Fish Camp

Name

Fish Camp

Legal name

Fish Camp, LLC

Website

https://fishcamp.life

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Fly Fishing Education

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fishing & Angling Charters / Guides (THAAALAD)

Keywords

• Online fly fishing education
• Fly fishing masterclasses
• Video course subscriptions
• Outdoor skills training
• Digital learning platform

Headquarters

HQ city

Wilson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Subscription: Recurring annual membership at $119/year providing full access to all 180+ masterclasses, member-only giveaways, and exclusive brand partner discounts up to 30% off. Auto-renewing subscription with 7-day free trial.
2. Monthly Subscription: Recurring monthly membership at $17/month with full access to all courses. Cancel anytime with automatic renewal after 7-day free trial.
3. Individual Course Purchase: One-time purchase option for individual courses at $24.99 each, allowing access to specific course content without full membership commitment.
4. Gift Cards / Gift Subscriptions: Gift card purchases and gift subscriptions available for giving Fish Camp memberships to others, with digital code delivery.
5. Media Production Services: Full-service video production and marketing services for brands in the fly fishing and outdoor industries, including commercial, educational, and narrative content formats.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fish Camp operates a subscription-based online fly fishing education platform that delivers 180+ on-demand video masterclasses taught by professional guides covering casting techniques, species-specific tactics, entomology, conservation practices, and global fisheries. Members access the library via the fishcamp.life website and dedicated iOS and Android mobile applications, with a $119/year or $17/month subscription that includes a 7-day free trial, offline viewing capability, member-only giveaways, and brand partner discounts up to 30% off.

Product overview

Fish Camp is a subscription-based online education platform for fly fishing, offering a single unified product centered around its video course library. The core offering consists of 180+ on-demand masterclasses accessible via web and mobile apps (iOS/Android), with membership tiers (Monthly at $17/month and Annual at $119/year) providing full access. The platform also provides a free Fish Tips collection as a lead magnet, while supplementary offerings include a Camp Stories Journal blog, Gear & Experience Guides, gift cards, and a Media Services division for branded content production. The Collabs for Conservation initiative extends the brand into conservation fundraising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Fish Camp Online Course Library Subscription-based on-demand video library of 180+ expert-led fly fishing masterclasses covering fundamentals, casting, knots, species-specific tactics, entomology, and conservation practices. Available globally via web and mobile apps to individual angler members.
• Fish Camp Mobile App (iOS and Android) Dedicated iOS and Android applications providing full access to the Fish Camp course library with offline video download and viewing capability for members traveling to remote fishing destinations.
• Fish Tips (Free Collection) A free bundle of 25+ proven fly fishing tips from professional guides, available as a no-cost lead-magnet collection to introduce prospective members to Fish Camp's instructional style.
• Fish Camp Media Services Full-service video production and marketing services for brands in the fly fishing and outdoor industries, offering commercial, educational, and narrative content formats delivered directly to client brands.
• Fish Camp Gift Cards and Gift Subscriptions Digital gift cards and annual or monthly subscription gifts purchased through the Fish Camp website and delivered via email as unique redemption codes for new or existing members to redeem.

Quantifiable outcome

• Access to 180+ on-demand lessons with new courses added regularly
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• American RiverscoreStrategic or Co-development Partner · 12 May 2026Conservation nonprofit receiving proceeds from Fish Camp's Collab for Conservation #3 campaign supporting Teton River restoration work. The partnership centers on the 'Second Chance' short film about the Teton River's recovery since the 1976 Teton Dam collapse.
• Friends of the Teton RivercoreStrategic or Co-development Partner · 12 May 2026Local conservation organization receiving proceeds from Fish Camp's Collab for Conservation #3 campaign. Works on watershed protection, restoration projects, and community stewardship in the Teton Valley.
• Trout UnlimitedcoreStrategic or Co-development Partner · 1 January 2025Fish Camp partners with Trout Unlimited through its 'Collabs for Conservation' Fall Fundraiser, supporting programs like the Costa 5 Rivers college angler program. The partnership provides students with access to fly fishing gear, educational resources, and training. Fish Camp helps reduce barriers to entry for young anglers while promoting conservation stewardship.
• Westbank AnglerscoreChannel Partner/ Reseller/ DistributorJackson Hole-based fly fishing outfitter and guide service providing instructor Mike Dawes for Fish Camp courses. Premier destination for Greater Yellowstone Region fly fishing education.
• Kismet OutfitterscoreChannel Partner/ Reseller/ DistributorMartha's Vineyard-based fly fishing outfitter providing instructor Abbie Schuster for striped bass courses. Offers curated gear recommendations and hosts Fish Camp partner brand products.
• WorldCast AnglerscoreChannel Partner/ Reseller/ DistributorPremier Jackson Hole fly fishing outfitter providing instructor Mike Dawkins for Greater Yellowstone Region courses. Holds permits for South Fork, Snake, Teton, Henry's Fork, Grand Teton, and Yellowstone National Park waters.
• PatagoniamajorGTM or Marketing PartnerOutdoor apparel brand featured as Fish Camp brand partner, offering member discounts. Provides gear recommendations through instructor guides including waders, fishing shirts, and outdoor accessories.
• Costa SunglassesmajorGTM or Marketing PartnerPremium sunglasses brand for anglers featured as Fish Camp brand partner. Instructors recommend Costa Reefton Pro and other models for fishing eyewear with member discounts available.
• YETImajorGTM or Marketing PartnerOutdoor gear brand featured as Fish Camp brand partner, offering member discounts. Products include Tundra coolers, LoadOut GoBox gear cases, and other adventure equipment recommended by instructors.
• Howler BrosmajorGTM or Marketing PartnerOutdoor apparel brand featured as Fish Camp brand partner offering member discounts. Products include sun protection hoodies and fishing apparel recommended by instructors.
• Abel ReelsmajorGTM or Marketing PartnerPremium fly fishing reel manufacturer featured as Fish Camp brand partner. Abel reels are recommended by instructors and featured in gear guides.
• Free Fly ApparelminorGTM or Marketing PartnerOutdoor apparel brand featured as Fish Camp brand partner with member discounts available.
• Snake River AnglercoreChannel Partner/ Reseller/ DistributorJackson Hole-based full-service fly shop and guide service where instructor Boots Allen has spent 30 years guiding. Holds more permits than any other outfitter in Jackson Hole area.
• Soul Fly LodgecoreChannel Partner/ Reseller/ DistributorBahamas fly fishing lodge in the Berry Islands recommended by instructors Kyle Schaefer and Travis Sands for bonefish and permit fishing experiences.
• Los LocoscoreChannel Partner/ Reseller/ DistributorMagdalena Bay, Baja Mexico lodge providing instructor George VanDercook for blue water fly fishing courses. Premier destination for marlin, roosterfish, and bait ball blitzes.
• Adipose BoatworksminorGTM or Marketing PartnerDrift boat manufacturer featuring instructor Justin Waayenburg. Provides drift boat education and is an industry partner supporting Fish Camp's educational mission.
• UscreencoreTechnology or IntegrationVideo streaming platform powering Fish Camp's website, mobile apps, and content delivery infrastructure. Provides the underlying technology for course hosting, subscriptions, and member management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MasterClass: Subscription-based online video education platform featuring celebrity and professional instructors across various subjects. Directly comparable business model to Fish Camp with annual subscription tiers, on-demand video library, and mobile apps, though operating at significantly larger scale and broader category coverage.
• MeatEater: Subscription-based outdoor media platform covering hunting, fishing, cooking, and conservation, founded by Steven Rinella. Comparable subscription media model with on-demand video content, brand partnerships, conservation focus, and premium positioning in outdoor recreation niche.
• Bass University: Online fishing education platform offering video courses from professional bass anglers. Directly comparable in fishing-specific video education, though focused on bass rather than fly fishing, and using a different content delivery and business model approach.
• Tactical Bassin: Fishing education channel producing instructional video content primarily focused on bass fishing techniques. Comparable fishing content creation and monetization through video, though operating more as a YouTube-first content business than a subscription platform with structured curriculum.

Broad incumbents

• Skillshare: Large online learning community with subscription access to thousands of courses across creative and lifestyle topics. Comparable subscription-based video education model at significantly larger scale, but with broader subject matter rather than a specific niche vertical focus.
• Orvis: Established outdoor recreation brand founded in 1856 offering fly fishing equipment, apparel, and educational content. Comparable fly fishing focus with brand partnerships and content creation, but operating as a broader retail and manufacturing operation rather than a focused subscription education platform.
• Udemy: Global online learning marketplace with subscription options and individual course purchases. Comparable individual course plus subscription model, though covering vastly broader subject matter and operating at much larger scale as a marketplace rather than a focused content library.
• Coursera: Major online education platform partnering with universities and companies to offer courses and certifications. Comparable subscription-based learning model, though operating at significantly larger scale with institutional partnerships and credentialing rather than instructor-led niche content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fishcampcollective

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fish Camp