Finder
Finder is an Australian consumer-facing financial comparison platform that helps individuals compare and switch banking, insurance, loan, utility, and investment products via its proprietary Finder Score system, monetizing primarily through affiliate commissions from providers.
- Company typePrivate
- Founded2006
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Finder does
Finder (legally Hive Empire Pty Ltd) is an Australian consumer-facing financial comparison platform founded in 2006 and headquartered in Sydney. The company operates a web-based comparison engine covering seven verticals — banking, loans, insurance, investing, utilities, telco, and shopping — with a proprietary Finder Score rating system, an annual Finder Awards program, and a Finder Rewards cashback/referral layer. Its consumer base consists of individual Australians (and, per company claims, users in over 50 countries) who self-serve through finder.com.au to compare and switch providers. The platform is free for end users.
The business model is an affiliate/referral marketplace: Finder earns commissions from financial product providers when users click through or sign up, supplemented by advertising revenue from external investors and partners. Distribution is driven by a content marketing and SEO engine, active organic social presence across Instagram, TikTok, YouTube, LinkedIn, Facebook, and X, email newsletters, and a referral program paying up to $200 per qualified referral. Customer segments are horizontal — individual consumers — with no disclosed B2B or enterprise tier.
Finder has pursued active inorganic expansion: GoBear (2021), Finch (US wealth management, 2023), Grow My Money (2024), and Mozo (Australian comparison platform, 2026). It is venture-backed, having raised USD 21.5 million from Future Now Capital in December 2021 at a USD 466 million pre-money valuation. The product portfolio has also broadened beyond comparison into crypto yield (Finder Earn, 2023) and an AI-managed investment fund, the latter claimed to outperform the UK's top ten funds by over 18 percentage points.
Finder firmographics
Firmographics- Name
- Finder
- Legal name
- Hive Empire Pty Ltd
- Website
- https://finder.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Finder is an Australian consumer-facing financial comparison platform that helps individuals compare and switch banking, insurance, loan, utility, and investment products via its proprietary Finder Score system, monetizing primarily through affiliate commissions from providers.
- Ownership category
- akta.pro rank
Finder industry classification
Industry- Product category
- Financial Comparison Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Finder is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Finder business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate/Referral Fees: Finder earns commissions when users click through to partner sites or sign up for financial products. This is the primary revenue driver as stated in 'We make money by featuring products on our site.'
- Funding Investment: External funding from investors including Future Now Capital to support growth and expansion
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access to comparison services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Finder product offering
Product offeringCore offering
Finder operates a financial comparison website that enables Australian consumers to compare and switch financial products including credit cards, home loans, personal loans, car loans, bank accounts, savings accounts, insurance (health, car, travel, life, home, pet, business), share trading, super funds, and cryptocurrency, as well as utilities (electricity, gas, internet, mobile plans). The platform earns revenue primarily through affiliate and referral commissions when users click through to partner providers and sign up for products.
Product overview
Finder operates as a comprehensive financial comparison platform offering a portfolio of products organized across seven core verticals: Banking (credit cards, bank accounts, savings accounts, term deposits), Loans (home loans, personal loans, car loans, business loans), Insurance (health, car, travel, life, home, pet, business), Investing (share trading, ETFs, super funds, cryptocurrency), Utilities (electricity, gas, internet, mobile plans), and Shopping comparison. The platform is structured around a core comparison engine enhanced by proprietary tools including Finder Score (expert product ratings) and Finder Awards (provider recognition program). A Finder Rewards loyalty program incentivizes product switching with cashback and gift cards. Recent acquisitions include Finch (2023) for AI-driven wealth management with investment-linked cashback, and Mozo (2026) to expand Australian market presence in the financial comparison sector.
Differentiator
Problem solved
Functional benefit
Brands
- Finder Rewards: Rewards program allowing members to earn rewards for switching to featured products and referring friends
- Finder Score
- Finder Awards
Products and services
- Credit Cards Comparison
- Home Loans Comparison
- Personal Loans Comparison
- Car Loans Comparison
- Bank Accounts Comparison
- Savings Accounts Comparison
- Health Insurance Comparison
- Car Insurance Comparison
- Travel Insurance Comparison
- Life Insurance Comparison
- Home Insurance Comparison
- Pet Insurance Comparison
- Business Insurance Comparison
- Business Loans Comparison
- Share Trading Comparison
- Super Funds Comparison
- Cryptocurrency Comparison
- Energy Comparison
- Finder Rewards
- Finder Earn
- Finch
Quantifiable outcome
- AI-managed investment fund outperformed UK's 10 most popular funds by over 18 percentage points
Companies that use Finder
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Finder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Finder partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MozocoreFinder acquired Mozo, one of Australia's longest-running financial comparison platforms founded in 2008. The acquisition deepens Finder's presence across categories that matter most to Australian households and expands its footprint in the financial comparison market.
- FinchcoreFinder acquired Finch, a New York-based wealth management platform founded in 2019 that provides cashback linked to investments (up to 5% cashback automatically invested). Acquisition completed April 26, 2023 as part of Finder's expansion plans to help users invest and manage finances.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Finder competitors and assessment
Company assessmentDirect peers
- Canstar: Canstar is one of Australia's leading financial comparison and research platforms covering banking, insurance, and superannuation. It competes head-to-head with Finder in the Australian comparison market across nearly identical product categories and consumer segments.
- RateCity: RateCity is an Australian financial comparison website covering home loans, credit cards, savings accounts, and personal loans. It is a direct competitor in the same consumer segments with overlapping product categories.
- iSelect: iSelect is an Australian comparison service primarily focused on insurance, energy, and financial products. It competes directly with Finder for the same household budget categories, particularly utilities and insurance.
- Compare the Market Australia: Compare the Market Australia is part of the BHLI group and offers comparison across energy, insurance, and broadband. It is a direct competitor to Finder in the Australian utilities and insurance comparison space.
- MoneySupermarket Group: MoneySupermarket is a UK-listed financial comparison platform covering insurance, money, travel, and energy. While UK-focused, it is the closest public-market comparable for Finder's business model, scale, and monetization approach.
- GoBear: GoBear is a financial comparison platform operating across Southeast Asia. It was acquired by Finder in 2021 but operates as a brand in adjacent geographies, making it a peer rather than a pure subsidiary.
- NerdWallet: NerdWallet is a US-based personal finance comparison and advice platform covering credit cards, loans, insurance, and investing. It is the closest US peer to Finder in terms of content-led SEO acquisition and affiliate monetization.
- LendingTree: LendingTree is a US online lending marketplace connecting consumers with multiple lenders across mortgages, personal loans, and credit cards. It overlaps with Finder's loan comparison verticals with a heavier lead-generation monetization model.
Broad incumbents
- Credit Karma: Credit Karma, owned by Intuit, is a US personal finance platform offering free credit scores and financial product recommendations. While broader in scope and far larger, it is a comparable consumer-facing financial comparison and product discovery platform.
Others
- Finder (UK): Finder.com operates in the UK and US as the international extension of the same Australian-founded Finder brand. It is technically part of the same corporate family but functions as a regional peer in markets outside Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Finder social profiles
Digital presenceFinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finder leadership team
Management profileNumber of profiles
Profiles5 records
Finder subsidiaries and ownership
Company hierarchySubsidiaries2 records
Finder funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finder M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finder
What does Finder do?
Finder operates a financial comparison website that enables Australian consumers to compare and switch financial products including credit cards, home loans, personal loans, car loans, bank accounts, savings accounts, insurance (health, car, travel, life, home, pet, business), share trading, super funds, and cryptocurrency, as well as utilities (electricity, gas, internet, mobile plans). The platform earns revenue primarily through affiliate and referral commissions when users click through to partner providers and sign up for products.
Is Finder a public or private company?
Finder is a private company. It is classified as venture growth investor backed and is currently operating.
When was Finder founded?
Finder was founded in 2006. It employs 251 to 500 people.
Where is Finder based?
Finder is headquartered in Sydney, Australia, in the Oceania region.
How does Finder make money?
Two revenue lines are on record. Affiliate/Referral Fees are the primary driver. The others are funding Investment.
Who are Finder's main competitors?
Direct peers on record are Canstar, RateCity, iSelect, Compare the Market Australia, MoneySupermarket Group, GoBear, NerdWallet and LendingTree. Credit Karma is listed as a broad incumbent. Finder (UK) is listed as an others.
Does Finder have an API?
No public API is recorded for Finder.
What industry is Finder in?
Finder's product category is Financial Comparison Platform. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 52231 and its SIC code is 6163.