West + Main Homes
West + Main Homes is an independent real estate brokerage founded in 2017, serving residential buyers, sellers, and affiliated agents across Colorado, Oklahoma, Minnesota, and Oregon through commission-based transactions, in-house marketing, and new-construction development projects.
- Company typePrivate
- Founded2017
- HeadquartersGolden, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What West + Main Homes does
West + Main Homes is an independent real estate brokerage founded in 2017 and headquartered in Golden, Colorado. The firm operates a two-sided platform serving affiliated real estate agents (as independent contractors) and residential home buyers and sellers across Colorado, Oklahoma, Minnesota, and Oregon. Its core offering is full-service brokerage support: an 80/20 commission split (escalating annually based on agent production), mentorship and continuing education programs, an in-house full-time creative and content team producing marketing collateral, and a CRM plus lead-generation website stack configured to convert organic traffic into agent leads. The company also runs a real estate development vertical — Upton Residences, Sunnyside Flats, Baker West, Condor (sold out), and Coach Homes — layering development margin on top of transaction commissions.
The business model is transaction-based: the company earns 20% of gross commission income from agent transactions at the entry split, improving as agents grow production, plus economics from new-construction development projects. The go-to-market is recruitment-led, prioritizing attraction of producing agents through competitive splits, brand aesthetic, and culture rather than consumer-side advertising. Distribution relies on state-dedicated websites, organic social, a lifestyle magazine, community events, and physical offices in Denver (RiNo), Applewood, and Oklahoma City. The technology stack — described as a "proven" CRM and lead-gen website architecture — is positioned as agent enablement rather than a proprietary platform, and no AI/ML, API, or SDK surface area is disclosed.
The company is privately held with no disclosed external funding, parent entity, or M&A activity. Leadership centers on founder and CEO Stacie Staub, with a small named leadership bench. The firm was recognized on the Inc. 5000 list of fastest-growing private companies in 2020 and as a Top Workplaces 2021, and reports headcount of 501–1,000 — approximately double its founding size.
West + Main Homes firmographics
Firmographics- Name
- West + Main Homes
- Legal name
- West + Main Homes
- Website
- https://www.westandmain.com/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- West + Main Homes is an independent real estate brokerage founded in 2017, serving residential buyers, sellers, and affiliated agents across Colorado, Oklahoma, Minnesota, and Oregon through commission-based transactions, in-house marketing, and new-construction development projects.
- Ownership category
- akta.pro rank
West + Main Homes industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), New Housing For-Sale Builders (236117)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where West + Main Homes is headquartered
LocationHeadquarters
- HQ city
- Golden
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
West + Main Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commission Splits from Agent Transactions: West + Main operates as a real estate brokerage generating revenue through commission splits on real estate transactions. Commission splits start at 80/20 (agent/company) and escalate based on agent production year over year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Entry-level 80/20 commission split |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
West + Main Homes product offering
Product offeringCore offering
West + Main Homes is an independent residential real estate brokerage that recruits and supports agents with competitive commission splits starting at 80/20, an in-house creative and marketing team, CRM and lead-generation website tools, mentorship programs, and ongoing education. Agents then deliver buying and selling representation to home buyers and sellers across Colorado, Oklahoma, Minnesota, and Oregon, while the firm also develops and markets residential real estate projects such as Upton, Sunnyside Flats, Baker West, Condor, and Coach Homes.
Product overview
West + Main Homes operates as an indie real estate brokerage offering a unified platform of services for real estate agents. The core offering includes brokerage services with full support (marketing, CRM, training, mentorship), supplemented by real estate development projects (Upton, Sunnyside Flats, Baker West, Condor, Coach Homes). The company emphasizes in-house creative and marketing capabilities, agent education programs, and a mentorship program as key differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- West + Main Homes Brokerage Services Full-service residential real estate brokerage delivering agent representation to home buyers and sellers, supported by competitive commission splits, in-house marketing, CRM and lead-generation websites, mentorship, and ongoing education for affiliated agents.
- Residential Development Projects (Upton, Sunnyside Flats, Baker West, Condor, Coach Homes) Real estate development projects managed by the company, including Upton Residences, Sunnyside Flats, Baker West, Condor, and Coach Homes, representing property development and sales initiatives in the firm's operating markets.
Companies that use West + Main Homes
Customer profileSegments2 records
Ideal customer profiles2 records
West + Main Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
West + Main Homes partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
West + Main Homes competitors and assessment
Company assessmentDirect peers
- Compass: Tech-enabled residential brokerage that has aggressively recruited agents with competitive splits, marketing support, and a proprietary platform — direct competitor for both agents and clients that West + Main targets.
- The Real Brokerage: Commission-focused indie brokerage with high split, technology tooling, and a fast-growing agent count in markets overlapping with W+M. Closely comparable model.
- @properties: Independent boutique brokerage with strong Midwest presence (Chicago) that has expanded into Colorado and other W+M markets, using similar agent-support and marketing-led positioning.
- HomeSmart: National independent brokerage known for competitive agent commission splits and in-house support — directly comparable indie model competing for the same recruits.
- Fathom Realty: Tech-forward independent brokerage with revenue share and stock incentives, targeting the same agent-recruitment segment with similar economics.
- eXp Realty: Cloud-based brokerage offering high commission splits, revenue sharing, and equity participation — competes directly for the same agent-recruitment value proposition that W+M leads with.
Broad incumbents
- Redfin: Public, tech-enabled brokerage with consumer-facing brand strength; competes for both sides of the market — buyer/seller consumer and agent talent — though at substantially larger scale.
- Coldwell Banker: Legacy franchised brokerage with national brand and agent network — sets the contrast point that indie competitors like W+M use to position on culture, splits, and design.
Emerging players
- Livian Powered by eXp: Agent-team-focused brand inside eXp that appeals to high-producing teams — emerging competitor for the production-tier agents W+M recruits at the 80/20 starting split.
Regional players
- Howard Hanna: Large family-owned regional brokerage with strong agent support programs and meaningful presence in markets adjacent to W+M's footprint; comparable Midwest/Mountain positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
West + Main Homes social profiles
Digital presenceWest + Main Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
West + Main Homes leadership team
Management profileNumber of profiles
Profiles2 records
West + Main Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
West + Main Homes M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about West + Main Homes
What does West + Main Homes do?
West + Main Homes is an independent residential real estate brokerage that recruits and supports agents with competitive commission splits starting at 80/20, an in-house creative and marketing team, CRM and lead-generation website tools, mentorship programs, and ongoing education. Agents then deliver buying and selling representation to home buyers and sellers across Colorado, Oklahoma, Minnesota, and Oregon, while the firm also develops and markets residential real estate projects such as Upton, Sunnyside Flats, Baker West, Condor, and Coach Homes.
Is West + Main Homes a public or private company?
West + Main Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was West + Main Homes founded?
West + Main Homes was founded in 2017. It employs 501 to 1,000 people.
Where is West + Main Homes based?
West + Main Homes is headquartered in Golden, United States, in the North America region.
How does West + Main Homes make money?
One revenue line is on record: commission Splits from Agent Transactions.
Who are West + Main Homes's main competitors?
Direct peers on record are Compass, The Real Brokerage, @properties, HomeSmart, Fathom Realty and eXp Realty. Broad incumbents are Redfin and Coldwell Banker. Livian Powered by eXp is listed as an emerging player. Howard Hanna is listed as a regional player.
Does West + Main Homes have an API?
No public API is recorded for West + Main Homes.
What industry is West + Main Homes in?
West + Main Homes's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 53121 and its SIC code is 6531.