Astana Motors
Astana Motors is Kazakhstan's largest privately-held automotive group, distributing 16 international vehicle brands through 34 dealer centers and operating four manufacturing plants, with a 26% domestic market share. It serves individual consumers, corporate fleet buyers, and international OEMs across distribution, manufacturing, and financial services.
- Company typePrivate
- Founded1992
- HeadquartersAlmaty, Kazakhstan
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Astana Motors does
Astana Motors (ТОО «Моторная компания «Астана-Моторс») is Kazakhstan's largest privately-held automotive group, founded in 1992 and headquartered in Almaty. The company operates an integrated automotive platform combining multi-brand vehicle distribution, in-house manufacturing, dealer operations, and financial services. Its distribution portfolio spans 16 international brands including Hyundai, BMW, Genesis, BYD, Chery, Changan, Haval, Jaguar Land Rover, Subaru, Toyota, TANK, and Golden Dragon, served through 34 dealer centers across Astana, Almaty, and regional cities.
The group's manufacturing footprint comprises four production facilities: Hyundai Trans Almaty (commercial vehicles), Hyundai Trans Kazakhstan (passenger vehicles), Autocomponents Technopark, and the newly opened Astana Motors Manufacturing Kazakhstan — a €360 million CKD plant launched in September 2025 with 120,000-vehicle annual capacity for Chery, Changan, and Great Wall Motor. Industrial automation is supported by 54 robots from FANUC and ABB as part of Kazakhstan's national robotization initiative. The company also holds a trilateral joint venture (signed February 2026) with Open Element (USA) and Hands Corporation (South Korea) for Kazakhstan's first modern aluminum wheel plant.
Astana Motors generates revenue primarily through vehicle distribution and sales (hardware sales) and financial services (leasing, auto credit, insurance) via its captive subsidiary Astana Motors Finance, which has financed over 10,000 leasing items since 2004. Customers include individual consumers purchasing vehicles through the dealer network and corporate fleet buyers utilizing financial leasing. The company holds 26% market share in Kazakhstan's automotive sector.
Astana Motors firmographics
Firmographics- Name
- Astana Motors
- Legal name
- Товарищество с ограниченной ответственностью «Моторная компания «Астана-Моторс» (ТОО «Моторная компания «Астана-Моторс»)
- Website
- https://astana-motors.kz
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Astana Motors is Kazakhstan's largest privately-held automotive group, distributing 16 international vehicle brands through 34 dealer centers and operating four manufacturing plants, with a 26% domestic market share. It serves individual consumers, corporate fleet buyers, and international OEMs across distribution, manufacturing, and financial services.
- Ownership category
- akta.pro rank
Astana Motors industry classification
Industry- Product category
- Automotive Distribution and Manufacturing
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (42311), New Car Dealers (44111), Other Motor Vehicle Dealers (4412)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
- akta.pro secondary industries
- Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
Keywords
Where Astana Motors is headquartered
LocationHeadquarters
- HQ city
- Almaty
- HQ country
- Kazakhstan
- HQ region
- Asia
Offices2 records
Markets served
Astana Motors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Sales (Distribution): Revenue from distributing and selling vehicles of 16+ international automotive brands through its dealer network across Kazakhstan. Brands include Hyundai, BMW, Genesis, BYD, Chery, Changan, Haval, Jaguar Land Rover, Subaru, Toyota, TANK, and Golden Dragon.
- Financial Services (Leasing, Credit, Insurance): Astana Motors Finance provides financial and operational leasing, credit financing, and insurance services for vehicle purchases. Financial leasing terms from 10% down payment, 37-48 months; operational leasing from 0% down, 12-60 months. Auto credit at 14.9% annual rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto Credit - Annual rate 14.9%, down payment from 10%, loan term up to 7 years, max loan amount 30,000,000 tenge |
| Unit Pricing | Monthly | Financial Leasing - Down payment from 10%, term 37-48 months |
| Unit Pricing | Monthly | Operational Leasing - 0% down payment, 12-60 month terms |
| Subscription | Monthly | Voluntary Auto Insurance - From 1.8%, franchise from 10,000 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Astana Motors product offering
Product offeringCore offering
Astana Motors is Kazakhstan's largest multi-brand automotive distributor and manufacturer. It distributes 16+ international passenger and commercial vehicle brands (Hyundai, BMW, MINI, BMW MOTORRAD, Genesis, BYD, Changan, Chery, Haval, TANK, Jaguar Land Rover, Subaru, Toyota, Golden Dragon) through 34 dealer centers; manufactures vehicles and auto components via Hyundai Trans Almaty, Hyundai Trans Kazakhstan, an auto components technopark, and a EUR 360 million CKD plant with 120,000-vehicle annual capacity (opened September 2025); and offers in-house automotive financial services (leasing, credit, insurance) through Astana Motors Finance.
Product overview
Astana Motors (Астана Моторс) is Kazakhstan's largest automotive distributor and manufacturing company, operating a multi-faceted business comprising vehicle production facilities, multi-brand distribution operations, financial services, and an extensive dealer network. The company operates four production plants (Hyundai Trans Almaty for commercial vehicles, Hyundai Trans Kazakhstan for passenger vehicles, an Auto Components Technopark, and Astana Motors Manufacturing Kazakhstan for multi-brand CKD production). Their distribution portfolio includes 12 brands: Genesis, BMW/MINI/BMW MOTORRAD, BYD, Changan, Chery, Golden Dragon, Haval, Hyundai, Hyundai Com Trans, Jaguar Land Rover, Subaru, and TANK. Financial services include leasing, auto lending, and insurance products. The company maintains dealer networks across Astana, Almaty, and regional cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-brand Vehicle Distribution Distribution and retail of 16+ international passenger and commercial vehicle brands across Kazakhstan, including Hyundai, BMW, MINI, BMW MOTORRAD, Genesis, BYD, Changan, Chery, Haval, TANK, Jaguar Land Rover, Subaru, Toyota, and Golden Dragon, sold through 34 brand-themed dealer centers in Astana, Almaty, Karaganda, Kostanai, and Shymkent. Targets individual consumers and corporate fleet buyers.
- Multi-brand Vehicle Manufacturing (CKD Assembly) Manufacturing and CKD assembly of passenger vehicles for the Chery, Changan, and Great Wall Motor brands at the Astana Motors Manufacturing Kazakhstan plant, plus Hyundai passenger and commercial vehicle assembly at Hyundai Trans Almaty and Hyundai Trans Kazakhstan, and auto component manufacturing at the Auto Components Technopark. Sold through the Astana Motors dealer network and OEM supply contracts.
- Financial Leasing Services Financial and operational leasing for vehicle purchases offered through Astana Motors Finance. Financial leasing: down payment from 10%, terms 37-48 months; operational leasing: 0% down payment, terms 12-60 months inclusive of purchase, registration, insurance, taxes, maintenance, tire service, 24/7 support, and replacement vehicle. Targets corporate fleet buyers and individual customers.
- Auto Credit / Lending Auto loan and credit products provided through Astana Motors Finance in partnership with partner banks. Pricing includes nominal annual rate from 21.7% (advertised from 14.9%), credit term 12-84 months, maximum loan amount 30,000,000 KZT, no commissions, and inclusion of registration and OSAGO. Targets individual vehicle buyers and small businesses.
- Auto Insurance Voluntary auto and civil liability insurance distributed at dealer centers through partner insurance companies, with rates starting from 1.8% and franchise from 10,000. Available for new and used vehicles and bundled with the leasing and credit offerings.
Quantifiable outcome
- 171,144 vehicles produced in 2025 (record), valued at 2.3 trillion tenge (US$4.5 billion)
- +5 more outcomes
Companies that use Astana Motors
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Astana Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Astana Motors partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- OMODA & JAECOO (Chery Group)coreStrategic partnership signed April 27, 2026 in Wuhu, China marking OMODA & JAECOO brands' entry into Kazakhstan's premium automotive market. Agreement includes building a localized automobile manufacturing plant in Kazakhstan and introduces three flagship models: JAECOO 7 SHS-P, JAECOO 5, and OMODA 5 FL. Both companies committed to deeper strategic cooperation to strengthen Kazakhstan's automotive supply chain and accelerate new energy vehicle adoption in the region.
- Open Element (USA) & Hands Corporation (South Korea)coreTrilateral memorandum signed February 4, 2026 to establish Kazakhstan's first modern aluminum wheel manufacturing plant with full technological cycle. Astana Motors serves as Kazakhstan's domestic partner in the joint venture, which includes construction of a high-tech manufacturing facility. The project aims to deepen automotive sector localization, reduce import reliance, and strengthen Kazakhstan's industrial base.
- BYD Auto IndustrycoreDistribution agreement signed October 17, 2023 in Beijing for BYD brand vehicles in Kazakhstan. BYD Kazakhstan operates as a distributor under Astana Motors.
- Hyundai Motor CompanycoreLong-standing partnership with Hyundai Motor Company for distribution of Hyundai brand vehicles (passenger and commercial) and manufacturing through Hyundai Trans Almaty and Hyundai Trans Kazakhstan plants.
- BMW AGcoreExclusive importer of BMW AG in Kazakhstan since June 2005 through Autocenter Bavaria. Also distributes MINI and BMW MOTORRAD brands.
- Changan AutomobilecoreSilkway Auto Kazakhstan is a subsidiary of Astana Motors and the official distributor of Changan brand vehicles in Kazakhstan.
- Chery AutomobilecoreChery Kazakhstan operates as a distributor under Astana Motors, with CKD manufacturing at Astana Motors Manufacturing Kazakhstan plant.
- Haval Motor (Great Wall Motor)coreHaval Motor Kazakhstan is a subsidiary of Astana Motors, present in Kazakhstan since 1992. Vehicles manufactured at Astana Motors Manufacturing Kazakhstan.
- Genesis (Hyundai Motor Company)coreGenesis premium brand distributor in Kazakhstan. First Genesis dealership (Genesis Almaty) opened September 2025 with 2 billion tenge investment.
- Jaguar Land RovercoreBritish Motors Kazakhstan (part of Astana Motors) appointed official Jaguar Land Rover distributor from September 1, 2022. JLR Almaty opened April 30, 2019.
- Subaru CorporationcoreExclusive import rights for Subaru vehicles in Kazakhstan obtained from Fuji Heavy Industries in summer 2001.
- Toyota Motor CorporationcoreToyota Center Almaty (est. 1995) is the first official Toyota dealer in Kazakhstan and authorized TASS service station in CIS since 1995. Toyota Center Astana opened with $6 million investment.
- Golden Dragon Bus CompanycoreGolden Dragon bus distributor in Kazakhstan. Golden Dragon Bus Company is a leading bus manufacturer in China with 3 factories producing 40,000 mini, medium, and large buses annually.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Astana Motors competitors and assessment
Company assessmentRegional players
- UzAuto Motors: UzAuto is Uzbekistan's state-linked automotive group operating multi-brand manufacturing and distribution across Central Asia. While it primarily serves Uzbekistan rather than Kazakhstan, it represents the same integrated OEM-distributor-dealer model that Astana Motors operates, and is a natural regional benchmark for cross-border Central Asian expansion.
Broad incumbents
- Great Wall Motor (GWM): Great Wall Motor's Haval and TANK brands are distributed through Astana Motors subsidiaries (Haval Motor Kazakhstan since 1992), with CKD production at the new 120,000-vehicle/year plant. As a major Chinese SUV/pickup OEM, GWM drives significant volume through the partnership.
- Chery Automobile: Chery is a major Chinese OEM partner of Astana Motors, with Chery Kazakhstan (subsidiary established 2024) and CKD manufacturing at the Astana Motors Manufacturing Kazakhstan plant. Chery's global expansion into Central Asia runs through this partnership, making it both supplier and emerging competitor in the broader region.
- Hyundai Motor Company: Hyundai is Astana Motors' most important OEM partner and operates multiple joint manufacturing plants (Hyundai Trans Almaty, Hyundai Trans Kazakhstan) with the company. As a global OEM, Hyundai sets the strategic direction that Astana Motors executes locally in Kazakhstan.
- BYD Auto: BYD signed a distribution agreement with Astana Motors in October 2023, making Astana Motors its Kazakhstan distributor (BYD Kazakhstan subsidiary). As the world's leading NEV OEM, BYD's expansion through this partnership is central to Astana Motors' EV transition thesis.
- Jaguar Land Rover: British Motors Kazakhstan (Astana Motors subsidiary) has been the official Jaguar Land Rover distributor since September 2022, with the JLR Almaty center opening in 2019. As a global premium OEM, JLR contributes premium-segment volume and brand prestige to Astana Motors' portfolio.
- Changan Automobile: Changan vehicles are distributed through Astana Motors' Silkway Auto Kazakhstan subsidiary and manufactured at the CKD plant. As one of China's largest state-owned OEMs, Changan provides both volume and product breadth to Astana Motors' portfolio.
- BMW Group: BMW has granted Astana Motors exclusive import rights since June 2005, with the Autocenter Bavaria subsidiary distributing BMW, MINI, and BMW MOTORRAD brands. As a global premium OEM, BMW defines product strategy that Astana Motors executes in Kazakhstan.
Direct peers
- Allur Group: Allur is Kazakhstan's largest automotive producer and Astana Motors' primary domestic competitor. Both operate multi-brand vehicle manufacturing, distribution, and dealer networks in Kazakhstan, with Allur leading in production volume (23,161 units Jan-Apr 2026 vs. Astana Motors' 17,710) and Astana Motors leading in distribution breadth.
- Kia Qazaqstan: Kia Qazaqstan launched a new factory in 2025 as part of Kazakhstan's localization drive, directly competing with Astana Motors' CKD operations. Both serve the same Kazakh passenger vehicle market with locally assembled models, and Kia's parent (Hyundai Motor Group) is a key Astana Motors partner — making this a hybrid competitor-supplier relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Astana Motors social profiles
Digital presenceAstana Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astana Motors leadership team
Management profileNumber of profiles
Profiles1 record
Astana Motors subsidiaries and ownership
Company hierarchySubsidiaries14 records
Astana Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astana Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astana Motors
What does Astana Motors do?
Astana Motors is Kazakhstan's largest multi-brand automotive distributor and manufacturer. It distributes 16+ international passenger and commercial vehicle brands (Hyundai, BMW, MINI, BMW MOTORRAD, Genesis, BYD, Changan, Chery, Haval, TANK, Jaguar Land Rover, Subaru, Toyota, Golden Dragon) through 34 dealer centers; manufactures vehicles and auto components via Hyundai Trans Almaty, Hyundai Trans Kazakhstan, an auto components technopark, and a EUR 360 million CKD plant with 120,000-vehicle annual capacity (opened September 2025); and offers in-house automotive financial services (leasing, credit, insurance) through Astana Motors Finance.
Is Astana Motors a public or private company?
Astana Motors is a private company. It is classified as unknown and is currently operating.
When was Astana Motors founded?
Astana Motors was founded in 1992. It employs 5,001 to 10,000 people.
Where is Astana Motors based?
Astana Motors is headquartered in Almaty, Kazakhstan, in the Asia region.
How does Astana Motors make money?
Two revenue lines are on record. Vehicle Sales (Distribution) is the primary driver. The others are financial Services (Leasing, Credit, Insurance).
Who are Astana Motors's main competitors?
UzAuto Motors is listed as a regional player. Broad incumbents are Great Wall Motor (GWM), Chery Automobile, Hyundai Motor Company, BYD Auto, Jaguar Land Rover, Changan Automobile and BMW Group. Direct peers are Allur Group and Kia Qazaqstan.
Does Astana Motors have an API?
No public API is recorded for Astana Motors.
What industry is Astana Motors in?
Astana Motors's product category is Automotive Distribution and Manufacturing. Its primary akta.pro industry code is TLAKAOAA, Automotive Aftermarket Parts Distribution (Light-Duty), with a secondary code of CRAOANAI, Accessories & appearance products distribution (interior/exterior accessories, detailing, car care). Its NAICS code is 42311 and its SIC code is 5010.