Trupo Treats

What Trupo Treats does

Trupo Treats is a Delaware-incorporated vegan chocolate and snack company founded in 2020 by twin brothers Brian and Charlie, collectively branded as "the Trupo Twins." The company develops and sells plant-based, gluten-free, and dairy-free confectionery formulated to replicate childhood favorites such as wafer bars, peanut caramel bars, and rice crunch bars, using oat milk chocolate and Rainforest Alliance Certified cocoa in recyclable packaging. Its product line centers on a 12/24/36/48-pack configuration for core SKUs (Vegan & Gluten-Free Variety Pack, Peanut Caramel Bars, Mega Wafer Snaps 144-Pack), plus gift cards and the 2020 launch product, the Vegan Rice Crunch Bar. The company claims to have produced the first vegan and gluten-free wafer bar in North America in 2022.

The business is monetized through three revenue streams: (i) direct-to-consumer e-commerce on a Shopify storefront at trupo.com with unit pricing in the $24.00–$35.99 range and a subscription option ("Subscribe & Save 10%" on a monthly cadence), (ii) wholesale distribution via a dedicated wholesale signup and portal for retailers and resellers, and (iii) physical retail distribution through local retailers nationwide, surfaced through a store locator. Payment acceptance spans a broad set of mainstream processors and wallets (Visa, Mastercard, American Express, Discover, Diners Club, PayPal, Shop Pay, Apple Pay, Google Pay, Amazon, Bancontact, iDEAL Wero). Customer acquisition is primarily organic, driven by Instagram, TikTok, and Facebook presences, a blog on vegan milk chocolate, an email newsletter offering a $10 first-order incentive, and customer testimonials surfaced on the website. No proprietary technology platform, app, or AI/ML capabilities are disclosed.

Trupo Treats operates as a founder-owned, sub-scale private company with 2+ employees, headquartered in Vista, California. It raised capital via a SEC Form D private placement under Rule 506(b) filed in June 2022 (total offering $1,000,000, of which $350,000 had been sold at filing). The company runs a charitable giving program in partnership with 100+ animal sanctuaries in the US, Canada, Costa Rica, and South Africa, with cumulative donations exceeding $11,000 since the July 2020 launch and a stated pledge of more than 10% of net profits to animal sanctuaries and related causes, targeting over $1 million in annual donations by 2030. No institutional venture or private equity investors, M&A activity, or leadership changes have been disclosed.

Name

Trupo Treats

Legal name

TRUPO TREATS LLC

Website

https://trupotreats.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Trupo Treats is a vegan, gluten-free chocolate company founded in 2020 that sells plant-based confectionery replicating childhood favorites through a Shopify direct-to-consumer storefront, subscription model, and wholesale distribution to health-conscious and ethically-minded consumers in the United States.

Ownership category

akta.pro rank

Product category

Vegan Confectionery

NAICS

Sugar and Confectionery Product Manufacturing (3113), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro industry

PRIMARYCRADABAM

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYCRADABAG

Snack Bars (Granola, Protein, Cereal Bars)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

Keywords

• Vegan chocolate
• Plant-based confectionery
• Gluten-free candy
• Better-for-you snacks
• Dairy-free bars

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct-to-Consumer E-Commerce: Online sales through their Shopify storefront at trupo.com. Customers can purchase individual products, variety packs in multiple sizes (12/24/36/48 pack), and subscribe for recurring deliveries with a 10% discount.
2. Retail / Wholesale Distribution: Products sold through local retailers nationwide, identified via store locator. Wholesale channel available through a dedicated wholesale signup and portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Trupo Treats manufactures and sells vegan, gluten-free, and dairy-free chocolate confectionery — including rice crunch bars, peanut caramel nougat bars, wafer bars, and curated variety packs — designed to replicate childhood candy favorites using plant-based ingredients and oat milk. The company sells directly to consumers through its Shopify storefront and a Subscribe & Save monthly subscription, with additional distribution through local retailers nationwide and a wholesale program.

Product overview

Trupo Treats is a vegan chocolate and snack company offering a portfolio of plant-based, gluten-free candy products that reimagine childhood favorites. The core product lineup includes the Vegan Rice Crunch Bar (the original 2020 launch via Kickstarter), Peanut Caramel Bars, Mega Wafer Snaps (the first vegan/gluten-free wafer bar in North America released in 2022), and a Variety Pack for sampling. The company also offers Gift Cards for gifting and a Wholesale Program for retail distribution. Products are made with Rainforest Alliance Certified cocoa and oat milk.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegan & Gluten-Free Variety Pack A curated selection of Trupo Treats' vegan and gluten-free chocolate bars and wafers, allowing customers to sample multiple products. Available in 12-Pack, 24-Pack, 36-Pack, and 48-Pack configurations, with Subscribe & Save 10% pricing.
• Peanut Caramel Nougat Bars Vegan and gluten-free peanut caramel nougat bars made with oat milk chocolate, re-creating a childhood favorite without animal products. Available in 12/24/36/48-pack sizes.
• Mega Wafer Snaps Vegan and gluten-free wafer snack bars, marketed as the first vegan and gluten-free wafer bar in North America. Sold in a 144-Pack bulk size and other pack sizes with Subscribe & Save option.
• Vegan Rice Crunch Bar The original vegan chocolate bar from Trupo Treats, featuring a rice-crisp texture in vegan oat milk chocolate. Used to validate demand via Kickstarter and remains a core product.
• Trupo Treats Gift Cards Digital gift cards redeemable on Trupo Treats products in various denominations.
• Wholesale Distribution Program Wholesale distribution program for retailers and resellers to stock Trupo Treats products in their stores, accessed via a dedicated wholesale signup and portal.

Quantifiable outcome

• Over $11,000 donated to animal sanctuaries since July 2020
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Six partnerships are on record, tiered core.

• The Shore Sanctuary (Eucalyptus Hills, CA)coreOthers · 1 November 2022Partner sanctuary specializing in birds and rescued farm animals with special needs. Added in October 2022.
• Peacefield Farm Sanctuary (Gainesville, FL)coreOthers · 1 November 2022Partner sanctuary that received 50% of Trupo Treats' profits on Thanksgiving Day in 2022.
• 100+ Animal Sanctuaries (US and Global)coreOthers · 1 July 2020Trupo Treats has partnered with over 100 animal sanctuaries across the United States and internationally (including Canada, Costa Rica, and South Africa) since launching in July 2020. The company donates a portion of its profits to these sanctuaries on a regular basis, totaling over $11,000 in donations to date. Sanctuaries include: The Shore Sanctuary (CA), Luvin Arms (CO), Peacefield Farm (FL), Little Buckets Farm Sanctuary (VA), Piedmont Farm Animal Refuge (NC), Catskill Animal Sanctuary (NY), and many others spanning 2020–2022.
• Lighthouse Farm Sanctuary (Scio, Oregon)coreOthers · 1 July 2020One of the founding sanctuary partners from July 2020 launch. Trupo Treats donates a portion of proceeds to support this sanctuary's operations and animal care.
• Luvin Arms Animal Sanctuary (Erie, CO)coreOthers · 1 July 2020Recurring partner sanctuary receiving donations from Trupo Treats. Luvin Arms is a home for farm animals rescued from abuse and neglect.
• Catskill Animal Sanctuary (Saugerties, NY)coreOthers · 1 July 2020Partner sanctuary from the July 2020 launch, receiving ongoing donations from Trupo Treats.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alter Eco: Organic, fair-trade chocolate truffles and bars distributed through natural and mainstream grocery. Comparable better-for-you, ethically sourced chocolate bar competitor.
• Unreal Snacks: Better-for-you versions of classic candy bars (chocolate, peanut, caramel) sold in mainstream grocery. Direct competitor in the 'nostalgic treats made healthier' category.
• Endangered Species Chocolate: Ethical, mission-driven chocolate brand using responsibly sourced cocoa and donating a portion of proceeds to wildlife causes. Closely comparable to Trupo's vegan-and-sanctuary-supported positioning.
• Hu Kitchen: Vegan, paleo-friendly chocolate bars and snacks sold DTC and through natural retailers. Closely mirrors Trupo's plant-based chocolate bar and better-for-you confectionery positioning.
• Pascha Chocolate: Premium vegan and allergen-free chocolate maker selling through natural food and specialty channels. Directly comparable in allergen-free, plant-based chocolate bar category.
• Tony's Chocolonely: Ethical chocolate brand built on slavery-free cocoa sourcing and mission-led marketing. Comparable to Trupo's ethical-sourcing, cause-driven positioning in the specialty chocolate category.

Broad incumbents

• Lindt & Sprüngli: Premium global chocolate maker with an expanding vegan chocolate range. Comparable broad incumbent entering the plant-based chocolate category.
• Hershey Company: Largest US chocolate manufacturer with a recently launched plant-based Reese's line. Represents the incumbent threat to niche vegan chocolate brands like Trupo.
• Chocolove: Established premium chocolate bar brand with broad grocery distribution. Comparable as a more mature specialty chocolate bar competitor with broader SKUs.

Emerging players

• GoMacro: Family-owned, organic vegan macro snack bar company sold through natural and mainstream channels. Comparable emerging better-for-you snack bar peer with similar scale and channel mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trupotreats
• Instagraminstagram.com/trupotreats/?hl=en
• TikToktiktok.com/@trupotreats?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trupo Treats