Posit Science
- Company typePrivate
- Founded2003
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Posit Science firmographics
Firmographics- Name
- Posit Science
- Legal name
- Posit Science Corporation
- Website
- https://brainhq.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Posit Science industry classification
Industry- Product category
- Brain Training Software
- NAICS
- Computer Training (611420), Scientific Research and Development Services (5417)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industries
- Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Competency/Skills Analytics & Learning Progression Mapping (EDAFAFAF), Diagnostic & Adaptive Assessment Content (Skills/Readiness) (EDAGADAJ)
Keywords
Where Posit Science is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Posit Science business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Consumer Subscriptions: Direct-to-consumer online subscription to BrainHQ. Individual users pay monthly or annual fees for full access to brain training exercises. Includes free exercises to drive conversion to paid subscription.
- Insurance/Benefit Contracts: Health insurance companies and Medicare Advantage plans offer BrainHQ as a covered benefit to members. Institutional licensing revenue through enterprise contracts.
- Group/Institutional Licensing: Licensing agreements with libraries (free access), military, sports organizations, healthcare facilities, and educational institutions for organizational brain training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Consumer Subscription |
| Subscription | Annual | Annual Subscription |
| Subscription | Monthly | Medicare Advantage Benefit |
| Freemium | Monthly | Library Access |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels7 records
Posit Science product offering
Product offeringCore offering
Posit Science develops and sells BrainHQ, an online brain training platform offering dozens of adaptive cognitive exercises across memory, attention, brain speed, people skills, decision-making, and navigation. The platform is built on 30 years of neuroplasticity research led by Dr. Michael Merzenich and uses adaptive algorithms that automatically adjust exercise difficulty to each user's performance profile.
Product overview
Posit Science operates primarily through its BrainHQ platform—a unified online brain training system. BrainHQ delivers dozens of adaptive cognitive exercises organized into six core categories: attention, brain speed, memory, people skills, navigation, and intelligence. The platform adapts exercise difficulty in real-time based on individual performance, functioning as a personalized brain training system. While DriveSharp was historically offered as a separate driving-focused product, current primary operations center on the BrainHQ platform. Additional offerings include a Spanish-language version of the program, specialized programs for conditions such as Long COVID, MCI, and TBI, and partnerships with libraries, insurers, and military organizations for distribution.
Differentiator
Problem solved
Functional benefit
Brands
- BrainHQ: Primary brain training platform offering exercises for memory, attention, brain speed, people skills, navigation, and intelligence. Features personalized training with adaptive difficulty and progress tracking.
- DriveSharp
Products and services
- BrainHQ BrainHQ is an online brain training platform offering specialized exercises for memory, attention, brain speed, people skills, decision-making, and navigation. Built on 30 years of neuroplasticity research, the platform adapts to each user's unique cognitive profile and includes dozens of exercises across six core categories. Available via direct consumer subscription, institutional licensing, and as a benefit through Medicare Advantage plans, public libraries, military medical centers, sports organizations, and healthcare providers.
- DriveSharp DriveSharp is a brain training software product specifically designed to improve driving skills and reduce at-fault vehicle collisions in older adults. Offered in partnership with insurance companies and AAA, with some insurers offering discounts to drivers who complete the training.
Quantifiable outcome
- 25% reduction in dementia risk over 20 years (ACTIVE Study)
- +7 more outcomes
Companies that use Posit Science
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Posit Science technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Posit Science partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- NYU ResearcherscoreNYU researchers published neuroimaging studies showing BrainHQ exercises can repair white matter damaged by traumatic brain injury, translating into measurable improvements in processing speed, attention, and working memory.
- McGill UniversitycoreMcGill University researchers conducted the NIH-funded INHANCE neuroimaging study demonstrating that BrainHQ exercises significantly upregulate acetylcholine production in older adults, restoring it to levels seen in brains 10 years younger. This landmark study provided biochemical validation for BrainHQ's mechanism of action.
- Public Libraries (Hundreds of US Libraries)coreBrainHQ is available as a free online resource at hundreds of public libraries across the United States, providing community access to brain training exercises through institutional partnerships.
- Health Insurance / Medicare Advantage PlanscoreVarious health insurance companies offer BrainHQ as a covered benefit to their Medicare Advantage members to help maintain and improve cognitive health.
- U.S. MilitarycoreBrainHQ is offered through military medical centers and military and law enforcement training facilities for cognitive health and performance optimization for service members.
- Sports Organizations (NFL, Soccer, Rugby)minorProfessional athletes and sports organizations use BrainHQ for cognitive performance enhancement. Notable users include NFL players and teams, soccer organizations, and rugby teams.
- Hospitals and Medical Professionals (Centers of Excellence)coreLeading medical institutions established as BrainHQ Centers of Excellence, providing cognitive health services using the brain training platform.
- Educational InstitutionsminorCommunity colleges and educational facilities offer BrainHQ classes for those wanting to learn about brain health and sharpen cognitive faculties.
- Maria Shriver (Women's Brain Health Program)minorMaria Shriver partnered with BrainHQ to launch an app version focused on women's health and cognitive wellness.
- Canadian Football Alumni AssociationminorPartnership to provide brain training resources to former professional football players for cognitive health.
- AAA (American Automobile Association)minorAAA partnered with Posit Science to offer DriveSharp brain training software, with some insurers offering discounts to drivers who complete the training.
- Highmark WholecareminorPartnership to prevent falls among Highmark Wholecare members by offering BrainHQ brain training as a health benefit.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Posit Science competitors and assessment
Company assessmentDirect peers
- NeuroNation: German brain training platform with personalized cognitive exercises and a strong European footprint. Comparable to BrainHQ in scientific positioning and focus on memory/attention in adult learners.
- Peak (brain training): Mobile brain training app offering adaptive daily workouts and cognitive games. Direct peer in the consumer brain-training subscription category, backed by neuroscientists and used by tens of millions globally.
- Lumosity: Direct-to-consumer brain training app offering adaptive cognitive exercises across memory, attention, and flexibility. Closest direct competitor to BrainHQ in the consumer brain-training category, with a much larger consumer user base but weaker long-horizon clinical evidence.
- CogniFit: Brain training and cognitive assessment platform serving both consumers and healthcare/senior care institutions. Comparable to BrainHQ in targeting older adults, healthcare providers, and insurers with adaptive cognitive exercises and assessments.
- Elevate Labs: Subscription-based brain training mobile app with adaptive exercises in memory, attention, and processing. Direct D2C competitor to BrainHQ focused on the same everyday adult learner, though with less clinical evidence.
Emerging players
- Big Health (Sleepio): Digital therapeutic company selling clinically validated cognitive behavioral therapy products (e.g., Sleepio for insomnia) through health plans and employers. Comparable to BrainHQ in using rigorous clinical evidence to win payor coverage, though focused on sleep rather than cognition.
- Happify Health: Digital mental health platform combining cognitive-behavioral exercises, mindfulness, and gamified training. Adjacent peer targeting the same self-pay consumer and enterprise wellness buyer, with some overlap in cognitive training offerings.
Others
- Scientific Learning: Provider of neuroscience-based literacy and cognitive training software (FastForWord). Comparable to BrainHQ as a peer in the scientifically validated cognitive training space, and historically a counterparty in a transaction with Posit Science involving brain fitness rights.
Broad incumbents
- Akili Interactive: Digital therapeutic company with FDA-cleared video game-based cognitive treatments (e.g., EndeavorRx for ADHD). Comparable to BrainHQ in targeting cognition as a regulated intervention, but with deeper regulatory clearance and a more pharma-aligned commercialization model.
- Headspace Health: Large-scale digital mental wellness platform with employer and health plan distribution. Increasingly adjacent to cognitive health through its Ginger merger and B2B2C payor channel, competing for the same insurance benefit and employer wellness budgets as BrainHQ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Posit Science social profiles
Digital presencePosit Science financial estimates
Financial estimateRevenue estimate
Valuation estimate
Posit Science leadership team
Management profileNumber of profiles
Profiles3 records
Posit Science funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Posit Science M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Posit Science
What does Posit Science do?
Posit Science develops and sells BrainHQ, an online brain training platform offering dozens of adaptive cognitive exercises across memory, attention, brain speed, people skills, decision-making, and navigation. The platform is built on 30 years of neuroplasticity research led by Dr. Michael Merzenich and uses adaptive algorithms that automatically adjust exercise difficulty to each user's performance profile.
Is Posit Science a public or private company?
Posit Science is a private company. It is classified as venture growth investor backed and is currently operating.
When was Posit Science founded?
Posit Science was founded in 2003. It employs 11 to 50 people.
Where is Posit Science based?
Posit Science is headquartered in San Francisco, United States, in the North America region.
How does Posit Science make money?
Three revenue lines are on record. Consumer Subscriptions are the primary driver. The others are insurance/Benefit Contracts and group/Institutional Licensing.
Who are Posit Science's main competitors?
Direct peers on record are NeuroNation, Peak (brain training), Lumosity, CogniFit and Elevate Labs. Emerging players are Big Health (Sleepio) and Happify Health. Scientific Learning is listed as an others. Broad incumbents are Akili Interactive and Headspace Health.
Does Posit Science have an API?
No public API is recorded for Posit Science.
What industry is Posit Science in?
Posit Science's product category is Brain Training Software. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice). Its NAICS code is 611420.