Deepblu

What Deepblu does

Deepblu is a Taipei-headquartered diving technology company that operates an integrated ecosystem combining consumer hardware, a social platform, and a booking marketplace for scuba and freediving enthusiasts. Its core products include the COSMIQ and COSMIQ+ wrist-worn dive computers (priced at $399), which feature Bluetooth connectivity, multi-mode functionality (scuba, freediving, bottom timer, watch), and 200-dive onboard storage with unlimited cloud sync; the Deepblu social platform, which functions as a digital dive logbook and diver community with 40,000+ active members; Planet Deepblu, a two-sided booking marketplace connecting divers directly with dive shops, schools, and operators worldwide; and supporting content and education properties (Deepblu Mag, Deepblu Academy, Deepblu Connect).

The company's underlying technology stack spans a Bluetooth-enabled hardware product line, a cloud-synchronized mobile app for dive logging and social sharing, and an integration layer (Deepblu Connect) that allows third-party dive computers from SCUBAPRO, Shearwater, and TUSA to sync into the Deepblu platform — creating an interoperability standard that positions Deepblu as a data hub for the recreational diving community rather than solely a hardware vendor.

Deepblu's business model is multi-stream: direct-to-consumer hardware sales through its own e-commerce shop form the primary revenue engine; Planet Deepblu generates transaction fees and commissions from dive bookings; and Deepblu Connect partnerships with dive computer manufacturers and certification agencies (ITDA, IDA, DIWA) provide ecosystem reach and potential licensing value. Founded by James Tsuei (a Foxconn and iBase Technology veteran) and co-founder Brad Chen in 2015-2016, the company has expanded to offices in China, Australia, and Denmark with approximately 20 employees, supported by a $1.5M seed round from Silverlink Capital in 2016.

Name

Deepblu

Legal name

Deepblu, Inc.

Website

https://deepblu.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Deepblu operates an integrated diving ecosystem combining the COSMIQ+ dive computer, a social dive-logging platform with 40,000+ members, and Planet Deepblu, a booking marketplace for divers, serving recreational scuba and freediving communities worldwide.

Ownership category

akta.pro rank

Product category

Dive Computers and Diving Platform

NAICS

Software Publishers (51321), Web Search Portals and All Other Information Services (519290)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)

akta.pro secondary industries

Air Booking Platforms & Flight Marketplaces (THALAFAA), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

Keywords

• Dive computer hardware
• Diving social platform
• Dive booking marketplace
• Underwater community network
• Freediving equipment

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of COSMIQ and COSMIQ+ dive computers. The COSMIQ+ is priced at $399 and includes six modes for different diving activities. Hardware is sold directly through the Deepblu shop.
2. Platform Services and Booking: Transaction fees and commissions from the Planet Deepblu booking platform where divers book dive trips with operators and shops worldwide.
3. Deepblu Connect Licensing: Integration partnerships with other dive computer manufacturers (Shearwater, TUSA, SCUBAPRO) through the Deepblu Connect ecosystem, enabling their devices to sync with the Deepblu platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Deepblu designs and sells the COSMIQ and COSMIQ+ wrist-worn dive computers with Bluetooth connectivity and multiple dive modes, and operates an integrated ecosystem around them including a social platform for divers to log and share dives, the Planet Deepblu booking marketplace connecting divers with dive shops and operators worldwide, and the Deepblu Connect integration program that lets third-party dive computer brands sync with the platform.

Product overview

Deepblu is a Taiwan-based diving technology company offering an integrated ecosystem of products for scuba divers and freedivers. The core portfolio centers on the COSMIQ/COSMIQ+ dive computer (hardware), the Deepblu social platform (digital logbook and community), and Planet Deepblu (booking marketplace). Additional offerings include Deepblu Academy (educational resources), Deepblu Mag (content publishing), and Deepblu Connect (integration layer for third-party dive computers). Together, these products form a connected diving ecosystem that enables dive logging, social sharing, trip planning, and equipment management.

Differentiator

Problem solved

Functional benefit

Brands

• COSMIQ: Dive computer product line featuring the COSMIQ and COSMIQ+ models with social integration capabilities.
• Planet Deepblu
• Deepblu Mag
• Deepblu Academy
• Deepblu Connect

Products and services

• COSMIQ/COSMIQ+ Dive Computer Wrist-worn dive computer with a 2.2-inch LCD, 200-dive onboard storage, Bluetooth connectivity, and six modes (watch, scuba, bottom timer, freedive, dive log, sync) that syncs with the Deepblu mobile app and social platform. Priced at $399 USD and sold directly through shop.deepblu.com to recreational scuba divers and freedivers worldwide.
• Deepblu Social Platform All-in-one social platform for scuba divers and freedivers enabling users to browse dive logs, share posts, discover dive locations, join groups and organizations, and connect with other divers worldwide. Functions as a digital logbook and online diving community, accessed free via deepblu.com.
• Planet Deepblu Booking marketplace that lets divers browse diving locations, view ratings and reviews, select dates, compare pricing, and book directly with dive shops, resorts, schools, and operators worldwide. Dive businesses can create business profiles, list services, manage bookings, and reach customers directly.
• Deepblu Connect Wireless synchronization protocol and integration program that enables third-party dive computer manufacturers (including SCUBAPRO, Shearwater Research, and TUSA) to sync their devices with the Deepblu online platform and community, expanding the ecosystem beyond Deepblu's own hardware.

Quantifiable outcome

• Over 40,000 active members on the platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Shearwater ResearchcoreTechnology or Integration · 1 November 2017Shearwater Research, a leading dive equipment manufacturer and household name in the diving industry, joined Deepblu's 'Elite Fleet' through Deepblu Connect. This partnership enables Shearwater dive computers to sync directly with the Deepblu platform, allowing divers to upload and share their dives on the Deepblu community.
• Dive Businesses on Planet DeepblucoreChannel Partner/ Reseller/ Distributor · 25 October 2017Dive shops, resorts, schools, and operators worldwide can create business profiles on Planet Deepblu to list services, manage bookings, and reach customers directly. The platform positions itself as an 'Airbnb for diving' connecting divers with dive businesses.
• TUSAcoreTechnology or Integration · 9 October 2017TUSA, the famous international scuba company based in Tokyo, integrated Deepblu Connect into its flagship TUSA DC Solar Link dive computer. This enables TUSA customers to synchronize their dive data with the Deepblu platform and community.
• SCUBAPROcoreTechnology or Integration · 1 August 2017SCUBAPRO became the first major dive computer manufacturer to support Deepblu Connect, enabling direct wireless synchronization between SCUBAPRO smart dive computers and the Deepblu online diving community.
• Dive Industry Agencies (ITDA, IDA, DIWA)strategicStrategic or Co-development Partner · 2 June 2017The International Technical Diving Agency (ITDA), International Diving Association (IDA), and Diving Instructor World Association (DIWA) adopted Deepblu to extend their reach and complete their e-learning programs, integrating Deepblu's platform into their certification and training workflows.

Scale indicators4 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Suunto: Long-established Finnish dive computer and sports watch maker. Directly competes with Deepblu's COSMIQ+ in the recreational dive computer category with comparable multi-mode functionality.
• SCUBAPRO: Major scuba equipment brand and the first manufacturer to support Deepblu Connect. Sells dive computers in direct competition with COSMIQ+ but also feeds the Deepblu platform through integration.
• Shearwater Research: Premium dive computer manufacturer and Deepblu Connect integration partner. Directly comparable in the technical and recreational dive computer market and validates Deepblu's ecosystem approach through its partnership.
• Diveboard: Online dive logbook community with social features. Mirrors Deepblu's social platform with user-generated dive logs and a global community, competing for the same digital-logbook use case.
• TUSA: International scuba equipment company that integrated Deepblu Connect into its DC Solar Link computer. Competes in dive computers while also extending Deepblu's platform reach in Asia.
• Diviac: Dive logging and trip planning app for scuba divers. Closely comparable to Deepblu's social platform and digital logbook functionality, targeting the same individual diver persona.

Broad incumbents

• Garmin: Global consumer electronics giant with the Descent dive computer line. Competes with COSMIQ+ hardware while offering a broader wearable ecosystem and vastly larger marketing and distribution footprint.
• PADI: World's largest scuba diving certification organization. Overlaps with Deepblu in serving the same diver base and has begun to introduce its own digital services (PADI Adventures, eLearning), making it a broad incumbent in the same ecosystem.
• SSI (Scuba Schools International): Major scuba training and certification agency. Comparable as a broad incumbent that controls diver onboarding and education pathways that Deepblu's Academy and partnerships aim to access.

Emerging players

• GetMyBoat: Online marketplace for boat rentals and water experiences. Comparable as a two-sided booking marketplace overlapping with Planet Deepblu's dive trip booking use case, though it covers a broader water sports category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/deepbluinc
• YouTubeyoutube.com/channel/UCYrgm6nzsy9F9JD2kXIFTGw
• Facebookfacebook.com/deepbluinc
• Instagraminstagram.com/deepbludivers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deepblu