Softneta
Softneta (MedDream) builds a white-label, web-based DICOM viewer plus PACS, video-to-DICOM, and converter tools, embedded by 660+ B2B partners across nine medical specialties and veterinary imaging.
- Company typePrivate
- Founded2007
- HeadquartersKaunas, Lithuania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Softneta does
Softneta UAB, operating commercially as MedDream, is a Lithuanian medical-imaging software company founded in 2007 and headquartered in Kaunas. It builds a vendor-neutral, web-based (HTML5) DICOM viewer and complementary medical-imaging infrastructure products — MedDream PACS Server (storage/archive), MedDream VideoStation (HD medical video recording into DICOM), and SendToPACS (non-DICOM to DICOM converter) — configured across nine clinical specialties (radiology, cardiology and ultrasound, ophthalmology, orthopedy, dentistry, surgery, mammography, pathology) plus a veterinary variant. The platform conforms to IHE XDS profiles, supports advanced visualization features (MPR, curved MPR, segmentation, ECG print, mammography MPR, digital pathology, HTJ2K), and is cloud-native, with AWS HealthImaging integration and Azure HTJ2K support.
The company's primary go-to-market is OEM/white-label licensing to software vendors, hardware OEMs, system integrators, and AI/CAD vendors, who rebrand and embed MedDream into their own products; Softneta states this channel reaches 660+ B2B partners and ~10M+ end users. A secondary direct enterprise sales motion targets hospitals, clinics, education and research institutions, and veterinary practices via local agents and a "Schedule a meeting" CTA. Pricing is quote-based and not publicly disclosed. The company is privately held, with disclosed historical funding of approximately $1.45M (Practica Capital in 2016 and Eurostars in 2017), no public revenue disclosure, and recent strategic moves including a TGA Class IIb registration in Australia (January 2026), selection as a strategic AWS partner at HIMSS 2026, and the v8.9.0 product release adding Digital Pathology and Teams/Zoom integration (June 2026).
Softneta firmographics
Firmographics- Name
- Softneta
- Legal name
- MedDream UAB
- Website
- https://softneta.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Softneta (MedDream) builds a white-label, web-based DICOM viewer plus PACS, video-to-DICOM, and converter tools, embedded by 660+ B2B partners across nine medical specialties and veterinary imaging.
- Ownership category
- akta.pro rank
Softneta industry classification
Industry- Product category
- Medical Imaging Software
- NAICS
- Software Publishers (51321)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD)
- akta.pro secondary industries
- Medical Device Connectivity & Interoperability Middleware (MDI, EHR/HL7/FHIR Integration) (HLACAPAJ), Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)
Keywords
Where Softneta is headquartered
LocationHeadquarters
- HQ city
- Kaunas
- HQ country
- Lithuania
- HQ region
- Europe
Offices6 records
Markets served
Softneta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- OEM / White-label software licensing: Primary revenue stream implied by repeated positioning as "Certified, white-label, flexible, and ready-to-integrate" for software vendors, hardware vendors, system integrators and AI/CAD vendors. Pricing not publicly disclosed; engagement via direct sales ("Schedule a meeting") and a network of 660+ B2B partners.
- Enterprise / institutional sales: Direct enterprise sales to hospitals, clinics, education and research institutions, and veterinary practices via regional/local agents and direct contact ([email protected]).
- Companion products (PACS Server, VideoStation, SendToPACS): Cross-sell of PACS Server, VideoStation (medical video recording) and SendToPACS (DICOM converter) as add-ons alongside the core DICOM Viewer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based OEM / enterprise licensing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Softneta product offering
Product offeringCore offering
Softneta, through its MedDream UAB entity, develops and sells the MedDream DICOM Viewer, a certified, white-label, HTML5 web-based vendor-neutral DICOM viewer that searches, views, analyzes and diagnoses medical images across multiple clinical specialties (radiology, cardiology, ophthalmology, orthopedy, dentistry, surgery, mammography, pathology, veterinary). The portfolio also includes the MedDream PACS Server (storage/archive), MedDream VideoStation (HD medical video recording into DICOM), and SendToPACS (non-DICOM to DICOM converter), distributed primarily via OEM/white-label embedding to 660+ B2B partners and via direct enterprise sales to hospitals, clinics, education/research institutions and veterinary practices.
Product overview
Softneta's MedDream is a platform-plus-modules medical imaging and communication portfolio rather than a single unified product. The core offering is the MedDream DICOM Viewer, a certified, white-label, vendor-neutral, web-based HTML5 DICOM viewer with a Communication API for OEM/integrator embedding; it is complemented by three distinct add-on products — MedDream PACS Server (for storing, archiving, managing and viewing medical images), MedDream VideoStation (HD medical video recording into DICOM), and SendToPACS (a non-DICOM-to-DICOM converter) — plus specialty clinical modules (radiology, cardiology & ultrasound, ophthalmology, orthopedy, dentistry, surgery, mammography, pathology) and a veterinary DICOM viewer variant.
Differentiator
Problem solved
Functional benefit
Brands
- MedDream DICOM Viewer: Web-based, vendor-neutral, certified, white-label DICOM Viewer for medical vendors and OEMs.
- MedDream PACS Server
- VideoStation
- SendToPACS
Products and services
- MedDream DICOM Viewer Certified, white-label, flexible, HTML5 web-based vendor-neutral DICOM viewer that searches, views, analyzes and diagnoses medical images across radiology, cardiology/ultrasound, ophthalmology, orthopedy, dentistry, surgery, mammography, pathology and veterinary specialties. Designed for software vendors, hardware vendors, system integrators and AI/CAD vendors to embed under their own brand, and supports MPR, segmentation, IHE XDS profiles, mobile/foldable layouts, anonymization and a Communication API.
- MedDream PACS Server PACS Server software to store, archive, manage and view medical images, interoperating with the MedDream DICOM Viewer as the visualization layer for hospital and clinical deployments.
- MedDream VideoStation Medical video recording software that captures high-quality HD medical video and encodes it into DICOM format for storage and review within the MedDream ecosystem, supporting surgical and procedural imaging workflows.
- SendToPACS DICOM Converter Converter software that transforms non-DICOM files into DICOM and transmits them to a PACS, enabling imaging sources that don't natively output DICOM to feed the MedDream PACS ecosystem.
- MedDream Veterinary Imaging Solution Veterinary variant of the MedDream web DICOM VET Viewer and related veterinary imaging solutions ready for integration by animal-healthcare providers and veterinary imaging OEMs.
Quantifiable outcome
- 660+ B2B partners have integrated MedDream into their solutions
- +2 more outcomes
Companies that use Softneta
Customer profileSegments7 records
Ideal customer profiles2 records
Softneta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature8 records
Softneta partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core / featured integration, flagship / strategic, parent / corporate and core distribution channel.
- ScanFlowcore / featured integrationCo-presented a webinar on 2026-06-16 showcasing the integration between MedDream DICOM Viewer and ScanFlow's Intelligent Hanging Protocols. Positions ScanFlow as a complementary technology integrated with the MedDream viewer for smarter study layout/display.
- Amazon Web Services (AWS)flagship / strategicMedDream was selected as a strategic AWS partner and invited to present in the AWS in-booth theater at HIMSS 2026 in Las Vegas. The partnership centers on MedDream's cloud-native, AI-ready universal DICOM viewer being built on AWS HealthImaging, signaling deep co-marketing and a cloud-platform alignment rather than a simple marketplace listing.
- Synavaparent / corporateFooter/branding states "medDream-by-synava", indicating Synava is the parent/corporate entity behind the MedDream product family (legal entity used on site: MedDream UAB). Synava is not described as a customer, channel partner or technology partner but as the parent brand.
- B2B Partner network (660+ unnamed partners)core distribution channelMedDream states it is "Integrated by 660+ B2B Partners" who rebrand and embed the DICOM viewer into their own solutions, collectively reaching ~10M+ people. Individual partner names are not listed on the homepage beyond the aggregate count.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Softneta competitors and assessment
Company assessmentBroad incumbents
- GE HealthCare: Sells the Edison-powered PACS/viewer portfolio to large health systems globally; competes with MedDream at the upper end of the market where bundling and scale matter most.
- Carestream Health: Offers the Vue PACS and clinical collaboration platform including web viewers; an incumbent with comparable web viewing and OEM-style deployment capabilities targeting hospitals and imaging centers.
- AGFA HealthCare: Long-standing PACS and enterprise imaging vendor (Enterprise Imaging platform) with both on-prem and cloud offerings; directly competes with MedDream in mid-market and OEM embedding.
- Siemens Healthineers: Provides the syngo.via and teamplay imaging portfolio including PACS and viewers; a broad incumbent with deep clinical workflow integration that competes for large enterprise deals.
- Philips Health Systems: Large incumbent selling enterprise PACS and viewer suites (e.g., IntelliSpace Portal) bundled into multi-million-dollar hospital contracts; the dominant force MedDream must differentiate against in enterprise imaging.
Emerging players
- PostDICOM: Web-based DICOM viewer and PACS offered on a freemium/self-serve model; smaller and more focused than MedDream but overlaps in the cloud DICOM viewing and partner-embedding value proposition.
Direct peers
- Visage Imaging: Provider of an enterprise imaging platform with a web-based DICOM viewer (Visage 7) sold to radiology practices and OEMs; directly comparable to MedDream as a thin-client, vendor-neutral viewer sold to clinical and partner channels.
- Sectra: Offers a web-based, vendor-neutral imaging viewer and PACS widely deployed in enterprise healthcare; competes with MedDream for white-label and OEM embedding opportunities with hospitals and integrators.
- RamSoft: Cloud-native PACS and imaging viewer (PowerServer) targeting hospitals, radiology groups and OEMs; directly comparable in offering a web viewer with OEM/white-label and cloud deployment options.
- Ambra Health (Intelerad): Cloud-based medical image management and DICOM viewer widely used for image exchange, research and OEM integrations; functionally comparable to MedDream's cloud DICOM exchange and viewer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Softneta social profiles
Digital presenceSoftneta compliance and trust
Trust signalCompliance2 records
Softneta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softneta leadership team
Management profileNumber of profiles
Profiles2 records
Softneta funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softneta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softneta
What does Softneta do?
Softneta, through its MedDream UAB entity, develops and sells the MedDream DICOM Viewer, a certified, white-label, HTML5 web-based vendor-neutral DICOM viewer that searches, views, analyzes and diagnoses medical images across multiple clinical specialties (radiology, cardiology, ophthalmology, orthopedy, dentistry, surgery, mammography, pathology, veterinary). The portfolio also includes the MedDream PACS Server (storage/archive), MedDream VideoStation (HD medical video recording into DICOM), and SendToPACS (non-DICOM to DICOM converter), distributed primarily via OEM/white-label embedding to 660+ B2B partners and via direct enterprise sales to hospitals, clinics, education/research institutions and veterinary practices.
Is Softneta a public or private company?
Softneta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Softneta founded?
Softneta was founded in 2007. It employs 11 to 50 people.
Where is Softneta based?
Softneta is headquartered in Kaunas, Lithuania, in the Europe region.
How does Softneta make money?
Three revenue lines are on record. OEM / White-label software licensing is the primary driver. The others are enterprise / institutional sales and companion products (PACS Server, VideoStation, SendToPACS).
Who are Softneta's main competitors?
Broad incumbents on record are GE HealthCare, Carestream Health, AGFA HealthCare, Siemens Healthineers and Philips Health Systems. PostDICOM is listed as an emerging player. Direct peers are Visage Imaging, Sectra, RamSoft and Ambra Health (Intelerad).
Does Softneta have an API?
Yes. MedDream exposes a Communication API for partner integrations, as referenced in the v8.9.0 release notes ("Communication API" improvements). A public Developer/Docs & API portal is available with user guides, installation/integration guides, DICOM conformance statements, release notes, and webinars/trainings. Specifics on REST/GraphQL style, auth method, rate limits, and versioning are not stated on the page. Developer documentation is at meddream.com/documentation.
What industry is Softneta in?
Softneta's product category is Medical Imaging Software. Its primary akta.pro industry code is HLACALAD, Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic), with a secondary code of HLACAPAJ, Medical Device Connectivity & Interoperability Middleware (MDI, EHR/HL7/FHIR Integration). Its NAICS code is 51321 and its SIC code is 3841.