rankings of most valuable companies), the Start-up series (unicorn, gazelle, and cheetah rankings plus U-under-30/35/40/25 entrepreneur awards), and specialty lists covering brands, art, philanthropy, heritage brands, and legal services. The company also publishes white papers and research reports on HNWI trends and operates subsidiaries in education (胡润百学), business training (21世纪百富学院), design/real estate (胡润光谷), equestrian (胡润马道), and art (胡润艺术荟). The offering is primarily a platform of independent ranking lists and research publications, not a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• 胡润研究院 (Hurun Research Institute): Research division conducting wealth rankings, unicorn indexes, and industry reports
• 胡润智榜 (Hurun Legal)
• 胡润百学 (Hurun Education)
• 21世纪百富学院 (21st Century Bai Fu Academy)

Products and services

• Hurun China Rich List (胡润百富榜)
• Hurun Global Rich List (胡润全球富豪榜)
• Hurun China 500 (胡润中国500强)
• Hurun India 500 (胡润印度500强)
• Hurun Global Top 1000 (胡润全球高质量企业TOP1000)
• Hurun Global Unicorn List (胡润全球独角兽榜)
• Hurun Global Gazelles (全球瞪羚企业榜)
• Hurun Global Cheetahs (全球猎豹企业榜)
• Hurun U Series (胡润U系)
• Hurun Brands List (胡润品牌榜)
• Hurun Art List (胡润艺术榜)
• Hurun Philanthropy List (胡润慈善榜)
• Hurun Heritage Brands (胡润中国最具历史文化底蕴品牌榜)
• Hurun Legal Rankings (胡润智榜)
• Hurun White Papers & Research Reports (白皮书与专题报告)
• Hurun Events & Conferences
• 21st Century Bai Fu Academy (21世纪百富学院)
• Hurun Education (胡润百学)
• Hurun Guanggu (胡润光谷)
• Hurun Horse Dao (胡润马道)
• Hurun Art Hui (胡润艺术荟)

Quantifiable outcome

• 6-8 billion views annually on the Hurun brand

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Country Garden (碧桂园)coreStrategic or Co-development Partner · 1 January 2020Partnership with Country Garden to publish 'China Enterprise Social Responsibility White Paper' on corporate sustainability and social impact.
• Taikang (泰康)coreStrategic or Co-development Partner · 1 January 2020Partnership with Taikang to publish 'China HNWI Medical and Retirement White Paper' covering healthcare and retirement planning for high net worth Chinese.
• 21st Century BaiFu Academy (21世纪百富学院)minorStrategic or Co-development Partner · 1 January 2020Incubated subsidiary focusing on executive education using the mentor system of Hurun Rich List entrepreneurs, featuring international practical business school approach.
• Hurun Education (胡润百学)minorStrategic or Co-development Partner · 1 January 2020International education platform under Hurun Group providing overseas study, summer camps, and success courses for Chinese families.
• Hurun Guanggu (胡润光谷)minorStrategic or Co-development Partner · 1 January 2020Cross-industry resource integration platform combining design, real estate, and finance services.
• Hurun Horse (胡润马道)minorStrategic or Co-development Partner · 1 January 2020Platform supporting Hua Tian's Olympic equestrian participation, with UK Horse Owners Club established in 2016.
• Hurun Art (胡润艺术荟)minorStrategic or Co-development Partner · 1 January 2020Platform planned to launch 500 artists with development potential over ten years.
• BE Education (必益教育)minorStrategic or Co-development Partner · 1 January 2020Rupert Hoogewerf serves as Director of BE Education, an international education provider in China.
• Riley-Ley China (雷励中国)minorStrategic or Co-development Partner · 1 January 2020Rupert Hoogewerf serves as Honorary Director of Riley-Ley China, an education-focused public welfare organization for youth development in Shanghai.
• CCCG Trust (建信信托)coreStrategic or Co-development Partner · 1 January 2019Partnership with CCGG Trust to publish 'China Family Wealth Sustainability Report' tracking wealth preservation and inheritance trends among Chinese HNWI.
• CITIC BankcoreStrategic or Co-development Partner · 1 January 2005Long-standing partnership with CITIC Bank for co-branded research reports on Chinese HNWI needs, 'new generation' demographics, family inheritance, wealth management needs, overseas education trends, and international mobility.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Knight Frank Wealth Report: Annual research report on ultra-high-net-worth individuals and global prime residential markets; shares Hurun's HNWI research/wealth-tracking model and co-branding strategy with real-estate developers, but with a Western/UHNW focus versus Hurun's Asian mass-affluent tilt.
• Wealth-X: Provider of wealth intelligence, UHNW research, and ranked lists (World Ultra Wealth Report) sold to financial institutions, luxury brands, and wealth managers; comparable to Hurun's co-branded report business with deeper data productization but narrower geographic brand.

Others

• Statista: Subscription-based statistics portal that competes for the same institutional research budget as Hurun's co-branded reports; serves financial-services and corporate clients with structured market data but without the editorial-list brand or event monetization layer.

Emerging players

• Visual Capitalist: Digital-first wealth and economics publisher producing visual ranked lists and infographics on billionaires, brands, and industries; comparable distribution channel (viral content) to Hurun's 8 billion annual views, but without the proprietary event or education businesses.

Regional players

• Spear's (Wealth Management Media): UK wealth-management magazine and rankings (Spear's 500, Spear's Property Index) serving private clients and family offices in London; comparable premium HNWI media/listing business model with European geographic concentration versus Hurun's Asia-centric franchise.
• The Art Newspaper / Artprice: Publishers of ranked lists on global art-market activity (top collectors, auction prices, artists); comparable in ranked-list and event-revenue model to Hurun's Art List and Hurun Art Hui platform but specialized in fine-art versus broader wealth focus.
• Citywire Wealth / Asian Private Banker: Asia-focused wealth management media targeting private banks and HNW clients; comparable regional HNWI media/events business serving the same institutional buyers as Hurun, with a more narrowly financial-advisory editorial focus versus Hurun's entrepreneurship lens.

Broad incumbents

• Fortune (Global 500 / Fortune China): Fortune's Global 500 list (and Fortune China edition) rank the world's largest companies, overlapping directly with Hurun's China 500, India 500, and Global Top 1000 lists; both monetize through events (Fortune Global Forum vs Hurun summits) and editorial co-branded content.
• Bloomberg Billionaires Index: Bloomberg's daily-updated ranking of the world's richest people; the most direct functional competitor to Hurun's Global Rich List, differentiated by real-time algorithmic valuation and Bloomberg distribution versus Hurun's event-driven annual launch model.
• Forbes: Global business publisher best known for the Forbes Billionaires List and Forbes Global 2000; directly comparable to Hurun as a ranked-list publisher competing for the same institutional co-branded report and event sponsorship dollars, with deeper Western reach but less Asia-specific authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/indiahurun
• YouTubeyoutube.com/channel/UC7vqxbD1Z5gFB7z5Z5Z5Z5g
• Facebookfacebook.com/HurunReport
• LinkedInlinkedin.com/company/hurun-report
• Instagraminstagram.com/hurunreport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurun Report