Joust
Joust is an Australian online home loan marketplace operating a live lender auction and instant matching service for consumer borrowers, with an emerging B2B SaaS product (MBOS) supplying AI-powered tools to mortgage brokers.
- Company typePrivate
- Founded2016
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Joust does
Joust is an Australian online home loan marketplace founded in 2016 and headquartered in Sydney. The platform operates a two-sided consumer model with two core products: Joust Live Auction, a 1-3 day reverse auction where lenders compete in real-time for individual borrowers using a proprietary digital leaderboard, and Joust Instant Match, which returns the top three suitable home loans from thousands of products via SMS verification. The platform integrates Experian credit reporting to generate de-identified borrower profiles that lenders can bid against, and claims access to approximately 80% of Australian home loan lenders (up to 90% when broker channels are included), with major banks such as Westpac, Suncorp, HSBC, Macquarie, and AMP participating.
The business generates revenue primarily through transaction fees paid by lenders for bidding participation and upon successful loan settlement, supplemented by advertising, data monetization, and insurance referral fees (up to $125 plus GST per referral through Zurich Australia). In 2025, Joust extended its proposition into the B2B segment with MBOS (Mortgage Broker Operating System), a subscription platform comprising three AI-powered modules: an AI Calling Agent for automated qualification and appointment setting, an AI Policy Checker covering 47 lenders and 3,200+ mapped policy points, and a Home Loan Matching Engine available as white-label software with native CRM integrations (Salesforce, HubSpot, Pipedrive). Joust holds Australian Credit Licence 481805 via Joust Software Pty Ltd and is regulated by ASIC, with the consumer marketplace offered free of charge to borrowers.
Joust firmographics
Firmographics- Name
- Joust
- Legal name
- Joust Pty Ltd
- Website
- https://joust.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Joust is an Australian online home loan marketplace operating a live lender auction and instant matching service for consumer borrowers, with an emerging B2B SaaS product (MBOS) supplying AI-powered tools to mortgage brokers.
- Ownership category
- akta.pro rank
Joust industry classification
Industry- Product category
- Online Home Loan Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
- akta.pro secondary industry
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)
Keywords
Where Joust is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Joust business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Lender Bidding Fees: Joust receives payment of fees from Providers (lenders, mortgage brokers) for participating in the bidding process and upon successful settlement of their products. This is the primary revenue stream.
- Advertising Revenue: Fees received from advertising on the Joust website.
- Data Revenue: Revenue generated from data related to the platform's marketplace activity.
- Insurance Referrals: Joust refers customers to Zurich Australia Limited for insurance products. Joust may receive a fee of up to $125 (plus GST) per referral, paid by Zurich.
- MBOS Broker Platform: Mortgage Broker Operating System offering AI tools, white-label marketplace, and policy checking services to mortgage brokers, creating additional revenue opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Consumer platform (Live Auction & Instant Match) - Free for borrowers |
| Other | Pay-as-you-go | Average savings for refinancing customers |
| Subscription | Monthly | MBOS Broker Operating System |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Joust product offering
Product offeringCore offering
Joust operates an online home loan marketplace that helps Australian borrowers connect with competing lenders and mortgage brokers. Its consumer product suite includes Joust Live Auction, where lenders competitively bid for a borrower's home loan in real time over 1–3 days, and Joust Instant Match, which returns the top three matched lenders within minutes. For mortgage brokers, Joust offers the Mortgage Broker Operating System (MBOS), comprising AI-powered modules for call handling, real-time loan matching, and lender policy research, with white-label deployment and native CRM, calendar, and VOIP integrations.
Product overview
Joust is an online home loan marketplace platform consisting of two core consumer products: Live Auction (a reverse auction where lenders compete in real-time for 1-3 days) and Instant Match (instant matching to top 3 home loans). For mortgage brokers, Joust offers the Mortgage Broker Operating System (MBOS) with three AI-powered modules: AI Calling Agent for automated call handling, Home Loan Matching Engine for real-time product matching, and AI Policy Checker for instant lender policy research.
Differentiator
Problem solved
Functional benefit
Brands
- MBOS (Mortgage Broker Operating System): AI-driven mortgage broker operating system featuring AI Calling Agent, Home Loan Matching Engine, and AI Policy Checker for mortgage brokers.
Products and services
- Joust Live Auction Australia's only live home loan auction platform where borrowers submit a Bid Request and competing lenders place real-time bids on a digital leaderboard over a 1–3 day auction window. Designed for Australian home buyers and refinancers who want to surface the most competitive rate through an active bidding process rather than static rate comparison.
- Joust Instant Match Instant matching service that returns the top three home loan offers suited to a customer's profile from thousands of products, with quick SMS verification and matched lenders contacted within minutes. Targets Australian borrowers who want a fast shortlist of suitable lenders rather than a multi-day auction process.
- MBOS - Mortgage Broker Operating System AI-powered operating system for Australian mortgage brokers and brokerages that bundles the AI Calling Agent, the white-label Home Loan Matching Engine, and the AI Policy Checker covering 47 lenders and 3,200+ policy points. Targets broker productivity, lead generation, qualification, and instant lender policy research, with native integrations to Salesforce, HubSpot, Pipedrive, Google and Outlook calendars, VOIP, and analytics tools.
Quantifiable outcome
- Average savings of $3,500 per year on home loan repayments for customers who refinance through the platform
- +3 more outcomes
Companies that use Joust
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Joust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature7 records
Joust partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ExperiancoreCredit reporting agency partnership providing credit scoring and credit file access. Joust uses Experian to generate credit reporting information for borrowers participating in the Joust Auction. De-identified customer profiles including credit information are provided to lenders for bid responses.
- Zurich Australia LimitedminorInsurance referral partnership. Joust refers customers to Zurich for Ezicover insurance products. Joust receives a referral fee of up to $125 (plus GST) per referral, paid by Zurich. This is a mere referral arrangement.
- Digital Finance AnalyticscoreResearch partnership for mortgage stress analysis. Joint research on Australian mortgage stress levels covering 52,000 households. Provided data insights on mortgage stress trends, postcodes most affected, and impact of interest rate rises on Australian households.
- realestate.com.auminorMedia coverage and content partnership. Joust featured in articles on realestate.com.au regarding home loan trends and interest rate impacts.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Joust competitors and assessment
Company assessmentDirect peers
- Lendi: Australia's largest online mortgage broker, comparing home loan products from a panel of lenders and offering direct origination. Lendi is the most direct comparable to Joust's consumer-facing mortgage intermediation model, though it uses a traditional broker model rather than a reverse auction.
- HashChing: Australian online mortgage broker marketplace connecting borrowers with brokers and lenders. Closely comparable to Joust's intermediation thesis though without the live auction construct.
- Home Loan Experts: Australian mortgage broker operating online, comparing products from a panel of lenders. Closely comparable to Joust in intermediating residential mortgages between borrowers and lenders in Australia.
Broad incumbents
- Aussie Home Loans: Long-established Australian mortgage broker and lender with a national branch network and broker panel. Operates in the same residential mortgage intermediation space as Joust but with a much broader retail footprint and captive lender relationships.
- Mortgage Choice: National Australian mortgage broker franchise offering home loan comparison and brokerage services. Comparable to Joust as a residential mortgage intermediary but with a traditional branch and broker franchise model.
- Finder: Major Australian comparison platform covering home loans, credit cards, and insurance. Comparable to Joust's consumer-facing comparison angle, though it operates a static comparison model rather than a live auction.
- RateCity: Australian financial product comparison site owned by Nine Entertainment. Overlaps with Joust's home loan comparison use case but relies on static rate tables rather than competitive bidding.
- Canstar: Australian financial product comparison and ratings agency covering home loans, insurance, and banking. Comparable as a research and comparison destination for borrowers in the same product category Joust serves.
Emerging players
- Athena Home Loans: Australian digital mortgage lender using variable-rate technology and direct-to-consumer origination. Comparable as an Australian digital mortgage disruptor, though Athena lends on its own balance sheet rather than operating as an intermediary marketplace.
- Tic:Toc: Australian online mortgage lender offering instant online home loan approval. Similar fintech positioning to Joust in the Australian mortgage space, with an emphasis on speed and digital UX, but on the lender side rather than the intermediary side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Joust social profiles
Digital presenceJoust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joust leadership team
Management profileNumber of profiles
Profiles2 records
Joust funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joust
What does Joust do?
Joust operates an online home loan marketplace that helps Australian borrowers connect with competing lenders and mortgage brokers. Its consumer product suite includes Joust Live Auction, where lenders competitively bid for a borrower's home loan in real time over 1–3 days, and Joust Instant Match, which returns the top three matched lenders within minutes. For mortgage brokers, Joust offers the Mortgage Broker Operating System (MBOS), comprising AI-powered modules for call handling, real-time loan matching, and lender policy research, with white-label deployment and native CRM, calendar, and VOIP integrations.
Is Joust a public or private company?
Joust is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joust founded?
Joust was founded in 2016. It employs 1 to 10 people.
Where is Joust based?
Joust is headquartered in Adelaide, Australia, in the Oceania region.
How does Joust make money?
Five revenue lines are on record. Lender Bidding Fees are the primary driver. The others are advertising Revenue, data Revenue, insurance Referrals and MBOS Broker Platform.
Who are Joust's main competitors?
Direct peers on record are Lendi, HashChing and Home Loan Experts. Broad incumbents are Aussie Home Loans, Mortgage Choice, Finder, RateCity and Canstar. Emerging players are Athena Home Loans and Tic:Toc.
Does Joust have an API?
No public API is recorded for Joust.
What industry is Joust in?
Joust's product category is Online Home Loan Marketplace. Its primary akta.pro industry code is FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance), with a secondary code of FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance). Its NAICS code is 522310 and its SIC code is 6163.