What Kindra does

Kindra Corp is a privately held, direct-to-consumer women's wellness brand founded in 2019 by CEO Catherine Balsam-Schwaber and headquartered in Santa Monica, California. The company develops and sells clinically studied, estrogen-free and progesterone-free intimate care products targeting vulvovaginal dryness, painful sex, and broader menopausal symptoms. Kindra's proprietary technology center is the Nourish-3 Complex, a patent-pending biomimetic peptide (Pentapeptide-59) inspired by a sea anemone protein, formulated into vaginal moisturizers (Daily V Lotion, V Relief Serum), pH-balanced bath products (Soothe Bath & Shower Gel), oral supplements (MenoRelief with Pycnogenol and Sensoril Ashwagandha), and FDA 510(k)-cleared silicone lubricants (V Lube). The product line also includes boric acid suppositories, arousal gels, vibrating devices, dilators, and a broad set of curated bundles (V Hydration & Relief Duo, Sexual Wellness Bundle, Ultimate V Relief Bundle, Essentials Bundle, postpartum-specific bundles).

The business model combines one-time D2C purchases and subscription plans (via Recharge, with approximately 20% discounts, free shipping, 5% rewards, and 30/45/60-day delivery intervals) on a Shopify storefront, with FSA/HSA eligibility at checkout and Afterpay installments. Primary customer segments are women in menopause/perimenopause (ages ~35–65), with secondary segments in postpartum recovery and contraceptive-use vaginal dryness, supported by endorsements from 6,000–7,500+ medical providers and a content-led ecosystem (The Kindra Journal, OurKindra Facebook Group, Couch Conversations, referral program, product quiz). Kindra ships within the United States and Canada. In April 2026, Kindra entered a strategic commercial partnership with PHE, Inc. (parent of Adam & Eve) covering full-line distribution across PHE's platforms and franchise locations alongside a minority equity investment to PHE. To date, the company has raised approximately $6.5–$8M+ across a 2021 seed (Female Founders Fund-led), a 2024 SEC exempt offering, and a 2026 round.

Name

Kindra

Legal name

Kindra Corp

Website

https://ourkindra.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Kindra is a Santa Monica-based, direct-to-consumer women's wellness brand selling clinically studied, estrogen-free intimate care products — moisturizers, serums, lubricants, supplements, and devices — for women experiencing menopause, postpartum, and contraceptive-related vaginal dryness.

Ownership category

akta.pro rank

Product category

Women's Wellness & Intimate Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sexual Wellness & Intimacy Products DTC (CRAFACAM)

akta.pro secondary industries

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Intimate Washes & Feminine Cleansers (CRABAIAH)

Keywords

• Menopause wellness products
• Vaginal moisturizers
• Intimate care brand
• Sexual wellness devices
• Women's health supplements

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Direct-to-Consumer E-Commerce (One-Time Purchases): Kindra sells its full product catalog through its owned e-commerce storefront (ourkindra.com). Customers purchase individual products or bundled kits at fixed retail prices. One-time purchase options are available across all SKUs. This is the primary revenue channel.
2. Subscription / Recurring Revenue: Kindra offers subscription plans on all core products with approximately 20% discount off one-time pricing. Customers choose delivery cadence (30, 45, or 60 days). Subscribers receive free shipping and 5% rewards on every order. The subscription model drives recurring revenue, improves LTV, and reduces churn risk through auto-renewal and convenience.
3. Channel / Distribution Revenue (PHE Partnership): Through the 2026 strategic partnership with PHE, Inc. (parent of Adam & Eve), Kindra's full product line is distributed across PHE's platforms and franchise locations. PHE also acquired a minority equity stake in Kindra. This creates a new B2B2C revenue stream alongside the direct-to-consumer model.
4. Co-Branded Marketing & Equity Participation: The PHE partnership includes co-branded marketing campaigns, which may generate co-marketing revenue or value. PHE's minority equity stake provides Kindra with capital infusion and positions PHE to support Kindra's brand growth across a repositioned health and wellness platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kindra is a direct-to-consumer women's wellness brand that develops, manufactures, and sells clinically-validated, estrogen-free intimate care products — including vaginal moisturizers, serums, lubricants, bath products, menopause supplements, and sexual wellness devices — primarily targeting women navigating menopause, postpartum recovery, and contraceptive-related symptoms. Products are sold through the company's owned e-commerce storefront (ourkindra.com), with subscriptions, bundles, and FSA/HSA-eligible pricing, and an expanding omnichannel footprint via a partnership with PHE, Inc. (parent of Adam & Eve).

Product overview

Kindra is a vaginal health and sexual wellness brand offering a comprehensive portfolio of clinically-backed, estrogen-free products. The core offerings include vaginal moisturizers (Daily V Lotion, V Relief Serum), lubricants (V Lube Silicone, Aureum Water-Based), intimate care (Soothe Bath Soak & Shower Gel), supplements (MenoRelief), and arousal products (V Arousal Gel). The product architecture consists of standalone products (individual moisturizers, lubricants, and supplements), bundled collections (V Hydration & Relief Duo, Sexual Wellness Bundle, Ultimate V Relief Bundle, Essentials Bundle), and medical devices (vibrators, dilators, rings). Products are organized by concern (Menopause, Postpartum, Vulvovaginal Dryness, Painful Sex, Contraceptive Vaginal Health) and target symptoms including vaginal dryness, hot flashes, low libido, painful sex, and hormonal discomfort. The company also partners with healthcare providers and recommends products through personalized quizzes.

Differentiator

Problem solved

Functional benefit

Products and services

• V Hydration & Relief Duo Bundle pairing Daily V Lotion (overnight moisture) with V Relief Serum (lightweight daytime hydration) for full vulvovaginal dryness relief; priced $89 subscription / $99 one-time. FSA/HSA eligible.
• Sexual Wellness Bundle Combines customer's choice of V Relief Serum or Daily V Lotion with V Lube silicone lubricant to relieve dryness and reduce friction during intimacy; priced at $46.
• Ultimate V Relief Bundle Self-care kit combining V Relief Serum, Daily V Lotion, and Soothe Bath Soak & Shower Gel for comprehensive intimate comfort and hydration; priced at $41 (approx. 12% savings).
• Daily V Lotion Standalone FDA OTC skin protectant vaginal lotion with vitamin E, coconut oil, and shea butter; provides relief from vulvovaginal dryness within 1 hour and supports the skin-moisture barrier. FSA/HSA eligible. From $29.
• V Relief Serum Lightweight gel-like serum with patent-pending biomimetic peptide (Pentapeptide-59) clinically studied to reduce skin sensitivity, stinging, burning, and itching; combined with hyaluronic acid, vitamin E, and coconut oil. FSA/HSA eligible.
• V Lube Silicone Lubricant 510(k) FDA cleared Class II medical device: silicone-based, long-lasting, waterproof, latex-compatible lubricant free of parabens, glycerin, and fragrance; designed to maintain vaginal bacterial balance.
• Soothe Bath Soak & Shower Gel pH-friendly bath soak and shower gel featuring patent-pending Nourish-3 Complex (biomimetic peptide + oat kernel extract + rose extract) to hydrate and soothe sensitive intimate skin during hormonal transitions.
• MenoRelief Supplement Oral supplement combining 100mg Pycnogenol (French maritime pine bark extract) and 125mg Sensoril Ashwagandha to target 11 menopause symptoms including hot flashes, night sweats, brain fog, low libido, and vaginal dryness; 65% improvement in hot flashes after 8 weeks in clinical data.
• V Arousal Gel Maximum strength hormone-free, pH-balanced arousal gel with peppermint and blood-flow enhancing compounds to stimulate sensitive nerve endings for enhanced sensation.
• Aureum Water-Based Lubricant Water-based lubricant formulated with plant-based antioxidants to soothe and calm sensitivity during intimacy.
• Boric Acid Suppositories Vaginal suppositories with boric acid to rebalance vaginal pH and provide relief from odor, itching, and everyday discomfort.
• Massage Oil Silky, ultra-hydrating massage oil designed to nourish skin and enhance intimate touch.
• Crescendo 2 Vibrating Device Ultra-flexible medical-grade silicone vibrator designed by OB/GYNs; clinically shown to improve pain and arousal by 5X.
• Poco Vibrating Device Award-winning palm-sized targeted G-Spot vibrator designed to improve pain and arousal by 5X.
• Eva Clitoral Vibrator Wearable couple's vibrator allowing partners to be fully present during intimacy.
• Silicone Medium Dilator Set

Quantifiable outcome

• 96% of women felt relief within 1 hour of applying Daily V Lotion (consumer study, 70 women, 4 weeks)
• +8 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• PHE, Inc. (Parent Company of Adam & Eve)coreChannel Partner/ Reseller/ Distributor · 14 April 2026PHE, Inc. (parent of Adam & Eve) entered a strategic commercial partnership with Kindra in April 2026, making Kindra the official partner for vaginal health and wellness across PHE's platforms. Under the agreement, PHE distributes Kindra's full product line across its digital and physical franchise locations, co-branded marketing campaigns are planned, and PHE acquires a minority equity stake in Kindra. The partnership repositions PHE as a modern health and wellness platform while expanding Kindra's distribution reach.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Womaness: Womaness is a direct-to-consumer menopause wellness brand selling supplements, skincare, and intimate care products targeting the same perimenopausal/menopausal demographic as Kindra, with overlapping SKU categories (lubricants, supplements, vaginal moisturizers).
• Stripes: Stripes is a women's wellness brand founded by actress Naomi Watts focused on menopause and perimenopausal symptom relief via supplements, skincare, and sexual wellness products — a close peer in brand positioning and target customer.
• Pause Well-Aging: Pause Well-Aging is a menopause-focused CPG brand offering skincare and wellness products for women in hormonal transition, directly comparable to Kindra's menopause-targeted product lines (MenoRelief, Daily V Lotion).
• O Positiv: O Positiv is a women's wellness brand selling supplements and personal care products (including menopause support, hormonal balance, and intimate wellness), sharing Kindra's DTC subscription model and hormonal-health positioning.
• The Honey Pot: The Honey Pot is a feminine care DTC brand offering washes, wipes, and intimate wellness products with a plant-based clinical positioning — comparable to Kindra's Soothe bath and Daily V Lotion categories.
• Rael: Rael is a DTC personal care brand for women, with overlapping offerings in feminine hygiene, menstrual care, and clean-ingredient intimate wellness products targeting the same millennial/Gen-X female demographic.
• Lume: Lume is a clinically-positioned personal care brand (whole-body deodorant) that has expanded into feminine care and intimate wellness, sharing Kindra's OB/GYN-endorsed, clinical-credibility go-to-market approach.

Emerging players

• Midi Health: Midi Health is a virtual care clinic focused on perimenopause and menopause, offering clinician-prescribed treatment including HRT. It overlaps with Kindra's menopause customer base, though Midi is services-led rather than product-led.
• Elektra Health: Elektra Health is a digital menopause care platform providing telehealth, education, and community — sharing Kindra's menopause audience and destigmatization mission but delivering services rather than products.
• Evernow: Evernow is a menopause-focused telehealth company providing clinician consultations and prescription treatments (including non-hormonal options). It addresses the same menopause demographic as Kindra but via clinical services rather than OTC products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/OurKindra
• Instagraminstagram.com/ourkindra
• Pinterestpinterest.com/ourkindra
• LinkedInlinkedin.com/company/ourkindra

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindra