All Aboard
All Aboard AB is a Stockholm-based B2B platform providing European rail ticketing infrastructure via API, dashboard, and embeddable widgets. It enables travel agents, tour operators, OTAs, and travel startups to sell tickets and Interrail/Eurail passes across 100+ carriers in 33 European countries.
- Company typePrivate
- Founded2020
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What All Aboard does
All Aboard AB is a Stockholm-based, private B2B SaaS company founded in 2019/2020 by Anton Trollbäck, Carl Törnqvist, and Therese Albertsson. It operates a unified European rail ticketing infrastructure platform that connects travel companies, tour operators, travel agents, OTAs, and travel startups to inventory from 100+ train carriers across 33 European countries, including national operators such as SNCF, Renfe, NS, SBB, Avanti West Coast, LNER, ScotRail, and CrossCountry.
The platform is delivered through three product tiers: The API for custom integrations, The Dashboard for manual agent-based booking, and The Embeds for no-code website widgets. All Aboard holds official accreditation to sell tickets and resell Interrail and Eurail passes, processes payments via Stripe, and is GDPR-compliant with an appointed Data Protection Officer. The company maintains a secondary office in Berlin alongside its Stockholm headquarters on Bohusgatan 27 in Södermalm.
All Aboard monetizes via a reseller transaction-fee model: resellers purchase tickets at official prices, apply their own markup, and earn commissions on rail pass sales, while All Aboard takes a cut on each transaction. The company raised 3 MSEK (~$300K USD) in initial funding in 2020 from investors including Propel Capital and Sting, was part of the Sting Accelerate Spring 2020 cohort, and was recognized in the 2024 European Startup Prize for Mobility Top 50. GTM combines API self-serve, a channel partner/reseller program, and embed-driven PLG, supported by content marketing and presence at European travel industry events.
All Aboard firmographics
Firmographics- Name
- All Aboard
- Legal name
- All Aboard AB
- Website
- https://allaboard.eu
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All Aboard AB is a Stockholm-based B2B platform providing European rail ticketing infrastructure via API, dashboard, and embeddable widgets. It enables travel agents, tour operators, OTAs, and travel startups to sell tickets and Interrail/Eurail passes across 100+ carriers in 33 European countries.
- Ownership category
- akta.pro rank
All Aboard industry classification
Industry- Product category
- Travel Technology / Rail Ticketing Platform
- NAICS
- Freight Transportation Arrangement (488510), Rail Transportation (482), Tour Operators (56152)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Rail & Intercity Bus Booking Engines (THALADAD)
Keywords
Where All Aboard is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
All Aboard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Reseller Model: Travel companies purchase tickets at official prices and apply their own markup/service fees. Resellers earn revenue through the difference between official prices and retail prices charged to end customers.
- Rail Pass Commission: Earn commission on every Interrail and Eurail pass sold through the platform. Resellers can offer these passes with pricing certainty to their customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Zero upfront costs for resellers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
All Aboard product offering
Product offeringCore offering
All Aboard operates a unified European rail ticketing platform that connects travel companies, tour operators, and travel agents to over 100 train carriers via an API, a web-based Dashboard, and no-code embeddable widgets. Resellers purchase tickets at official prices and apply their own markup, while earning commissions on Interrail and Eurail pass sales.
Product overview
All Aboard is a unified European rail booking platform that enables travel companies, tour operators, and travel agents to sell train tickets and rail passes. The platform comprises three core product lines: The API for custom integrations, The Dashboard for manual booking, and The Embeds for no-code website widgets—all connected to a single inventory of 100+ European train carriers. Direct consumer-facing booking includes train tickets and rail passes (Interrail and Eurail) with seat reservations.
Differentiator
Problem solved
Functional benefit
Products and services
- The API
Quantifiable outcome
- High booking precision and success rate for European train tickets
Companies that use All Aboard
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
All Aboard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
All Aboard partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- SNCFcoreFrench national railway operator integrated into All Aboard's inventory, enabling booking of French train tickets and services through the platform.
- RenfecoreSpanish national railway operator integrated into the platform, providing access to Spanish train routes and tickets.
- Nederlandse Spoorwegen (NS)coreDutch national railway operator providing access to Netherlands rail network through All Aboard platform.
- SBBcoreSwiss Federal Railways operator integrated into the platform for Swiss rail bookings.
- Avanti West CoastcoreUK train operator providing access to West Coast mainline routes through the platform.
- London North Eastern RailwaycoreUK train operator integrated for LNER routes and services.
- Great Western RailwaycoreUK train operator providing access to Great Western rail network.
- Rhätische BahncoreSwiss narrow-gauge railway operator integrated for regional Swiss routes.
- TrenordcoreItalian regional train operator integrated into the platform.
- ScotRailcoreScottish train operator providing access to Scotland rail network.
- CrossCountrycoreUK cross-country train operator integrated into the platform.
- ZSSKcoreSlovak national railway operator integrated for Slovak rail services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
All Aboard competitors and assessment
Company assessmentDirect peers
- Trainline: UK-headquartered, publicly-listed European rail booking aggregator and reseller with 270+ carriers and a B2C/B2B platform (Trainline Partner Solutions). Most direct competitor to All Aboard's reseller/distribution model, though larger and B2C-first.
- Omio: Berlin-based multi-modal travel aggregator (train, bus, flight) selling European tickets D2C and through B2B/partner APIs. Direct competitor in rail inventory aggregation with deeper B2C brand and similar B2B ambition.
- Rail Europe: Long-established European rail ticket distributor selling SNCF, Trenitalia, SBB, DB and others to international customers. Shares All Aboard's core reseller/API proposition for non-domestic European rail buyers.
- Rome2Rio: Multi-modal door-to-door travel search engine covering trains, buses, flights, ferries and driving across Europe. Complementary comparator in the search/booking funnel for rail itineraries.
Emerging players
- TrainSplit: UK-based rail booking platform focused on splitting tickets and uncovering cheaper fares using existing rail operator inventory. Smaller, geographically narrower rail reseller with overlapping API/distribution style.
- Wanderu: North American ground-travel aggregator (bus + train) that combines operator inventory on a single booking platform. Same aggregator/reseller model as All Aboard but focused on US/Canadian ground transport instead of European rail.
Broad incumbents
- Amadeus (Rail & Travel Platform): Global travel GDS with a rail distribution platform serving major rail operators. Indirect competitor on the B2B distribution side, with far broader scope (air, hotel, rail) but is the incumbent All Aboard would need to displace or integrate with for enterprise resellers.
- Travelport (Rail): Global travel distribution platform with rail booking within its broader GDS. Another incumbent rail distributor with enterprise-grade reseller contracts; comparable business model at much larger scale.
- Skyscanner: Major travel search and OTA with growing rail inventory alongside flights. Comparable in offering rail as one product line and competing for the same D2C rail customer that All Aboard's resellers serve.
Others
- Byway: Slow-travel tour startup and an All Aboard customer (publicly featured). Comparable as a rail-first tour/itinerary operator using All Aboard's API, illustrating the customer-side pattern All Aboard enables.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
All Aboard social profiles
Digital presenceAll Aboard compliance and trust
Trust signalCompliance1 record
All Aboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Aboard leadership team
Management profileNumber of profiles
Profiles3 records
All Aboard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Aboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Aboard
What does All Aboard do?
All Aboard operates a unified European rail ticketing platform that connects travel companies, tour operators, and travel agents to over 100 train carriers via an API, a web-based Dashboard, and no-code embeddable widgets. Resellers purchase tickets at official prices and apply their own markup, while earning commissions on Interrail and Eurail pass sales.
Is All Aboard a public or private company?
All Aboard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All Aboard founded?
All Aboard was founded in 2020. It employs 11 to 50 people.
Where is All Aboard based?
All Aboard is headquartered in Stockholm, Sweden, in the Europe region.
How does All Aboard make money?
Two revenue lines are on record. Ticket Reseller Model is the primary driver. The others are rail Pass Commission.
Who are All Aboard's main competitors?
Direct peers on record are Trainline, Omio, Rail Europe and Rome2Rio. Emerging players are TrainSplit and Wanderu. Broad incumbents are Amadeus (Rail & Travel Platform), Travelport (Rail) and Skyscanner. Byway is listed as an others.
Does All Aboard have an API?
Yes. All Aboard offers a public API enabling developers to build custom rail booking solutions. The API provides access to European train tickets, rail passes (Interrail and Eurail), seat reservations, and inventory from 100+ train carriers including SNCF, Renfe, NS, SBB, Deutsche Bahn, and others. Partners can build their own interfaces or integrate rail booking capabilities into existing platforms. Documentation is available at docs.allaboard.eu, with the API solution detailed at /api-solution. Developer documentation is at docs.allaboard.eu.
What industry is All Aboard in?
All Aboard's product category is Travel Technology / Rail Ticketing Platform. Its primary akta.pro industry code is THALADAD, Rail & Intercity Bus Booking Engines. Its NAICS code is 488510 and its SIC code is 4731.