Purpose Ventures

What Purpose Ventures does

Purpose Ventures is a Perth-based venture capital fund that manages $55 million in assets and invests from Pre-Seed through Series B stages into purpose-driven founders building companies with global impact potential. Founded in Western Australia, the firm is industry-agnostic and concentrates its portfolio construction on founders characterised by Character, Competency, and Chemistry, with typical initial investment sizes ranging from $200,000 to $2 million per round. As of the latest reporting, the active portfolio spans more than 13 companies across healthtech (My Mirror, PlanCare, Gene S, Andromeda Robotics), edtech (IDEA Academy, Coursebox), enterprise SaaS (Paperly, Cyndr, Caligra), AI/robotics (Andromeda, Enrola, Cyndr, Coursebox), and consumer services (On The House, Gathered Here, SpacetoCo, Enrola, Caligra).

The fund operates under the regulatory umbrella of Boutique Capital Pty Ltd AFSL 508011, with its operating entity registered as Purpose Ventures Fund Management Pty Ltd (ABN 54 663 272 580). Beyond capital deployment, the firm offers portfolio companies a structured support stack comprising strategic and operational expertise (planning, marketing, founder wellbeing, technology development, IP protection), curated global network introductions, startup playbooks and templates, a community platform connecting portfolio founders, and a monthly Investment Committee process. The team of seven is led by General Partners Derek Gerrard and Kylie Gerrard and includes a CFO, an Investment Manager, three Venture Partners, and a Community Manager.

Purpose Ventures' revenue model is structured around management fees earned on its $55 million fund, supplemented by carried interest on successful portfolio exits. The firm is backed by the Western Australian Government through the Department of Jobs, Tourism, Science and Innovation and the New Industries Fund, anchoring its regional mandate while permitting global investment scope. Deal flow is sourced via a structured application process (Zoho-based intake), network referrals, and direct outreach, with the fund reviewing more than 100 companies annually and investing in 4-5 per year.

Name

Purpose Ventures

Legal name

Purpose Ventures Fund Management Pty Ltd

Website

https://purpose.ventures

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Purpose Ventures is a Perth-based $55M Australian venture capital fund investing Pre-Seed through Series B into purpose-driven founders, supported by WA Government backing and a structured post-investment value-add platform.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Other Investment Pools and Funds (5259), All Other Financial Investment Activities (52399)

SIC

Investors, Nec (6799)

akta.pro primary industry

Venture Capital Fund-of-Funds / Multi-Manager Platforms (FSANAAAJ)

akta.pro secondary industry

Venture Capital Fund-of-Funds (FSANAGAC)

Keywords

• Venture capital fund
• Early-stage equity investing
• Startup capital funding
• Pre-seed to series B
• Portfolio management services

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Returns: Purpose Ventures generates returns through equity investments in portfolio companies. They invest capital in exchange for equity stakes and seek exits through acquisitions, IPOs, or secondary sales. The fund is a Perth-based Western Australian VC fund managing a $55M fund.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Purpose Ventures is a $55 million venture capital fund that invests between $200,000 and $2,000,000 per round from Pre-Seed to Series B in purpose-driven founders, primarily based in Western Australia but with global ambition. The fund deploys equity capital and pairs it with post-investment services including strategic and operational expertise, introductions to global networks, startup playbook resources, and a community platform connecting portfolio founders.

Product overview

Purpose Ventures is a $55 million Western Australian venture capital fund that operates as a single investment fund product, investing from Pre-Seed to Series B stages in purpose-driven founders. The fund's primary offering is investment capital combined with post-investment support services including Expertise Support, Network Access, Startup Playbooks, and a Community Platform. Purpose Ventures' portfolio comprises 13+ companies spanning sectors including robotics/AI (Andromeda, Enrola), enterprise software (Cyndr, Coursebox), developer tools (Caligra), healthtech (My Mirror, PlanCare, Gene S), edtech (IDEA Academy, Coursebox), and consumer services (On The House, Gathered Here, SpacetoCo, Paperly).

Differentiator

Problem solved

Functional benefit

Products and services

• Purpose Ventures Investment Fund A $55 million venture capital fund that invests between $200,000 and $2,000,000 per round from Pre-Seed to Series B in purpose-driven founders, primarily based in Western Australia but with global ambition. The fund deploys equity capital paired with post-investment support including strategic expertise, network introductions, playbooks, and community access.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Cooper PartnersminorOthersPartner company providing services to support the operation of the Purpose Ventures Fund.
• JacMacminorOthersPartner company providing services to support the operation of the Purpose Ventures Fund.
• PMC Legal AustraliaminorOthersPartner company providing services to support the operation of the Purpose Ventures Fund.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Possible Ventures: Perth-based early-stage VC fund investing in Western Australian startups. The closest geographic peer to Purpose Ventures, competing head-to-head for local WA deal flow.
• Yuuwa Capital: Perth-based early-stage VC focused on high-growth companies originating from Western Australia. Closely comparable regional peer competing for the same WA-based founders and co-investor pool.

Broad incumbents

• Square Peg Capital: Australia's largest active Series A–C investor with a $640M+ fund. Overlaps with Purpose Ventures at the Series A and Series B stages and competes for the same high-quality Australian founders.
• Blackbird Ventures: One of Australia's largest early-stage VC firms investing from Pre-Seed to Series A. A scaled national incumbent whose deal flow, brand, and LP base directly compete with Purpose Ventures for Australian seed-stage opportunities.
• AirTree Ventures: Long-established Australian VC investing across Seed to Series A with $1B+ AUM. Directly comparable in mandate (early-stage, Australian founders) but at materially greater scale and brand recognition.

Direct peers

• Main Sequence Ventures: Australia's deep-tech and science-backed VC firm, manager of the CSIRO Innovation Fund. Directly comparable as an Australian early-stage investor and a documented co-investor with Purpose Ventures on Andromeda Robotics.
• Folklore Ventures: Australian early-stage VC investing Pre-Seed to Series A with a founder-led, community-driven approach. Highly comparable to Purpose Ventures on stage, geography, and relational investing thesis.
• Skalata Ventures: Australian Pre-Seed to Seed VC backing founders across the country. Closely comparable in stage focus and fund size, making it a near-direct competitor for early cheque opportunities.
• Flying Fox Ventures: Australian pre-seed and seed VC backing technical and ambitious founders. Directly comparable on stage and check size, competing for similar early-stage opportunities across Australia.
• Tidal Ventures: Australian Seed-stage VC investing across sectors with a community-driven founder model. Comparable in stage, regional focus, and emphasis on founder support beyond capital.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purpose-ventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments14 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purpose Ventures