Compound Planning
Compound Planning is a tech-enabled RIA and digital family office serving high-net-worth tech employees, founders, executives, and business owners through human advisors, an AI-powered operating system, and a consolidated financial dashboard with integrated tax services.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Compound Planning does
Compound Planning is a tech-enabled registered investment advisor (RIA) operating as a digital family office for high-net-worth and ultra-high-net-worth clients, with a particular concentration in tech employees, founders, executives, and business owners navigating equity compensation and liquidity events. The firm was founded in 2021 as Alternativ Wealth, acquired and rebranded in 2023, and has grown assets under management from roughly $500 million at rebrand to over $5 billion by April 2026, with more than 100 employees and over 50 financial advisors across offices in New York, San Francisco, Denver, Sarasota, and Des Moines.
The core technology stack centers on the Compound Dashboard, a consumer-facing platform that integrates with thousands of financial providers (banks, 401k plans, cap tables, crypto exchanges, and company equity systems) to deliver automated net worth monitoring, tax simulation, document storage, and cash flow planning. This is paired with AdvisorHQ, an AI-powered advisor operating system featuring an Activity Monitor for real-time portfolio event visibility, and a native iOS mobile app. Tax preparation services are integrated as an add-on through partnerships with April Tax Solutions, TrackCPA, and Agent Technologies across three published pricing tiers.
Compound Planning generates revenue primarily through AUM-based advisory fees on client portfolios, supplemented by per-filing tax service fees. Go-to-market is sales-led, with the firm recruiting experienced advisors from incumbents (Personal Capital, Choreo, Goldman Sachs, Morgan Stanley, Schwab) who bring existing books of business. The target customer base spans tech employees approaching IPOs, founders planning liquidity events, retirees, HNW/UHNW families, and legal professionals, supported by a hybrid service model that combines human advisor expertise with technology-enabled workflows.
Compound Planning firmographics
Firmographics- Name
- Compound Planning
- Legal name
- Compound Planning, Inc.
- Website
- https://compoundplanning.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Compound Planning is a tech-enabled RIA and digital family office serving high-net-worth tech employees, founders, executives, and business owners through human advisors, an AI-powered operating system, and a consolidated financial dashboard with integrated tax services.
- Ownership category
- akta.pro rank
Compound Planning industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Digital/Hybrid RIAs (Robo-Enabled, Tech-Forward) (FSAAACAJ)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Tax-Focused Wealth Management RIAs (FSAAACAD), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
Keywords
Where Compound Planning is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Compound Planning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- AUM-based Advisory Fees: Traditional AUM-based fee structure where clients pay advisory fees based on assets under management for comprehensive wealth management services
- Tax Preparation Services: Integrated tax filing services through partnered providers (april, TrackCPA, Agent); tiers ranging from DIY filing at $75 to full-service CPA at $1,500+
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DIY Tax Filing - Powered by april |
| Unit Pricing | Pay-as-you-go | File with a Tax Pro |
| Unit Pricing | Pay-as-you-go | Full Service - Vetted CPAs & Tax Partners |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Compound Planning product offering
Product offeringCore offering
Compound Planning is a digital family office and tech-enabled Registered Investment Advisor (RIA) that delivers comprehensive wealth management to high-net-worth and ultra-high-net-worth individuals, including founders, tech executives, business owners, professionals, and retirees. Services combine AI-powered technology (the Compound Dashboard and AdvisorHQ operating system) with dedicated human financial advisors to manage investments, equity compensation, tax planning, and estate planning. The firm charges AUM-based advisory fees and integrates tax filing services through partner firms.
Product overview
Compound Planning is a digital family office and tech-enabled Registered Investment Advisor (RIA) that operates as a unified platform combining modern technology with personalized advisory services. The core product is the Compound Dashboard, which integrates with thousands of financial providers to provide comprehensive net worth tracking, tax modeling, and cash flow planning. This platform is paired with AdvisorHQ, an AI-powered operating system that includes Activity Monitor for real-time portfolio monitoring. Tax filing services are offered as an integrated add-on through partnerships with April Tax Solutions, TrackCPA, and Agent Technologies. An iOS mobile app extends access to the platform on mobile devices. The firm serves high-net-worth founders, executives, business owners, professionals, and families, combining human advisor expertise with technology-enabled workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Compound Dashboard
Quantifiable outcome
- Surpassed $5B in AUM with 75% growth since January 2025
- +3 more outcomes
Companies that use Compound Planning
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Compound Planning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature4 records
Compound Planning partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- April Tax Solutions, Inc. (april)coreUnaffiliated tax preparation firm providing DIY tax filing services for Compound clients; powered by april platform at $75 per filing tier
- TrackCPAcoreUnaffiliated tax preparation firm partnered with Compound for mid-tier tax filing services
- Agent Technologies, Inc. (Agent)coreUnaffiliated tax preparation firm providing full-service tax filing for Compound clients at $1,500+ tier
- BlackRockminorBlackRock representatives (Adam Butterfield and Bianca Schmidt) joined Compound Conversation webinar on option overlay strategies for concentrated stock positions
- CacheminorCache team joined Compound webinar on diversifying concentrated positions; discussed challenges and strategies for tax-efficient diversification
- Investment Property Exchange Services (Exeter)minorLuke Hays from Exeter 1031 Exchange Services joined Compound Conversation on 1031 exchanges for real estate investors
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Compound Planning competitors and assessment
Company assessmentDirect peers
- Empower (formerly Personal Capital): Large digital RIA combining a free personal finance dashboard with human advisor services for HNW clients. Direct competitor on the integrated dashboard-plus-advisor model and a major source of advisors recently recruited by Compound.
- Facet Wealth: Tech-enabled, flat-fee RIA serving HNW and mass-affluent clients through a hybrid model of human advisors and a digital platform. Direct competitor for Compound's tech-forward advisory value proposition and HNW positioning.
- Farther Financial: Tech-forward RIA serving HNW clients, particularly tech professionals and business owners, with a proprietary platform and curated advisor network. Competes directly with Compound for tech employee and equity-comp clients.
Emerging players
- Secfi: Equity compensation planning and management platform for startup employees and founders. A more specialized, complementary player in the same tech-equity-comp value chain as Compound.
- Wealthfront: Digital wealth platform offering automated and advised services with strong brand in tech employee segment. Competes with Compound's self-serve Dashboard product and increasingly with its advised offering.
- Betterment: Largest independent digital wealth manager offering automated and advised services. Adjacent competitor in the tech-enabled wealth management space with similar demographic skew toward younger, tech-affluent clients.
Broad incumbents
- Mercer Advisors: Large national RIA serving HNW and UHNW clients with comprehensive wealth, tax, and estate planning. Comparable breadth of services and target client segment, though less differentiated on technology.
- Creative Planning: One of the largest independent RIAs in the US, offering comprehensive wealth management for HNW and UHNW clients across all 50 states. Provides a comparable full-service RIA alternative, and is a known prior employer of Compound advisors.
- Mariner Wealth Advisors: National RIA serving HNW and UHNW clients with integrated wealth, tax, estate, and retirement plan services. Comparable full-service model and target segment as Compound, with similar M&A-driven growth approach.
- Goldman Sachs Personal Financial Management: Goldman's mass-affluent and HNW wealth advisory business serving corporate executives and professionals with complex compensation. Direct overlap with Compound's tech employee/equity comp focus, with significantly greater brand and resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Compound Planning social profiles
Digital presenceCompound Planning compliance and trust
Trust signalCompliance5 records
Compound Planning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Compound Planning leadership team
Management profileNumber of profiles
Profiles14 records
Compound Planning subsidiaries and ownership
Company hierarchySubsidiaries1 record
Compound Planning funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Compound Planning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Compound Planning
What does Compound Planning do?
Compound Planning is a digital family office and tech-enabled Registered Investment Advisor (RIA) that delivers comprehensive wealth management to high-net-worth and ultra-high-net-worth individuals, including founders, tech executives, business owners, professionals, and retirees. Services combine AI-powered technology (the Compound Dashboard and AdvisorHQ operating system) with dedicated human financial advisors to manage investments, equity compensation, tax planning, and estate planning. The firm charges AUM-based advisory fees and integrates tax filing services through partner firms.
Is Compound Planning a public or private company?
Compound Planning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Compound Planning founded?
Compound Planning was founded in 2021. It employs 51 to 100 people.
Where is Compound Planning based?
Compound Planning is headquartered in San Francisco, United States, in the North America region.
How does Compound Planning make money?
Two revenue lines are on record. AUM-based Advisory Fees are the primary driver. The others are tax Preparation Services.
Who are Compound Planning's main competitors?
Direct peers on record are Empower (formerly Personal Capital), Facet Wealth and Farther Financial. Emerging players are Secfi, Wealthfront and Betterment. Broad incumbents are Mercer Advisors, Creative Planning, Mariner Wealth Advisors and Goldman Sachs Personal Financial Management.
Does Compound Planning have an API?
No public API is recorded for Compound Planning.
What industry is Compound Planning in?
Compound Planning's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAJ, Digital/Hybrid RIAs (Robo-Enabled, Tech-Forward), with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.