What UniGift does

UniGift BV is a Belgian private limited company headquartered in Kortrijk that publishes and distributes the UniGiftCard, a multi-theme gift card product redeemable at more than 1,000 local merchants across Flanders. Founded in 2016 and employing 1-10 people, the company targets three buyer segments: Flemish businesses purchasing personnel and customer gifts, cities and municipal commerce associations deploying city-specific cards to drive local footfall and tourism, and HR service providers that cross-sell gift solutions into their employer client base. Named enterprise deployments include IKEA (employee gifts), X2O (customer gifts), and the cities of Brugge and Aalst (tourist and wedding gift programs), and channel partners include Securex, District Aalst, Liefst Leuven, and production partner Drukkerij Ryhove.

The technology stack centers on a self-service B2B ordering portal at b2b.unigift.be for corporate customers, a consumer-facing companion mobile app (cadeaubonapp) supporting city card discovery and redemption, and a free house-style personalization service for branded corporate cards. The product portfolio is organized as a single UniGiftCard brand with thematic variants (Dinner, Fashion, Design, Wellness), city-specific variants (Antwerpen, Brugge, Gent, Kust, Leuven, Aalst), and a Flanders-wide 'Local' variant valid at the full 1,000+ merchant network. No public API, SDK, or documented developer integrations were identified.

UniGift's revenue model is primarily transaction-fee based on gift card sales, supplemented by quote-based custom B2B incentive solutions; pricing is not publicly disclosed and is provided on request. Distribution is single-country and relies on direct B2B sales, partner referrals, and earned media in Flemish regional press. The company has not disclosed revenue, holds a single disclosed funding round of $250,000 from Newchip Accelerator in September 2021, and has no public listings, parent company, or subsidiaries identified in the available data.

Name

UniGift

Legal name

Unigift BV

Website

https://unigift.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

UniGift BV is a Belgian gift card publisher offering themed and city-specific UniGiftCards redeemable at 1,000+ local merchants across Flanders, serving Flemish businesses for employee and customer gifting, plus municipal tourism and wedding programs.

Ownership category

akta.pro rank

Product category

Local Gift Card Services

NAICS

Gift, Novelty, and Souvenir Retailers (45942), All Other Miscellaneous Retailers (45999), All Other Miscellaneous Retailers (459999)

SIC

Greeting Cards (2771), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

akta.pro secondary industry

Collectible Card Games (CCG/TCG) Retail (CRALAGAC)

Keywords

• Local gift cards
• Corporate incentive solutions
• City gift vouchers
• Employee gifting programs
• Flemish merchant network

Headquarters

HQ city

Kortrijk

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Corporate Gift Card Sales: Sale of themed and city UniGiftCards to businesses for personnel gifts, customer gifts, wedding gifts, and end-of-year campaigns. Sold via B2B portal and direct sales; personalization is offered free of charge.
2. Custom B2B Incentive Solutions: Tailored incentive, personnel-gift, and relationship-gift programs for companies, including pre-printed cards in the buyer's house style, activated on demand via the B2B portal.
3. City Gift Card Programs: City-themed gift cards (Antwerpen, Brugge, Gent, Kust, etc.) co-developed with municipal commerce associations to drive local footfall and tourism.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

UniGift (Unigift BV) issues and distributes a single UniGiftCard family of gift cards — organized by themes (Dinner, Fashion, Design, Wellness) and by city (Antwerpen, Brugge, Gent, Kust, Leuven, Aalst) — redeemable at more than 1,000 local merchants across Flanders, Belgium. The company sells these cards primarily to businesses (SMEs, corporates, cities, trade associations) for personnel incentives, customer gifts, wedding gifts, and end-of-year campaigns, with free house-style personalization and a self-serve B2B ordering portal (b2b.unigift.be) for ordering, tracking, invoicing, and on-demand activation.

Product overview

UniGift (Unigift BV, Kortrijk, Belgium) operates a single-product platform centered on the UniGiftCard family of local-merchant gift cards, sold to businesses as employee incentives, customer gifts, wedding gifts, and end-of-year gifts. The portfolio is structured as one core brand (UniGiftCard) with thematic variants (Dinner, Fashion, Design, Wellness) and two distribution variants — the City UniGiftCard (valid at merchants in a single chosen city, supported by the "cadeaubonapp") and the Local UniGiftCard (valid across more than 1,000 merchants throughout Flanders). On top of this, UniGift runs the B2B Portaal (b2b.unigift.be) as a self-service ordering/activation platform and offers a free personalization service that re-brands the cards in the issuing company's house style (produced in partnership with Drukkerij Ryhove). Together, the UniGiftCard, City UniGiftCard, Local UniGiftCard, B2B Portaal, cadeaubonapp, and personalization service form a single integrated gifting offering rather than a suite of unrelated products.

Differentiator

Problem solved

Functional benefit

Brands

• UniGiftCard: The company's primary branded gift card product, redeemable at over 1,000 local merchants across Flanders, Belgium. Available in themed variants (Dinner, Fashion, Design, Wellness) and city-specific variants such as Brugge, Antwerpen, Gent, Kust and Leuven.

Products and services

• UniGiftCard (thematic gift card) UniGift's flagship gift card product, organized around themes (Dinner, Fashion, Design, Wellness) so employers can match a recipient's interests. Can also be purchased as a single all-encompassing card valid across UniGift's network of local Flanders merchants. Personalizable free of charge to a company's house style. Sold to businesses as employee incentives, customer gifts, wedding gifts, and end-of-year campaigns.
• City UniGiftCard A gift card redeemable at local merchants within a single chosen city (e.g., Antwerp, Bruges, Kust, Aalst, Leuven), aimed at city discovery and supporting local mid-market retailers. Promoted with the slogan "Ontdek, shop, eet en geniet!" and supported by a dedicated "cadeaubonapp" mobile application.
• Local UniGiftCard The all-Flanders variant of the UniGiftCard, redeemable at more than 1,000 local merchants across all of Flanders, intended as the broadest, choice-driven option for employee and relationship gifting.
• B2B Portaal (B2B Ordering Portal) A self-service B2B portal that lets business customers place gift-card orders, track them, retrieve invoices, and quickly activate pre-printed (optionally house-style-branded) gift cards so a suitable gift is always available. Access is granted on request. Targeted at HR, incentive, and relationship-gifting buyers.
• Cadeaubonapp (Gift Card Mobile App) A companion mobile application that supports the City UniGiftCard experience by helping recipients discover local hotspots and redeem city gift cards at participating merchants.

Quantifiable outcome

• More than 1,000 local Flemish merchants in the redemption network
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• SecurexflagshipGTM or Marketing PartnerSecurex is a leading Belgian HR and social administration firm with 100+ years of experience in payroll, social legislation, and personnel matters. Unigift lists Securex as a partner to deliver tailored employee-incentive solutions to Securex's employer clients. Mutual co-marketing relationship aimed at optimizing HR processes with locally themed gift incentives.
• District AalstcoreGTM or Marketing PartnerDistrict Aalst is a trade association unifying the diverse shopping districts ('dekenijen') of Aalst. It acts as a local channel partner promoting Unigift solutions and city-themed gift cards to Aalst merchants and beyond, supporting local commerce.
• Liefst LeuvencoreGTM or Marketing PartnerLiefst Leuven is a vzw (non-profit) financed by Leuven's city promotional tax that promotes Leuven as a vibrant shopping and hospitality city. It co-promotes Unigift's city-themed gift cards to boost local business activity.
• Drukkerij RyhoveminorOthersDrukkerij Ryhove is Unigift's trusted production partner for physical gift card printing. Their established reputation in high-quality print work and attention to detail allows Unigift to flexibly meet client needs and represent quality and craftsmanship in the tangible gift card product.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sodexo Belgium: Sodexo is a global on-site services and employee benefits giant with a major Belgian presence offering corporate gift, voucher and incentive solutions. It is comparable to UniGift as a B2B gifting/incentive provider serving Belgian employers, but operates across a much broader services portfolio.
• Edenred: Edenred is a leading global prepaid and corporate benefits platform (Ticket Restaurant, etc.) with significant European footprint. It competes with UniGift in the corporate gifting and employee-incentive category, but at much larger scale and with broader product scope.
• Pluxee: Pluxee is the Sodexo Benefits & Rewards Services spin-off, focused on employee benefits, gift and incentive solutions across Europe. It is a directly comparable B2B gifting/incentive peer to UniGift, though operating at international scale.
• Blackhawk Network: Blackhawk Network is a global branded gift card and payments network connecting consumers, retailers and corporate incentive buyers. It is comparable to UniGift as a multi-merchant gift card and corporate incentive distributor, but at vastly larger scale and geographic reach.

Direct peers

• Givex: Givex provides gift card, loyalty and stored-value technology to retail and restaurant chains. It is comparable to UniGift in that it powers multi-merchant gift card programs and a B2B portal, but focuses on technology licensing for larger chains rather than a local SMB network.
• Vouch: Vouch is a Dutch digital gift card platform enabling businesses to send gift cards redeemable at multiple local merchants. It is closely comparable to UniGift's B2B gifting model and local-merchant network, but focused on the Netherlands rather than Belgium.

Emerging players

• WeGift: WeGift is a digital gift card distribution API/platform that lets businesses send gift cards globally. It overlaps with UniGift's B2B corporate gifting motion but competes via a digital-first, API-driven model rather than physical city-network cards.
• Yiftee: Yiftee operates a local-commerce digital gift card platform used by municipalities and Main Street programs in North America. It is comparable to UniGift's 'city card' model (city-themed cards redeemable at local merchants), but serves US towns and cities.
• Swile: Swile is a French employee benefits and gift card platform combining meal vouchers, gift and mobility benefits via a single app. It is comparable to UniGift on the corporate gifting/employee incentive side and partners with HR ecosystems similar to Securex.
• Gift Up: Gift Up is a digital gift card platform for small and mid-sized merchants, sold as a self-serve SaaS product. It overlaps with UniGift's B2B portal and gift card issuance functionality, but is a pure-software SMB tool rather than a curated local-merchant network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UniGift