Green Landscaping

What Green Landscaping does

Green Landscaping Group AB (publ) is a Swedish public company (Nasdaq Stockholm: GREEN) headquartered in Stockholm that delivers outdoor environment and infrastructure services across Scandinavia, Germany, and Switzerland. Through more than 20 wholly-owned subsidiary brands—each retained under its local identity—the group offers four core service lines: landscaping (design, planting, and ongoing care), outdoor maintenance (grounds care, snow clearing, seasonal upkeep), groundwork and infrastructure (civil engineering, foundation work), and specialized water/sewage services including trenchless horizontal drilling via No Dig Vestfold. The group employs over 2,000 people and explicitly positions itself as a "home for entrepreneurs," preserving local brands while providing central capital, procurement, and best-practice resources.

The business model is B2B and project-/contract-based, with a strong emphasis on recurring municipal and government work (e.g., Stockholm municipal customers via Sorex Entreprenad, Norwegian municipalities via H&K Sandnes, Braathen Landskapsentreprenør, and Aktiv Veidrift), supplemented by commercial/private customers. Pricing is not publicly disclosed but is negotiated per contract. Go-to-market is enterprise field sales executed through the subsidiary network rather than centralized digital marketing. The company is recognized in industry coverage as a Nordic consolidation target comparable to European peer Idverde, and the ownership base is a mix of public shareholders plus former owners of acquired companies who received Green Landscaping shares as part of deal consideration (e.g., 0.6%–0.8% dilution events tied to Norwegian and Swedish acquisitions).

Growth is driven almost entirely by acquisition rather than organic R&D. From 2017 through 2024 Green Landscaping completed over 20 disclosed deals, including cross-border moves into Finland (Rainset Oy, 2022), Germany (Schmitt & Scalzo 2023, Rainer Gartengestaltung 2023, Hartmann Ingenieure 2023, Gartenidee Kuchler 2024), Switzerland (Viva Gartenbau, 2023), and Northern Norway (A. Markussen, 2024). A ~$51.9M capital raise on May 22, 2025 signals continued M&A capacity. Underlying core technology is not disclosed; the company does not present itself as a technology platform but as an operational roll-up of local service businesses.

Name

Green Landscaping

Legal name

Green Landscaping Group AB (publ)

Website

https://greenlandscaping.se

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Green Landscaping Group is a Swedish public company (Nasdaq Stockholm: GREEN) that provides outdoor environment and infrastructure services—including landscaping, grounds maintenance, groundwork, and water/sewage—through more than 20 acquired subsidiary brands serving municipal and commercial customers across Sweden, Norway, Finland, Germany, and Switzerland.

Ownership category

akta.pro rank

Product category

Landscaping and Outdoor Infrastructure Services

NAICS

Landscaping Services (56173)

SIC

Agricultural Services (700), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

akta.pro secondary industry

Commercial Landscaping & Grounds Maintenance (BPABADAA)

Keywords

• Landscaping services
• Outdoor maintenance
• Groundwork infrastructure
• Water sewage services
• Municipal grounds care

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Landscaping and outdoor services: Revenue generated through subsidiary companies providing landscaping, outdoor maintenance, groundwork, and infrastructure services to municipal and commercial customers across Scandinavia, Germany, Finland, and Switzerland.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Green Landscaping Group designs, builds, and maintains outdoor environments and infrastructure through a portfolio of subsidiary companies across Scandinavia, Germany, and Switzerland. Its offerings span landscaping (design, planting, ongoing care), outdoor maintenance (grounds care, snow removal, seasonal upkeep), groundwork and civil infrastructure, and specialized water and sewage services including horizontal drilling. The group targets municipal and commercial customers seeking professional, sustainable management of parks, roadsides, cemeteries, and public outdoor spaces.

Product overview

Green Landscaping Group operates as a unified platform offering comprehensive outdoor environment and infrastructure services through its portfolio of subsidiary companies. The core offering includes landscaping (design, planting, and ongoing care), outdoor maintenance (grounds care, snow plowing, seasonal services), groundwork and infrastructure construction, and specialized water/sewage services. The company operates primarily in Scandinavia (Sweden, Norway, Finland), Germany, and Switzerland through acquired regional brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscaping Services

Quantifiable outcome

• Strong market position in Bavaria with EUR 14.6 million in sales from Gartenidee Kuchler acquisition
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• No Dig Vestfold AScoreOthers · 7 October 2022Green Landscaping Group acquired a majority stake in No Dig Vestfold AS, a company specializing in horizontal drilling for water and sewage lines. This was part of the H&K Sandnes AS acquisition package, expanding Green Landscaping's infrastructure capabilities in Norway.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SavATree: US provider of tree care, lawn care, and landscape services to residential and commercial customers, grown partly through acquisition. Comparable in service breadth and integration of multiple outdoor service lines.
• Ruppert Landscape: Privately held US commercial landscape construction and maintenance provider with strong regional density across the Mid-Atlantic. Comparable in customer mix (commercial + institutional) and full-service outdoor maintenance offering.
• Idverde: UK-headquartered, PE-backed European leader in landscaping and outdoor environment services with a similar roll-up strategy across the UK, France, Germany, and the Nordics. The closest direct comparable to Green Landscaping's acquisitive platform model.
• Yellowstone Landscape: US commercial landscaping and grounds maintenance roll-up built via serial acquisitions, serving HOAs, municipalities, and commercial clients. Highly comparable operating model and acquisition-led growth approach.

Broad incumbents

• ISS A/S: Global facility services company (listed in Copenhagen) offering grounds maintenance and landscaping as part of integrated facility management contracts. Comparable in serving large commercial and government accounts across Europe.
• Davey Tree Expert Company: Large US employee-owned tree care, environmental services, and property maintenance company serving utilities, municipalities, and commercial clients. Comparable in outdoor-services focus and municipal/utility contract mix.
• Asplundh Tree Expert: US leader in vegetation management and outdoor infrastructure services for utilities and municipalities. Comparable in serving public-sector and infrastructure customers across a decentralized operating model.
• BrightView Landscapes: Largest US commercial landscaping services provider (NYSE: BV), serving municipalities, HOAs, and commercial customers. Comparable business model and customer mix, though US-focused and significantly larger.
• Sodexo: Global facility services and food services major offering grounds maintenance and outdoor services as part of bundled facility management contracts. Comparable in serving municipal, commercial, and institutional customers across Europe.

Emerging players

• Coast to Coast Grounds Maintenance: US commercial landscape maintenance provider serving national accounts across multiple states. Comparable as a smaller, regional-to-multi-regional roll-up focused on grounds maintenance contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenlandscapingab
• LinkedInse.linkedin.com/company/green-landscaping-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A20 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Landscaping