Idverde
idverde is Europe's largest green services provider, delivering grounds maintenance, landscape creation, and advisory services across seven countries to over 12,000 public and private sector clients from 140+ UK depots.
- Company typePrivate
- Founded1919
- HeadquartersCoventry, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Idverde does
idverde is Europe's largest green services provider, delivering grounds maintenance, landscape creation, and professional advisory services to public and private sector clients across seven European countries. The company operates through three service divisions — Advice (Green Flag Awards guidance, ecology and biodiversity planning, tree surveying, GIS mapping, parks management), Creation (hard and soft landscaping, civil engineering, sports surfacing, roof gardens, and the proprietary Mixto hybrid turf system), and Maintenance (grounds maintenance, arboriculture, street cleansing, winter maintenance via Ice Watch, sports turf management, and traffic management) — supported by branded sub-businesses including Plantscape (interior landscaping), Playforce (playgrounds), and Ice Watch.
The business is built on a B2B contract-based revenue model, primarily serving UK local authorities through competitive tenders alongside commercial customers, housebuilders, sports clubs, healthcare trusts, and defence clients. Revenue mechanics combine multi-year managed service contracts (typically 5-7+ years) with project-based landscape creation and specialist advisory work. Geographic expansion since 2018, executed through 30+ acquisitions and backed by private equity sponsor Core Equity Holdings, has scaled the platform from three countries to seven (UK, France, Netherlands, Germany, Denmark, Belgium, Spain), with the 2026 El Ejidillo acquisition adding vertical integration into nursery production. The company traces its origins to 1919 and rebranded from The Landscape Group to idverde in 2016; it now operates from a Coventry headquarters and 140+ UK depots.
Idverde firmographics
Firmographics- Name
- Idverde
- Legal name
- idverde Limited
- Website
- https://idverde.co.uk
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- idverde is Europe's largest green services provider, delivering grounds maintenance, landscape creation, and advisory services across seven countries to over 12,000 public and private sector clients from 140+ UK depots.
- Ownership category
- akta.pro rank
Idverde industry classification
Industry- NAICS
- Landscaping Services (561730), Landscape Architectural Services (54132)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Residential Landscaping & Lawn Care (BPABADAB)
- akta.pro secondary industries
- Edging, Bed Redefinition & Border Installation (HSAIAFAF), Pergola, Arbor & Trellis Installation/Repair (HSAIAJAG), Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD), Agroforestry & Shelterbelt/Windbreak Establishment (AFAMACAJ)
Keywords
Where Idverde is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Idverde business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Grounds Maintenance Contracts: Long-term contract-based revenue from public and private sector clients for ongoing grounds maintenance services including grass cutting, vegetation management, street cleansing, and parks management.
- Landscape Creation Services: One-time and project-based revenue from landscape design, creation, civil engineering, hard landscaping, soft landscaping, sports surfacing, and roof gardens/living walls.
- Professional Advisory Services: Specialist consultancy services including tree surveying, ecology and biodiversity assessments, GIS mapping, parks management, IOSH training, and biodiversity action planning.
- Mixto Sports Surface Solutions: Proprietary hybrid turf system installation and maintenance for sports facilities, providing recurring maintenance contracts for installed surfaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom contract pricing based on scope of services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Idverde product offering
Product offeringCore offering
Idverde provides grounds maintenance, landscape creation, and professional advisory services across seven European countries. The company serves local authorities, commercial property owners, housebuilders, sports clubs, and other organizations with end-to-end green space management spanning advisory, design, construction, and ongoing maintenance. Branded specialist offerings include the Mixto hybrid turf system, Plantscape, Playforce, and Ice Watch.
Product overview
Idverde is Europe's leading green services provider offering a comprehensive portfolio of grounds maintenance, landscape creation, and professional advisory services to both public and private sectors. The company operates through three main service divisions: Advice Services (including Green Flag Awards, ecology & biodiversity, tree surveying, GIS mapping, and parks management), Creation Services (covering landscape design, hard and soft landscaping, civil engineering, sports surfacing, roof gardens, and Mixto hybrid turf systems), and Maintenance Services (including grounds maintenance, arboriculture, sports turf management, street cleansing, winter maintenance via Ice Watch, and traffic management). The portfolio includes branded sub-products such as Mixto hybrid turf, Plantscape interior landscaping, and Playforce playgrounds. Idverde serves diverse sectors including public sector, commercial, housebuilders, social housing, education, sports clubs, healthcare, leisure, and defence. The company has a presence in over 150 communities across Europe with more than 140 strategically located offices and depots in the UK alone.
Differentiator
Problem solved
Functional benefit
Products and services
- Grounds Maintenance Services
- Landscape Creation Services
- Professional Advisory Services
- Mixto
- Plantscape
- Playforce Playground design, installation, inspection, and maintenance service for schools, councils, and leisure operators, supporting safe and compliant children's play environments.
- Ice Watch Winter gritting, snow clearance, and ice monitoring service for commercial estates, public realm, and highways-adjacent sites during cold weather periods.
Quantifiable outcome
- Over 125 Green Flag Awards across managed parks recognizing excellence in grounds maintenance and green space management
- +2 more outcomes
Companies that use Idverde
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles4 records
Idverde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Idverde partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and flagship.
- Interpath AdvisoryminorSupported idverde in structuring the financing for the El Ejidillo Viveros Integrales acquisition transaction.
- Sport AberdeencoreHistoric partnership award at Scottish Golf Tourism Awards 2026. The Mackenzie Championship Course partnership won Best Municipal or Community-Owned Golf Course category.
- Wiltshire CouncilcoreMultiple initiatives including Biodiversity Champions scheme, Best Kept Village competition, Great British Spring Clean support, youth justice service placements, and supported internship programs.
- Warwickshire College Group (WCG)coreEducation partnership providing work experience days for students with special educational needs and disabilities (SEND) aged 16-25. Led by Head of Learning and Development Elaine Callaghan, the partnership showcases horticulture and green space management career opportunities.
- Rigby TaylorminorPartnership for Mixto hybrid turf system distribution. Rigby Taylor offers Mixto self-install kits for small areas and golf course applications.
- Family ActioncoreCharity partnership celebrating mutual anniversaries (idverde 100 years, Family Action 150 years). Joint creation of Family Monsters Garden at RHS Chelsea Flower Show 2019 (won Gold Medal and Best Artisan Garden). Charity cycle challenge at Regent's Park.
- Hillier NurseriesminorTree sourcing partnership for Chelsea Flower Show Family Monsters Garden. Source of specialist tree specimens including birch, pine, and rare species.
- RSPBflagshipLong-standing strategic partnership for biodiversity and nature conservation. Includes joint biodiversity conferences, nature-positive community initiatives, biodiversity manager positions shared between organisations. 8+ years of partnership delivering nature engagement programs, habitat improvements, and conservation projects.
- The Conservation VolunteersminorPartnership providing volunteer opportunities and environmental projects in conjunction with Camden Council contract.
- NOW GroupminorSustainability partnership with social enterprise supporting people with learning difficulties into employment.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Idverde competitors and assessment
Company assessmentBroad incumbents
- Mitie Group: UK-listed facilities management and professional services group whose grounds maintenance and landscaping services compete for the same local authority and corporate contracts as idverde.
- Serco Group: Large UK-listed outsourcing group delivering public services including environmental and grounds maintenance; competes with idverde at the framework and major local authority level.
- Rentokil Initial: FTSE 100 hygiene and pest control group that has expanded into complementary outdoor services; serves overlapping UK commercial and public sector customers as idverde.
- OCS Group: International facilities services provider with UK grounds maintenance and landscaping capabilities competing for corporate and public sector contracts alongside idverde.
- Veolia Environnement: Global environmental services group offering parks, grounds and municipal environmental management; competes with idverde's continental European expansion and adjacent services.
Direct peers
- BrightView Holdings: Largest US commercial landscaping services company (NYSE: BV) with comparable full-lifecycle grounds maintenance, landscape creation and snow/ice services to public and commercial clients; the closest functional twin to idverde at greater scale.
- Aspen Landscape: UK grounds maintenance and landscaping contractor serving commercial and public sector clients; overlaps with idverde's mid-tier regional service delivery model.
- Nurture Landscapes: UK commercial grounds maintenance and landscape services firm with a similar corporate client base and multi-site contract model to idverde.
- Ground Control: UK-based grounds maintenance, landscaping and ecology services provider competing directly with idverde for local authority and commercial contracts across the British market.
Regional players
- Koninklijke Ginkel Groep: Leading Dutch green services and grounds maintenance group, directly comparable to idverde's Netherlands operations in service mix and municipal client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Idverde social profiles
Digital presenceIdverde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idverde leadership team
Management profileNumber of profiles
Profiles6 records
Idverde subsidiaries and ownership
Company hierarchySubsidiaries5 records
Idverde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idverde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idverde
What does Idverde do?
Idverde provides grounds maintenance, landscape creation, and professional advisory services across seven European countries. The company serves local authorities, commercial property owners, housebuilders, sports clubs, and other organizations with end-to-end green space management spanning advisory, design, construction, and ongoing maintenance. Branded specialist offerings include the Mixto hybrid turf system, Plantscape, Playforce, and Ice Watch.
Is Idverde a public or private company?
Idverde is a private company. It is classified as private equity controlled and is currently operating.
When was Idverde founded?
Idverde was founded in 1919. It employs 1,001 to 5,000 people.
Where is Idverde based?
Idverde is headquartered in Coventry, United Kingdom, in the Europe region.
How does Idverde make money?
Four revenue lines are on record. Grounds Maintenance Contracts are the primary driver. The others are landscape Creation Services, professional Advisory Services and mixto Sports Surface Solutions.
Who are Idverde's main competitors?
Broad incumbents on record are Mitie Group, Serco Group, Rentokil Initial, OCS Group and Veolia Environnement. Direct peers are BrightView Holdings, Aspen Landscape, Nurture Landscapes and Ground Control. Koninklijke Ginkel Groep is listed as a regional player.
Does Idverde have an API?
No public API is recorded for Idverde.
What industry is Idverde in?
Its primary akta.pro industry code is BPABADAB, Residential Landscaping & Lawn Care, with a secondary code of HSAIAFAF, Edging, Bed Redefinition & Border Installation. Its NAICS code is 561730 and its SIC code is 8744.