Ghost City Tours
Ghost City Tours is a US-based ghost tour operator founded in 2012 that offers guided walking tours, haunted pub crawls, and customized private tours across 53+ American cities, serving individual tourists, families, and corporate/group customers through direct online and phone booking.
- Company typePrivate
- Founded2012
- HeadquartersNew Orleans, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Ghost City Tours does
Ghost City Tours is a US-based ghost tour operator founded in 2012 and headquartered in New Orleans, Louisiana. The company runs guided walking ghost tours, haunted pub crawls (21+), and customized private/group tours across 53+ American cities spanning all major US census regions. The core product is a 90-minute to 3-hour walking experience led by guides described as actors, writers, historians, or paranormal researchers, with tour narratives built from primary-source historical research rather than theatrical gimmicks.
The company serves individual tourists and families as primary segments, with secondary segments in corporate group bookings, bachelorette and birthday celebrations, paranormal enthusiasts, and school/youth groups. Revenue is generated primarily through per-person ticket sales priced at approximately $14.99-$29.99 with age-tiered pricing (free for ages 0-5), supplemented by group discounts of 10-20% for parties of 15+ and customized private tour pricing. Distribution is direct-to-consumer via the company website (integrated with Peek.com), a phone reservation line staffed 7AM-11:30PM, and an email-based quote system for group bookings with 24-hour response. The company has no disclosed external funding, is privately held with no parent company, and operates with 101-250 employees.
Ghost City Tours' go-to-market centers on content marketing and organic discovery through SEO-optimized city landing pages, a proprietary podcast (Ghost City: The Podcast), and active social media presence across Facebook, YouTube, Instagram, TikTok, LinkedIn, and Pinterest. The company claims the #1 rated ghost tour brand globally based on 9M+ lifetime guests served, 50K+ verified five-star reviews, and a 4.9 average rating across TripAdvisor, Google, and Yelp. Ancillary revenue and brand-building efforts include the Ghost City: The Podcast media property and a media partnership with the Paracon & Oddities Expo 2026.
Ghost City Tours firmographics
Firmographics- Name
- Ghost City Tours
- Legal name
- Ghost City Tours
- Website
- https://ghostcitytours.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ghost City Tours is a US-based ghost tour operator founded in 2012 that offers guided walking tours, haunted pub crawls, and customized private tours across 53+ American cities, serving individual tourists, families, and corporate/group customers through direct online and phone booking.
- Ownership category
- akta.pro rank
Ghost City Tours industry classification
Industry- Product category
- Tourism & Entertainment Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)
- akta.pro secondary industries
- History, Heritage & Museum-Focused Study Tours (THAKAGAN), Walking City Tours (Highlights & Orientation) (THAJAAAA)
Keywords
Where Ghost City Tours is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Markets served
Ghost City Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ghost Tour Tickets: Individual and group tickets for guided walking ghost tours across 28+ US cities. Revenue generated through per-person ticket sales with tiered pricing based on age. Tour durations typically 90 minutes to 3 hours.
- Haunted Pub Crawls: Adult-only haunted pub crawl experiences combining ghost stories with visits to historic bars. Revenue generated through per-person ticket sales, typically 21+ age requirement.
- Private/Group Tours: Custom private tours for corporate events, bachelorette parties, birthdays, school groups, and family reunions. Revenue generated through group bookings with tiered discounts (10-20% for groups of 15+). Includes complimentary tickets for organizers and payment plan options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Family Tour - Ages 12+ |
| Unit Pricing | Pay-as-you-go | Family Tour - Ages 6-11 |
| Unit Pricing | Pay-as-you-go | Family Tour - Ages 0-5 |
| Unit Pricing | Multi-year contract | Group Discounts 15-30 |
| Unit Pricing | Multi-year contract | Group Discounts 31-50 |
| Unit Pricing | Multi-year contract | Group Discounts 51+ |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Ghost City Tours product offering
Product offeringCore offering
Ghost City Tours operates guided walking ghost tours and haunted pub crawls across 53+ US cities, telling historically researched, culturally grounded stories about haunted locations. Tours range from 90 minutes to 3 hours and are led by expert local guides (actors, writers, historians, or paranormal researchers). The company sells tickets directly to individual travelers, families, and groups through its website, phone, and email channels.
Product overview
Ghost City Tours operates as the world's #1 rated ghost tour company, offering immersive cultural walking experiences across 53+ haunted cities in America. The core product portfolio consists of Ghost Tours (walking tours exploring haunted locations with historically researched supernatural stories), Haunted Pub Crawls (adult-oriented tours combining ghost stories with visits to historic bars, 21+), and Group & Private Tours (customized experiences for corporate events, celebrations, and private groups with discounts for 15+ guests). The company also produces Ghost City: The Podcast hosted by Tim Nealon. Tour types include family-friendly options (all ages), adults-only experiences (16+ or 21+), and specialized categories such as cemetery tours, late-night tours, and most-intense paranormal-focused tours. Individual named tours include The Grave Tales Tour and The Bonaventure Cemetery Tour in Savannah, Madame's Curse Ghost Tour in Austin, and dozens of other named experiences across cities including Alexandria, Baltimore, Boston, Charleston, Gettysburg, New Orleans, and others. The company was founded in 2012 and has served over 9 million guests with a 4.9-star average rating.
Differentiator
Problem solved
Functional benefit
Brands
- Ghost City: The Podcast: Podcast produced by Ghost City Tours featuring paranormal investigations, interviews, and haunted history content.
Products and services
- Ghost Tours Guided walking ghost tours exploring haunted locations across 53+ US cities, featuring historically researched supernatural stories told by expert local guides. Tour durations range from 90 minutes to 3 hours, with both family-friendly and adults-only options. Includes named city tours such as The Grave Tales Tour (Savannah), Madame's Curse Ghost Tour (Austin), The Devil Walked Old Town (Alexandria), and The Death and Dying Ghost Tour (Boston).
- Haunted Pub Crawls
Quantifiable outcome
- 4.9 average star rating across all platforms from 50K+ verified reviews
- +1 more outcomes
Companies that use Ghost City Tours
Customer profileSegments6 records
Ideal customer profiles4 records
Ghost City Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ghost City Tours partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pennhurst's Paracon & Oddities Expo 2026minorGhost City: The Podcast has been named the official media partner for the Paracon & Oddities Expo 2026 scheduled for May 16-17, 2026 at Pennhurst State School and Hospital in Spring City, Pennsylvania. Podcast host Tim Nealon will moderate Celebrity Q&A and Meet & Greet sessions featuring paranormal investigators including Jason Hawes, Nick Groff, and teams from Ghost Hunters and Kindred Spirits. The podcast will produce exclusive interview episodes with expo speakers leading up to the event.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ghost City Tours competitors and assessment
Company assessmentDirect peers
- America Haunts: America Haunts operates as both a network and operator of ghost tours across multiple US haunted destinations. They share the multi-city ghost tour positioning, walking tour delivery, and historical storytelling approach that Ghost City Tours relies on.
- Walks: Walks is a cultural walking tour operator with deep historical-researched content in multiple cities. While not paranormal-specific, they compete for the same tourist mindshare on small-group, docent-led walking experiences focused on authentic history.
- US Ghost Adventures: US Ghost Adventures is another nationwide ghost tour operator running guided walking ghost tours across multiple US cities. They overlap directly with Ghost City Tours on product (guided ghost walks), target customer (leisure tourists), and storytelling format.
- Free Tours by Foot: Free Tours by Foot operates walking historical tours across many US cities with a tip-based model. They compete in the same walking-tour category and appeal to the same tourist segment seeking historical and cultural context on foot.
- Context Travel: Context Travel is a small-group cultural walking tour operator with scholarly guides in multiple cities. They compete with the historically-researched, expert-led framing that Ghost City Tours emphasizes as a differentiator.
Broad incumbents
- Airbnb Experiences: Airbnb Experiences distributes host-led experiences, including paranormal and historical tours, to Airbnb's massive traveler audience. They sit adjacent to Ghost City's offer and compete for pre-trip experience planning and booking.
- GetYourGuide: GetYourGuide is a leading global marketplace for tours and experiences. As an OTA, they serve as both a discovery channel and a competing inventory source for ghost tour bookings across the same cities.
- Viator: Viator (owned by Tripadvisor) is a dominant OTA for tours and attractions globally. They list Ghost City Tours' competitors and similar tour operators, aggregating demand that could otherwise go direct to operators like Ghost City.
Others
- Peek.com: Peek.com is the booking software provider Ghost City Tours relies on for online reservations. They are an enabling technology vendor rather than a competitor, but their platform health directly impacts Ghost City's reservation flow.
Regional players
- City Sightseeing: City Sightseeing operates hop-on hop-off sightseeing tours internationally. Their US activities sometimes include themed nighttime tours that overlap with ghost tour category at the destination level, though delivery is bus-based rather than walking.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ghost City Tours social profiles
Digital presenceGhost City Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ghost City Tours leadership team
Management profileNumber of profiles
Ghost City Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ghost City Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ghost City Tours
What does Ghost City Tours do?
Ghost City Tours operates guided walking ghost tours and haunted pub crawls across 53+ US cities, telling historically researched, culturally grounded stories about haunted locations. Tours range from 90 minutes to 3 hours and are led by expert local guides (actors, writers, historians, or paranormal researchers). The company sells tickets directly to individual travelers, families, and groups through its website, phone, and email channels.
Is Ghost City Tours a public or private company?
Ghost City Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ghost City Tours founded?
Ghost City Tours was founded in 2012. It employs 101 to 250 people.
Where is Ghost City Tours based?
Ghost City Tours is headquartered in New Orleans, United States, in the North America region.
How does Ghost City Tours make money?
Three revenue lines are on record. Ghost Tour Tickets are the primary driver. The others are haunted Pub Crawls and private/Group Tours.
Who are Ghost City Tours's main competitors?
Direct peers on record are America Haunts, Walks, US Ghost Adventures, Free Tours by Foot and Context Travel. Broad incumbents are Airbnb Experiences, GetYourGuide and Viator. Peek.com is listed as an others. City Sightseeing is listed as a regional player.
Does Ghost City Tours have an API?
No public API is recorded for Ghost City Tours.
What industry is Ghost City Tours in?
Ghost City Tours's product category is Tourism & Entertainment Services. Its primary akta.pro industry code is THAJAAAH, Night Tours (Illuminations, Ghost & Legends), with a secondary code of THAKAGAN, History, Heritage & Museum-Focused Study Tours. Its NAICS code is 561520 and its SIC code is 7900.