Vooban
Vooban is a Qu\u00e9bec-based applied AI services and software firm, founded in 2011, that designs and deploys custom AI projects, the Morphe SaaS knowledge-capture platform, and new agentic-AI (Vooban Labs) and AI-security (Vooban Cyber) offerings for mid-sized and large Canadian enterprises across industrial, logistics, financial and public-sector verticals.
- Company typePrivate
- Founded2011
- HeadquartersQuebec, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Vooban does
Vooban is a Qu\u00e9bec-based applied artificial intelligence services and software firm founded in 2011 by Kevin Moore that helps mid-sized and large Canadian enterprises design, deploy and operationalize AI projects across industrial, logistics, financial and public-sector verticals. The company delivers four core service lines (Artificial Intelligence, Web + Mobile Development, Data Engineering + BI, and Cybersecurity) anchored by a proprietary SaaS platform, Morphe by Vooban, which provides multi-tenant AI-powered knowledge capture and management using vectorization, semantic search, summarization, classification and extraction on top of third-party foundation models (Anthropic and OpenAI). Since 2025, Vooban has extended its product surface with two dedicated divisions: Vooban Labs, an agentic-AI laboratory developing multi-agent systems (including a supply-chain risk monitoring system in preparation for commercialization), and Vooban Cyber, a cybersecurity division focused on securing AI projects, models and agents.
Vooban monetizes through three primary revenue streams: (1) project-based and multi-phase custom AI and digital-transformation professional services, billed per project, sprint or multi-year mandate; (2) recurring Morphe SaaS subscriptions governed by per-client contracts with optional customer-managed encryption keys; and (3) partner-enabled programs, including the renewed La Caisse AI Expertise Program (April\u2013September 2026 sprint for Qu\u00e9bec-headquartered companies with at least $25M in sales) and the AI Horizon program co-launched with Google Cloud in September 2025. Go-to-market combines direct enterprise sales (President Kevin Moore, EVP Hugues Foltz, CRO Alexandre Gervais, supported by named pre-sales solution architects), an inbound content/SEO funnel (Impact IA podcast, AI Horizon newsletter, 75+ articles, gated eBooks, seven webinars) and a heavy institutional channel via CDPQ/La Caisse. The company is headquartered in Qu\u00e9bec City with offices in Montr\u00e9al, Toronto (opened March 2025) and a presence in San Francisco, and has executed more than 400 projects since 2011 for clients including Aeromag, Familiprix, Pomerleau, QSL, Kruger, Patates Dolbec, Groupe Canam, Groupe CSL, Fuel Transport, Nationex, Centraide and La Caisse.
Vooban firmographics
Firmographics- Name
- Vooban
- Legal name
- Vooban inc.
- Website
- https://vooban.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vooban is a Qu\u00e9bec-based applied AI services and software firm, founded in 2011, that designs and deploys custom AI projects, the Morphe SaaS knowledge-capture platform, and new agentic-AI (Vooban Labs) and AI-security (Vooban Cyber) offerings for mid-sized and large Canadian enterprises across industrial, logistics, financial and public-sector verticals.
- Ownership category
- akta.pro rank
Vooban industry classification
Industry- Product category
- Applied Artificial Intelligence Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)
- akta.pro secondary industries
- Voice Assistants & Voice UI (VUI) (HDAAAFAD), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
Keywords
Where Vooban is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Vooban business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Custom AI and digital-transformation services: Project-based and multi-phase professional services engagements combining AI consulting, data engineering, custom software development, cybersecurity and integration. Work begins with a diagnostic / sprint, scopes into proofs of concept, and expands into production deployments. Revenue is recognized per project, per sprint or per multi-phase mandate.
- Morphe by Vooban — SaaS subscriptions: Recurring subscription access to the Morphe AI knowledge-capture and management platform, governed by a per-client services contract and Data Processing Addendum. Supports per-account and per-organization licensing, with options for customer-managed encryption keys on higher plans.
- AI Expertise Program (La Caisse / CDPQ program): Revenue generated through the La Caisse AI Expertise Program (renewed in 2026) and the parallel AI Horizon program co-launched with Google Cloud. Vooban delivers guided AI sprints to qualifying Québec and Canadian enterprises, funded indirectly through institutional partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom AI/digital-transformation engagements — quote-based, scoped per project. |
| Subscription | Annual | Morphe by Vooban — SaaS subscriptions governed by client contract. |
| Other | Multi-year contract | La Caisse AI Expertise Program — sprint-based funding. |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels11 records
Vooban product offering
Product offeringCore offering
Vooban is a Canadian applied AI and digital transformation company that designs, builds and deploys custom AI solutions for mid-sized and large enterprises, combining data engineering, AI model development (machine learning, deep learning, computer vision, NLP, predictive analytics, IoT), web and mobile software engineering, cybersecurity and cloud deployment. Its core commercial surface is the Morphe by Vooban SaaS platform for AI-powered knowledge capture and management, sold alongside project-based professional services, and supplemented by the agentic AI and cybersecurity capabilities of the Vooban Labs and Vooban Cyber divisions.
Product overview
Vooban delivers a combined product-and-services portfolio for applied AI and digital transformation. At the center is Morphe by Vooban, a SaaS knowledge-capture and management platform that uses vectorization, semantic search and foundation models (Anthropic, OpenAI) for summarization, classification and extraction over enterprise content. Two specialized divisions extend the offering: Vooban Labs, an internal laboratory launched September 24, 2025 to develop AI agents and multi-agent systems (including a supply-chain risk monitoring system being prepared for commercialization), and Vooban Cyber, a cybersecurity division launched the same day to secure AI projects, models, agents and multi-agent systems. The portfolio is complemented by two partner-enabled programs — the AI Horizon program (launched with Vooban's Google Cloud Partner Advantage membership) and the renewed La Caisse AI Expertise Program powered by Vooban — and by the Endorphine subsidiary, which provides AI-driven outdoor event management solutions inherited from the March 2024 acquisition of Stratéjia. Underpinning these named products are four core service lines: Artificial Intelligence, Web + Mobile Development, Data Engineering + BI, and Cybersecurity. Vooban is headquartered in Québec City with offices in Montréal, Toronto (opened March 2025) and a presence in San Francisco, employs ~225 people, and has executed more than 400 projects since 2011.
Differentiator
Problem solved
Functional benefit
Brands
- Morphe by Vooban: AI knowledge capture and management platform accessible at morphe.vooban.com, used by organizations to capture, organize, and operationalize organizational knowledge using AI.
- Endorphine
- Vooban Labs
- Vooban Cyber
Products and services
- Morphe by Vooban SaaS platform for AI-powered knowledge capture and management, intended for organizations and their authorized users. Performs vectorization (embeddings), indexing and semantic search over client content using Anthropic and OpenAI language models for summarization, classification and extraction; multi-tenant architecture with customer-isolated tenants, encryption at rest and in transit, optional customer-managed encryption keys, 35-day backup rotation and 90-day post-termination content deletion.
- Artificial Intelligence Services Custom AI services delivered since 2011 covering predictive maintenance, computer vision, NLP, generative AI and agentic AI, designed to help organizations reinvent their operations through AI-powered solutions tailored to their use cases.
- Web + Mobile Development Services Custom web and mobile development services including bespoke ERPs (e.g., QSL in the logging sector), customer-facing applications and integrations with enterprise systems, delivered alongside Vooban's AI and data offerings for end-to-end digital transformation.
- Data Engineering + BI Services Data management and business intelligence services covering data warehousing, BI dashboards, ETL pipelines and AI-ready data foundations; capability was significantly expanded via the March 2024 acquisition of Strat\u00e9jia, which increased Vooban's workforce by ~50%.
- Cybersecurity Services Cybersecurity consulting and implementation services for AI projects, models, agents and multi-agent systems; capabilities were elevated by the September 2025 launch of the Vooban Cyber division, including support for clients to obtain recognized certifications such as ISO and SOC 2 and to automate defense processes with AI agents.
- AI Horizon Program Partner-enabled initiative co-launched with Google Cloud to accelerate AI adoption in mid-sized and large Canadian organizations; selected companies benefit from hands-on workshops to identify high-value AI opportunities and develop a roadmap for impactful projects, combining Vooban's applied AI expertise with Google Cloud solutions.
- La Caisse AI Expertise Program (powered by Vooban) AI Expertise Program powered by Vooban, delivered for La Caisse (Caisse de d\u00e9p\u00f4t et placement du Qu\u00e9bec), supports Qu\u00e9bec companies in adopting AI and boosting productivity; the first edition supported around 20 companies across insurance, manufacturing, technology and transportation. The renewed 2026 edition runs as an innovation sprint from April to September for companies with sales of at least $25 million that are headquartered in Qu\u00e9bec.
- Endorphine Vooban subsidiary launched in March 2024 providing AI-driven outdoor event management solutions previously operated under Strat\u00e9jia; uses AI to optimize resources, enhance customer experience and support data-driven decisions for outdoor events.
Quantifiable outcome
- Saves partners more than $1M per year (Aeromag AI case).
- +7 more outcomes
Companies that use Vooban
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles5 records
Vooban technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability15 records
Feature6 records
Vooban partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core gtm/ecosystem partner, flagship institutional program partnership, adjacent co-marketing presence at flagship event, core cloud and agentic ai infrastructure partner, major acquisition that nearly doubled headcount and added ontario footprint, foundational industrial-ai acquisition, core marketing and crm infrastructure, core hyperscaler infrastructure providers, core ai model providers for morphe, supporting data provider, core paid-media channels and supporting productivity and collaboration stack.
- Scale AI (Canadian AI Global Innovation Cluster)core gtm/ecosystem partnerVooban was among 100+ Canadian organizations invited to the third consecutive Scale AI-led Canadian delegation to VivaTech 2026 in Paris, showcasing applied AI across industrial, agricultural and enterprise applications. Co-marketing and international visibility relationship.
- La Caisse — AI Expertise Program (Caisse de dépôt et placement du Québec)flagship institutional program partnershipLa Caisse renewed the AI Expertise Program powered by Vooban to help Québec companies adopt AI. The new edition runs as an innovation sprint from April to September for companies with at least $25M in sales. First edition supported ~20 companies across insurance, manufacturing, technology and transportation.
- Cohere (co-presenter at ALL IN 2025)adjacent co-marketing presence at flagship eventCohere co-presented the "Finding the Fit: Selecting the Right AI Approach for Your Business" talk at ALL IN 2025 alongside Vooban and AMD.
- Google Cloudcore cloud and agentic ai infrastructure partnerVooban officially joined the Google Cloud Partner Advantage program as a Partner under the Service Engagement model, giving clients access to Google Cloud and agentic AI technologies and supporting the joint launch of the AI Horizon program. Mutual relationship (Vooban delivers services, Google Cloud provides platform and co-marketing).
- Stratégia (acquired by Vooban, March 2024)major acquisition that nearly doubled headcount and added ontario footprintVooban acquired Stratégia, a business-intelligence company, to enhance data management and AI-project capabilities. The deal added nearly 50% to headcount, expanded into Ontario, and seeded the Endorphine subsidiary for outdoor event management.
- Haxio (acquired by Vooban, 2021)foundational industrial-ai acquisitionHaxio, a machine-vision specialist founded by Alexandre Gervais in 2018, was acquired in 2021. The founder joined Vooban as sales director (now CRO) and anchors the company's industrial AI vision practice.
- HubSpotcore marketing and crm infrastructureHubSpot is listed as a sub-processor for CRM and marketing automation; used to capture gated eBook leads, the AI Horizon newsletter and the AI Expertise Program applications.
- Amazon Web Services, Microsoft Azure, Google Cloud Platformcore hyperscaler infrastructure providersUsed as hosting and infrastructure sub-processors for Vooban and Morphe, with data hosted in Canada, the US and the EU depending on the service.
- Anthropic, OpenAIcore ai model providers for morpheAnthropic and OpenAI power the language models underlying the Morphe platform for vectorization, indexing, semantic search, summarization and extraction. Contractual restrictions prohibit using client content to train general AI models.
- Apollo (B2B data enrichment)supporting data providerUsed as a B2B data-enrichment vendor for sales-lead qualification.
- LinkedIn, Google, Meta (advertising platforms)core paid-media channelsLinkedIn Ads, Google Ads and Meta Pixel are used as paid advertising platforms to measure campaign performance.
- Slack, Microsoft 365, Gmail, Zoom, Microsoft Teams, Google Meetsupporting productivity and collaboration stackListed as communication and productivity sub-processors used internally across Vooban's operations.
Scale indicators15 records
Recent moves9 records
Expansion highlights7 records
Vooban competitors and assessment
Company assessmentDirect peers
- Moov AI: Montréal-based applied AI services and solutions firm of similar vintage and size to Vooban, focused on industrial and enterprise AI deployments in Québec — direct head-to-head competitor for AI consulting mandates in the same region.
- Imagia: Montréal-based applied AI company combining AI consulting with proprietary healthcare-focused platforms. Comparable to Vooban's services-plus-product model and Montréal talent base, with vertical specialization (healthcare) rather than Vooban's industrial breadth.
Broad incumbents
- Slalom: North American mid-market consulting firm with a significant AI and digital-transformation practice; competes with Vooban on enterprise AI mandates and has the scale advantage of a multi-thousand-person delivery footprint across the US and Canada.
- CGI Group: Canadian-headquartered IT and digital transformation services giant with deep Québec roots and a strong AI/data practice; overlaps with Vooban on enterprise AI consulting, systems integration and data engineering for large Canadian enterprises and governments.
- Accenture: Global consulting leader with one of the largest applied-AI practices worldwide; competes for large Canadian enterprise AI mandates, hyperscaler co-sell relationships (including Google Cloud), and offers a breadth of capabilities Vooban cannot match.
- Deloitte Canada: Big Four consulting firm with a substantial Canadian AI and digital transformation practice; competes with Vooban for large enterprise AI programs in Québec and across Canada and provides scale, methodology and a global delivery footprint.
- Capgemini Engineering: Global systems integrator and AI/digital engineering services provider; overlaps with Vooban on industrial AI, computer vision and digital transformation mandates for manufacturing, logistics and aerospace customers.
- Publicis Sapient: Global digital transformation consultancy with deep AI and data engineering capabilities; competes with Vooban on enterprise AI consulting, data platforms and customer-experience transformation programs across North America.
- Cognizant: Large IT services and consulting firm with a dedicated AI practice and significant North American delivery presence; competes with Vooban on enterprise AI engineering, data and modernization mandates at scale.
Emerging players
- Coveo: Québec-based enterprise AI SaaS company specializing in AI-powered search, knowledge management and relevance; comparable to Vooban's Morphe platform on AI knowledge capture/management for enterprise content, with a pure-SaaS (vs. services-plus-SaaS) model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Vooban social profiles
Digital presenceVooban compliance and trust
Trust signalCompliance3 records
Vooban financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vooban leadership team
Management profileNumber of profiles
Profiles12 records
Vooban subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vooban funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vooban M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vooban
What does Vooban do?
Vooban is a Canadian applied AI and digital transformation company that designs, builds and deploys custom AI solutions for mid-sized and large enterprises, combining data engineering, AI model development (machine learning, deep learning, computer vision, NLP, predictive analytics, IoT), web and mobile software engineering, cybersecurity and cloud deployment. Its core commercial surface is the Morphe by Vooban SaaS platform for AI-powered knowledge capture and management, sold alongside project-based professional services, and supplemented by the agentic AI and cybersecurity capabilities of the Vooban Labs and Vooban Cyber divisions.
Is Vooban a public or private company?
Vooban is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vooban founded?
Vooban was founded in 2011. It employs 101 to 250 people.
Where is Vooban based?
Vooban is headquartered in Quebec, Canada, in the North America region.
How does Vooban make money?
Three revenue lines are on record. Custom AI and digital-transformation services are the primary driver. The others are morphe by Vooban — SaaS subscriptions and AI Expertise Program (La Caisse / CDPQ program).
Who are Vooban's main competitors?
Direct peers on record are Moov AI and Imagia. Broad incumbents are Slalom, CGI Group, Accenture, Deloitte Canada, Capgemini Engineering, Publicis Sapient and Cognizant. Coveo is listed as an emerging player.
Does Vooban have an API?
No public API is recorded for Vooban.
What industry is Vooban in?
Vooban's product category is Applied Artificial Intelligence Services. Its primary akta.pro industry code is BPAEABAK, Collaboration & Unified Communications Management (UCaaS/VoIP), with a secondary code of HDAAAFAD, Voice Assistants & Voice UI (VUI). Its NAICS code is 54151 and its SIC code is 7373.