What USTA does

USTA (United States Tennis Association Incorporated) is the national governing body for tennis in the United States, founded in 1881 and incorporated as a New York not-for-profit. The organization operates a dual mandate: producing world-class professional events (anchored by the US Open, one of four Grand Slam tournaments) and growing grassroots tennis participation across 17 geographic sections spanning the continental U.S., Hawaii Pacific, and the Caribbean. USTA's revenue model is overwhelmingly event-anchored—the US Open generated $559.6M (90%) of the $623.8M total FY2024 revenue at a 49% operating margin—with the remaining ~$64M derived from membership fees, league registration, coaching certification, and grants. Major revenue inputs include ticket sales and hospitality at the Billie Jean King National Tennis Center, a $2.04B ESPN broadcast deal extending through 2037, and a diversified sponsorship portfolio (Electrolit, Oura, Harvey, Mount Sinai).

The organization operates an integrated digital ecosystem including TennisLink (league and player records management), Net Generation (youth development), Serve Tennis (tournament administration), USTA Coaching (launched August 2025 for coach certification), and the USTA Connect data platform opened to startups. Core technology infrastructure is supplemented by third-party AI/computer-vision integrations: PlayReplay electronic line-calling across all USTA Pro Circuit hard-court events, Fastbreak AI for league scheduling, and Harvey's NLP platform as a tournament legal partner. USTA owns and operates the USTA National Campus in Orlando (100 courts, 64 acres, opened 2017) and is undertaking an $800M renovation of Arthur Ashe Stadium (80%+ debt-funded), adding premium seating, hospitality zones, and a new Oura-branded Player Performance Center for the 2027 US Open. Customer-facing operations are supported by 251-500 employees across headquarters in White Plains, NY, the National Campus in Orlando, and event operations at Flushing Meadows, Queens.

Name

USTA

Legal name

United States Tennis Association Incorporated

Website

https://usta.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

251–500 employees

Short description

The United States Tennis Association is the U.S. national governing body for tennis, operating the US Open Grand Slam and 17 geographic sections to serve 27.3 million players, coaches, and facilities across America.

Ownership category

akta.pro rank

Product category

National tennis association and event management

NAICS

Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industries

Tennis Leagues & Team Competitions (MPAKAAAJ), Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• National tennis association
• Tennis tournament operations
• Youth tennis development
• Tennis league management
• Tennis governance

Headquarters

HQ city

Purchase

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. US Open Operations: The US Open is the primary revenue driver, generating $559.6 million in 2024 (90% of total USTA revenue) with an operating profit of $277.4 million at 49% margin. Revenue comes from ticket sales, media rights, sponsorship, and hospitality.
2. Broadcast and Media Rights: ESPN holds US Open media rights through a $2.04 billion deal extending through 2037, providing substantial recurring broadcast revenue.
3. Sponsorship and Partnerships: Multi-year partnerships with brands like Electrolit (Official Electrolyte Beverage), Oura (Official Wearable Partner), Harvey (Official Legal Assistant), and Mount Sinai (Official Hospital). Sponsorship revenue is a key revenue stream alongside broadcast deals.
4. Venue and Facility Operations: The $800 million Arthur Ashe Stadium renovation (funded more than 80% via debt) will generate returns through enhanced ticket sales, premium seating, and hospitality revenue. Projected debt payoff within 10 years through anticipated revenue streams.
5. Membership and Program Fees: Revenue from USTA membership programs, league registrations through TennisLink, coaching certifications, and tournament entry fees across community tennis programs.
6. Community and Foundation Programs: USTA Foundation initiatives and grants programs, including the $1.1 million Tennis Venue Services grant distributed to facilities in the Missouri Valley region.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

USTA is the nonprofit national governing body for tennis in the United States. It organizes and operates the US Open (a Grand Slam) and the USTA Pro Circuit, runs league play and coach certification through digital platforms (TennisLink, USTA Coaching), grows the sport through community and youth programs (Net Generation, National Campus), and monetizes the events primarily via broadcast rights, sponsorships, ticket sales, and hospitality at the Billie Jean King National Tennis Center.

Product overview

USTA operates a multi-platform digital ecosystem serving players, coaches, and fans across the tennis lifecycle. The core platforms include TennisLink (league registration and player records), Serve Tennis (tournament and program management), Net Generation (youth development), and the newly launched USTA Coaching platform for coach certification and professional development. Additional services include Tournament Desk (tournament management), Marketing Generator (promotional materials), and USTA Flex (mobile app). The USTA Connect platform provides data access to innovation partners, while the Tennis Venue Services grant program supports facility development. Recent additions include the Harvey AI legal assistant partnership and USTA Ventures investments in AI technologies like Fastbreak AI (scheduling) and PlayReplay (electronic line-calling). The organization is investing $800 million in Arthur Ashe Stadium renovation and building a new Player Performance Center (opening 2027) featuring Oura Ring branding for wellness services.

Differentiator

Problem solved

Functional benefit

Brands

• Net Generation: Youth tennis development program
• TennisLink
• USTA National Campus
• USTA Coaching
• USTA Foundation
• Red Ball Tennis

Products and services

• US Open Grand Slam tennis tournament operated at the Billie Jean King National Tennis Center in Flushing Meadows, NY; generates ~90% of USTA's annual revenue ($559.6M in 2024) through ticket sales, broadcast rights, sponsorships, and premium hospitality.
• USTA Pro Circuit Series of men's and women's ITF World Tennis Tour hard-court events operated by USTA, featuring 67 events in 2026 (planned to expand to 165 by 2028). All hard-court events use PlayReplay electronic line-calling technology, and prize money is paid in line with Grand Slam revenue-share targets (currently 13-15%, targeting 22% by 2030).
• USTA National Campus 100-court, 64-acre tennis facility in Orlando, Florida housing USTA's Community Tennis and Player Development operations; site of NCAA Tennis Championships from 2028-2037 under a 10-year commitment, and base for the AdventHealth/Nemours Children's Health medical services partnership.
• Player Performance Center New player performance facility at Billie Jean King National Tennis Center, opening 2027 as part of the $800M Arthur Ashe renovation, with Oura Ring as founding partner of the wellness and recovery area.
• TennisLink League registration, player records, and ratings platform serving USTA members across the U.S.; supports member management, league administration, tournament results, and rankings, and is publicly searchable.
• USTA Coaching USTA's first national digital membership platform for tennis coaches, providing certification tools, workshops, peer connections, gear discounts, and exclusive events; designed and built by Code and Theory.
• Net Generation USTA's youth tennis development platform featuring age-appropriate Red, Orange, Green and Yellow ball programming, the PlayTracker progression tool, and a mobile app to guide children through tennis skill development.
• Serve Tennis Digital tournament and program registration and management platform part of USTA's Tennis Tool Center, supporting online payments, player registration, marketing support, and the High School Coaches' Module for team management and scheduling.
• USTA Connect Innovation platform that shares USTA datasets (US Open ball-tracking data, facility databases, anonymized player history) with startups and engineering teams through the USTA Connect Innovation Challenge; supports broader data sharing with software providers, retailers, and tennis organizations.
• Tournament Desk Award-winning tournament management tool for organizing and administering tennis tournaments.
• Marketing Generator Self-service digital marketing tool enabling tennis programs and facilities to create professional marketing materials including banners, flyers, and postcards.
• USTA Player mobile app Official USTA mobile application available on iOS and Android, supporting player profile, results, rankings, and program engagement on the go.
• Tennis Venue Services Grant Program USTA grant program distributing funds to tennis facilities; $1.1 million has been delivered to facilities in the Missouri Valley region including the East St. Louis Community Tennis Association and Simpson College.
• USTA League National Championships National championship competitions for adult USTA League players; now sponsored by Oura Ring as part of the five-year wearable partnership announced in 2026.
• USTA Section Programming (17 geographic sections) Local tennis programming delivered through USTA's 17 geographic sections - Caribbean, Eastern, Florida, Hawaii Pacific, Intermountain, Mid-Atlantic, Middle States, Midwest, Missouri Valley, New England, Northern, Northern California, Pacific Northwest, Southern, Southern California, Southwest, and Texas - covering tournaments, leagues, and community outreach.

Quantifiable outcome

• Tennis participation grew 6% in 2025 to 27.3 million players, marking six consecutive years of growth
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Intuit Dome / LA ClippersminorGTM or Marketing Partner · 17 June 2026The Laver Cup announced its 10th annual tournament will be held at Intuit Dome in Los Angeles in 2027, marking a return to California after record-breaking 2025 event at San Francisco's Chase Center. The $2 billion Intuit Dome, home of NBA's Los Angeles Clippers, offered to block off two weeks needed for setup and execution. 2025 San Francisco edition generated over $20 million in ticket sales and sponsorships with total revenue surpassing $40 million for first time.
• ElectrolitcoreGTM or Marketing Partner · 10 June 2026Multi-year partnership making Electrolit the Official Electrolyte Beverage of the US Open starting with the 2026 tournament at Billie Jean King National Tennis Center. Electrolit will supply hydration products to players, feature branded coolers on court and in player facilities, and gain broadcast visibility through ESPN's coverage of main-draw matches. Builds on existing relationships with players including Aryna Sabalenka and Emilio Nava.
• OuracoreGTM or Marketing Partner · 5 May 2026Five-year partnership making Oura the Official Sponsor and Wearable Fitness Device Partner of the US Open—the first wearable partnership in USTA history. Every main draw player receives an Oura Ring with on-site fitting and recovery education. Oura gains on-court signage, broadcast messaging, and naming rights to a wellness and recovery area in a new Player Performance Center opening in 2027. Deal marks shift from earlier 2026 Grand Slam confiscations of devices like Whoop bands.
• PlayReplaycoreTechnology or Integration · 30 April 2026All men's and women's hard-court ITF World Tennis Tour tournaments on the USTA Pro Circuit will feature PlayReplay's electronic line-calling technology for the next five years. The partnership covers every match court at 67 hard-court events in 2026, with plans to expand to 165 total events by 2028 as part of USTA's multi-year investment strategy. PlayReplay is the first company invested in by USTA Ventures.
• National Recreation and Park AssociationcoreStrategic or Co-development Partner · 25 February 2026USTA is a proud Health & Wellness sponsor for the NRPA. The partnership promotes tennis in public parks, with over 70% of tennis played in public parks. USTA is presenting sponsor of Park and Recreation Month to celebrate public courts as community hubs for play and connection.
• New York Mets / Steve CohenminorOthers · 3 December 2025New York Mets owner Steve Cohen received approval for Metropolitan Park casino complex adjacent to Citi Field. The proposal faced opposition from USTA, which filed a lawsuit and required converting parkland to commercial development. Lew Sherr, former USTA CEO, departed to join Mets as president of business operations. The casino project represents competitive entertainment rather than partnership.
• Mount SinaicoreStrategic or Co-development Partner · 15 August 2025Mount Sinai returned as the official hospital and medical services provider for the 2025 US Open Tennis Championships for its 13th consecutive year, providing comprehensive medical care including orthopedics, sports medicine, emergency medicine, and radiology at Billie Jean King National Tennis Center. Partnership extends to Billie Jean King Cup and Davis Cup events. Mount Sinai clinicians perform average of 90-100 ultrasound exams annually at tournament.
• AdventHealthminorStrategic or Co-development Partner · 2 May 2025AdventHealth joined Nemours Children's Health as an Official Medical Services Provider for the USTA National Campus in Lake Nona, Florida, kicking off during National Tennis Month in May. AdventHealth creates a health and wellness experience zone while jointly overseeing medical services with Nemours, which has partnered since the campus opened in 2017. Partnership includes community programming focusing on women, seniors, and developmentally disabled populations.
• Nemours Children's HealthminorStrategic or Co-development Partner · 1 January 2017Nemours Children's Health has partnered with USTA National Campus since it opened in 2017, serving as an Official Medical Services Provider alongside AdventHealth. Jointly oversees medical services at the facility.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• USA Swimming: National governing body for swimming in the U.S., running grassroots development, member programs, and national-level competitive events. Comparable to USTA in non-profit model, section structure, and reliance on community programming alongside elite competition.
• Tennis Australia: National governing body for tennis in Australia and operator of the Australian Open, one of the four Grand Slams. Directly comparable to USTA in mission, structure, and event-economics model, and the source of USTA's incoming CEO Craig Tiley.
• Lawn Tennis Association (LTA): National governing body for tennis in the UK, organizing grassroots participation, league play, and high-performance pathways. Closest functional peer to USTA in structure, mission, and event ownership outside of Grand Slam operators.
• Fédération Française de Tennis (FFT): National tennis federation of France and operator of the French Open (Roland-Garros). Directly comparable to USTA as a national federation running one of the four Grand Slams, with similar revenue mix from broadcast, ticketing, and sponsorships.
• The All England Lawn Tennis Club (AELTC): Operator of The Championships, Wimbledon, the only tennis Grand Slam still played on grass. Closest pure commercial and brand peer to USTA's US Open operations, with similar broadcast, hospitality, and ticketing dynamics.
• United States Golf Association (USGA): U.S. national governing body for golf and operator of the U.S. Open (golf). Closest U.S. peer to USTA in mission, non-profit status, geographic section structure, and event-driven revenue model.
• USA Track & Field (USATF): National governing body for track and field in the U.S., operating community programs, competitive leagues, and high-performance pathways. Comparable to USTA in non-profit structure, section model, and event-anchored business.

Broad incumbents

• International Tennis Federation (ITF): Global governing body of tennis, of which USTA is a member national association. Comparable as the umbrella regulator and organizer of international team events (Davis Cup, Billie Jean King Cup) in which USTA participates.
• Association of Tennis Professionals (ATP): Governing body of the men's professional tennis tour. Comparable to USTA in operating professional tennis events, managing player rankings, and negotiating commercial rights, though at the global rather than national level.
• WTA (Women's Tennis Association): Governing body of the women's professional tennis tour, co-organizer of combined events with USTA. Comparable in running professional tennis events, rankings, and commercial-rights activity, focused on the women's tour.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usta
• YouTubeyoutube.com/user/tennis
• Facebookfacebook.com/USTA
• Instagraminstagram.com/usta
• LinkedInlinkedin.com/company/usta

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USTA