Barbara Sinatra Children's Center

What Barbara Sinatra Children's Center does

The Barbara Sinatra Children's Center is a 501(c)(3) nonprofit outpatient clinical facility founded in 1986 by Barbara and Frank Sinatra and located on the Eisenhower Medical Center campus in Rancho Mirage, California. It provides forensic services, psychological assessment, individual and group therapy, family therapy, and psychiatric evaluation for child abuse victims ages 3-18, with an average referred victim age of six. The center counsels an estimated 650-700 children annually, conducts 400+ forensic interviews per year, and delivers approximately 5,800 therapy sessions per year, while over 80% of children counseled come from families below the national poverty line for a family of four.

The organization operates an integrated referral, prevention, and victim-advocacy portfolio. Forensic interviews and medical evaluations are ordered by the Riverside County District Attorney's Office, Child Protective Services, the Riverside County Sheriff's Department, and partner healthcare providers, and feed a multidisciplinary team (MDT) process. The center also runs a Community Outreach program placing licensed therapists in schools, boys and girls clubs, the Betty Ford Center Children's Program, and local colleges; a Parenting Skills Group offered in English and Spanish; the AMAC support group for adult survivors of childhood abuse; and the FightChildAbuse.Org national prevention sub-brand, developed with the University of Washington's Joshua Center and Wonder Media, which reaches 15,000+ communities.

Approximately 90% of the annual budget is sourced from donations, fundraising events, and charitable contributions; a separate foundation grant covers administrative costs so that 100% of donations are directed to children's services. A small additional revenue stream derives from third-party reimbursement including the California Victims of Crime Program, self-pay, and private insurance. In May 2024 the organization received a $500,000 grant from the San Manuel Band of Mission Indians to expand forensic medical capacity and fund a planned new treatment wing over an 18-24 month horizon. The Center is a National Children's Alliance member and co-leads the Coalition to End Human Trafficking Coachella Valley.

Name

Barbara Sinatra Children's Center

Legal name

Barbara Sinatra Children's Center Foundation

Website

https://barbarasinatrachildrenscenter.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

The Barbara Sinatra Children's Center is a Rancho Mirage, California-based 501(c)(3) nonprofit outpatient facility, founded in 1986, that provides forensic interviews, individual and group therapy, and victim advocacy for child abuse victims ages 3-18 in the Coachella Valley and Eastern Riverside County, and runs the national FightChildAbuse.Org prevention program.

Ownership category

akta.pro rank

Product category

Child abuse treatment and prevention services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Child Rights & Protection (BPADAGAG)

Keywords

• Child abuse treatment
• Forensic interview services
• Victim counseling therapy
• Abuse prevention education
• Human trafficking victim services

Headquarters

HQ city

Rancho Mirage

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Approximately 90% of budget comes from donations from a worldwide caring community, fundraising events, and charitable organizations including foundation grants. Donations are 100% tax deductible and 100% of donations go directly to children's services.
2. Government Reimbursement: Third party payer sources including government reimbursement through California Victims of Crime Program. Small percentage derived from government sources.
3. Insurance and Self-Pay: Third party payer sources include self-pay and private insurance, though this represents a small percentage of total revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Barbara Sinatra Children's Center is a nonprofit outpatient facility providing comprehensive services for child abuse victims and their families, including forensic interviews and medical evaluations, individual and group psychotherapy, family therapy, and psychiatric evaluation. It also delivers community outreach and abuse-prevention education (including the FightChildAbuse.Org national prevention program) and serves as the lead victim service provider for the Coalition to End Human Trafficking Coachella Valley. All services are delivered at the Eisenhower Medical Center campus in Rancho Mirage, California, with no child turned away for inability to pay.

Product overview

The Barbara Sinatra Children’s Center is a nonprofit outpatient facility providing a comprehensive suite of child abuse prevention and treatment services. The organization operates core service divisions including Forensic Services (forensic interviews and medical evaluations), Mental Health Services (psychological assessments, individual psychotherapy, group therapy, family therapy, and psychiatric evaluation), Community Outreach, and Parenting Classes. The Center also operates FightChildAbuse.Org as a national prevention sub-brand and participates in the Coalition to End Human Trafficking Coachella Valley. Services are delivered at the Eisenhower Medical Center campus in Rancho Mirage, California, with approximately 90% of funding from donors and grants. No child is turned away due to inability to pay.

Differentiator

Problem solved

Functional benefit

Brands

• FightChildAbuse.Org: A national child abuse awareness and prevention program developed in collaboration with the Joshua Center on Child Sexual Abuse Prevention at the University of Washington and Wonder Media, featuring diverse characters teaching children how to fight abuse and protect themselves.

Products and services

• Forensic Services Comprehensive forensic services including forensic interviews ordered by law enforcement, the District Attorney's office, or Child Protective Services, and forensic medical evaluations to assess for possible sexual and physical abuse, general and medical neglect, strangulation, at-risk sexual behaviors, and human trafficking or exploitation.
• Psychological/Psycho-social Assessment Initial counseling sessions with the child and parent(s) or guardian(s) to document client and family psychological, medical, and psycho-social history, including a thorough intake to assess client functioning and establish a personalized treatment plan.
• Individual Psychotherapy for Victims of Abuse One-on-one therapy with a clinician for pre-adolescent, adolescent clients, or adults associated with the client. Weekly sessions are supportive, educational, insight-oriented, and behavior modifying, potentially involving TF-CBT with art, clay, sand tray, and other therapy tools.
• Group Therapy Weekly group therapy sessions for six to eighteen clients of similar age, including Expressive Art Group, MindSpace Group, Tennis Life Skills Group, Teen Self-Esteem Group, Teen Support Group, and AMAC (Adults Molested As Children).
• Family Therapy Therapy in which the client and family members meet to help modify behaviors and provide support, with abusive family members excluded from any Children's Center counseling protocol.
• Psychiatric Evaluation Psychiatric evaluation provided by an on-site contract licensed psychiatrist with appropriate monitoring.
• Community Outreach Training and education throughout the community to help identify and prevent child abuse and neglect, with licensed therapists visiting school sites, boys and girls clubs, the Betty Ford Center Children's Program, local school districts, and colleges.
• Parenting Class A weekly Parenting Skills Group offered in both Spanish and English, facilitated by a licensed therapist at no cost to current clients, designed to improve parent/child relationships, manage difficult behavior, and increase knowledge of child development and child abuse prevention.
• Coalition to End Human Trafficking Coachella Valley Co-collaboration between Barbara Sinatra Children's Center and the Riverside County Sheriff's Department emphasizing proactive outreach, awareness, and response to human trafficking with a victim-centered and trauma-sensitive approach, where BSCC serves as the lead victim service provider.
• FightChildAbuse.Org National Prevention Program National child abuse awareness and prevention program featuring diverse animated characters who teach children how to fight abuse and protect themselves, with educational videos targeted at Grades K-3, Grades 4-6, and teens; content is deployed through 15,000+ school communities.

Quantifiable outcome

• 23,000 children treated since 1986; 400+ forensic interviews per year; 5,800+ therapy sessions per year; 650 children counseled annually; 500 million+ views of prevention videos; present in 15,000+ communities

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Loma Linda University Children's HospitalcoreStrategic or Co-development Partner · 13 May 2024Partnership for forensic medical services for children and adolescents suspected of abuse in California. Loma Linda University Children's Hospital works with BSCC to enhance child abuse victim support and care in Southern California.
• Riverside County Sheriff's DepartmentcoreStrategic or Co-development PartnerCo-collaborated in 2021 on a strategic plan to emphasize Eastern Riverside's proactive outreach, awareness, and response to human trafficking. Collaboration is victim-centered and trauma-sensitive, led from investigations to services.
• REACH (Hemet)supportingStrategic or Co-development PartnerVictim service provider strategically located throughout Riverside County as part of the Coalition to End Human Trafficking Coachella Valley.
• Rebirth Homes (Riverside)supportingStrategic or Co-development PartnerVictim service provider strategically located throughout Riverside County as part of the Coalition to End Human Trafficking Coachella Valley.
• National Children's AlliancecoreGTM or Marketing PartnerBSCC and FightChildAbuse.Org are members of the National Children's Alliance. NCA provides resources and a network of members for families seeking help for suspected abuse.
• Joshua Center on Child Sexual Abuse Prevention (University of Washington)coreStrategic or Co-development PartnerCollaborated with BSCC Foundation to develop national campaign on child abuse awareness and prevention. The Joshua Center contributed to the global outreach program and Protect Yourself Rules educational content.
• Wonder MediacoreStrategic or Co-development PartnerPartnered with BSCC and University of Washington's Joshua Center to develop national child abuse prevention campaign featuring diverse animated characters teaching children how to fight abuse and protect themselves.
• USTA/National Tennis & Learning NetworksupportingStrategic or Co-development PartnerNationwide group of community tennis programs seeking to develop character of young people. Partnership provides Tennis Life Skills Group promoting positive teamwork, communication, and character development through tennis.
• Eisenhower Medical CentercoreStrategic or Co-development PartnerBSCC is located on the internationally acclaimed Eisenhower Medical Center campus in Rancho Mirage, California. Medical providers coordinate with Eisenhower SART program for forensic examinations and medical evaluations.
• District Attorney's Office (Riverside County)coreStrategic or Co-development PartnerOrders forensic interviews for suspected child abuse cases. Participates in monthly MDT meetings with BSCC to review cases, explore best practices, and discuss service improvements.
• Polaris ProjectsupportingGTM or Marketing PartnerBSCC directs potential human trafficking victims to Polaris Project's resources including 24/7 hotline (888-373-7888), text line (BeFree to 233733), and live chat at polarisproject.org for reporting and support.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Childhelp: National nonprofit dedicated to treating and preventing child abuse, operating the National Child Abuse Hotline, advocacy programs, and residential treatment facilities. Comparable mission scope and donor-supported revenue model.
• National Children's Alliance: Accrediting body and membership organization for Children's Advocacy Centers across the U.S. BSCC is a member; NCA sets standards for forensic interviews, MDT operations, and victim services that BSCC follows.
• Polaris Project: Anti-human trafficking organization operating the National Human Trafficking Hotline; BSCC refers trafficking victims to Polaris. Direct overlap in human trafficking victim services and referral partnerships.
• Darkness to Light: Nonprofit focused on prevention of child sexual abuse through adult education and community awareness. Comparable in mission and prevention-education delivery, with overlapping donor base and national reach.
• Prevent Child Abuse America: National organization working to prevent child abuse through advocacy, education, and a network of state chapters. Comparable in prevention focus, public awareness campaigns, and national policy engagement.
• Gundersen National Child Protection Training Center: Training and resource center focused on child abuse prevention, forensic interviewing, and MDT development. Comparable in mission and multidisciplinary approach, with national training footprint.
• National Center for Missing & Exploited Children: Nonprofit focused on missing and exploited children, operating a national hotline and recovery programs. Comparable in victim services for abused and exploited youth, with overlap in forensic and law-enforcement partnerships.
• National Children's Advocacy Center: National training and technical assistance center supporting Children's Advocacy Centers. Comparable in MDT model, forensic interviewing standards, and child abuse response training.

Broad incumbents

• Rady Children's Hospital - Chadwick Center: San Diego-based children's hospital operating the Chadwick Center for Children & Families, which provides child abuse forensic and mental health services. Comparable in clinical scope, with broader pediatric hospital infrastructure.
• Loma Linda University Children's Hospital - Institute for Community Partnerships: Academic pediatric hospital in Southern California that partners with BSCC for forensic medical services. Comparable in pediatric specialty services and child abuse response, with broader hospital operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/centersinatra
• YouTubeyoutube.com/channel/UCdC2_Ejij_BxbNkHhzatEAw
• Facebookfacebook.com/BarbaraSinatraCenter
• Instagraminstagram.com/centersinatra
• LinkedInlinkedin.com/company/barbarasinatrachildrenscenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barbara Sinatra Children's Center