Damiva

What Damiva does

Damiva, operating through DVA INC., is a women's health and skincare company founded by Annette Garcea in 2012. The company develops, manufactures, and sells 100% natural, water-free, and chemical-free personal care products targeting women across life stages. Its product portfolio centers on two core femcare SKUs — Mae, a pH-balanced (3.7) vaginal moisturizing suppository, and Cleo, a pH-balanced (5.0–5.5) external labial balm — and extends into adjacent skincare (Angie hand balm, Helen anti-crease face serum, Grace perfecting face serum, Naomi age-spot hand lotion for age spots). The company's underlying technology is a patented water-free formulation method that uses plant butters and oils in lieu of water and chemical preservatives, enabling undiluted ingredient potency, a multi-year shelf life without preservatives, and formulations designed to support skin flora and the body's natural acid mantle.

The business is operated as a direct-to-consumer e-commerce brand through two regional Shopify storefronts — damiva.com for the United States and damiva.ca for Canada — with products sold as one-time purchases or via auto-ship subscriptions (1, 2, or 6-month cadence) that offer 5% savings. Pricing for the core SKUs ranges from $32.50 (15-pack Mae) to $90 (30-pack Cleo), with a 30-day money-back guarantee. Distribution is purely online with no physical retail presence; demand generation is driven by content marketing (blog.damiva.com, Facebook, Instagram, YouTube), community-building around the "Water-free Revolution" / "Damiva Club" initiative, and recommendations from pelvic health physical therapists and OB/GYNs affiliated with the APTA Pelvic Health section. The company has 1–10 employees, is privately held with the only disclosed external capital being a $1.2M round from KES 7 Capital in 2016, and operates from Vaughan, Ontario, with terms-of-service jurisdiction in New York, USA.

Name

Damiva

Legal name

DVA INC.

Website

https://damiva.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Damiva is a privately held, direct-to-consumer women's health and skincare brand that sells 100% natural, water-free, chemical-free femcare products — Mae vaginal moisturizer and Cleo labial balm — plus adjacent natural skincare, serving women experiencing dryness across menopause, postpartum, and hormonal changes in the US and Canada.

Ownership category

akta.pro rank

Product category

Women's Feminine Care and Natural Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Vaginal Moisturizers & Lubricants (CRABAIAI)

akta.pro secondary industry

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Natural feminine care
• Vaginal moisturizers
• Water-free skincare
• Women's intimate care
• Plant-based cosmetics

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations

Revenue model

1. Direct Product Sales: One-time purchase of skincare products (Mae vaginal moisturizer, Cleo labial balm, Angie hand lotion, Helen & Grace face serums) through e-commerce storefront. Products sold in various pack sizes at different price points.
2. Subscription/Recurring Revenue: Subscription model offering delivery every 1, 2, or 6 months with 5% savings. Subscribers can manage their subscriptions through their Damiva account, adding products or changing delivery frequency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Damiva manufactures and sells 100% natural, chemical-free, water-free fem care and skincare products for women. Its core offerings are the Mae vaginal moisturizer (a suppository formulated at pH 3.7) and the Cleo labial balm (pH 5-5.5), supported by additional skincare products (Angie, Helen, Grace, Naomi) sold direct-to-consumer via e-commerce storefronts in the US and Canada, with optional recurring subscriptions.

Product overview

Damiva is a women's health and skincare brand that offers a portfolio of 100% natural, chemical-free, water-free personal care products. Its core product line centers on two vaginal wellness offerings: Mae (a vaginal suppository/ovule for internal moisturizing) and Cleo (a labial balm for external application). The portfolio extends to general skincare with hand balms (Angie, Naomi), facial serums (Helen, Grace), and body care products. All Damiva products are formulated without water or chemical preservatives, relying instead on plant butters and oils. The company emphasizes pH-optimization to match different body areas (vaginal pH ~3.7 vs. labial pH ~5–5.5) and holds patents for creating water-free, chemical-free topical products.

Differentiator

Problem solved

Functional benefit

Brands

• Mae: 100% natural, chemical-free vaginal suppository/ovule for moisturizing the vagina from the inside. pH balanced at 3.7.
• Cleo
• Angie
• Helen
• Grace
• Naomi

Products and services

• Mae Vaginal Moisturizer Mae is a 100% natural, chemical-free vaginal suppository designed to moisturize the vagina from the inside. It is pH-balanced at 3.7, contains five natural plant-based ingredients, and is recommended for women experiencing vaginal dryness due to menopause, perimenopause, postpartum, or chemotherapy. Sold in 15-packs ($32.50 USD) and 30-pack starter kits ($62.50 USD), with subscription options.
• Cleo Labial Balm Cleo is a 100% natural, chemical-free labial balm formulated for topical external application on the labia, perineum, and introitus. It contains eleven natural ingredients (including cocoa seed butter, kokum seed butter, shea olein, sunflower oil, argan oil, borage oil, apricot kernel oil, vitamin E, sucrose cocoate, sea buckthorn extract, and hyaluronic acid), is pH-balanced between 5.0 and 5.5, and comes in individual sachets. Sold in 15-packs ($65 USD) and 30-packs ($90 USD).
• Angie Hand Lotion Angie is a 100% natural, chemical-free hand balm designed for moisturizing and soothing dry hands, suitable for long-term daily use, and packaged in individual sachets for portability.
• Helen Anti-Crease Face Serum Helen is a 100% natural, chemical-free facial serum formulated to reduce the appearance of fine lines and wrinkles, consistent with Damiva's water-free formulation approach.
• Grace Perfecting Face Serum Grace is a 100% natural, chemical-free facial serum formulated to moisturize facial skin and brighten the complexion without causing breakouts, leveraging Damiva's water-free formulation platform.
• Naomi Hand Lotion (Age Spot) Naomi is a 100% natural hand lotion formulated to reduce the appearance of age spots and liver spots on the hands, extending the Damiva water-free skincare line.

Quantifiable outcome

• Vaginal dryness affects over 85% of women in menopause and worsens over time without intervention
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• APTA (American Physical Therapy Association)minorOthersDamiva is in proud affiliation with APTA's Pelvic Health section. Many Pelvic Health Physical Therapists recommend Damiva products to their patients, though this appears to be practitioner endorsement rather than formal partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Good Clean Love: Direct-to-consumer natural and biome-friendly feminine moisturizers and lubricants. Closely matches Damiva's positioning around clean, pH-conscious intimate care with overlapping consumer.
• Bonafide Health (Revaree): Sells Revaree, a vaginal moisturizer targeting perimenopausal/menopausal women alongside hormone-free menopause products. Directly competes with Mae on the same use case and consumer.
• Kindra: Hormone- and estrogen-free menopause self-care brand with intimate care addressing vaginal dryness. Direct competitor in the menopausal femcare niche with overlapping positioning.
• Stripes: Women's wellness and menopause-focused brand with vaginal care and skincare across perimenopause/menopause. Competes for the same core demographic and use cases as Damiva.
• The Honey Pot: Plant-based feminine care brand offering washes, wipes, and intimate care. Overlaps with Damiva on natural, chemical-conscious positioning for women's intimate health with broader assortment.
• LOLA: DTC women's wellness brand spanning personal care and reproductive health. Compares on direct-to-consumer women's care and recurring-delivery model with shared target buyer.
• Coochy: Intimate care brand selling body washes and shave products targeted at women's intimate areas. Adjacent but overlapping buyer and use-case profile with Damiva's Cleo line.

Broad incumbents

• Vagisil: Established mass-market intimate care brand with washes, creams, and moisturizers. Competes broadly with Damiva's Cleo for the same consumer but distributed through mass retail rather than DTC-pure.
• Replens (Church & Dwight): Long-standing, widely distributed vaginal moisturizer brand sold in mass retail and pharmacy. Closest direct competitor to Mae in the vaginal moisturizer category at significant scale.
• CeraVe: Mass-market dermatologist-developed skincare brand expanding into moisturizers and gentle formulations. Competes for the same skin-conscious female buyer, particularly Cleo and adjacent skincare SKUs at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AnnetteGarcea
• Facebookfacebook.com/399745420121438
• Instagraminstagram.com/bydamiva
• Xx.com/bydamiva
• LinkedInlinkedin.com/company/damiva-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Damiva