Wedding Planner

What Wedding Planner does

WeddingPlanner.co.uk (legal entity: World of Wedmin Limited, Company No. 08012857, registered in England) operates a UK-focused online wedding planning marketplace that connects engaged couples with wedding suppliers. The platform combines a supplier directory of 2,000+ registered vendors across 28 categories (venues, photographers, caterers, florists, dresses, entertainment, transport, and more) with a suite of free planning tools including a checklist, budget tracker, guest list manager, table planner, and wedding website builder. Native iOS and Android apps extend the experience to mobile. The company self-describes as the #1 ranked wedding planner site in the UK and is backed by John Lewis following the 2016 JLAB accelerator programme; it has been featured in The Times, The Telegraph, The Independent, Quintessentially Lifestyle, and Huffpost.

The technical core is a web-based two-sided marketplace with an integrated booking and payment service powered by Stripe (128-bit SSL, no in-house card storage). A distinctive proprietary layer is Wedding Planner Pay, a UK payment system enabling couples to spread supplier costs into monthly instalments up to 36 months in advance with cashback on bookings, generating transaction-based revenue in addition to platform fees. Suppliers self-register through a backend dashboard managing profile, calendar, enquiry tracking, and booking administration, and communicate with couples via an in-platform Messenger. Sister brands include LuxuryWeddings.co.uk (luxury segment) and brollopsplanerare.se (Swedish localisation), with stated presence also in Australia, France, and Italy.

Revenue is generated entirely from the supplier side of the marketplace. Couples access the platform and tools free of charge. Suppliers pay either recurring monthly/annual subscriptions (category-priced) or a legacy pay-per-enquiry model (charged once £15 of accrued click/enquiry spend is reached), plus transaction fees for booking/payment processing and instalment-related revenue from Wedding Planner Pay. The operating model is product-led growth: free planning tools attract couples, who then discover and book suppliers on the platform, increasing supplier willingness to pay for listing, leads, and transaction services.

Name

Wedding Planner

Legal name

World of Wedmin Limited

Website

https://weddingplanner.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WeddingPlanner.co.uk operates a UK-focused online wedding planning marketplace connecting 20,000+ actively planning couples with over 2,000 registered suppliers across 28 categories, offering free planning tools, integrated booking, and a 36-month instalment payment product called Wedding Planner Pay.

Ownership category

akta.pro rank

Product category

Wedding Marketplace and Planning Platform

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Wedding Budgeting, Timeline & Logistics Management (HSACABAI)

Keywords

• Wedding marketplace platform
• Wedding supplier directory
• Wedding planning tools
• Wedding booking platform
• Wedding payment services

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Supplier Subscription Fees: Suppliers pay monthly or annual subscription fees for listing on the platform. Pricing varies by category. First charged upon registration and then on same day each following month. Suppliers can also opt for legacy pay-per-enquiry model.
2. Pay-Per-Enquiry (Legacy Model): Legacy pricing model where suppliers are charged when they accrue £15.00 worth of spend on enquiries and URL clicks. No cost if no enquiries received.
3. Booking and Payments Fees: Additional fees charged when suppliers utilize the booking and payment functionality on the website. Provider automatically collects fees upon booking confirmation and receipt of payment from customer.
4. Wedding Planner Pay Instalments: Payment processing service enabling couples to spread wedding costs. Platform earns transaction fees and cashback from suppliers on bookings made through the system.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

WeddingPlanner.co.uk operates a two-sided online marketplace that connects UK couples planning weddings with over 2,000 registered wedding suppliers across categories such as venues, photography, catering, flowers, and entertainment. Couples access the platform free of charge to discover suppliers, use planning tools (checklist, budget tracker, guest list, table planner, wedding website builder), communicate via an in-platform Messenger, and book and pay suppliers directly through the integrated booking system and Wedding Planner Pay instalment service (up to 36 months). Revenue is generated from suppliers through monthly/annual subscriptions, legacy pay-per-enquiry fees, booking/payment transaction fees, and cashback arrangements on Wedding Planner Pay instalments.

Product overview

WeddingPlanner.co.uk is a unified online wedding planning platform that combines a supplier marketplace, booking system, and free planning tools in one place. The core product is the Wedding Planner Platform, which integrates the Supplier Directory (with over 2,000 suppliers across 28 categories), the Booking and Payments Service, Wedding Planner Pay (instalment payments), and the Free Planning Tools suite (Dashboard, Checklist, Budget tracker, Guest list, Messenger, and Wedding Website Builder). An additional physical product, the Wedding Planner Book, offers paper-based planning. The sister brand LuxuryWeddings.co.uk extends the offering into the luxury wedding market segment.

Differentiator

Problem solved

Functional benefit

Brands

• LuxuryWeddings.co.uk: Sister brand of WeddingPlanner.co.uk serving the luxury wedding market segment.
• brollopsplanerare.se

Products and services

• Wedding Planner Platform Two-sided online wedding planning marketplace connecting UK couples planning weddings with over 2,000 registered suppliers across 28 categories, including free planning tools, supplier discovery, booking, and integrated payments.
• Wedding Planner Pay UK payment service enabling couples to spread the cost of wedding suppliers into monthly instalments up to 36 months in advance, with cashback on bookings made through the platform.
• Free Wedding Planning Tools Suite of free web and mobile planning tools for couples, including a central Dashboard, Checklist, Budget tracker, Guest list tracker, and Table planner.
• Wedding Website Builder Free self-service website builder that lets couples create a personal wedding website to share event details and track RSVPs with guests.
• Supplier Directory Searchable directory of 2,000+ registered wedding suppliers across 28 categories including venues, photography, catering, flowers, entertainment, dresses, and transport.
• Wedding Planner Book Physical paper-based wedding planning book sold on Amazon, containing tips and worksheets for tracking guest lists, budgets, and other wedding planning tasks.
• LuxuryWeddings.co.uk Sister brand marketplace targeting the luxury wedding segment, extending the Wedding Planner offering into premium venues, suppliers, and planning tools.

Quantifiable outcome

• Over 2,000 registered suppliers and 20,000+ actively planning couples on platform
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LuxuryWeddings.co.ukcoreStrategic or Co-development PartnerSister brand launched to serve the luxury wedding segment. WeddingPlanner.co.uk is expanding into the luxury market through this brand.
• Stripe PaymentscoreTechnology or IntegrationThird-party payment processor for handling all payment collection, processing, and payouts on the platform. Supplier card details are held through Stripe. Uses 128-bit SSL technology for secure transactions.
• Music Students for HireminorGTM or Marketing PartnerDedicated to delivering quality and affordable live music for weddings and events nationwide. Partnership provides complementary service offering for couples.
• Brollopsplanerare.se (Sweden)minorStrategic or Co-development PartnerSwedish version of the platform, expanding WeddingPlanner.co.uk's presence into the Swedish market.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Zola: US-based wedding planning platform combining vendor marketplace, free wedding websites, registry, and checklist tools. Directly comparable product offering though primarily serving the US market.
• Bridebook: UK-based wedding planning app and marketplace connecting couples with suppliers, providing planning tools and a venue directory. Most directly comparable UK competitor with a similar two-sided marketplace model and free-to-couple monetisation.
• Hitched.co.uk: Long-standing UK wedding directory owned by The Knot Worldwide, offering venue and supplier listings plus planning tools. Direct competitor in the UK wedding marketplace space, though with deeper corporate backing.

Emerging players

• Appy Couple: Wedding planning app offering free wedding websites, planning tools, and registry. Comparable in the free-to-couple planning tools category, with mobile-first positioning similar to Wedding Planner's apps.
• Joy: Wedding planning platform offering free wedding websites, planning tools, and registry. Comparable in the tools-and-website category though with a different monetisation model and smaller marketplace component.
• HoneyBook: Business management platform for event and wedding vendors, with CRM, invoicing, and payments. Adjacent rather than directly overlapping, but increasingly competing for the supplier-side workflow that Wedding Planner Pay also targets.

Regional players

• Easy Weddings: Australia's leading wedding marketplace and planning platform, comparable in model and category leadership, but operating in Australia rather than the UK.
• Bodas.net: Wedding marketplace covering Spain, Portugal, and Latin America under The Knot Worldwide. Same category, marketplace model, and supplier monetisation, but operating in different geographies.
• Mariages.net: Wedding marketplace in France and other European markets, part of The Knot Worldwide network. Comparable marketplace model but serving different geographies.

Broad incumbents

• The Knot Worldwide: Global wedding planning platform (The Knot, WeddingWire, Hitched, Bodas.net) with marketplace, planning tools, registry, and website builder. A much larger incumbent operating the same marketplace model at global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/WeddingPlanner1
• LinkedInlinkedin.com/company/world-of-wedmin

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedding Planner