What Grady's Cold Brew does

Grady's Cold Brew is a privately held specialty coffee company founded in 2011 in Brooklyn, NY, that produces New Orleans-style cold brew coffee concentrate using a proprietary 20-hour cold brewing process with 100% Arabica beans, imported French chicory, and a signature spice blend. The company operates a 15,000 sq. ft. brewery in The Bronx, NY (opened 2021) and is led by co-founders Grayson Laird (CEO), Dave Sands, and Kyle Buckley. Its portfolio spans two product families: "Brewed By Us" liquid concentrates and ready-to-drink formats (32 oz glass bottles in Original, French Vanilla, and Cocoa Mocha; 5-liter bag-in-box with spout; 8 oz ready-to-drink "Lil' Easy" 12-pack), and "Brewed By You" do-it-yourself brewing kits (pre-measured Bean Bag pouches, all-in-one Spouch brewing pouch, loose grounds, kits, and accessories). All products are KOF-K Kosher and Non-GMO Project Verified.

The core technology is a 20-hour cold brewing process that yields naturally sweet, lower-acid coffee without added sugar. Packaging is the primary product-level differentiator: the Bean Bag pre-measured pouch enables at-home brewing with no equipment (steep in water for 12 hours), and the 5-liter bag-in-box with dispensing spout extends shelf life to 120 days unopened and supports food-service use. The New Orleans-style flavor profile — French chicory plus proprietary spice blend — is the signature differentiator versus commodity cold brew.

The go-to-market is dual-channel: (1) direct-to-consumer e-commerce via gradyscoldbrew.com with a subscription model (10% recurring discount) and free shipping on brew-at-home orders over $59, and (2) B2B wholesale via a dedicated Shopify wholesale portal serving coffee shops, retailers, and corporate offices (with home-office subscription gifting). Local NYC delivery is offered directly. Pricing spans from $15.95 for a single bundle box of bean bags to $133.95 for a 12-pack of French Vanilla concentrate; DTC orders cluster in the $15-$75 range. The company has disclosed no revenue and operates with minimal outside capital — approximately $1.28 million raised across two small rounds in December 2019 ($219,357) and March 2021 ($1,064,853).

Name

Grady's Cold Brew

Legal name

Grady's Cold Brew

Website

https://gradyscoldbrew.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Grady's Cold Brew is a Brooklyn-founded specialty coffee company producing New Orleans-style cold brew concentrate with French chicory and spices. It sells direct-to-consumer, wholesale, and via local NYC delivery across the Northeast.

Ownership category

akta.pro rank

Product category

Cold Brew Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)

akta.pro secondary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Cold brew coffee
• Coffee concentrate
• New Orleans-style coffee
• Brew-at-home coffee
• Ready-to-drink coffee

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of cold brew concentrates, bean bags, kits, and merchandise through their e-commerce website. Products include ready-to-drink concentrates, brewing supplies, and branded merchandise. Revenue generated through one-time purchases and subscription orders.
2. Wholesale B2B: Wholesale accounts for retailers, coffee shops, and businesses. Offers products in bulk quantities including food service kits with dispensers for commercial establishments.
3. Subscription Service: Recurring subscription model with 10% discount. Customers can schedule regular deliveries of their preferred products. Subscriptions can be managed online with skip, pause, and delivery schedule options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grady's Cold Brew produces and sells New Orleans-style cold brew coffee concentrate made from 100% Arabica beans, imported French chicory, and a proprietary spice blend using a 20-hour cold brewing process. The company offers both ready-to-drink liquid concentrates (in 32 oz bottles and 5L bag-in-box formats) and brew-at-home Bean Bag kits, sold directly to consumers via e-commerce and wholesale to retailers and food service operators.

Product overview

Grady's Cold Brew offers a portfolio of New Orleans-style cold brew coffee products centered on their signature blend of 100% Arabica coffee, imported French chicory, and spices. The product line is organized into two main categories: Brewed By Us (ready-to-use liquid concentrates and ready-to-drink products) and Brewed By You (home brewing bean bag kits and accessories). Liquid concentrates include 5L bag-in-box, 32 oz glass bottles in Original, French Vanilla, and Cocoa Mocha flavors, plus variety packs. Home brewing products include Single Bundle Boxes, 6-Packs and 12-Packs of bean bags, Cold Brew Kits with pour-and-store pouches, the Spouch brewing vessel, and loose grounds. The company also offers merchandise (apparel), gift cards, subscription services, and wholesale accounts for retailers. All products are all natural, kosher, non-GMO verified, and made in New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• 5L Concentrate (Original) New Orleans-style cold brew coffee concentrate in a 5-liter bag-in-box format with dispensing spout. Cold brewed with chicory and spices for 20 hours, yielding 28 servings per box. Made in New York City.
• 32 oz Concentrate (Original) Original New Orleans-style cold brew coffee concentrate in a 32 oz glass bottle. Cold brewed with chicory and spices for 20 hours, making eight 8 oz servings. All natural, no added sugar, vegan, low calorie, non-GMO, kosher, and gluten-free.
• 32 oz Concentrate (French Vanilla) French Vanilla flavored cold brew coffee concentrate in a 32 oz glass bottle. Vanilla flavoring added to the signature blend of coffee, chicory, and spices. All natural, no added sugar, vegan, low calorie, non-GMO, kosher, gluten-free.
• 32 oz Concentrate (Cocoa Mocha) Cocoa Mocha flavored cold brew coffee concentrate in a 32 oz glass bottle. Chocolate notes added to the signature blend of coffee, chicory, and spices. All natural, no added sugar, vegan, low calorie, non-GMO, kosher, gluten-free.
• 32 oz Concentrate Variety Pack Variety pack containing all three concentrate flavors: New Orleans-Style, French Vanilla, and Cocoa Mocha. Three 32 oz bottles of each flavor, six bottles total.
• 32 oz Concentrate Two-Flavor Variety Pack Two-flavor variety pack with three bottles each of New Orleans-Style and French Vanilla cold brew concentrate.
• Lil' Easy Ready-To-Drink 12 pack Ready-to-drink New Orleans-style black coffee in convenient 8 oz bottles. Comes pre-mixed, ready to sip straight or pour over ice. Case of 12 bottles.
• Single Bundle Box (Original) Bean bag cold brew kit for home brewing. Contains 4 pouches (8 oz each) making up to 12 cups of coffee. Just add water and steep overnight. Made with 100% Arabica coffee, chicory, and spices.
• Single Bundle Box (French Vanilla) French Vanilla flavored bean bag cold brew kit for home brewing. Contains 4 pouches making up to 12 cups. Coffee blended with chicory, natural vanilla flavor, and spices.
• Single Bundle Box (Decaf) Decaffeinated bean bag cold brew kit using Swiss Water Process. Contains 4 pouches making up to 12 cups. Same chicory and spices as Original, naturally caffeine-free.
• Loose Grounds (New Orleans-Style Blend) New Orleans-style coffee blend in loose ground form. Medium dark roast, 16 oz bag. Can be used in any coffee maker for hot or cold brewing.
• Cold Brew Kit Complete home brewing kit including bean bags and a pour-and-store pouch. Makes 36 cups and contains 12 bean bags.
• Jumbo Bean Bags (Food Service Case) Bulk bean bag format for food service or high-volume home brewing. Case of 12 jumbo bean bags, designed for commercial use with dispensers.
• Cold Brew Subscription Service Subscription service for regular delivery of Grady's products with a 10% discount on every order. Customers can select delivery frequency, skip, or pause; cannot cancel until after the first recurring charge.
• Wholesale Accounts Program Wholesale program for businesses to sell or serve Grady's Cold Brew products. Includes an application process, dedicated wholesale portal, bulk pricing, food service kits, and corporate office subscription options.
• Grady's Branded Merchandise Branded apparel and accessories including hoodies, t-shirts, dad hats, to-go tumblers, Klean Kanteen tumblers, and gift cards.

Quantifiable outcome

• Cost savings: under $1.25-1.50 per cup vs $5+ at coffee shops
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stumptown Coffee Roasters: Premium specialty coffee roaster and cold brew/nitro producer with both DTC e-commerce and wholesale/foodservice channels; comparable to Grady's in bean sourcing, concentrate SKUs, and brand positioning.
• La Colombe Coffee Roasters: Specialty coffee roaster with a major RTD cold brew and draft latte business; directly comparable to Grady's in producing bottled cold brew concentrate and single-serve RTD coffee for retail and DTC.
• Califia Farms: Plant-based beverage brand with a large cold brew coffee and oatmilk latte portfolio sold via grocery and DTC; comparable to Grady's in concentrated/RTD cold brew format and natural-ingredient positioning.
• Chameleon Cold-Brew: Organic cold brew coffee brand selling concentrates, RTD bottles, and coffee pods across grocery and DTC; overlaps directly with Grady's in cold brew concentrate format and natural/organic positioning.
• Rise Brewing Co. Nitro and cold brew coffee CPG brand with canned RTD beverages and oatmilk lattes in grocery and DTC; comparable to Grady's in cold brew RTD format, premium positioning, and DTC subscription model.
• Wandering Bear Coffee Co. Cold brew coffee company selling bag-in-box concentrate subscriptions direct to consumer and offices; highly comparable to Grady's 5L bag-in-box, Bean Bag, and office/B2B channels.

Broad incumbents

• Blue Bottle Coffee: Large premium specialty coffee roaster with extensive RTD cold brew distribution (now majority-owned by Nestlé); competes with Grady's at the high end of cold brew retail and DTC.
• Starbucks (cold brew / RTD): Global coffee incumbent with massive RTD cold brew and bottled concentrate presence in grocery and foodservice; competes with Grady's on cold brew shelf space at substantially larger scale.

Emerging players

• Café du Monde: Iconic New Orleans chicory coffee brand now sold in grocery as ground coffee and chicory; directly comparable to Grady's on the chicory flavor profile, though operating primarily in ground/ground-coffee rather than cold brew concentrate format.
• Veeva Cold Brew: Premium canned cold brew and coffee beverage brand selling through DTC and select retail; comparable to Grady's in single-serve cold brew and premium natural positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gradyscoldbrew

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grady's Cold Brew