Business Rockstars

What Business Rockstars does

Business Rockstars, legally operated as Invincible Entertainment Partners LLC, is a digital media and content company built around Business Rockstars TV (BRTV), a streaming platform that publishes on-demand video interviews and editorial content featuring CEOs, executives, and thought leaders across business, finance, technology, entertainment, health, and lifestyle. The product runs on a WordPress-based content stack with streaming video capabilities, and is delivered through a freemium model: free ad-supported content sits alongside a $4.99/month subscription that unlocks the full library of interviews, tools, and tips. Distribution extends beyond the owned businessrockstars.com and watchbr.tv sites and mobile apps to third-party OTT platforms including Amazon, Apple, and Roku, with service availability across eight countries in North America, Europe, and Oceania.

The company makes money through two streams: recurring subscription revenue at $4.99 per month (with monthly refunds available within 48 hours and annual refunds within 7 days), and advertising revenue sourced via Google Display Network, DoubleClick, and direct sponsorship sales. Marketing is multi-channel and leans on organic social (2M+ Facebook followers, 320K Twitter followers, 11K+ YouTube subscribers), an email newsletter, content marketing on the blog, and paid social/display. In 2018 the company acquired CoFoundersLab, the largest online community for finding a co-founder, layering a community product on top of the media business. A co-production agreement with Reach TV for the Female Founders series indicates a push into original, host-driven programming.

The business is privately held with 1–10 employees, roughly $2M of cumulative disclosed funding led by Manatt Venture Fund, and a leadership team that includes co-founder Thom Beers and COO Ray De La Garza. The platform competes for attention against general business media and emerging AI-curated business content, and its competitive position rests on a catalog of CEO interviews, social audience size, and multi-platform OTT distribution rather than on proprietary technology or AI capability.

Name

Business Rockstars

Legal name

Invincible Entertainment Partners LLC

Website

https://businessrockstars.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Business Streaming Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310)

akta.pro primary industry

Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO)

Keywords

• Business video content
• Streaming media platform
• Digital media services
• CEO interview content
• Business news media

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Video Content: Monthly subscription service providing ad-free access to complete library of business tips, tools, and interviews. Users can stream on-demand content or temporarily download select video content for offline viewing on mobile devices.
2. Advertising Revenue: Free ad-supported on-demand content available to users. The platform serves targeted advertisements using Google Analytics for Display Advertising including remarketing, Google Display Network Impression Reporting, and DoubleClick Campaign Manager integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Business Rockstars operates Business Rockstars TV, a streaming media platform delivering on-demand business video content including interviews with CEOs, executives, and thought leaders covering business, finance, and technology topics. The platform operates on a freemium model with ad-supported free access and a paid subscription tier priced at $4.99 per month.

Product overview

Business Rockstars TV is a single streaming media platform providing on-demand video content. The platform features a freemium model with ad-supported free content alongside a premium subscription service. Content is accessible via the website, mobile applications, and third-party platforms including Amazon, Apple (iTunes/App Store), and Roku. The service also maintains a presence at www.watchbr.tv and is operated by Invincible Entertainment Partners LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Rockstars TV

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a distribution platform for Business Rockstars TV content through their app store and Fire TV platform, allowing users to access business content via Amazon-connected devices.
• ApplecoreChannel Partner/ Reseller/ DistributorApple provides distribution through the App Store and Apple TV platform for Business Rockstars TV content, enabling iOS and Apple TV users to access the service.
• RokucoreChannel Partner/ Reseller/ DistributorRoku hosts the Business Rockstars TV channel on their streaming platform, making content available to Roku device users and Smart TV owners.
• Reach TVflagshipStrategic or Co-development PartnerInvincible Entertainment (parent company of Business Rockstars) signed a co-production agreement with Reach TV for the Female Founders series, a show helmed by Rachel McCord focused on female entrepreneurs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cheddar (now part of Altice USA): Cheddar operated a digital-first business news streaming service distributed across connected TV platforms (Roku, Apple TV, Amazon, social), with a similar freemium model targeting younger business audiences. Most directly comparable in product format and distribution strategy.
• TheStreet: TheStreet provides business news, investing content, and original video aimed at retail investors and business professionals. Closely comparable in content niche, target audience, and digital video focus.
• Entrepreneur Media (Entrepreneur.com): Entrepreneur Media targets entrepreneurs and business owners with editorial content, video, and resources — essentially the same audience and content verticals (business, finance, growth strategy) as Business Rockstars.
• Inc. (Mansueto Ventures): Inc. provides business news, founder interviews, and growth-oriented content for entrepreneurs and SMBs. Highly comparable in audience and editorial focus, with a stronger brand and larger content library.

Broad incumbents

• Yahoo Finance: Yahoo Finance is a major free business news and video platform with original interviews, market coverage, and editorial content. Competes with Business Rockstars for the same business news/executive interview audience but as a much larger, free incumbent.
• CNBC: CNBC is the dominant business news television brand, offering streaming video, executive interviews, and business content across digital, mobile, and connected TV. Direct competitor for business video viewers and ad/subscription dollars.
• Bloomberg Media: Bloomberg operates premium business video content (Bloomberg TV, Quicktake) and subscription products (Bloomberg Terminal, Digital). Competes in the executive/business thought leadership video space with significantly greater resources.
• Fast Company: Fast Company delivers business news, leadership content, and innovation-focused video across digital platforms. Comparable audience and editorial positioning, with significantly broader reach and established brand.
• HubSpot (HubSpot Media / The Hustle): HubSpot operates content/media properties (including The Hustle) targeting business owners and marketers with educational video and editorial. Comparable in audience targeting and content-led growth motion, though attached to a much larger software business.

Emerging players

• Crunchbase News: Crunchbase News provides business/startup journalism, founder profiles, and video content for the entrepreneur and venture ecosystem — overlapping with Business Rockstars' entrepreneur focus, particularly given the CoFoundersLab acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bizrockstars
• YouTubeyoutube.com/channel/UCXUzK_iUVnfpx4uAzwM0law
• Facebookfacebook.com/bizrockstars
• LinkedInlinkedin.com/company/business-rockstars

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Rockstars