Giant Tiger
- Company typePrivate
- Founded1961
- HeadquartersOttawa, Canada
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Giant Tiger firmographics
Firmographics- Name
- Giant Tiger
- Legal name
- Giant Tiger
- Website
- https://gianttiger.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Giant Tiger industry classification
Industry- Product category
- Discount Retail
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Regional Mass Merchandisers (CRAGABAB)
Keywords
Where Giant Tiger is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Giant Tiger business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Traditional retail revenue from selling discounted merchandise including clothing, household goods, and general merchandise through physical stores and e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with discount focus |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Giant Tiger product offering
Product offeringCore offering
Giant Tiger operates as a discount retail chain selling clothing, household goods, and general merchandise at low prices through a network of physical stores across Canada and a direct e-commerce platform (gianttiger.com). Customers can shop in-store, order online for ship-to-home delivery (free over $49), or select in-store pick-up. The retailer also runs the GT VIP® loyalty program offering members-only deals, birthday rewards, and contest access.
Product overview
Giant Tiger operates as a discount retail chain with an e-commerce platform built on Shopify infrastructure. The core product portfolio consists of the online shopping platform (gianttiger.com) featuring product browsing, shopping cart, and checkout functionality. The GT VIP® loyalty program serves as a key add-on module, offering members-only deals, exclusive offers, contests, and birthday rewards. Additional offerings include the Flyers and Deals section for promotions and the Giant Tiger Account System for customer management with integrated login across the website and loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- GT VIP®: Loyalty membership program offering members-only deals, contests, birthday rewards, and exclusive offers to registered customers.
Products and services
- Discount Retail Stores Physical brick-and-mortar discount retail locations across Canada offering in-store shopping of clothing, household goods, and general merchandise at low prices; supports in-store pick-up for online orders.
- Giant Tiger E-commerce Platform Online shopping website (gianttiger.com) where customers can browse and purchase merchandise, view flyers and deals, and choose ship-to-home delivery (free on orders over $49) or in-store pick-up.
- GT VIP® Loyalty Program Free membership loyalty program offering members-only deals, exclusive offers, access to contests, and birthday rewards; integrated across online and physical store channels with a unified account login.
Companies that use Giant Tiger
Customer profileSegments1 record
Ideal customer profiles1 record
Giant Tiger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Giant Tiger partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights5 records
Giant Tiger competitors and assessment
Company assessmentBroad incumbents
- Costco Canada: Membership-based warehouse club selling general merchandise and groceries at low prices. Competes for budget-conscious Canadian households and offers overlapping categories including apparel, household goods, and seasonal merchandise.
- Walmart Canada: National big-box mass merchandiser competing directly with Giant Tiger on price across general merchandise, groceries, and household goods. A much larger incumbent with broader assortment and deeper scale.
- Canadian Tire: Iconic Canadian general merchandise and automotive retailer. Overlaps with Giant Tiger on household goods, tools, seasonal items, and basic apparel across an extensive Canadian store network.
- Dollar Tree: U.S.-based deep-value variety retailer. Comparable to Giant Tiger in extreme-value assortment and single-price-point positioning, though operating primarily in the U.S. and serving as a category benchmark.
Direct peers
- Dollarama: Canada's largest dollar-store chain, offering low-priced everyday merchandise through a multi-store footprint. Closest direct peer to Giant Tiger in terms of customer demographic, value positioning, and product mix.
- Marshalls: TJX-owned off-price retailer with Canadian presence, competing on discounted brand-name apparel and home goods. Directly comparable to Giant Tiger's discount positioning in apparel and household categories.
- HomeSense: TJX off-price home goods banner in Canada. Competes with Giant Tiger on discounted home merchandise and seasonal decor, targeting similar value-seeking Canadian consumers.
- Winners / TJX Canada: Off-price apparel and home retailer operating under TJX in Canada. Competes with Giant Tiger on discounted branded merchandise and value-driven shopping trips, particularly in apparel and home categories.
Emerging players
- Joe Fresh: Loblaw-owned affordable apparel and lifestyle brand with growing standalone retail presence. Directly competes with Giant Tiger in the value apparel segment and shares the budget-conscious Canadian customer base.
Regional players
- No Frills (Loblaw Companies): Loblaw's discount grocery banner serving Canadian consumers seeking low prices on essentials. Overlaps with Giant Tiger's grocery and household value offerings for budget-conscious shoppers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Giant Tiger social profiles
Digital presenceGiant Tiger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giant Tiger leadership team
Management profileNumber of profiles
Giant Tiger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giant Tiger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giant Tiger
What does Giant Tiger do?
Giant Tiger operates as a discount retail chain selling clothing, household goods, and general merchandise at low prices through a network of physical stores across Canada and a direct e-commerce platform (gianttiger.com). Customers can shop in-store, order online for ship-to-home delivery (free over $49), or select in-store pick-up. The retailer also runs the GT VIP® loyalty program offering members-only deals, birthday rewards, and contest access.
Is Giant Tiger a public or private company?
Giant Tiger is a private company. It is classified as unknown and is currently operating.
When was Giant Tiger founded?
Giant Tiger was founded in 1961. It employs 5,001 to 10,000 people.
Where is Giant Tiger based?
Giant Tiger is headquartered in Ottawa, Canada, in the North America region.
How does Giant Tiger make money?
One revenue line is on record: retail Product Sales.
Who are Giant Tiger's main competitors?
Broad incumbents on record are Costco Canada, Walmart Canada, Canadian Tire and Dollar Tree. Direct peers are Dollarama, Marshalls, HomeSense and Winners / TJX Canada. Joe Fresh is listed as an emerging player. No Frills (Loblaw Companies) is listed as a regional player.
Does Giant Tiger have an API?
No public API is recorded for Giant Tiger.
What industry is Giant Tiger in?
Giant Tiger's product category is Discount Retail. Its primary akta.pro industry code is CRAGABAB, Regional Mass Merchandisers. Its NAICS code is 455 and its SIC code is 5399.