What OMODA & JAECOO does

OMODA & JAECOO is a dual-brand automotive group operated under Chery Group, China's largest passenger vehicle exporter for 22 consecutive years. Launched globally in 2023, the brands collectively design, manufacture, and distribute SUVs across compact, mid-size, and full-size segments through a network of 1,364 dealer showrooms across 69 markets. The product portfolio spans the OMODA line (urban crossover SUVs including C5, C7, E5, O5, 4, 7, 9) targeting lifestyle-focused consumers and the JAECOO line (J5, J7, J8) targeting outdoor and all-road buyers, available in internal combustion, hybrid (SHS), plug-in hybrid, and battery-electric powertrains. By April 2026 the brands achieved 1 million cumulative global sales — the fastest such milestone for any young automotive brand — with new energy vehicles comprising 65% of March 2026 sales.

The core technology platform is the proprietary Super Hybrid System (SHS), a third-generation hybrid architecture combining a 1.5L TDGI turbocharged petrol engine (44.5% thermal efficiency) with dual-motor layout and dedicated hybrid transmission, delivering up to 1,200 km combined range, 90+ km of pure-electric range, and 6.0 L/100 km charge-sustaining fuel consumption. The brands have also developed Valet Parking Driver (VPD) autonomous parking technology and integrated an AI Cabin with voice assistant, 16-20 ADAS features, and in-car gaming. A partnership with AiMOGA Robotics extends the ecosystem into humanoid and police robots under the O-UNIVERSE lifestyle platform.

The business model centers on hardware sales through authorized dealer networks, with revenue derived primarily from vehicle unit sales across global markets. Pricing varies materially by market — for example, the JAECOO J5 EV retails at approximately AU$37,000 in Australia versus ~AU$60,000 in the UK — reflecting differences in tariffs, taxes, and local market positioning. Geographic expansion has been aggressive, with localized manufacturing under development or in operation in Spain (Barcelona, formerly Nissan plant), Thailand (Rayong, 80,000-unit BEV capacity), and planned plants in Kazakhstan, Vietnam, and Brazil. The customer base is concentrated among young, tech-savvy Gen Z consumers and middle-income urban professionals, with go-to-market executed through a combination of direct dealer partnerships and exclusive regional distributors such as Astana Motors in Kazakhstan.

Name

OMODA & JAECOO

Legal name

OMODA & JAECOO (brand under Chery Group)

Website

https://omodajaecoo.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

OMODA & JAECOO is a dual-brand SUV automotive group under Chery Group, launched in 2023, selling hybrid, plug-in hybrid, and electric SUVs across 69 markets via 1,364 dealers, primarily targeting young Gen Z consumers and urban professionals. The fastest automotive brand to reach 1 million cumulative global sales (3 years).

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New Energy Vehicles & ICE): Primary revenue stream from sales of hybrid (SHS-P, SHS-H, HEV), plug-in hybrid, battery electric, and internal combustion engine vehicles across global markets. NEV sales reached 31,643 units in April 2026 (up 113% YoY). Total April 2026 sales of 69,892 units across all powertrains. Revenue is generated through dealer networks with retail and fleet customers.
2. Lifestyle Ecosystem Products & Accessories: OMODA & JAECOO positions itself as a 'lifestyle mobility ecosystem' rather than a traditional automaker, offering automotive accessories and branded merchandise through the O-UNIVERSE platform (GREEN OJ, ENTERTAINMENT OJ) and the Ecosystem Pavilion. Revenue contribution is secondary to vehicle sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

OMODA & JAECOO is a dual-brand automotive group under Chery Group that designs, manufactures, and sells SUVs across the OMODA (urban crossover) and JAECOO (outdoor/all-road) product lines. The portfolio spans compact to full-size SUVs offered with internal combustion, plug-in hybrid (SHS-P), self-charging hybrid (SHS-H), and battery electric powertrains, distributed through 1,364 dealer showrooms across 69 markets globally.

Product overview

OMODA & JAECOO is a dual-brand automotive group under Chery Group comprising two distinct product lines: OMODA (targeting urban elites with crossover SUVs and lifestyle vehicles) and JAECOO (focused on outdoor/SUV excellence with all-road capability). The portfolio includes compact to full-size SUVs across multiple powertrain types: internal combustion engines, plug-in hybrids (SHS-P), self-charging hybrids (SHS-H), and battery electric vehicles (BEV). Key models span the OMODA C5, C7, E5, O5, 4, 7, 9 and JAECOO J5, J7, J8 product lines. The ecosystem extends beyond vehicles to include the proprietary Super Hybrid System (SHS) technology platform and VPD autonomous parking technology, as well as the AiMOGA Robotics partnership for car-robot ecosystem integration. The brands have expanded into 69 core markets globally, achieving 1 million cumulative sales in just three years since 2023 debut.

Differentiator

Problem solved

Functional benefit

Brands

• JAECOO: Premium SUV brand under OMODA & JAECOO focusing on off-road and all-terrain vehicles including J5, J7, J8 models with hybrid and electric variants
• OMODA
• SHS (Super Hybrid System)
• VPD (Valet Parking Driver)
• AiMOGA Robotics

Products and services

• OMODA C5 Compact SUV offering available with internal combustion and hybrid powertrains; part of OMODA's urban mobility lineup targeting young consumers.
• OMODA C7 Mid-size SUV positioned above C5 in OMODA lineup; offered with hybrid powertrain options.
• OMODA E5 Electric vehicle model in OMODA lineup targeting new energy vehicle market segments.
• OMODA O5 Compact crossover SUV with strong global sales exceeding 400,000 units over three years across over 60 countries; focuses on NEV strategy and regional adaptation.
• OMODA 4 Flagship model for Globalization 2.0 strategy launched April 2026; targets young consumers with 'Cyber Mecha' design positioning, 16 ADAS features, AI voice assistant, in-car gaming with 20+ games, and Ultra performance version with factory modifications.
• OMODA 7 SHS-P Mid-size SUV-coupe plug-in hybrid (SHS-P) featuring electric-first drivetrain design; offers up to 700 miles total range and 56 miles pure electric range; sold through 124 UK retailers in Knight and Noble trims starting at £32,005.
• OMODA 9 SHS Flagship luxury plug-in hybrid SUV with 93 miles pure electric range, 449 PS output, 700 Nm torque, intelligent AWD, electromagnetic suspension, 20 ADAS features, and panoramic SONY sound system; 7-year warranty.
• JAECOO J5 Subcompact crossover SUV available in gasoline (1.5L turbo, 108 kW, AUD 25,990-29,990 in Australia), hybrid (SHS), and fully electric (BEV) variants; features 155 kW motor, 402 km WLTP range, 8-year warranty.
• JAECOO J7 Compact SUV available as plug-in hybrid (SHS-P) and gasoline; became UK's best-selling new car in March 2026 with 10,064 units; features up to 1,200 km combined range, 90 km pure electric range, and 6.0 L/100 km fuel consumption.
• JAECOO J8 Large three-row plug-in hybrid SUV with tri-motor AWD system producing 395 kW and 650 Nm torque; offers 1,100-1,200 km combined range and 530 hp; competes in premium hybrid SUV segment.
• JAECOO J5 EV Battery electric variant of J5 featuring 58.9 kWh lithium iron phosphate battery, 155 kW/288 Nm output, 402 km WLTP range, 30-80% DC fast charging in 28 minutes, AI integration, 360-degree cameras, and 8-year unlimited kilometre warranty.
• JAECOO J7 SHS Super Hybrid System variant of J7 offering enhanced fuel efficiency with charge-sustaining capabilities; features 980 km combined range and 165 kW total system output.
• Super Hybrid System (SHS) Proprietary hybrid technology platform based on Chery Group's third-generation hybrid technology; features 5th-Gen 1.5L TDGI engine achieving 44.5% thermal efficiency, dual-motor layout, intelligent power management, CTP battery technology, and V2L capability; enables 1,200+ km combined range, 90 km pure electric range, and 6.0 L/100 km fuel consumption.
• VPD (Valet Parking Driver) Technology Autonomous parking technology enabling vehicles to independently locate parking spots and self-park without driver intervention; features 'Leave When Waved' and 'Come When Called' remote summoning; designed for extreme environments including 50°C summers and narrow urban parking.

Quantifiable outcome

• 1 million cumulative units sold in 3 years — fastest ever for a young automotive brand globally
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Astana MotorscoreChannel Partner/ Reseller/ Distributor · 27 April 2026OMODA & JAECOO signed a strategic partnership with Astana Motors, Kazakhstan's largest automotive distributor, marking the brand's entry into the Central Asian premium automotive market. The agreement includes plans to build a localized automobile manufacturing plant in Kazakhstan and introduces three flagship models: JAECOO 7 SHS-P, JAECOO 5, and OMODA 5 FL.
• AiMOGA RoboticscoreTechnology or Integration · 26 April 2026OMODA & JAECOO and AiMOGA Robotics made their joint debut at the 2026 Beijing Auto Show, unveiling intelligent robots (police robot, humanoid robot Mornine, quadruped robot Argos) demonstrating car-robot ecosystem integration. AiMOGA is the world's first humanoid robotics company with dual EU certification. 1,000 police robot orders were secured through joint development with OMODA&JAECOO.
• VCT EMEA / Game Changers EMEAcoreGTM or Marketing Partner · 26 April 2026OMODA announced a strategic partnership with VCT EMEA and Game Changers EMEA during the Chery International Business Summit, linking esports culture with automotive mobility centered on the OMODA 4 vehicle with integrated gaming capabilities and cyber-mecha design aesthetics, targeting global Gen Z consumers.
• Geleximco GroupcoreStrategic or Co-development Partner · 30 March 2026AiMOGA Robotics (ecosystem partner of OMODA&JAECOO) signed a strategic cooperation framework agreement with Vietnam's Geleximco Group to establish a joint venture for robot R&D, manufacturing, and application deployment in Vietnam, building a localized robotics industry ecosystem in Southeast Asia.
• DHLminorStrategic or Co-development PartnerGrupo Chirey (which includes OMODA | JAECOO) signed a logistics alliance with DHL in Mexico to reduce parts delivery times to less than three days, supporting the brand's expansion in the Mexican market.
• Bosch Car ServiceminorImplementation/ SI/ Consulting PartnerOmoda and Jaecoo Philippines signed an agreement with Bosch Car Service as the official partner for vehicle maintenance, repairs, and warranty servicing. Nine Bosch workshops are already operational in Metro Manila and nearby areas, with nine more planned for Batangas, Baguio, and Tagaytay. The partnership provides a 98% parts fill rate.
• UNICEF Viet NamminorStrategic or Co-development PartnerOMODA & JAECOO announced a three-year partnership with UNICEF Viet Nam to improve education and skills development for children and adolescents, focusing on closing digital skill gaps, improving school-to-work transitions, and promoting wellbeing amid Vietnam's economic growth.
• Car Care Plan ProtexminorOthersChery UK partnered with Car Care Plan Protex to offer branded insurance and accident management services to customers of its OMODA&JAECOO and CHERY brands, including five-day comprehensive driveaway insurance, excess return vouchers, and annual motor insurance policies routed through manufacturer-approved repairers.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• BYD: China's largest NEV manufacturer and a direct competitor in global hybrid/electric SUV markets. Both brands compete head-to-head in Europe, UK, Southeast Asia, and Latin America on price-performance positioning, and BYD's continued market share gains represent the most direct competitive threat to OMODA & JAECOO's expansion trajectory.
• MG Motor (SAIC Motor): Chinese-owned brand (subsidiary of SAIC Motor) selling affordable SUVs and EVs across UK, Europe, and Australia. MG is the most direct like-for-like competitor — both target similar Gen Z and value-conscious buyers with comparable hybrid/EV SUV lineups and aggressive pricing.
• Geely Auto Group: Chinese automotive group operating multiple brands (Geely, Lynk & Co, Zeekr) competing in the same value-hybrid and premium EV SUV segments globally. Comparable in scale ambition, geographic diversification, and product portfolio breadth to OMODA & JAECOO's dual-brand strategy.
• Great Wall Motors: Chinese SUV-focused manufacturer with Haval, Wey, Tank, and Ora brands. Strong overlap with JAECOO's outdoor/adventure SUV positioning, and Great Wall has similar export-led international expansion strategy targeting emerging markets and Europe.

Others

• Chery Automobile: The parent company and operator of OMODA & JAECOO brands. Chery sold 2.8M vehicles in 2025 and is China's largest passenger vehicle exporter for 22+ consecutive years, providing the manufacturing scale, R&D, and global distribution infrastructure that OMODA & JAECOO leverage.

Emerging players

• Li Auto: Chinese premium SUV-focused EV maker with strong extended-range electric vehicle (EREV) technology. Comparable in targeting large SUV segments with hybrid powertrains and family/affluent buyers, though more focused on the Chinese domestic market.
• NIO: Chinese premium EV brand pursuing global expansion (Europe, with planned US entry). Competes for similar tech-forward, premium SUV buyers but with a pure EV (no hybrid) approach and a higher price positioning than OMODA & JAECOO.
• XPeng: Chinese smart EV brand with comparable technology-forward positioning, AI integration, and youth-targeted marketing. Competes in adjacent price/feature segments in Europe and Southeast Asia with a pure EV-only product portfolio.

Broad incumbents

• Hyundai Motor Company: Korean incumbent with comparable SUV and hybrid lineup (Tucson, Santa Fe, Kona). Both compete for value-conscious SUV buyers globally; Hyundai's stronger brand and dealer network represent the established competitive benchmark OMODA & JAECOO must beat on price-performance.
• Kia Corporation: Korean automaker with strong hybrid SUV offering (Sportage, Sorento, Niro) and growing global market share. Comparable in targeting similar mid-size SUV buyers with hybrid powertrains, and represents a well-established incumbent that OMODA & JAECOO must displace in Western markets.

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JaecooGlobal
• Instagraminstagram.com/omoda_uk
• LinkedInlinkedin.com/company/omoda-jaecoo-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMODA & JAECOO