Green Landscaping
Green Landscaping Group is a Swedish public company (Nasdaq Stockholm: GREEN) that provides outdoor environment and infrastructure services—including landscaping, grounds maintenance, groundwork, and water/sewage—through more than 20 acquired subsidiary brands serving municipal and commercial customers across Sweden, Norway, Finland, Germany, and Switzerland.
- Company typePublic
- Founded2009
- HeadquartersMalmö, Sweden
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Green Landscaping does
Green Landscaping Group AB (publ) is a Swedish public company (Nasdaq Stockholm: GREEN) headquartered in Stockholm that delivers outdoor environment and infrastructure services across Scandinavia, Germany, and Switzerland. Through more than 20 wholly-owned subsidiary brands—each retained under its local identity—the group offers four core service lines: landscaping (design, planting, and ongoing care), outdoor maintenance (grounds care, snow clearing, seasonal upkeep), groundwork and infrastructure (civil engineering, foundation work), and specialized water/sewage services including trenchless horizontal drilling via No Dig Vestfold. The group employs over 2,000 people and explicitly positions itself as a "home for entrepreneurs," preserving local brands while providing central capital, procurement, and best-practice resources.
The business model is B2B and project-/contract-based, with a strong emphasis on recurring municipal and government work (e.g., Stockholm municipal customers via Sorex Entreprenad, Norwegian municipalities via H&K Sandnes, Braathen Landskapsentreprenør, and Aktiv Veidrift), supplemented by commercial/private customers. Pricing is not publicly disclosed but is negotiated per contract. Go-to-market is enterprise field sales executed through the subsidiary network rather than centralized digital marketing. The company is recognized in industry coverage as a Nordic consolidation target comparable to European peer Idverde, and the ownership base is a mix of public shareholders plus former owners of acquired companies who received Green Landscaping shares as part of deal consideration (e.g., 0.6%–0.8% dilution events tied to Norwegian and Swedish acquisitions).
Growth is driven almost entirely by acquisition rather than organic R&D. From 2017 through 2024 Green Landscaping completed over 20 disclosed deals, including cross-border moves into Finland (Rainset Oy, 2022), Germany (Schmitt & Scalzo 2023, Rainer Gartengestaltung 2023, Hartmann Ingenieure 2023, Gartenidee Kuchler 2024), Switzerland (Viva Gartenbau, 2023), and Northern Norway (A. Markussen, 2024). A ~$51.9M capital raise on May 22, 2025 signals continued M&A capacity. Underlying core technology is not disclosed; the company does not present itself as a technology platform but as an operational roll-up of local service businesses.
Green Landscaping firmographics
Firmographics- Name
- Green Landscaping
- Legal name
- Green Landscaping Group AB (publ)
- Website
- https://greenlandscaping.se
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Green Landscaping Group is a Swedish public company (Nasdaq Stockholm: GREEN) that provides outdoor environment and infrastructure services—including landscaping, grounds maintenance, groundwork, and water/sewage—through more than 20 acquired subsidiary brands serving municipal and commercial customers across Sweden, Norway, Finland, Germany, and Switzerland.
- Ownership category
- akta.pro rank
Green Landscaping industry classification
Industry- Product category
- Landscaping and Outdoor Infrastructure Services
- NAICS
- Landscaping Services (56173)
- SIC
- Agricultural Services (700), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Commercial Landscaping & Grounds Maintenance (IMAIAIAA)
- akta.pro secondary industry
- Commercial Landscaping & Grounds Maintenance (BPABADAA)
Keywords
Where Green Landscaping is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Green Landscaping business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Landscaping and outdoor services: Revenue generated through subsidiary companies providing landscaping, outdoor maintenance, groundwork, and infrastructure services to municipal and commercial customers across Scandinavia, Germany, Finland, and Switzerland.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Green Landscaping product offering
Product offeringCore offering
Green Landscaping Group designs, builds, and maintains outdoor environments and infrastructure through a portfolio of subsidiary companies across Scandinavia, Germany, and Switzerland. Its offerings span landscaping (design, planting, ongoing care), outdoor maintenance (grounds care, snow removal, seasonal upkeep), groundwork and civil infrastructure, and specialized water and sewage services including horizontal drilling. The group targets municipal and commercial customers seeking professional, sustainable management of parks, roadsides, cemeteries, and public outdoor spaces.
Product overview
Green Landscaping Group operates as a unified platform offering comprehensive outdoor environment and infrastructure services through its portfolio of subsidiary companies. The core offering includes landscaping (design, planting, and ongoing care), outdoor maintenance (grounds care, snow plowing, seasonal services), groundwork and infrastructure construction, and specialized water/sewage services. The company operates primarily in Scandinavia (Sweden, Norway, Finland), Germany, and Switzerland through acquired regional brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscaping Services
Quantifiable outcome
- Strong market position in Bavaria with EUR 14.6 million in sales from Gartenidee Kuchler acquisition
- +2 more outcomes
Companies that use Green Landscaping
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Green Landscaping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Green Landscaping partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- No Dig Vestfold AScoreGreen Landscaping Group acquired a majority stake in No Dig Vestfold AS, a company specializing in horizontal drilling for water and sewage lines. This was part of the H&K Sandnes AS acquisition package, expanding Green Landscaping's infrastructure capabilities in Norway.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Green Landscaping competitors and assessment
Company assessmentDirect peers
- SavATree: US provider of tree care, lawn care, and landscape services to residential and commercial customers, grown partly through acquisition. Comparable in service breadth and integration of multiple outdoor service lines.
- Ruppert Landscape: Privately held US commercial landscape construction and maintenance provider with strong regional density across the Mid-Atlantic. Comparable in customer mix (commercial + institutional) and full-service outdoor maintenance offering.
- Idverde: UK-headquartered, PE-backed European leader in landscaping and outdoor environment services with a similar roll-up strategy across the UK, France, Germany, and the Nordics. The closest direct comparable to Green Landscaping's acquisitive platform model.
- Yellowstone Landscape: US commercial landscaping and grounds maintenance roll-up built via serial acquisitions, serving HOAs, municipalities, and commercial clients. Highly comparable operating model and acquisition-led growth approach.
Broad incumbents
- ISS A/S: Global facility services company (listed in Copenhagen) offering grounds maintenance and landscaping as part of integrated facility management contracts. Comparable in serving large commercial and government accounts across Europe.
- Davey Tree Expert Company: Large US employee-owned tree care, environmental services, and property maintenance company serving utilities, municipalities, and commercial clients. Comparable in outdoor-services focus and municipal/utility contract mix.
- Asplundh Tree Expert: US leader in vegetation management and outdoor infrastructure services for utilities and municipalities. Comparable in serving public-sector and infrastructure customers across a decentralized operating model.
- BrightView Landscapes: Largest US commercial landscaping services provider (NYSE: BV), serving municipalities, HOAs, and commercial customers. Comparable business model and customer mix, though US-focused and significantly larger.
- Sodexo: Global facility services and food services major offering grounds maintenance and outdoor services as part of bundled facility management contracts. Comparable in serving municipal, commercial, and institutional customers across Europe.
Emerging players
- Coast to Coast Grounds Maintenance: US commercial landscape maintenance provider serving national accounts across multiple states. Comparable as a smaller, regional-to-multi-regional roll-up focused on grounds maintenance contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Green Landscaping social profiles
Digital presenceGreen Landscaping financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Landscaping leadership team
Management profileNumber of profiles
Profiles1 record
Green Landscaping subsidiaries and ownership
Company hierarchySubsidiaries13 records
Green Landscaping funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Landscaping M&A and investment
M&A and investmentM&A20 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Landscaping
What does Green Landscaping do?
Green Landscaping Group designs, builds, and maintains outdoor environments and infrastructure through a portfolio of subsidiary companies across Scandinavia, Germany, and Switzerland. Its offerings span landscaping (design, planting, ongoing care), outdoor maintenance (grounds care, snow removal, seasonal upkeep), groundwork and civil infrastructure, and specialized water and sewage services including horizontal drilling. The group targets municipal and commercial customers seeking professional, sustainable management of parks, roadsides, cemeteries, and public outdoor spaces.
Is Green Landscaping a public or private company?
Green Landscaping is a public company. It is classified as public and is currently operating.
When was Green Landscaping founded?
Green Landscaping was founded in 2009. It employs 1,001 to 5,000 people.
Where is Green Landscaping based?
Green Landscaping is headquartered in Malmö, Sweden, in the Europe region.
How does Green Landscaping make money?
One revenue line is on record: landscaping and outdoor services.
Who are Green Landscaping's main competitors?
Direct peers on record are SavATree, Ruppert Landscape, Idverde and Yellowstone Landscape. Broad incumbents are ISS A/S, Davey Tree Expert Company, Asplundh Tree Expert, BrightView Landscapes and Sodexo. Coast to Coast Grounds Maintenance is listed as an emerging player.
Does Green Landscaping have an API?
No public API is recorded for Green Landscaping.
What industry is Green Landscaping in?
Green Landscaping's product category is Landscaping and Outdoor Infrastructure Services. Its primary akta.pro industry code is IMAIAIAA, Commercial Landscaping & Grounds Maintenance, with a secondary code of BPABADAA, Commercial Landscaping & Grounds Maintenance. Its NAICS code is 56173 and its SIC code is 700.